Monthly Archives: December 2010
As the number of emerging designers in Europe grow, private companies and fashion-focused institutions are keen on developing new talents. Below is a list – in no particular order – of nine fashion competitions that could be useful in helping you grow your label.
Let us know in the comments if you spot any omissions!
1. NewGen. (London) Created by the British Fashion Council in 1993 it was the world’s first scheme to support emerging designer talent, NEWGEN is the most sought-after competition for fashion designers in the UK. Winners are given sponsorship to put on catwalk shows, presentations or exhibit. Their alumni list reads like a who’s who of London fashion and includes Alexander McQueen, Boudicca, Giles Deacon and Jonathan Saunders – among others.
2. Fashion Fringe at Covent Garden. (London) Fashion Fringe, sponsored by IMG, is dedicated in promoting British talent. Finalists are given a budget to cover their expenses (living expenses, fabric, technical staff) in creating up with a collection. The winner receives business training, industry mentoring and marketing support from Fashion Fringe partners.
3. International Talent Support. (Trieste, Italy) ITS is divided into three competitions – Fashion, Accessories and Photography. It was put together eight years ago for new talents all over the world. ITS gives its winners financial opportunities, work placements and occasions to have their work shown to a jury of industry professionals.
4. Fashion East. (London) Fashion East is a great way to get large amounts of PR and an entry to London Fashion Week. It’s a non-profit organization based at the Truman Brewery, the creative hub of London’s East End. With an impressive 8-year track record, Fashion East offers financial support to the winners as well as catwalk show production, PR support and expert advice to help them come up with a label.
5. ANDAM Paris International Fashion Award. (France) ANDAM is a prestigious European fashion competition, having launched the careers of Martin Margiela, Viktor & Rolf, Jeremy Scott. It offers a bursary worth 150,000 Euros (2008) and industry support in France. The competition is open to fashion designers of any nationality under the age of 40. Entry forms are available at their website.
6. El Boton – Mango Fashion Awards. (Spain) A joint effort between button set company El Boton and retail giant Mango, with support from prestigious design schools all over Europe: Central Saint Martins, Escola Superior de Disseny, Institut Français de la Mode, Istituto Marangoni and the Antwerp royal academy. “These schools will form part of the First Jury, which will shortlist the 10 finalists out of the 50 candidates previously selected by the Mango Committee.” The prize is 300,00 Euros!
7. Plus 46 Awards (Stockholm) +46 Awards aims to bring out Scandinavia’s next biggest fashion designer. The sole winner will given the opportunity to present their collection at Stockholm Fashion Week. The winner also gets a deal to sell the collection to one of Scandinavia’s biggest department stores, PUB.
8. International de Mode et de Photographie à Hyères.(France) The Hyeres Festival is an annual competition for both fashion designers and photographers. Eleven fashion designers showcase their collections and compete for three major prizes: The 1.2.3 Award – opportunity to design an entire collection that will be produced and distributed by 1.2.3. and a grant of 15,000 EUR. The L’Oréal Professional Award – 15,000 EUR additional financial support. The Punto Seta Award – four designers are invited to Punto Seta’s production facilities where they are given free rein to create and use any type of fabric.
Although you can’t apply for it, the Swiss Textiles Award is worth mentioning. It’s aimed at designers who have already had a fair amount of exposure, with potential to grow. Every year the award is presented at the Swiss Textile Federation’s event, the Stella Fashion Night. The winner receives a prize worth 100,000 Euros, of which 10% are earmarked for the purchase of Swiss fabrics.
Apply to these events. Even if you don’t make it the first time, it can be rewarding to stay on their radar and update them regarding your successes.
Source: Worldonahanger.com By Megan
Fashion Weeks are upon us. You’ve paid up to exhibit in London, Paris, New York or Milan. How do you make sure that you get the most out of the exposure to increase your sales and get press?
Before you go
1. Research trade shows to find the one that’s right for you. Look at the online exhibitors list from previous seasons. There are plenty of fashion showrooms out to choose from and you are most likely to do well in a show with similar labels to your own. This also gives you a great opportunity to scope out your competitors. Don’t be shy to ask the organisers for concrete figures on which buyers attend, better positioning, etc. You’re investing in your booth, and you want to make sure you at least make your investment back!
2. Know what your goal is. It helps with preparation if you know what you want to achieve. Are you there to meet existing stockists? Are you trying to develop new relationships? Who are you targeting, buyers or press? Depending on how important each goal is to you, prepare accordingly.
3. Make sure you have a good team with you. More importantly, have a detailed schedule set up for when everyone is manning the booth.
