Banned Speedo’s Recycled into Green Fashion

When FINA banned swimmers from competing in these Speedo LZR Racers, the swimwear manufacturerSpeedo had to find new ways to reuse these expensive suits. Well, it seems that they found a way with the help of British fashion students and British sustainable-fashion label ‘From Somewhere‘ to create some super-cool looking fashion swimwear.

Speedo LZR Racer Student Collaboration Behind the scene video :

‘From Somewhere’ dress collaboration (below)

from-somewhere-speedo-collection-2

More info at www.speedo.comTreehugger / Ecouterre

Source: Trendland.net By Cyril Style

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1 Comment

Filed under Business, Design, Digital Marketing, Eco Fashion, Eco Trends, Fashion, Fashion Industry, Fashion Marketing, Marketing, Marketing Strategy, New Product Marketing, Online Product Marketing, Presentation, Product, Promotion, Publicity, Research, Swimwear, Technology, Trends

One response to “Banned Speedo’s Recycled into Green Fashion

  1. What a great idea! I would love to see them push this to market in Sydney

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