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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

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Copenhagen Summer 2011 Fashion Week, Fashion Festival and the Fashionable Green Fashion Walk

Copenhagen Fashion Week LogoCopenhagen Fashion Week

COPENHAGEN FASHION WEEK
Copenhagen Fashion Week has during the past few years developed into a large and renowned event with an international scope. Copenhagen is twice a year dressed in fashion, focusing on the industry, the press and buyers, but parts of the fashion week is now available to fashion interested consumers.

Copenhagen Fashion Week Catwalk

Copenhagen Fashion Week Catwalk

COPENHAGEN FASHION FESTIVAL
Copenhagen Fashion Week presents Copenhagen Fashion Festival in cooperation with Wonderful Copenhagen and Copenhagen City Centre parallel to the fashion week. Copenhagen Fashion Festival invites everyone to fashion week, when large parts of Copenhagen is transformed into a fashion Mecca of trendshows, exhibitions, miniconcerts, streetparties, exclusive designer clearance sales and parties.
Copenhagen Fashion Week Festival Logo

Copenhagen Fashion Week Festival

The festival begins on Wednesday and this coming August you can join the activities from Wednesday, August 3 – Sunday, August 7, 2011.
Check out the online event  schedule and stay updated on all the different activities during Copenhagen Fashion Festival.
Click on the event in the schedule and you will find information on where and how to participate – so stay tuned!
We wish you a fashionable week!
Green Fashion Eco Initiative

Green Fashion Eco Initiative

THE GREEN WALK
Kermit the Frog once said it wasn’t easy being green. He obviously hadn’t seen our guide to Copenhagen’s best options for sustainable fashion shopping. Do the right thing and shop the ethically responsible way – from organic materials to the welfare of factory workers, Copenhagen Fashion Festival is putting the spotlight on shops, which carry at least one label with a sustainable profile.
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

HAPPY RESPONSIBLE SHOPPING!
“It has to be easier for the consumers to show consideration for the environment. We need the clothing stores to use the labels of environment. The Nordic Ecolabel is an excellent example of how stores and distributers implement environmental initiatives in their production and sale. At the same time I urge consumers to buy clothes which are labeled with either the Nordic Ecolabel or the European Ecolabel.
” Karen Ellemann, Minister of the Environment
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

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Is Your Fashion Brand on Instagram?

With so many mobile applications and social networks available, it can often become a daunting task to decipher which platforms are best for your brand. Factoring in time, resources, and manpower, we have to carefully pick and choose where our brands can be socially participating to the fullest potential. It’s no surprise that Instagram has become the fastest growing mobile application recently. The easy to share functions, photo filters, and the strength of an intimate community makes Instagram an attractive social platform, where fashion brands can easily establish themselves as authorities.

Whether fashion or luxury brand, we must not forget that we are still content producers on our social networks. Instagram’s share functions allow users to snap a photo from their mobile device and add an attractive filter (to give photos that instant cool factor) with the ability to share on Twitter, Facebook, Flickr, Tumblr, Posterous and Foursquare. Fashion houses on Instagram, like Oscar de la Renta, have done a superb job at not only sharing behind the scenes photos, but also displaying them on their other social networks like Twitter and Tumblr. This gives audiences welcoming access into the brand with just the swipe of a button.

Much like the micro-blogging platform of Tumblr, the allure of Instagram is heavily based on the distributing of visuals. Fans of fashion are visual people that are constantly looking for that conspicuous stimulation to take them outside of their daily lives and into the fantasy of glamour and luxury. Instagram gives us the space to share the small, intimate moments in our routines in a new, creative way. Kate Spade invites audiences into their world with photos of favorite New York City sightings, venues and restaurants. Using Instagram’s geo-tagging function, by citing the location in which the photos are taken, Kate Spade automatically becomes a reputable source of things to do and see in NYC.

Does your brand have a new product or piece that is need of a strong spotlight? Instagram is the perfect space for your emerging goods to take center stage, catching those prospective consumers that want a piece of your brand. The team at Club Monaco has done a great job of this, by posting images of staff members wearing pieces that have just been released or have just gone on sale.

