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The Main Runway for Fashion Industry – Social Media, The New Fashion Icon!

social media and fashion industry

social media and fashion industry

Fashion Week Ready-to-Wear Fall/Winter 2012/2013 Collection.

Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows, not only focusing on early-days streetstyles. They work closely with brands on the marketing side, but are also more and more involved in the creative process. Karl Lagerfeld regulary meets bloggers. Alexandre de Betak, one of the most famous Art Directors, is now contributing to Caroline Daily’s personal blog. A real revolution in the fashion world.

Because the microcosm was pretty reluctant to this “democratization  of fashion through digital, especially of high fashion“.But few trends changed the rules: Social Media is now the most important runway. An everlasting runway, that changes players, shareholders, reputation and creativity.

fashion and social media

fashion and social media

A professionalization of digital fashion influencers

Fashion bloggers aren’t just cool guys with cool cameras anymore. They not only shoot themselves in a mirror. They are designers, freelance consultants, copywriters, sometimes wannabe stars. Female AND male. Or so-called “slashers“:

“For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low boredom thresholds (typically all summed into the phrase ‘instant on’) makes slashing particularly appealing. (…) It is no surprise that greater quantities of people under 30 are choosing to have portfolio careers”.

Quality is enhanced: some bloggers now have their personal photographers. New skills are appearing in blog-posts: art direction, production, work with agencies. Talent managers are now targeting these people, booking them with the right brands.

social media in fashion for fashion

social media in fashion for fashion

When fashionistas meet entrepreneurs

On eBay France, fashion-related items are the most sought and sold. Some investors decided to dive into these new markets, trying to encourage young platforms to rise. Even if the gap can be huge between creatives and techies, it’s now melting:

“What we know unequivocally is that the momentum fashion startups are having–and this phenomenon of fashion, technology and finance coming together–won’t be slowing down in 2012.”

In France, Ben & Fakto has just conciliated fashion needs and post-crisis reality, focusing on “happy fashion” and social marketing, partnering with Babyloan.

What used to be 2 opposite worlds, is now merging. Because digital culture is now directly impacting the way fashion rejuvenates its ideas, finding new roots to some kinds of digital undergrounds. Main famous brands are now on TumblR, a way to propagate their vision of fashion but also to directly plug with new trendsetters. Trendsetters because they MAKE trends (photography etc.).

From inner circle to pervasive fashion

Communication used to be mastered. Authorized journalists were covering the runways. It was an inner-circle of happy fews. Where brands were only challenged by other brands. This time is over.

Traditional Haute Couture brands need to shape new paths. Because the inner-circle is becoming more and more pervasive. The agenda is challenged; there are now so many Fashion Weeks worldwide that there’s too much noise to only count on them. New media like Refinery 29 are dismantling Vogue or other traditional opinion leaders. Bloggers take the lead and do not hesitate anymore to claim when these editorial pipelines go wrong. The last example against ELLE France (accused of racism) has demonstrated that it’s no longer “fashion top journalists” against “the people”; and convinced us that “Eagles” can sometimes be cheap.

When classic catwalks aren’t enough to emerge

Since Louis Vuitton in 2009, the very first luxury brand to broadcast its fashion show live on Facebook, all the other brands have tried to follow the idea that a catwalk needed to be live. That this catwalk should be broadcast, commented, shared, by online communities of influencers. That the most important thing was to generated weak links, “hyphenated marketing“, that could be activated at the best time. We’ve seen in January that it’s not that easy to organize: during the last Gucci live stream catwalk (Men collection), we were only some dozens to live-chat on the related platform. Not much impact compared to Burberry.

Because it requires many skills (Social CRM, digital branding, Social Media Marketing) that cannot be improvized.

The last stats have shown how important fashion e-commerce is:

“Converting the sale online should be the very next focus for fashion sales online,” noted
Cohen, “Getting the consumer to go from browsing to purchasing takes new information beyond just product photos and price. It takes convincing the consumer to push the purchase button.”

A world in which Social Media is not an asset apart. But the core one.

Source: Socialmediatoday.com

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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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Fashion Top 10: Android Apps for Fashion Trends and Fashion Collections

Fashion Story Android Fashion Apps

Fashion Story Android Fashion Apps

There are many apps  available which can be used for keeping the track of fashion and about what is going on in the fashion circuits around the world. Here are top 10 Apps of Fashion

Android Fashion App, Fashion News Version 9

Android Fashion App, Fashion News Version 9

Fashion News Version 9

  1. It is very good medium sized app which pulls the fashion related news from other sites and combines them together which you can read on your screen.  You can get everything in this app which include the news, views, coupons and updates from twitter.

