Monthly Archives: July 2011

Fashion Marketing Lessons – Google Goggles googles Fashion & Shopping faster, smarter and solves Sudoku

The new version of Google Goggles, Goggles 1.3 client for Android, faster and smarter than ever before can scan barcodes almost instantly. All versions of Goggles can now recognize print ads in popular magazines and newspapers. Finally, Goggles has also learned a fun new trick for Sudoku fans.

Barcodes
When shopping offline, it’s helpful to be able to learn more about a product by scanning its barcode. With the new Android version of Google Goggles, scanning barcodes is much faster. Open Goggles and hover over the barcode or QR code. Within a second the phone gently vibrates and presents results, without requiring a button press. Simply tap on the result to read product reviews, check in-store availability and compare prices.
Print ads in magazines and newspapers
We’re excited to take another step in our vision of connecting offline media to online media. The next time you’re flipping through the pages of your favorite magazine, try taking a picture of an ad with Goggles. Goggles will recognize print ad and return web search results about the product or brand. This new feature of Goggles is enabled for print ads appearing in major U.S. magazines and newspapers from August 2010 onwards.

This feature is different from the marketing experiment that we announced in November. We’re now recognizing a much broader range of ads than we initially included in our marketing experiment. And when we recognize a print ad, we return web search results. While in the experiment, we return a specific link to an external website.

Sudoku
Our favorite weekend distraction is a quiet 15 minutes spent solving a Sudoku puzzle. But even that can be an frustrating experience if (like us) you make a mistake and are unable to solve the puzzle. Now, Goggles on Android and iPhone can recognize puzzles and provide answers to help make you faster than a Sudoku champ. So if you ever get stuck, take a clear picture of the entire puzzle with Goggles and we’ll tell you the correct solution. Check out this video to see how it works.

Google Goggles 1.3 with improved barcode scanning is available for download in Android Market. Recognition of print ads and Sudoku solver is now enabled for the Google Goggles app on Android, as well as the Goggles component of the Google Mobile App on iPhone.

 

Source: Googlemobile.blogspot.com

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Google Apps Fashioned to Fit Italian Fashion House Roberto Cavalli

Roberto Cavalli Fashion Apps Google Fashion

Roberto Cavalli Fashion Apps Google Fashion

Italian fashion conglomerate Roberto Cavalli is rolling out Google Apps to streamline disparate e-mail systems and help staffers organize images and video. Here’s a look at their decision.

Fashion Marketing Lessons, Google Logo Italy

Fashion Marketing Lessons, Google Logo Italy

Italian fashion house Roberto Cavalli had an IT mess on its hands. In the last year, it reorganized internally, consolidating 27 assets into nine, and in the process, faced the challenge of streamlining its many disparate systems into one.

Fashion Marketing Lessons, Roberto Cavalli Fashion and Google Goggles App

Fashion Marketing Lessons, Roberto Cavalli Fashion and Google Goggles App

“Everyone was on different systems, different servers,” says Carlo Di Biagio, chief operating officer at Roberto Cavalli. “We needed to decide how we were going to manage the internal systems and get everyone communicating together,” he says.
Roberto Cavalli: Milan Fashion Week Womenswear Spring/Summer 2011

Roberto Cavalli: Milan Fashion Week Womenswear Spring/Summer 2011

Roberto Cavalli’s IT team analyzed and tested several solutions and ultimately chose Google (GOOG) Apps as its new communication and collaboration technology. One factor they weighed heavily: Some Roberto Cavalli employees were already using Gmail for personal use and were familiar with the Google Apps suite, Di Biagio says. Plus, they estimated it would save the business more than $50,000 per year in overhead costs and via increased productivity.

Fashion Marketing Lessons, Google Apps 2011

Fashion Marketing Lessons, Google Apps 2011

[Slideshow: “Wearable Tech: Nine Can’t-Miss Geek Chic Standouts“]

Roberto Cavalli Fashion Apps Google Fashion

Roberto Cavalli Fashion Apps Google Fashion

Roberto Cavalli recently deployed Gmail across the business—replacing its FTgate e-mail servers—giving staff members the flexibility of sending and receiving e-mails from any Internet-enabled device. This also gave Roberto Cavalli’s 500-person team access to shared calendars, making scheduling appointments on the road easier than before.
Fashion Marketing Lessons, Google Logo

