Category Archives: Denim

Levi’s using Instagram As A Marketing Tool

Photo-sharing application Instagram saw its userbase grow to one million in only three months. The service enables people to share their finest moments by letting them take a picture, choose a Hipstamatic-like filter to transform the look and feel, and share it with a small text and/or its geo-location on numerous social media, such as Facebook, Twitter and Foursquare. Recently Instagram has drawn considerable interest from a number of brands. Levi’s Brazil is one of the first to roll out a marketing campaign using the service.

The fashion brand takes fully advantage of Instagram’s unique features to display new products that will be released in the forthcoming collection, as well as images that represent the brand’s personality. Users can start following ‘levisbrasil’ in order to stay updated about the latest stuff, all in a purely visual way. I think Instagram’s photo filters totally breathe the Levi’s style. For the moment the campaign generated limited results — only 127 people started following Levi’s Brazil. Nevertheless, many predict a big future for Instagram as a marketing platform. Interestingly, Giles Fitzgerald from London-based communication agency Frukt claims that the service opens up new social media marketing opportunities for visually oriented brands.

“For fashion brands word dominated social media platforms such as Twitter can be a barrier to the more tactile and lifestyle-oriented element of their brands. Instagram with its ability to turn humble photos into works of art manages to blur the lines between a humble snap and the kind of imagery that dominates the advertising billboards and print ads.”

 

Original Source:  Popupcity.net by JEROEN BEEKMANS

 

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MAC Jeanius Spring 2011 Makeup Collection

MAC Jeanius Spring 2011 Makeup Collection

If you are looking for a fun and new way to update your makeup for the upcoming spring 2011, take a peek at the brand new limited edition collection by MAC Cosmetics titled Jeanius! The MAC Jeanius spring 2011 makeup collection comes with fresh spring pastels and luscious shades! Check them out now!
It seems that cult-tastic makeup brand, MAC Cosmetics has yet again come up with another great way to surprise its fans through what else, than a brand new makeup collection for spring 2011 titled MAC Jeanius.
As the makeup collection’s name suggests, line is inspired by the spring 2011 denim trends and suit the season’s textures and colors perfectly. You can observe a perfect combination of spring shades which are fun and in total balance with the latest makeup trends. 

The MAC Jeanius eyeshadows come in 4 fabulous shades featuring a jeans print design which looks adorable. The shades are all blue jeans inspired and come in the following shades: 

  • Diva In Distress – a middle-tone gray with a silver pearl touch shaped as a metallic jeans snap
  • Motorhead – a middle-tone blue with a copper pearl touch shaped as a metallic jeans snap
  • Stove Pipe Black – a black/gray shade with a copper pearl touch shaped as a metallic jeans snap
  • White Jeanius – a white shade with a silver pearl touch shaped as a metallic jeans snap
  • MAC Jeanius Spring 2011 Makeup Collection
    A lipstick should never miss from a woman’s makeup kit, so you definitely have to consider adding one of the following 3 lip color shades from the Jeanius makeup collection: 

  • Acid Washed Grayish – a pearled beige
  • Pretty Please – a soft pink pearl shade
  • Riveting Rose Deep – a burgundy/violet pearled shade
  • MAC Jeanius Spring 2011 Lipglass
    If lipsticks aren’t your thing, the Jeanius Lipglasses will surely win your heart! The MAC Jeanius glosses come in 3 univesally flattering shades: 

  • Docile Chrome
  • Indigo Pink
  • Painted On
  • MAC Jeanius Sprign 2011 Blushes
    MAC Jeanius Spring 2011 Nail Polishes
    No makeup collection would be complete without blushers. The MAC Jeanius line comes with two lovely blushes: 

  • Overdyed Bright – a magenta shade
  • Pink Cult – a lovely pale pink shade
  • MAC has also created two fabulous nail varnish shades which are meant to complete the collection and give you either a soft or a bold look. You can find the MAC Jeanius nail polishes in:

  • Biker Blue – a dark blue colored polish with pink and electric blue shimmers
  • Frayed-to-Order – a whitish pink nail polish with pearl shimmers
  • The Penultimate brow maker and eye liner in Rapidblack round out MAC’s new makeup line.
    The MAC Jeanius collection for spring 2011 looks amazing so don’t hesitate to purchase your favorite products from the collection as most items are limited edition! The collection is available for purchase starting March 3rd , 2011.

    Image courtesy of MAC Cosmetics

    Source: make-up.becomegorgeous.com

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