Category Archives: Gucci

All About Fashion Design (Part 1) – Fashion Design, Fashion Structure and Fashion History

Fashion design

Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social lattitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear fall within a narrow range of conventional styles, unusual garments are usually sought for special occasions, such as evening wear or party dresses.

Some clothes are made specifically for an individual, as in the case of haute couture. Today, most clothing is designed for the mass market, especially casual and every-day wear.

Fashion designers can work in a number of ways. Fashion designers may work full-time for one fashion company, known as ‘in-house designers’ which owns the designs. They may work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer’s label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a ‘name’ as their brand such as Calvin Klein, Gucci, or Chanel are likely to be designed by a team of individual designers under the direction of a designer director.

Structure

Designing a garment

Fashion designers work in different ways.Myriam Chalek, Owner of Creative Business House states it in Vogue Magazine: Each fashion designer is unique hence the uniqueness of the sample’s development. Nevertheless the mainstream is pretty similar: From a sketch to a sophisticated illustrated CAD design, fashion designers before using any fabric put their ideas on paper. It’s only once they have the concept of the wanted design that they will use fabric. Myriam Chalek explains that the first steps of the garment production are very important: once the designer is in sync with whats in his head and whats on paper, he will either create a muslin prototype of the sample and once satisfied he will have the pattern done and then the final sample. Or he will create a pattern and then work directly with the fabric to produce the sample. This second method is usually not recommended if the designer is going to modify the sample as it is being created in so far as the fabric can be wasted and the final sample not being the true representation of the original designer’s concept. The pattern production is the most crucial part of the garment’s production because job the fit of the finished garment/sample depends on the pattern’s accuracy. Samples have to be perfect because that’s what the fashion designer present to potential buyers.

History

Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first designer to have his label sewn into the garments that he created. Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Worth’s success was such that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done. The term couturier was in fact first created in order to describe him. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

READ ALSO:

ALL ABOUT FASHION (PART 2) – TYPES OF FASHION, INCOME, SCHOOLS

ALL ABOUT FASHION (PART 3) – FASHION STAR SYSTEMS, WORLD FASHION AND THE GLOBAL FASHION INDUSTRY

Source: Wikipedia.com

2 Comments

Filed under Apparel Production Manager, Branding, Business, Celebrity, Communications Manager, Consumer Psychology, Costume Design, Cutting Assistant, Design, Fabric Buyer, Fabric Quality Control Manager, Fashion, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Stylist, Gucci, Market Research, Marketing, Marketing Strategy, New Product Marketing, Niche Business, Niche Market, Personal Stylist, Presentation, Production Pattern Maker, Research, Target Market, Technical Designer, Trends

Gucci’s Digital Flagship: Crafting an Intensively Attentive Online Environment

On the eve of Gucci’s 90th anniversary as a luxury retailer, the firm’s CEO, Patrizio di Marco, describes why digital innovation is more than just a matter of relevance and modernity.

2681_patriziodimarco_mediumBesides being one of the most active luxury brands in the social media space – with nearly 3.2 million Facebook fans and a host of online initiatives including the live streaming of its catwalk shows and smart phone applications – Gucci is also the first luxury brand to launch a digital flagship.

“Gucci was in fact a pioneer when it launched its US e-commerce site in 2002 and we [still] believe that new media and new technologies represent a valuable complementary communication and business channel.”

“ The digital flagship is destined to become our highest volume store in the world ”

According to Di Marco, Gucci’s new online retail destination takes advantage of the most innovative technologies available today, integrating rich content, shopping and social networking to provide the site’s monthly 2.5 million unique visitors with an aesthetic and customer-oriented experience that replicates the one customers have when immersed in one of the brand’s signature flagships stores in Rome, New York, London or Shanghai.

From a strategic perspective, Gucci’s recent aggressive foray into digital media channels is a concerted effort to drive the digital flagship to outperform all brick-and-mortar store sales.

“The digital flagship is destined to become our highest volume store in the world, and should be the final destination for any search on the net: whether you are seeking out Gucci through a search engine, or are one of our 3.2 million Facebook fans, or are one of the over 840,000 people who have downloaded our Gucci App or are one of our 32,000 Twitter followers.”

While traditional luxury marketing focused on the protected environment of exclusive networks and publications, Gucci has been at the forefront of the movement which challenges the status quo by utilizing the web to expose the brand. In September of 2010, for instance, the brand invited its fans to virtually join the womenswear fashion show and even showcased the commentary and digital content of fans on a global site alongside the show’s live stream.