Fashion Marketing Lessons, Google Logo

The next phase of adoption, expected to be completed in the next few months, involve using Google Sites to create an intranet that will organize, search and share picture archives of collections and catwalk shows. Previously, picture archives were very disorganized, Di Biagio says.
Until about 10 years ago, all Roberto Cavalli images from events, fashion shows and photo shoots were stored in hard-copy only. When the business started digitizing the images, it lacked a categorization method. The result: multiple copies of the same image were stored in 10 to 15 different places, eating up valuable space on the servers.
Google Logo UK, Great BrittainGoogle Logo UK, Great  Britain
“One of the things with fashion that’s really important is the patrimony of images,” he says. “You have vintage stuff that goes back maybe 40 years, and sometimes it’s really important to be able to get some creative ideas to replicate or modify old styles and make them new to improve the DNA of the brand.” In using Google Images, photos will be tagged appropriately—down to the most detailed descriptions.
Fashion Marketing Lessons, Google Logo

Fashion Marketing Lessons, Google Logo

“We’ll be able to categorize a photo from a collection by typing in something like, ‘red, stripes, bottom of leg,'” Di Biagio says. “The designers or retail departments will be able to find what they’re looking for easily—they won’t have to send big images back and forth to each other. And you can stay right in the Google system while you work.”
Google Apps 2011, Roberto Cavalli Special Runway Video SS 2012

Google Apps 2011, Roberto Cavalli Special Runway Video SS 2012

Also on tap for Roberto Cavalli: migrating catwalk videos to Google Video, making them instantly searchable and available to all Roberto Cavalli boutiques across the world.
Di Biagio says that they’re taking a measured approach to training Roberto Cavalli employees. Employees will be trained in Gmail first. As the company adds more apps to its suite of tools, it will hold training sessions for individual departments. The key, he says, is to ensure employees aren’t overwhelmed by the tools, increasing the odds that they’ll actually use them frequently in the workplace. The company expects the deployment and training to be complete in six to eight months, Di Biagio says.

“We have been very pleased to work with Google. [Google Apps] has a lot of features, and I think we’ve only just seen the surface of what we can do with it,” Di Biagio says. “I expect [our migration to Google Apps] to inject life into the business, as it is making it easier to collaborate and communicate.”

 

Source: www.cio.com By Kristin Burnham

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Fashion Top 10: Android Apps for Fashion Trends and Fashion Collections

Fashion Story Android Fashion Apps

Fashion Story Android Fashion Apps

There are many apps  available which can be used for keeping the track of fashion and about what is going on in the fashion circuits around the world. Here are top 10 Apps of Fashion

Android Fashion App, Fashion News Version 9

Android Fashion App, Fashion News Version 9

Fashion News Version 9

  1. It is very good medium sized app which pulls the fashion related news from other sites and combines them together which you can read on your screen.  You can get everything in this app which include the news, views, coupons and updates from twitter.

    Android fashion App, Tri Mirror Fashion

    Android fashion App, Tri Mirror Fashion

  2. TriMirror Fashion App

    It is an app which lets you share your own fashion and photos of the dresses with rest of the world. It has lined based display which can further be clicked to read the full story or view the full photo.  It is one of the most popular apps dealing with fashion.

    Android Fashion Apps, Fashion Camera App 2011

    Android Fashion Apps, Fashion Camera App 2011

  3. Fashion Camera: You can click the photos of any color and search the clothes from several stores. It is important app when you wish to find the clothes matching with your shirts or the pants.

    Android Fashion Apps, Fashion Language Guder App 2011

    Android Fashion Apps, Fashion Language Guder App 2011

  4. Fashion Language Guide: If you feel puzzled by the terminologies used by fashion designers, this is an app for you. You can search the terms quickly and know their meanings.

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

  5. Coco Chanel Fashion Designer : It is fantastic paid app which can be your companion for designing clothes on the fly. There are many templates included which can be used as base work. You would certainly like this app but it costs some money.
    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

  6. Fashion Keys Lite :  It would show you the best designs of the leading designers from all over the world. You can browse through the work of various collections which were not only best selling but also were appreciated as well.

    Android Fashion Apps, NYLON Fashion App 2011

    Android Fashion Apps, NYLON Fashion App 2011

  7. NYLON Fashion App: It offers mini view of the Fashion Magazine. You can catch glimpses of best models and and the clothes.

    Android Fashion Apps, Fashion Diary App 2011

    Android Fashion Apps, Fashion Diary App 2011

  8. Fashion Diary : If you have trouble remembering what you wore last time to party, this app is certainly for you. You can keep track of your clothes and when they were used last time with this small app.

    Android Fashion Apps, Fashion Sense App 2011

    Android Fashion Apps, Fashion Sense App 2011

  9. Fashion Sense : It was best selling app of Apple and it remained on the charts of the popularity for very long time. Now the same app is available on the Android Platform. You can quickly add this small app to your android phone and begin to use the fashion on various body types. You can experiment with this app to find the best clothes which would look good on you.