The built in community on Instagram has a strong sense of intimacy that isn’t afraid to engage with the photos that fashion brands are uploading. The higher the level of engagement, the more likes, comments, and follows your brand can receive. Not to mention, you are presented with direct, instantaneous feedback in a single stream, specific to that image. Audiences want to know where they can get the dress that Oscar PR Girl is wearing in her style photo.

As Instagram is still considered to be in its infancy, only being launched a few months ago, every fashion brand is taking their own approach to fascinate their consumer and fan base on the application. The strengths of Instagram are the filter, social, community, and geo-tag capabilities. Never has a mobile application been able to have such a wide range of functions that users want right now. You can be en route to a meeting, see something interesting on the street, capture it, filter it, share it and you’ve already added some depth to the identity of your brand. The creativity and intimacy of communal photos uploaded on Instagram captivates voyeuristic users and it can certainly captivate the audience of your fashion brand.

Taken by Club Monaco via Instagram

Taken by OscarPRGirl via Instagram

Taken by Kate Spade via Instagram

Lala Lopez is a fashion journalist, stylist and social media expert based in New York. Her clients have included Betsey Johnson, Steve Madden, Jeffrey Campbell, and Solestruck.com. She has been featured on CNN, Teen Vogue Magazine and Chictopia. Lala shares her views on fashion, art and social media trends on her blog Lala New York City. (www.lalanyc.com)

Author: Lala Lopez

Copy Editor: Gina Conforti

Photo Credits: Kate Spade

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ETAM Spring / Summer 2011 by Natalia Vodianova


Jasnuary in Paris, supermodel Natalia Vodianova presented her second collection for French lingerie line Etam at the Grand Palais, with a VIP guest list including Kate Moss, Alexa Chung, Eva Herzigova, Micky GreenMario Testino, and performance by Beth Dito & The Kills. Here is the look book images (& video).

 

Natalia Vodianova signed a three-year deal back in 2009 to design the ‘Natalia pour Etam‘ lingerie, swimwear and clothing collections for the French brand, as well as fronting the campaigns

BONUS:
Behind the scene of Etam Lookbook

BONUS #2

A glimpse of last night Runway video

Source: Trendland.com By Cyril Style

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People are STRANGE! Fashion Model Bonnie Strange’s Fashionable Fashion Photography!!

LITTLE MISS BONNE STRANGE!

German born International Fashion Model, Stylist and Photographer Bonnie Strange shows up some of her work in her ever growing Album ‘PEOPLE ARE STRANGE’.

HEROINE!

CHOCOLATE LOVE!

LOVE OBSESSION!

MACHINE

HUMAN HEART!

MILK ME!

BLUE TANGO!

LOVE ROCKS!

SUMMER LOVE

STRANGELOVE.

TOUGH LOVE!


Image Source: BonnieStrangePhotography

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How to Become Fashion Designer ( Part 5 ) – Fulfilling Your Vision

Becoming Your Own Fashion Designer

I know some of you may have been disappointed by the realities we exposed in our “How to Become a Fashion Designer” article series. Our apologies, but we had to destroy the bliss of naivety to spare you from many rude awakenings when you start your fashion career! That being said, I’m sure there are also some of you who are determined to become that ideal vision of a fashion designer: create your own label, design your own fashion lines, runway fashion show and the whole nine. We commend your ambitiousness and of course, we are here to help! Here’s our suggested approach to become your own fashion designer.

Learn the Fashion Biz

First thing’s first, and we’ve all heard it a million times: Fashion is first and foremost a business. Yes it’s true – you could have the best apparel collection in the world, but if you don’t have the business savvy to manage your fashion design operations or market yourself; you’re in for a rough and disappointing journey in the fashion industry. Countless talented fashion designers try creating an apparel line without the proper business foundation to support them. Issac Mizrahi, and Narciso Rodriguez are just a few well-known fashion designers whose fashion careers were almost destroyed by their lack of business knowledge.