    Android fashion App, Tri Mirror Fashion

    Android fashion App, Tri Mirror Fashion

  2. TriMirror Fashion App

    It is an app which lets you share your own fashion and photos of the dresses with rest of the world. It has lined based display which can further be clicked to read the full story or view the full photo.  It is one of the most popular apps dealing with fashion.

    Android Fashion Apps, Fashion Camera App 2011

    Android Fashion Apps, Fashion Camera App 2011

  3. Fashion Camera: You can click the photos of any color and search the clothes from several stores. It is important app when you wish to find the clothes matching with your shirts or the pants.

    Android Fashion Apps, Fashion Language Guder App 2011

    Android Fashion Apps, Fashion Language Guder App 2011

  4. Fashion Language Guide: If you feel puzzled by the terminologies used by fashion designers, this is an app for you. You can search the terms quickly and know their meanings.

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

  5. Coco Chanel Fashion Designer : It is fantastic paid app which can be your companion for designing clothes on the fly. There are many templates included which can be used as base work. You would certainly like this app but it costs some money.
    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

  6. Fashion Keys Lite :  It would show you the best designs of the leading designers from all over the world. You can browse through the work of various collections which were not only best selling but also were appreciated as well.

    Android Fashion Apps, NYLON Fashion App 2011

    Android Fashion Apps, NYLON Fashion App 2011

  7. NYLON Fashion App: It offers mini view of the Fashion Magazine. You can catch glimpses of best models and and the clothes.

    Android Fashion Apps, Fashion Diary App 2011

    Android Fashion Apps, Fashion Diary App 2011

  8. Fashion Diary : If you have trouble remembering what you wore last time to party, this app is certainly for you. You can keep track of your clothes and when they were used last time with this small app.

    Android Fashion Apps, Fashion Sense App 2011

    Android Fashion Apps, Fashion Sense App 2011

  9. Fashion Sense : It was best selling app of Apple and it remained on the charts of the popularity for very long time. Now the same app is available on the Android Platform. You can quickly add this small app to your android phone and begin to use the fashion on various body types. You can experiment with this app to find the best clothes which would look good on you.

    Android Fashion Apps, Wall Papers Fashion Design App 2011

    Android Fashion Apps, Wall Papers Fashion Design App 2011

  10. Wall Papers : Themes and other Elements: You can download wall papers of the popular designers and some of the wall papers allow you to customize them as well. The famous models and designers can be brought to your Android phone free of cost.

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Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

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Copenhagen Summer 2011 Fashion Week, Fashion Festival and the Fashionable Green Fashion Walk

Copenhagen Fashion Week LogoCopenhagen Fashion Week

COPENHAGEN FASHION WEEK
Copenhagen Fashion Week has during the past few years developed into a large and renowned event with an international scope. Copenhagen is twice a year dressed in fashion, focusing on the industry, the press and buyers, but parts of the fashion week is now available to fashion interested consumers.

Copenhagen Fashion Week Catwalk

Copenhagen Fashion Week Catwalk

COPENHAGEN FASHION FESTIVAL
Copenhagen Fashion Week presents Copenhagen Fashion Festival in cooperation with Wonderful Copenhagen and Copenhagen City Centre parallel to the fashion week. Copenhagen Fashion Festival invites everyone to fashion week, when large parts of Copenhagen is transformed into a fashion Mecca of trendshows, exhibitions, miniconcerts, streetparties, exclusive designer clearance sales and parties.
Copenhagen Fashion Week Festival Logo

Copenhagen Fashion Week Festival

The festival begins on Wednesday and this coming August you can join the activities from Wednesday, August 3 – Sunday, August 7, 2011.
Check out the online event  schedule and stay updated on all the different activities during Copenhagen Fashion Festival.
Click on the event in the schedule and you will find information on where and how to participate – so stay tuned!
We wish you a fashionable week!
Green Fashion Eco Initiative

Green Fashion Eco Initiative

THE GREEN WALK
Kermit the Frog once said it wasn’t easy being green. He obviously hadn’t seen our guide to Copenhagen’s best options for sustainable fashion shopping. Do the right thing and shop the ethically responsible way – from organic materials to the welfare of factory workers, Copenhagen Fashion Festival is putting the spotlight on shops, which carry at least one label with a sustainable profile.
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

