About Fashion Marketing

Very few industries influence our everyday lives as thoroughly as fashion marketing. From personal style to home style, it would be impossible to turn on the television, open a magazine or surf the Internet without some type of fashion targeting our senses.

History

  • From the flappers in the ’20s showing women how life could be, to the home improvement shows on television today, fashion has always been an important part of our daily lives. Before the advancements of the current media outlets, fashions were marketed in newspapers, magazines and other print media. With the advent of television, the fashion world exploded with new ways to market to the masses.
  • Significance

  • The fashion industry dictates style and creates millions of jobs worldwide. Fashion marketing is the face of this global giant, influencing people of every walk of life. From the style of our hair to the tip of our shoes to the colors in our home, fashion marketing plays a significant role. Whether you choose to follow the trends, your choices in the marketplace are determined by these corporate conglomerates.
  • Function

  • Once a style has been determined by the designers and the corporations, the marketing arm of fashion begins to create the vision for the public. Product placement in popular television shows, commercials, online and magazine ads, as well as billboards and newspaper articles are all dedicated to creating desire for this season’s trends.
  • Effects

  • After the industry establishes a trend, the general public makes purchasing decisions based on the choices made available by the fashion marketing machine. As popularity grows in a certain sector, the marketing venues expand. If a separate item can be created from the acceptance of one style, then the door is open for more development and the cycle continues. The end result is reflected in our individual style and in the way we live.

  • Potential

  • The efforts of one designer can have the potential to influence a generation. Consider the possibilities a new type of tennis shoe or backpack might have on the buying habits of young people. Think about the pictures we see daily of rail thin models and how this portrayal affects self-image. The fashion marketing industry not only helps create trends, but strongly affects how we see ourselves and our world.
  • Original Source: eHow By Katherine Kally, eHow Contributor

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    Filed under Advertising, Business, Commercial, Fashion, Fashion Industry, Fashion Jobs, Fashion Marketing, Internet Marketing, Magazines, Marketing, Media Outlet, Merchandising, Product Placement, Promotion, Target Market

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