We highly recommend educating yourself and taking business courses- either in school or on your own. Really get to know the fashion industry. However, if for some reason you prefer not to, you should at the very least seek a knowledgeable (and trustworthy) business partner to handle that end for you.

Finding a Niche

Concerning the actual apparel designs, if you want to make your mark and get noticed in the fashion industry, you have to make sure your apparel designs stand out amongst the swarm of pretty outfits already crowding the runways. If your vision for your collection is just to design “pretty” clothes, the chances of your work getting noticed are like finding a needle in a haystack! The cliché word of advice is to design for a niche market. But what does that mean?

A Cause for Design

Here’s our take on finding a niche: find a cause, and design for that cause. Choose something that you’re passionate about, or pick a theme and design for that theme. Create a trademark that you will become known for. Betsey Johnson is known for her funky, outrageous, one-of-a-kind garments that reflect her quirky personality. Diesel created their highly functional, hardware driven signature style from the construction worker lifestyle. When apparel designs are consistently focused around a specific element or concept, they will receive more attention and that concept will become your design signature. Once your fashion line is established and well known, you can always expand. And whatever you decide on, make sure it’s something you believe in; something you are passionate about. When your fashion designs come from the heart, it shows, and you’re inspiration will be endless.

Get Your Name Out There!

So once you’ve selected your cause and designed an extraordinary apparel collection around it, how do you make sure your fashion designs get publicity? Fortunately, modern technology makes promoting yourself a much easier task. There are tons of venues that showcase emerging fashion designers such as nolcha.com and haute.net (See the Independent and Underground Fashion at our Resource Center for more links). There you will find underground designer showcases that give beginner designers their own venue space. You bring the designs – they bring in the crowds.

In the past few years, an underground fashion revolution has emerged, creating a shift in the apparel industry. Consumers are tired of apparel fashion clothing that is dictated by an elite few fashion designers, and have begun searching for more unique, down to earth sources for their apparel & fashion needs. New waves of fashion designers are discovered in unconventional places and recognized for their individual fashion design styles. Educating yourself, knowing the business, designing for a cause you love, and promoting yourself through new avenues are all steps in the right direction towards having the fashion design career you’ve always envisioned!

Source: Designernexus.com

 

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How to Become Fashion Designer ( Part 3 ) – Fashion Designer Skills 101

Important Skills that Fashion Schools – Don’t Cover Nearly Enough

In fashion school most of your time was spent learning how to draw fashion sketches, drape, sew, and create garment flat patterns. While these are certainly good skills for fashion designers to have, they aren’t very practical when you’re trying to land your first design job in the fashion industry. In the real world you’ll be expected to know how to draw fashion flat sketches, measure garment specs, and create CADs and presentation boards. I know some of you are thinking “But I learned those things in school too!.” To which I reply: “You think you know, but you have no idea!”

Apparel Draping and Patternmaking

Take it from experience: fashion schools don’t focus on the above skills nearly enough to fully prepare you for your first job in apparel design. Patternmaking and draping are valuable skills, which come in handy when you are dealing with a lot of apparel fittings. Usually garment fittings are conducted by technical designers, but if you are interested in a fashion design career for creative reasons, you’ll most likely be miserable in this type of position. On the creative side of fashion design, all you need is a basic understanding of what creates a good fit, and how to fix a bad one. In the vast majority of apparel designer positions, hands-on patternmaking skills are not necessary, unless you plan to enter Project Runway!

Sewing

On the creative side of fashion design, sewing is as relevant as patternmaking is for technical design. It’s good to understand the general concepts of garment construction, but you don’t need to be a seamstress. In the apparel industry, if you need to know how a certain garment is constructed, there are tons of references available: from apparel in clothing stores, to “how to” fashion design books and online articles. The point I’m trying to make is: if your sewing skills leave something to be desired, don’t stress over it.