HAPPY RESPONSIBLE SHOPPING!
“It has to be easier for the consumers to show consideration for the environment. We need the clothing stores to use the labels of environment. The Nordic Ecolabel is an excellent example of how stores and distributers implement environmental initiatives in their production and sale. At the same time I urge consumers to buy clothes which are labeled with either the Nordic Ecolabel or the European Ecolabel.
” Karen Ellemann, Minister of the Environment
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

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All About Fashion Design (Part 1) – Fashion Design, Fashion Structure and Fashion History

Fashion design

Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social lattitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear fall within a narrow range of conventional styles, unusual garments are usually sought for special occasions, such as evening wear or party dresses.

Some clothes are made specifically for an individual, as in the case of haute couture. Today, most clothing is designed for the mass market, especially casual and every-day wear.

Fashion designers can work in a number of ways. Fashion designers may work full-time for one fashion company, known as ‘in-house designers’ which owns the designs. They may work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer’s label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a ‘name’ as their brand such as Calvin Klein, Gucci, or Chanel are likely to be designed by a team of individual designers under the direction of a designer director.

Structure

Designing a garment

Fashion designers work in different ways.Myriam Chalek, Owner of Creative Business House states it in Vogue Magazine: Each fashion designer is unique hence the uniqueness of the sample’s development. Nevertheless the mainstream is pretty similar: From a sketch to a sophisticated illustrated CAD design, fashion designers before using any fabric put their ideas on paper. It’s only once they have the concept of the wanted design that they will use fabric. Myriam Chalek explains that the first steps of the garment production are very important: once the designer is in sync with whats in his head and whats on paper, he will either create a muslin prototype of the sample and once satisfied he will have the pattern done and then the final sample. Or he will create a pattern and then work directly with the fabric to produce the sample. This second method is usually not recommended if the designer is going to modify the sample as it is being created in so far as the fabric can be wasted and the final sample not being the true representation of the original designer’s concept. The pattern production is the most crucial part of the garment’s production because job the fit of the finished garment/sample depends on the pattern’s accuracy. Samples have to be perfect because that’s what the fashion designer present to potential buyers.

History

Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created. Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Worth’s success was such that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done. The term couturier was in fact first created in order to describe him. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

READ ALSO:

ALL ABOUT FASHION (PART 2) – TYPES OF FASHION, INCOME, SCHOOLS

ALL ABOUT FASHION (PART 3) – FASHION STAR SYSTEMS, WORLD FASHION AND THE GLOBAL FASHION INDUSTRY

Source: Wikipedia.com

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Face-to-Face Networking

CONNECTING AT NETWORKING EVENTS

PREPARATIONS:

  • If possible, make one or two connections before the event and arrange to meet at the event.
  • Go to the event alone! Don’t hang out with friends or people you already know.
  • Set a goal before the event, for example, I will connect with six new people tonight. A goal should not be to see how many business cards you can collect.
  • Dress appropriately for the occasion.
  • Pick up a nametag. Put your career/job goal on your resume as well as your name.
  • Keep one hand free to allow yourself to shake hands with people without juggling drink, food, or other items.
  • Be prepared to offer help as well as receive. Be ready to tell others what you can do for them, and then follow up and do it.
  • Bring business cards and a pen in a pocket or easily accessible. You can create virtually free business cards from various internet sites. When you give someone your card, personalize it! for example, handwrite your cellphone number on it. write notes on the back of business cards you collect about the contact.

Making the Connection

  • Initiate a conversation with someone who is standing alone.
  • Have a few great conversation starters. Compliments work well! Have a one-liner to use when joining a group.
  • Don’t barge into a larger group. Ease in, make eye contact and gradually join the conversation.
  • When you introduce yourself, include what you do and why you are attending the event (what you are looking for). Be concise. Ask follow up questions about to information shared with you.
  • Be well-prepared to answer “What do you do?” with a concise, positive response. For example, respond that you are in transition and seeking a great new opportunity in the (your career) field.
  • During a conversation with a new contact, use the other person’s name two or three times. Ask them questions. Make good eye contact. Listen carefully to what they have to say.
  • Have a few good questions you could ask anyone in the room to jump-start a conversation that has gone dead.
  • Politely excuse yourself when leaving a conversation.
  • Know when to stop talking!