    Android Fashion Apps, Wall Papers Fashion Design App 2011

    Android Fashion Apps, Wall Papers Fashion Design App 2011

  10. Wall Papers : Themes and other Elements: You can download wall papers of the popular designers and some of the wall papers allow you to customize them as well. The famous models and designers can be brought to your Android phone free of cost.

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Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

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Copenhagen Summer 2011 Fashion Week, Fashion Festival and the Fashionable Green Fashion Walk

Copenhagen Fashion Week LogoCopenhagen Fashion Week

COPENHAGEN FASHION WEEK
Copenhagen Fashion Week has during the past few years developed into a large and renowned event with an international scope. Copenhagen is twice a year dressed in fashion, focusing on the industry, the press and buyers, but parts of the fashion week is now available to fashion interested consumers.

Copenhagen Fashion Week Catwalk

Copenhagen Fashion Week Catwalk

COPENHAGEN FASHION FESTIVAL
Copenhagen Fashion Week presents Copenhagen Fashion Festival in cooperation with Wonderful Copenhagen and Copenhagen City Centre parallel to the fashion week. Copenhagen Fashion Festival invites everyone to fashion week, when large parts of Copenhagen is transformed into a fashion Mecca of trendshows, exhibitions, miniconcerts, streetparties, exclusive designer clearance sales and parties.
Copenhagen Fashion Week Festival Logo

Copenhagen Fashion Week Festival

The festival begins on Wednesday and this coming August you can join the activities from Wednesday, August 3 – Sunday, August 7, 2011.
Check out the online event  schedule and stay updated on all the different activities during Copenhagen Fashion Festival.
Click on the event in the schedule and you will find information on where and how to participate – so stay tuned!
We wish you a fashionable week!
Green Fashion Eco Initiative

Green Fashion Eco Initiative

THE GREEN WALK
Kermit the Frog once said it wasn’t easy being green. He obviously hadn’t seen our guide to Copenhagen’s best options for sustainable fashion shopping. Do the right thing and shop the ethically responsible way – from organic materials to the welfare of factory workers, Copenhagen Fashion Festival is putting the spotlight on shops, which carry at least one label with a sustainable profile.
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

HAPPY RESPONSIBLE SHOPPING!
“It has to be easier for the consumers to show consideration for the environment. We need the clothing stores to use the labels of environment. The Nordic Ecolabel is an excellent example of how stores and distributers implement environmental initiatives in their production and sale. At the same time I urge consumers to buy clothes which are labeled with either the Nordic Ecolabel or the European Ecolabel.
” Karen Ellemann, Minister of the Environment
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

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Fashion of Condoms and Candy Wrapper – Eco Fashion 2011

Trashion. If you’re green and fashionable, you’ve no doubt noticed it’s everywhere you look these days. And this “creative reuse” in fashion may have finally gone too far. It’s time to question, for the sake of eco fashion’s future viability, the plethora of “trash to treasure”initiatives touted as sustainable fashion genius.

It is time to do more with less, and this includes reducing our predilection for “trash to treasure” designs and stories that glorify less than marketable fashion.

The thing that concerns me as someone who also observes how trash is now utilized in eco-art and gallery installations is the message suggesting that we can increasingly find a tidy place for the trash in our lives. Creative reuse needs to move beyond the glorification of trashion and recycled art projects in order to address long term solutions for waste reduction and sustainable economic development. Our primary focus should be on managing this toxic bloom via critically important economic, environmental, and health initiatives.

For sure, timeless design has a transcendent and culturally revealing quality, particularly when it comes to the innovative reuse of materials and cast-off bits. Are we currently aiding or hindering the sustainable fashion movement if we do not make a distinction between designs that measure up as genuine fashion innovation and those that are clever, eye-catching creations that make “trashion” seem fashionable?

Junky Styling‘s recycled men’s suit coats: an empowering approach

Creative reuse projects can be large or small. In the case of fashion, several bold designer initiatives have genuinely overhauled the industry’s patterns of waste and excess via the resourceful recycling of textile surplus and unsold stock. Standout labels like From SomewhereJunky StylingGoodone, and Reet Aus, to name a few, effectively take yesterday’s unwanted goods and artfully re-shape them into tomorrow’s covetable items. This design strategy is genuinely empowering for the fashion lover who is investing in environmentally sound and fashion-forward design.