“One of the reasons Gucci has been successful in reaching new customers is because of the attention we have paid to the internet… The current site operates in 17 countries in 8 different languages, while e-commerce is offered in 12 countries with over 2000 skus available online.”

The brand has also integrated social media into the heart of the online shopping experience. A live Twitter feed, an interface with the Gucci official Facebook fan page and product page link to ready-to-wear items straight off the catwalk, allows visitors to truly engage with the brand.

Di Marco, together with Frida Giannini, Gucci’s creative director, have championed social networks as an integral part of the new site, suggesting they are a natural extension of the fashion shopping experience in the real world which is often shared and enjoyed with friends as well.

With such an active role in digital media, Gucci is not only using these channels as a very direct and content-rich form of outreach to tap into a broader audience but also to uncover metrics and insight on the site’s visitors in order to become a more attentive luxury brand – something which is difficult to do with customers entering brick-and-mortar stores.

“[Digital] is allowing us to develop more personal and constant relationships with current and prospective consumers. We are also able to understand the desires and attitudes of our customers more quickly and easily through the information that is available to us, which is helping us to be more responsive. Ultimately, our aim is to offer the same values and experience to an online customer or visitor as we do in our stores.”

Source: Luxurysociety.com

Leave a comment

Filed under Ad Campaign, Advertising, Business, Celebrity, Design, Digital Creative, Digital Marketing, E-Commerce, Fashion, Fashion Industry, Fashion Marketing, Fashion Retailer, Gucci, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Interview, Luxury Brand, Market Research, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, Networking, New Product Marketing, Niche Market, Online Marketing, Online Product Marketing, Online Shopping, Place, Presentation, Product Advertising, Product Placement, Promotion, Publicity, Social Marketing, Social Media Marketing, Target Market, Technology, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

Gucci Ad Campaign 2011

Gucci takes you on a new journey for Spring 2011 with the new ad campaign – along with models Nikola Jovanovic and Raquel Zimmermann shot by Mert & Marcus.

Gucci Cruise Ad Campaign 2011 6Gucci Cruise Ad Campaign 2011 5Gucci Cruise Ad Campaign 2011 4Gucci Cruise Ad Campaign 2011 3Gucci Cruise Ad Campaign 2011 2Gucci Cruise Ad Campaign 2011 1

Leave a comment

Filed under Ad Campaign, Advertising, Celebrity, Design, Fashion, Fashion Industry, Fashion Marketing, Fashion Stylist, Gucci, Lookbook, Luxury Brand, Magazines, Marketing, Marketing Strategy, Niche Market, Photo Shoot, Photographer, Presentation, Print, Promotion, Publicity, Target Market, Trends

Viral Video Ad – The Fragrance Perfume Gucci Guilty

Viral Video Advertising New Fragrance Perfume Gucci Guilty

Gucci Guilty just launched its official trailer, as its viral video advertising and marketing promotion campaign,for its new fragrance perfume for this autumn.

This Autumn, the latest fragrance of Gucci Guilty conceived by Creative Director Frida Giannini. Its a warm yet striking oriental floral with hedonism at its heart. The scent seizes the attention with a flamboyant opening born of the natural rush that is mandarin, shimmering alongside an audacious burst of pink pepper. The patchouli that is the hallmark of Gucci fragrances here conveys a message of strength, while the voluptuousness of amber suggests deep femininity.

Try to check the official trailler for Gucci Guilty, the new fragrance for her. The trailler itself, as the new fragrance perfume viral videos advertising and marketing campaign, is already become viral just only in several days.

Full version of the Gucci Guilty’s film that starring by Evan Rachel Wood and Chris Evans, directed by Frank Miller and with soundtrack from Friendly Fires will be launches exclusively online on August 24 8:00 PM CET – one day before its first broadcast on TV.

Source: InvisiblePr.com

Official trailer for Gucci Guilty — the new fragrance for her.
A tale of passion and defiance.
Full version coming soon…

Starring Evan Rachel Wood and Chris Evans.
Directed by Frank Miller.
Soundtrack by Friendly Fires.

Become a fan, discover new content and win tickets to the MTV VMAs at: http://www.gucciguilty.com

Leave a comment

Filed under Ad Campaign, Advertising, Business, Commercial, Digital Creative, Digital Marketing, E-Commerce, Fashion, Fashion Marketing, Gucci, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Luxury Brand, Marketing, Marketing Mix, Marketing Strategy, New Product Marketing, Online, Online Marketing, Online Product Marketing, Product, Promotion, Social Marketing, Social Media Marketing, Technology, Video, Viral, Viral Campaign, Viral Video, Web Marketing