What with Louis Vuitton using Foursquare for its London store opening and Burberry’s music oriented live stream of its runway show, many luxury brands are realizing that technology can really boost their brands and are becoming incredibly creative at bringing online and offline communities together.
Dolce & Gabbana already know this and have produced live streamed shows for iPhone and the Android. Recently, they have added a new — and amazing simple — twist to the relationship between fashion and technology.
One weekend in June, at the 20th anniversary Dolce & Gabbana menswear show in Milan, the brand hung 28 iPads showcasing images of D&G’s 20 years of menwear in the Pilazzo Marino — Milan’s city hall that has existed since the 16th century. Dolce & Gabbana also added 48 LCD monitors to create an electrifying display that fused together history, modernity, fashion and technology.
Like Jason Wu and his recent launch of the Create by Jason Wu digital camera, Dolce & Gabbana seem to understand that technology is fashion and that only in a backdrop of beautiful, digital devices can true luxury be made even more luxurious.
Original Source: Fashionablymarketing.me