Follow Up

  • Send follow-up e-mails within 48 hours, preferably the day after the event.
  • Organize collected business cards. Add date and where you met the contact on each, along with notes about any special interests as an additional reason to keep in touch.

IMPROMPTU NETWORKING

You never know whom you’re going to run into on the bus, the train, at a party, or other unexpected setting. Suddenly you find yourself speaking to an expert in your desired career field, or the head of the most prestigious employer in industry.

How do you introduce yourself? What do you tell him/her about yourself? What kind of questions do you ask?

The best tactic is to be well-prepared in advance! Prepare and practice a short summary of who you are, what you would like to do in the future, and the type of help that you need to get you there:

I’ll be graduating from Loyola University Chicago this spring with my degree in English. I’d ultimately like to use my technical writing skills in trade magazines, particularly relating to the travel industry. I would really appreciate any advice you can give me. Would you consider setting up a short appointment for an informational interview to help me explore my career goals?


PROFESSIONAL ASSOCIATION CONFERENCE & MEETINGS

Join a local professional association and volunteer to work at one of their conferences or meetings. Many associations have special student memberships.

VOLUNTEER ACTIVITIES

Volunteer activities bring you in direct connection with people in your chosen career, particularly in the nonprofit industry.


Source: luc.edu

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Dressing with Sense and Simplicity: Organic Fabric and Clothing

No one would like to eat a bowl of pesticides drenched food. Then why wear clothing doused in chemicals?

Centuries before people use to live in harmony with nature and believed in giving even better environment for their coming generations. Now, people have crossed all limits dominated by the voracity of luxuries, benefits and money. This is taking a serious toll on the environment, and on the lives of all living beings in the planet.

The ‘Chemical Cocktail’ of Clothing:

When considering a healthy lifestyle, fabric is the first thing that comes to mind. Synthetic fabrics’ teeming with chemicals and dyes pose severe health threats. Synthetic fibers makes the skin uncomfortable due to the presence of toxins in them. From towels to bed linens, and clothes they are all-pervading in our everyday life. Apart from the potential health hazards to humans, these synthetic fibers also leach into the environment causing serious damages to soil, air, ground water, and other living beings around us.

The Environment Shield Organization of US has declared that seven out of the top fifteen pesticides are used for growing conventional cotton, and are regarded as the most environment polluting pesticides. On the contrary, organic cotton is cultivated using untreated GMO seeds, and by adopting biological based growing practices. A beneficial habitat planting method is adopted which prevents pests, thereby eliminating the usage of toxic chemicals.

stewartbrown 02 Room101 | Organic Fashion Design Pioneer Howard Brown

Natural Dyes Vs Synthetic Dyes:

Synthetic dyes involve many carcinogenic chemicals and effluents that are discharged into the river or atmosphere causing pollution. Chemicals used on fabrics can contain allergens, carcinogens and mutagens. Dyes that are used for special effects on textiles such as flame retardant, stain resistant etc., are likely to create health problems. Natural dyes are obtained from renewable sources, and are good to skin. They are bio-degradable and eco-friendly. Natural dyes are enriched with medicinal and curative properties, and impart healing qualities to the wearer of the fabric dyed with them. They save energy as they are not made from petroleum products. Furthermore, they provide rural employment, and also preserve traditional craftsmanship.

Life with natural fibers’:

Acrylic, polyester, nylon, rayon, triacetate, acetate and other fabrics labeled as stain & wrinkle resistant, and moth repellent will have ample amount of chemicals in their making. These fabrics can be avoided, and replaced with natural fabrics like wool, silk, cotton, linen, cashmere, and hemp. Organic and herbal clothing is more preferable for people who are very sensitive to chemicals. Researches on people with multiple chemical sensitivities reveal that organic clothing is essential in reducing their exposure to toxic chemicals.

 

Source: fibre2fashion.com

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How to Become Fashion Designer ( Part 9 of 9 ) – Preparation is Key

What You Need to Know to Master the Interview

So all that resume and cover letter preparation paid off – you’ve scheduled an interview for that company you’re dying to work for! If you’ve been following our Leaping into Fashion articles, you should have already chosen and researched the specific market you wish to work in, and focused your cover letter, resume, and portfolio in that area. Now with just a little more preparation, you’ll be ready to present to your prospective employers how you will be a great asset to their team.