Illustration

Sadly, fashion illustrations are a dying art in the fashion industry – they are very scarcely used by apparel designers in the real world. They take too much time and have no practical application. The fashion illustration has been replaced with computer drawn stylized garment sketches (floats) or more accurate technical flats (flat sketches), which are more popular for their practicality. Not only do they present a clear representation of the apparel design concept, but they are also a must have when it comes to garment production. Fashion flats can be turned into CADs and can be used in mood/presentation boards. Amazingly, fashion schools have not followed this industry shift, and still focus more heavily on fashion illustrations, and not enough on flat sketching.

Computer Programs

I can’t stress enough the importance of knowing popular computer applications for creating fashion flats, floats, and CAD sketches. Most apparel design companies expect proficiency in Adobe IllustratorAdobe Photoshop, and Microsoft Excel. These programs are relatively affordable in comparison to other fashion industry specific software, which run from $7Kto $30K per user – yikes! Unfortunately, the coverage of Illustrator and Photoshop provided by fashion schools does not meet the actual demands of the apparel industry. Many fashion companies also request knowledge of WebPDM, so if your fashion college offers a course in this program, it would be wise to take it. If your fashion school does not teach WebPDM, make it a point to find a school or venue that offers this program and take it!

On the Interview

It’s amazing how many fashion design candidates are rejected because they don’t know the most important basics. I’ll look at applicants’ fashion portfolios: filled with beautiful, well-drawn fashion illustrations and then say “That’s nice, but can you draw flat sketches?” If fashion flat sketches are included in their portfolios, they are usually very basic, lack important details, and are not visually appealing. If the candidate’s apparel sketches are halfway decent; my next question is “do you know Illustrator and Photoshop?” Almost everyone says yes,but when tested, it’s usually far from the truth. It’s not that they are lying… a lot of fashion design graduates and even professional designers seriously believe they know these programs well. They did well according to the fashion school standards; but fashion schools don’t teach how to use Illustrator and Photoshop for fashion designwell enough for entry level fashion designers to be competent in the demanding apparel industry. Fashion schools just cover the basics, which are quickly forgotten without practice. Take the extra effort to explore these and other CAD programs beyond what fashion schools teach: read books, find online courses and tutorials. Not only will you be ready with the skills you need to succeed in the fashion industry, but discussing how you went the extra mile to keep up with apparel industry standards will definitely impress any prospective employer!

Practice, practice, practice

My suggestion is to practice flat sketching as often as you can. Make sure you learn and are really comfortable with Adobe Illustrator and Photoshop for Fashion Design – what you’ve learned in fashion school is not enough!! To acquire additional knowledge: read books, take additional courses, (offered in either classroom or online settings). Take a look at industry standard examples of flat sketches. Our Fashion Flats section contains many free downloads of flat sketches in both JPEG and vector (Illustrator) formats for your reference. If you can improve your skills to reach the quality of those shown, you’ll be in very good shape. They are free for you to use. Please download them so you can also use them as slopers to trace and basics to work from.

Educate Yourself!

Many fashion schools such as FIT in New York (Fashion Institute of Technology) offer “Flats and Specs for the Fashion Industry” courses. But believe it or not, they are not required by the curriculum; they are electives! These are some of the most important skills that fashion design students should be learning. Another good elective course is “Creative Fashion Presentation” – this skill is very handy. Sales people use CAD fashion presentations a lot as visual aids. In addition they create a good impression and convey your creativity level. If you can make outstanding fashion presentations, you’ll be asked to make them often, and believe me: it’s much more fun to make presentation boards than do fittings, send faxes, and organize showrooms.

Creating Specs in a Copycat Industry

So now we can talk about specs (garment specifications). Knowing how to spec (measure and detail) a garment is a fundamental skill for a fashion designer. Many apparel companies create their fashion spec sheets using Microsoft Excel. Although garment sizes and measurements vary from one fashion company to another, if you know the principles, you’ll be able to quickly adapt to the standards of any company. You don’t even need to know how to develop apparel specs from scratch!