From Somewhere‘s upcycling of Speedo’s LZR Racer designs

The recent collaboration of From Somewhere with Speedo to create a capsule collection upcycled from unsold and obsolete Speedo LZR Racer designs might seem like an odd pairing to some. However, an industrial fabric challenge like this clearly demonstrates how unwanted waste can be transformed into eco-luxe couture.

Recycling should and must be an engaging activity, particularly when it comes to labor-intensive DIY projects. Some of the most rewarding fashion moments are definitely those where something useless or outdated takes on new life with imaginative tinkering and whimsy. As Kate Black of Magnifeco recently shared with us:

“When it comes to recycling, we have obviously been doing it for years, in all cultures. Textiles that can no longer be used as garments are incorporated into household items like quilts and pillows and now it’s not just recycled textiles making the news in eco-fashion: candy wrapper handbags, pull-tab accessories are front and center, too.  When recycling or upcycling in fashion falls short, though, I generally find that it is from a taste perspective, not necessarily a design perspective.”

I wholeheartedly support projects that provide fair-trade jobs to artisans who create one-of-a-kind accessories and art-objects out of dumpster and landfill pickings, so I am certainly not attacking these folks for the honest craft and handwork that they do.

Ecoist ‘Botero’ handbag crafted out of candywrappers

I do think, however, that we should exercise caution regarding what is an increasing inclination to sanitize and incorporate trash into art, fashion, and design projects for our own aesthetic amusement. Let’s not forget that this everyday refuse should not exist in the first place, at least not in the volume that we are now grappling with. We need to ensure that we do not become de-sensitized to just how out of control our garbage epidemic is. It is one thing to source from surplus textile stock, recycle trash in the waste stream, and get one’s hands dirty with some gritty DIY projects, but not at the expense of garbage becoming a part of our ongoing design lexicon, much less the focus of our attention.

Via Trendhunter: A condom hat may be great for ginning up clicks, but it’s bad for eco fashion progress.

‘Trash to treasure’ is a dangerous term, and one that might soon need to be upgraded or upcycled within the sustainable fashion glossary. Our long term efforts should continue to be focused on cradle-to-cradle design initiatives, zero-waste garment production, acknowledgment of indigenous technologies and crafts that actually aid specific regions, and sustainable economic development that improves the lives of people everywhere so that they can move beyond having to rely on garbage as a means of livelihood.

Chris Jordan photography

The ready-made object is a surrealist phenomenon. Fashion is about personal expression and the ability to be transported to new layers and states of being. Let’s not allow ourselves to get swept up by “quirky” design projects that demonstrate how clever we can be with Coke tabs, Barbie doll heads, condoms, or heaps of televisions and computer monitors, all in the name of recycling – but in reality only keep our movement one step further from legitimate entree into mainstream fashion or, worse, from being taken seriously by leaders in the fashion world.

‘Household goods’… deceased Estate by Claire Healey and Shaun Cordelro

This is not meant as an attack on the resourceful re-purposing of waste materials for home, fashion, and personal use. Recycling is definitely a significant part of the sustainable fashion story, but recycling without an ability to edit is doing us no good.

There is a time and a place for trashion and art of this nature, but we have a responsibility to shift away from scenes that mimic the dying “portraits of global mass culture” (a la work of photographer Chris Jordan) as we look to a greener future.

Lead image courtesy of Goodone; Household goods images via The Sydney Morning Herald.

Source: Ecosalon.com by 

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All About Fashion Design (Part 3) – Fashion Star Systems, World Fashion and the Global Fashion Industry

Star system

Designers work within a hierarchical system.

“The designers are most stratified in the French system of fashion […] Fashion ensures the functioning of a system of dominant and subordinate positions within a social order. Fashion is ideological in that it is also part of the process in which particular social groups, in this case elite designers, establish, sustain and reproduce positions of power and relations of dominance and subordination. The positions of dominance and subordination appear natural and legitimate, not only to those in positions of dominance, but also to those in subordinate positions. Fashion and the medium of fashion, that is clothing, offer means to make inequalities of socioeconomic status appear legitimate, and, therefore, acceptable.”

french style

french style

A “mythical conception of a designer as a ‘creative genius’ disconnected from social conditions” is central for the working of the fashion system and for the reproduction of fashion as ideology. Creativity is socially constructed and not an innate given, i.e. many may be gifted but no one can become a famous designer without being legitimized by the fashion system and its gatekeepers.

Tom Ford

Tom Ford

The star system is as essential for the fashion industry as for any culture industry. “Genre and the star system are attempts to produce something analogous to brand names in cultural industries. […] Stars are indispensable because it is part of the ideology of creativity that creative works must have an identifiable author.”