Know Your Stuff

By now, you should already have a great deal of research completed for the market, and maybe even the company you’ll be interviewing in. Pull out the information you have so far and study it thoroughly. You may find that you’ll need to gather some more to fill in areas you’ve missed. Try to become familiar with as many of the following areas as possible: company history, their current collection, price point, stores they sell to, major competitors, their target customer, design philosophy, and any current news or projects in the works.

Know Where to Look

If your meeting is with a high profile company, this information should be readily available. Found in your local library and bookstores, major resource books like Dunn & Bradstreet, Fairchild’s Market Directory of Women and Children Apparel, Menswear Blue Book, Sheldon’s Guide to Retail Stores and Resident Buying Offices, and other directories can help you gather basic company information. Infomat.com is an excellent online source with a collection of related fashion industry key players, trade events, hot topics, and market research and directories. WWD.com and http://www.StyleDispatch.com are great places to look for the latest company news. And don’t forget that most companies have their own websites, which often include a company history, design philosophy, retail locations, as well as current and previous collections, and press releases. If the company is more obscure, you may have a hard time locating this information – and that’s OK. Many job listings in WWD and other publications don’t even list the name of the company! Many times, I have faxed my resume in response to anonymous ads and didn’t find out the company name until they called me to schedule an interview! In these cases, just knowing and understanding the market you want will be all you need. If it turns out the company doesn’t fall within your desired market, you’ll know that the position isn’t right for you. And if it is within your market, then you already know the product and will have no problem talking it up!

Know What to Say

Don’t expect to enter the interview and improvise answers off the top of your head. I remember going to an interview with only a loose idea of what I wanted to say, but once I was in the “hot seat”, my nerves took over and I completely blanked on my answers! If you prepare your answers ahead of time, you can make sure that you’re nerves don’t get in the way. Make a list of interview questions you’re likely to be asked and take the time to compose your responses to them. Use what you’ve learned about yourself from the career assessments we mentioned in “Setting the Course”, to answer questions regarding strengths, weaknesses, skills, values, and long and short term goals. Also be sure to incorporate your knowledge of the market and company into your responses to demonstrate your serious interest in the company.

Below are just some of the questions you should be prepared to answer:

  • Can you tell me about yourself? / How would you describe yourself?
  • Why are you interested in this position with our company?
  • What are your greatest strengths? Weaknesses?
  • Where do you see yourself five years from now?
  • What motivates you?
  • Where do you get your inspiration?
  • What do you see in stores that you think is really great?
  • If you had to predict the next big trend for the upcoming season, what would it be?
  • I see you attended (college name), why did you choose that program? How did you like it there?
  • What accomplishments have given you the most satisfaction and why?
  • How do you work within a team environment?
  • Are you willing to work longer hours?
  • How quickly do you learn?

diane-kruger-fashion-interview-magazine-1.jpg

Make sure you’re prepared to back up your responses with specific examples, or anecdotes. All the other candidates will tell the interviewer that they are creative, organized, and detail oriented. You need to make yourself stand out by telling the interviewer about the collection of meticulously hand beaded evening gowns you presented at your senior fashion show. Describe how your knowledge and skills relate to the position and how you can contribute to the company: “My understanding of garment construction will allow me to create accurate initial specs for sample development.” Also note that it’s not enough to just write down your responses – you absolutely must practice them! Rehearse aloud, in front of a mirror, or even with a friend. Don’t skip this step! Your responses should come as second nature to you during the interview – you won’t create a good impression if you take a long time to recall your answers! All kinds of public speakers need to prepare for hours and sometimes days. I remember reading that a communication coach takes her an hour of preparation to deliver 10 min speech!

Know How to Dress

Suits usually aren’t necessary for interviews unless you think you can make it work without appearing too stiff. A trendy interview outfit can be pulled off if you know more about the company, and dress for their market. For example, if you’re interviewing with a company that specializes in career wear for women, you’ll want to dress more formally and present a polished appearance. If you’re interview is with a casual sportswear company, your outfit can be a little more relaxed, but not too casual – you are still on an interview! If you have little or no information about the company you’ll be meeting with, it’s better to dress more moderately. No matter what, your ensemble should reflect your professionalism to make a good first impression. Your outfit should be fashion forward and express who you are without overdoing it.