As a head fashion designer, I’ve had to make decisions on what garment spec standards to use. Often I simply went to different fashion stores, and found garments with good fit and copied the basic measurements. And this isn’t a rare practice – the fashion industry is a major copycat industry: most apparel that we see hanging in the stores are knock-offs of another fashion brand, who copied the design from another design brand, and so on. There are even official terms for copied fashions! A “knockoff” is when a style is copied, and a “rub-off” is when patterns are copied. Once, while I was on a European shopping trip in London, a sales person at a store noticed I was a fashion designer collecting design ideas for an upcoming season. He mentioned that his store received a constant flow of fashion designers from American design companies such as Calvin Klein, whose designers come to knockoff their merchandise. That’s right: even top fashion design brands use knockoffs for their ready-to-wear collections.

Givenchy Fall Winter 2010/2011 Haute Couture - Veladoras: long   corseted dress hand embroidered in an open lace design in golden thread,   fine gold chain and crystals worn with a tail coat embroidered with   hand cut gold metallic sequins and crystals; Coronos: long corseted   dress embroidered with hand cut gold metallic sequins and crystals

To sum it up: in order to get a job in the fashion industry before the rest of the entry level fashion design candidates, you need to focus on refining skills that are highly demanded in the apparel industry. Become proficient in drawing flat sketches and include apparel flats in your fashion portfolio, and be extremely comfortable and knowledgeable in Illustrator and Photoshop. Check out the My Practical Skills Store, where you’ll find our ebook tutorials for Adobe IllustratorAdobe PhotoshopMicrosoft Excel, and How to Spec a Garment for the Fashion Industry. Each ebook contains easy to follow tutorials, with illustrations every step of the way. They are designed to prepare you with comprehensive industry specific skills and foundations to give your fashion design career a competitive edge.

Source: designernexus.com

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How to Become Fashion Designer ( Part 2 ) – Fashion Industry Career Specializations

Fashion Industry Career Specializations -BREAK IT DOWN

Coming straight from fashion school, you might be thinking that as a fashion designer, you’ll have the opportunity to work with all types of apparel. But what you may not know is that generally, the fashion industry is split into categories, and then categories within categories. Basically, the apparel industry is very specialized.
The breakdown begins with price (which usually corresponds with quality). The lowest apparel classification is Discount, and at the height of fashion is Haute Couture:
  • Discount Fashion: These stores sell fashion merchandise that retails at a discounted price from what other apparel stores charge. Outlet malls or stores like Ross, Walmart, Target, or Conway are example of discount retailers that sell discount labels.

  • Budget / Mass Market Fashion: Mass market apparel usually consists of knock offs of higher priced designer fashions that are sold at low competitive prices to the masses. Old Navy, Forever 21, and Charlotte Russe are a few popular budget apparel labels. Department stores in this category include JC Penney, and Kohl’s. This fashion market usually retails for less than $100.

  • Moderate Fashion: These include nationally advertised apparel fashion brands such as Nine West, Gap, Abercrombie & Fitch, Express, and Zara. Examples of moderate department stores are Macy’s and Dillards. These apparel brands typically retail for less than $300.

  • Contemporary Fashion: More than just a specific price point, this classification is a fashion-forward image often aimed at women in their ’20s and early ’30s looking for trendy fashions priced more affordably than Designer pieces. BCBG, Betsey Johnson, Bebe, and Rebecca Taylor fall into the Contemporary fashion category, which usually retails for under $500.

  • Better Fashion: Also selling for less than $500, these collections use better quality fabric and styling than lower-priced brands. Armani Exchange, Jones New York and Anne Klein are a few examples of better-priced apparel lines.

  • Bridge Fashion: Priced under $1,000, these apparel fashion lines serve as a “bridge” between better and designer fashion categories. Bridge fashion includes names like Ellen Tracy, Dana Buchman, DKNY, Emporio Armani, and Lauren by Ralph Lauren.

  • Designer Fashion: True fashion designer collections typically sell for more than $1,000 per item. The fabrics, fit, details, and trims are superior to other ready-to-wear items. Some examples of designer labels are Gucci, Prada, Versace, Armani, and Chanel.

