The Challenge 2010: Module 1/Day 3 – Keyword Traffic and Competition

Understanding the Broad/Phrase Match Paradox
Two of the most important concepts related to Internet Marketing are traffic and competition. In today’s lesson, Dr Anthony explains how these two key factors are understood by the use of both broad and phrase match data, as well as defining what the two forms of data are.

Dr Anthony explains how Google stores data about keywords and phrases entered into the search engine, and how over time Google is able to make estimates of how many times a day those keywords
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