Master the Interview

Equipped with your killer portfolio, your knowledge of the company, and your personality, you’re prepared to enter the interview and show ‘em what you’ve got! Greet your interviewer with a firm handshake and steady eye contact. Mirroring your interviewer is a good way to gain rapport and be accepted. This doesn’t mean copy the interviewer exactly, (that would be creepy!) just subtle reflections will do. Mirror the way she or he sits; use the same tone of voice and sentence phrasing. If the interviewer asks “From where do you draw your inspiration?” You can respond “I draw most of my inspiration from…” Answer questions honestly without bragging or exaggerating. If you’re asked any questions that you don’t know the answer to – be honest and say you don’t know! For example, if you are asked how to create a vector mask in Illustrator, reply. “While I am proficient in Illustrator, masking is one area I am not yet familiar with, but I would love the opportunity to learn.” Convey to your interviewer that you know school training is very different from actual industry expectations. Employers are looking for a candidate that won’t be difficult to train, or take up too much training time. Someone who learns quickly and is willing to go the extra mile is a worthwhile candidate for the employer to hire.

Express your interest in the company, and your flexibility and eagerness to learn and develop within the field. And then, there are the no-brainers for any interview:

  • Always arrive on time, preferably 10-minutes earlier since some companies will ask you to fill out an application or additional paperwork before you meet with the interviewer.
  • Bring several copies of your resume since you may be interviewed by a team or panel.
  • Don’t discuss salary, work hours, vacation time, or benefits during a first interview unless the subject is mentioned first by the interviewer.
  • Don’t appear overzealous. Due to the competitive (sometimes backstabbing) nature of the fashion industry, some professionals are insecure and threatened by competition. You don’t want to appear like a possible contender.
  • If you are asked what your expectations are, give a range instead of a specific number and add that you are flexible. (Do your homework on what you should ask for – visit http://www.stylesalaries.com to make sure your range is reasonable with salary trend of the current market.)
  • Always ask for a business card for each person you interviewed with at the end of the meeting.

Ask Questions

At the end of the interview, you will likely be asked if you have any questions. You should always have some questions ready to further demonstrate your interest in the position. You can also use this as an opportunity to learn first-hand information about the company, or review a topic that was discussed earlier in the interview.

Some questions you may want to ask are:

  • How would you describe a typical day on the job?
  • How many people are on your design team and how is the department organized?
  • How will my job performance be evaluated, and how often?
  • What is the potential for growth and advancement within the company?
  • Where do you see the company headed in the next few years?
  • What is the next step in the interview process, and when can I expect to hear from you?

Remember that you are not the only one being interviewed. While the interviewer is trying to determine if you are the right match for the position, you should also be deciding if the company and the position are the right fit for you!

Post Interview

As soon as you get home from the interview, write a thank you note and email it to the interviewer(s). In addition to thanking the interviewer for taking the time to meet with you, you should also reaffirm how your skills and qualifications make you a good match for the position. Try building on some highlights from the interview. Always send out thank you notes right away. It’s pointless if it’s received days or weeks after the interview! Even if you are no longer interested in the position, send a thank you note anyway to thank the recruiter for their time. You always want to leave a favorable impression; you never know when you may encounter the contact in the future! Many job seekers don’t bother with thank you notes so yours will get noticed immediately.

Keep at It!

Sometimes, interviews don’t always go as well as planned. I can’t even tell you how many interviews I left thinking “I totally screwed that one up!”, or “I’m not getting that one for sure!” It happens to the best of us so don’t beat yourself up about it! Becoming comfortable with and mastering the interview process takes time and practice. The more interviews you go on the more confident you’ll become. Don’t take rejections too hard. Job-hunting is very difficult and it’s completely normal to face rejection more than once – especially within the super competitive fashion industry. It doesn’t mean that you aren’t an excellent candidate; it just means that the employer couldn’t match your skills with the needs of the company. Stay positive, and always put your best efforts into preparing for each interview, and the right position will come along in no time!

 

Source: Designernexus.com

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How to Become Fashion Designer ( Part 8 ) – Look Good on Paper

Writing a Resume and Cover Letter That Will Get You in the Door


The resume is your marketing tool that will sell employers on the idea of interviewing you. Even if you’re an ideal candidate for the position, if you don’t look good on paper, recruiters won’t give you a second glance. Not only do your skills and qualifications have to impress, but you need to make sure they stand out amongst the hundreds, and in some cases, thousands of other resumes that companies will receive for the same position. Keep reading to find out how to create a well organized, intelligent resume that will get you through the door!