At the trade show
1. Smile, make eye contact, engage people! I’m always surprised to see people hiding at the back of their booth hunched over a laptop. While it quickly gets very boring to be there, you’ll miss opportunities if you hide away. To avoid getting bored, have a good rotation going so that you can take plenty of breaks.
2. Have freebies at your booth. Giving out free sweets or even just very well produced look books can have a powerful impact.
3. Show, then sell. If someone shows interest in your products be there to help them explore and probe them about what they’re looking for, what else they stock, what their customers are like. If you listen carefully you’ll have all the information you need to make an effective sales pitch tailored to their interests.
After the show
Follow up! Everyone you have met will have met tens, if not hundreds of people. Some of them will barely remember you.
Be ready to follow up with people you meet to initiate a business relationship. Don’t leave them guessing and be clear about what you’re proposing. It’s often tough to get buyers to commit at the show itself. This means that it’s even more important to follow up.
Source: Worldonahanger.com By Emily
Sponsors love fashion designers. They want to be associated with glamour. Just look at London Fashion Week, sponsored by the likes of Blackberry, Coutts and British Airways. Or New York Fashion Week, sponsored by Mercedes Benz and others. Sponsorships are a great way to finance your brand’s fashion show.
How do you get someone to pay you money to be associated with something as intangible as your brand?
The first time doing this is always the most difficult, but below are some tricks that you can use to drastically increase your chances of being successful in the endeavor.
Plan your fashion show
The first step is having a plan that’s as concrete as possible. Know exactly how it will be, what your budgets will be, etc. It is unlikely that you’ll have every detail planned, but do a realistic budget which gives you an idea of how much sponsorship you need to raise.
This is as much for your own sake as for the sponsor’s sake. It will give you the confidence to go out and know exactly how much you need to ask for.
Now that you have a plan for how to proceed it’s time to find the sponsor. This is where many people give up. Where should you start? A great place to start is to look at who is sponsoring your competitors’ shows. In some cases one company will sponsor a number of shows and you can approach them. This is easiest because they already know how it works and realise the benefits since they already done sponsorships.
This is not always possible. For a start, companies only have limited sponsorship budgets and they might well be tied up with your competitors already. A clever trick is to approach the competitors of whoever sponsors other fashion labels. For example, if Champagne house X sponsors shows, approach Champagne house Y with a proposal. Even if you have never worked with a sponsor before, you can point to the benefits enjoyed by X as proof that this really works.
Negotiating with sponsors
This is the point at which you really have to show that you know what you’re doing. Approach them with a clear proposal and make it as easy as possible for them to write you a cheque. Writing sponsorship proposals is an art in itself
Figure out what they want and give it to them. What’s important to them? What type of prominence can you give to their brand? Be careful of giving them too much, you don’t want every single photo of your show to be plastered over with the sponsor’s logo. On the other hand the sponsor has to feel like they’re getting their money’s worth for the sponsorship.
Corporate sponsors love getting free tickets to fashion shows so that their executives can take their partners along to a glamorous evening. They like when there’s going to be a lot of press around. They like it when there are lots of ‘influencers’ who might have a positive impact on their brand. All these things matter. Do a quick breakdown of who will be there.
Getting the sponsor’s money
After focusing on what you have to offer them, move on to what you need from them. If you have done a good job of selling the benefits in the above step, this will be much easier and the sponsor will actually want to give you the money.
To avoid a deadlock it’s a good idea to have a few different scenarios planned. For example, if you pay us £10,000, you’ll get your logo on invitations, logo on a backdrop to the catwalk, etc.
A great trick is to start with presenting a very expensive option. If this proves to be too much for the sponsor’s budget, you can move on to alternative scenarios for less money and less exposure.
Following up with your sponsor
This is a step that fashion labels often neglect after taking sponorship. After the show, you should put together a brief presentation pack with pictures, press coverage of the show and the like. This will allow the person dealing with the sponsorship to justify the expense to his superiors. The better this look the better your chances of getting repeat sponsorship from that sponsor and the easier it becomes to approach new sponsors in the future!
Tell us about your experiences with sponsors and share your tips in the comments.
Source: Worldonahanger.com by Emily
Understanding SEO Competition
Today is all about understanding the basics of SEO competition and what we mean when we talk about SEO competition in relation to the search engines. We’ll be looking at the two most important aspects of SEO competition and introduce you to the SEO Competition Module in Market Samurai.
One of the best ways to get traffic to your website is getting your website on the front page of Google, but there are only 10 results on the front page for every keyword phrase. To rank better
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