Area Brief Market
Women’s Day wear Practical,comfortable, fashionable Haute couture, ready-to-wear, mass market
Women’s Evening wear Glamorous, sophisticated, apt for the occasion Haute couture, ready-to-wear, mass market
Women’s Lingerie Glamorous,comfortable, washable Haute Couture, ready-to-wear, mass market
Men’s Day wear Casual, practical, comfortable Tailoring, ready-to-wear, mass market
Men’s Evening wear Smart, elegant, formal, apt for the occasion Tailoring, ready-to-wear, mass market
Kidswear Trendy or Classy, practical, washable, functional Ready-to-wear, mass market
Girls’ Wear Pretty, colorful, practical, washable, inexpensive Ready-to-wear, mass market
Teenager Girl Wear Colorful,comfortable,glamorous,pretty, Ready-to-wear, mass market
Sportswear Comfortable, practical, well-ventilated, washable, functional Ready-to-wear, mass market
Knitwear Right weight and color for the season Ready-to-wear, mass market
Outerwear Stylish, warm, right weight and color for the season Ready-to-wear, mass market
Bridal wear Sumptuous, glamorous, classic Haute couture, ready-to-wear, mass market
Accessories Striking, fashionable Haute couture, ready-to-wear, mass market

World fashion industry

Fashion today is a global industry, and most major countries have a fashion industry. Some countries are major manufacturing centers, notably China, South Korea, Spain, Germany, and India. Five countries have established an international reputation in fashion: France, Italy, the United Kingdom, the United States, and Japan.

World Fashion Brands

World Fashion Brands

American fashion design

The majority of American fashion houses are based in New York, although there are also a significant number in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the US is actually made. There are also burgeoning industries in Miami, Chicago and especially San Francisco. American fashion design is dominated by a clean-cut, urban, casual style; reflecting the athletic, health-conscious lifestyles of American city-dwellers. A designer who helped to set the trend in the United States for sport-influenced day wear throughout the 1940s and 50’s was Claire McCardell. Many of her designs have been revived in recent decades.

American Fashion

American Fashion

British fashion design

London has long been the capital of the UK fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Vintage styles play an important role in the British fashion and styling industry. Stylists regularly ‘mix and match’ the old with the new, which gives British style that unique, bohemian aesthetic that many of the other fashion capitals try to imitate. Irish fashion (both design and styling) is also heavily influenced by fashion trends from Britain.

British Fashion 1930s

British Fashion 1930s

British Fashion 2011

British Fashion 2011

French fashion design

Main article: French Fashion

Most French fashion houses are in Paris, which is the capital of French fashion. Traditionally, French fashion is chic and stylish, defined by its sophistication, cut, and smart accessories. Although the Global Language Monitor placed it 3rd in the Media, after Milan and New york, French fashion is internationally acclaimed and Paris remains the symbolic home of fashion.

French Fashion, John Galliano

French Fashion, John Galliano

Italian fashion design

Milan is Italy’s capital of fashion. Most of the older Italian couturiers are in Rome. However, Milan and Florence are the Italian fashion capitals, and it is the exhibition venue for their collections. Italian fashion features casual elegance and luxurious fabrics.

Italian Fashion, Moshcino

Italian Fashion, Moshcino

Swiss fashion design

Most of the Swiss fashion houses are in Zurich. The Swiss look is casual elegant and luxurious.

Swiss Fashion, Akris

Swiss Fashion, Akris

Japanese fashion design

Most Japanese fashion houses are in Tokyo. The Japanese look is loose and unstructured (often resulting from complicated cutting), colours tend to the sombre and subtle, and richly textured fabrics. Famous Japanese designers are Yohji Yamamoto, Kenzo, Issey Miyake (masterful drape and cut), and Comme des Garcons’s Rei Kawakubo, who developed a new way of cutting (comparable to Madeleine Vionnet’s innovation in the 1930s).

Japanese Fashion

Japanese Fashion

Indian fashion design

A lot of Indian fashion design is born from Bollywood and its culture. Right now, a fusion of Indian and Western fashion is quite popular.

Indian Fashion, Vineet Bahl

Indian Fashion, Vineet Bahl

Indian Fashion, Sari 2011

Indian Fashion, Sari 2011

 

READ ALSO: 

ALL ABOUT FASHION (PART 1) – FASHION DESIGN, STRUCTURE, HISTORY

 

ALL ABOUT FASHION (PART 2) – TYPES OF FASHION, INCOME IN FASHION, FASHION SCHOOLS AND MORE ABOUT FASHION 

 

Source: Wikipedia.com

 

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