What They Want to Know

Your resume should include the following information:

  • Contact info: Basic information about yourself that also serves as your header. Include: Name, Address, Phone, and Email
  • Objective: A brief statement (one or two sentences) describing the position you are seeking and how you hope to contribute to an employer.
  • Education: Name of school, Years attended, Concentration, Degree received, GPA (if above 3.0)
  • Qualifications/Skills: An itemized list describing relevant abilities such as knowledge of computer programs, languages, etc.
  • Work Experience: chronological list of previous employers, starting with the most recent. Include position held, duration, and important responsibilities/accomplishments.
  • Honors and Awards: List any honors and awards and year received.
  • Course Highlights/Relevant Activities: If you have limited work experience, list course highlights, or relevant extracurricular activities, clubs, or organizations you may have participated in.

There are tons of resume creating resources and examples out there, many of which can be misleading and inaccurate. If you choose to seek more examples, make sure you select a reputable source. Click on the resume sample link below to see our example of a well formatted, clearly organized resume.

What They Don’t Want to See

Knowing what not to include can be just as important as knowing what to include. When listing work responsibilities, don’t over exaggerate – a professional recruiter can see right through an unrealistic resume. Also avoid making general statements- if you can, always list specifics to support your qualifications. For example, instead of citing “designed collection of dresses”, state “designed and illustrated 5 piece dress collection for Fall 2007 collection”. Giving specifics adds individuality and gives the recruiter better insight into your achievements.

When listing job responsibilities, it’s a good idea to use action verbs to add variety to your statements. Write Express has a good variety of action verbs to choose from. And then of course are the basic resume no-no’s: any personal info like age, religion, race, and salary requirements have no business in your resume.

Formatting

There are of course many different ways to format your resume, but keep in mind that your resume has only a few seconds to grad the recruiter’s attention so if it’s not easy to follow, you won’t stand a chance! As an entry-level candidate or even after a few years of experience, your resume should not exceed one page. Recruiters won’t care what high school you went to (unless it was industry specific), or what your hobbies are, so keeping your content concise and relevant to the desired position is a good way to maintain a reasonable length.

Just because your resume is clean and organized, doesn’t mean you can’t get a little creative with it. Experimenting with different fonts and coloring for your headers is one way to make your resume stand out amongst a sea of black and white. If your field is eveningwear, using a delicate script for your headers can be a great accent. Just remember to keep it simple- the fonts should still be legible and should support, not detract from your resume.

Presentation

While you will probably use Microsoft Word or a similar word processing program to create your resume, if your resume is going to be emailed, you should convert the file to PDF. When printing your resume, select a professional presentation paper. Your local stationery or office supply store has tons to choose from. Once again, paper choice should not detract from the content of your resume or affect its appearance if your resume is faxed or photocopied.

Cover Letter

Anytime you fax or email your resume, it should be accompanied by a cover letter. The first thing that recruiter reads, the contents of your cover letter should serve as an introduction and offers an opportunity to talk briefly about your background and knowledge of the company. You should definitely invest the time to make your cover letter well-written and well-focused. A poorly written, vague cover letter is a surefire way to get your resume overlooked.

Without repeating the details of your resume, introduce yourself to your prospective employer in three or four concise paragraphs including the following points:

  • Why you are writing / the position of interest
  • What you have to offer the company (accomplishments, work ethic etc)
  • Your knowledge, enthusiasm and reasons for interest in the company
  • Request an interview and specify how you will follow up

Keep in mind that the desired outcome of the cover letter is for the recruiter to take action so it should be tailored specifically to the company you’re applying to instead of for a general position. Use your company research (you did research the company right?) and draw upon your knowledge of what they usually look for in successful employees to demonstrate how you can be an asset to their organization.

A quick word about following up: do it! I cannot tell you how many interviews I’ve received because I followed up after sending my resume. Not only does it demonstrate your follow up skills (very important) but it emphasizes your interest in the position. In one instance, a recruiter told me that from over 300 resumes he received, he contacted me for an interview because I was one of a handful of people who actually followed up. A handful (out of 300+) sounds like a pretty good way to make yourself stand out!

Once you’ve prepared your resume and cover letter, proofread them more than once to catch any mistakes or irrelevant information. Have a friend take a look to catch any mistakes you might have missed. When you’ve finished your resume, you’re ready to begin applying for positions! Remember that even after you’re hired, your resume should grow along with you. Keep it constantly updated as you gain experience and skills and when it’s time for you to look for another position, you’ll be glad you spent the time on it along the way.

Source: Designernexus.com

 

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