  • Haute Couture / Avant-garde Fashion: Also know as couture, these terms have been commonly misused by ready-to-wear brands. Haute Couture, or simply “couture” fashion designers sell custom, made-to-measure apparel, which costs tens of thousands of dollars, and is affordable only to a select few. Technically speaking, there are only ten official Haute Couture Fashion Houses including: Christian Dior, Jean Paul Gaultier, Chanel, and Givenchy. Avant-garde fashion designers produce high quality, one-of-a-kind garments that experiment with new fashion design concepts and push the envelope of popular apparel design.

Even within the fashion industry categories listed above, each apparel market is broken down into more specific career specializations. First, fashion companies are broken down by customer: men’s, women’s, children’s etc. Then are further divided by type of apparel: sportswear, eveningwear (special occasion), sleepwear etc. And then even fashion design teams are designated to specific areas like Wovens, Knits, Sweaters, Tops, Bottoms, Dresses, Outerwear and so on.

A discouraging thing to note about the fashion industry is that it is very difficult to move from one career category to another. If you start building your fashion design career with mass-market apparel companies, you’re going to face some barriers when you apply for that dream fashion designer job at Ralph Lauren. The same goes for apparel design specialties. If you’re experienced in designing children’s woven tops, chances are you won’t land a position designing women’s dresses. If you’re absolutely determined on making a switch in the fashion industry, you’re best bet is to start from the bottom in your desired career field and work your way up again.

Something else to consider is the different types of apparel manufacturers and retailers out there. There are fashion manufacturers who design and produce their own apparel designs, which are then sold to fashion retailers. These manufacturers do not have their own retail fashion stores. Examples include Shoshanna, Jones New York and Carmen Marc Valvo. There are also fashion manufacturers that own licenses for a variety of brands. For example, at the time of this writing, Phillips Van Heusen (PVH) owns Calvin Klein and IZOD, but licenses brands like DKNY, Sean Jean, and Kenneth Cole.

Then, there are fashion retailers that only sell merchandise purchased from manufacturers. These include stores like Bloomingdale’s and Neiman Marcus. There are also many manufacturers that also have their own fashion retail locations such as Polo Ralph Lauren, Armani Exchange and Nicole Miller. Other apparel retail stores have their own product development teams and have merchandise manufactured specifically for their private label designs such as Gap, Old Navy, and Express. In addition to purchasing merchandise from outside manufacturers, many department stores also have their own private label collections. Examples are: I.N.C. (Macy’s), and Arizona Jeans (JC Penney).

Pre-Fall 2011

The largest employment opportunities out there lie within mass-market apparel companies. They often pay rather well to begin with, however these figures usually level off after a few years of experience. The higher-end fashion markets pay less to start, and work hours are longer, but the prestige you’ll receive from such reputable companies will do wonders for your resume.

Source: Desigernexus.com

 

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Kate Moss for Brazilian Lingerie brand Valisere

Kate Moss in underwear campaign

Kate Moss shows us her sexy body in the collection of Valisere, the Brazilian brand of lingerie that most intimate and personal.

Kate Moss in bra - we've seen her in less

Recently we saw in her farewell as a designer of the famous British fashion brand Topshop, and now we are surprised with these spectacular images of the controversial model. And it has become a guarantee of success for any brand certainly has the opportunity to have her.

Kate Moss in bra - we've seen her in less

With red feather boas and lace. From classic and comfortable to sexy lingerie. This is the proposal Valisere Underwear for next spring summer season 2010-2011. The photos, taken by Gui Paganini in London, show the more feminine face of the famous supermodel.

Kate Moss in bra and pants

It seems that this time the PhotoShop has been one of the stars of the shoot, despite the brand Valisere strives to deny. And it is no doubt that a good touch computing is the best remedy to hide behind the age of 36 outbreaks of the model. The debate is open.

Kate Moss in Valisere campaign

Kate Moss in bra - we've seen her in less

The pictures, for Brazilian lingerie label Valisere, have a very French feel, but it’s the good bits of ‘French’: the red lacy underwear, Brigitte Bardot hair, smoky eyeliner and unmistakable whiff of cheese and riots. Cor. Love that stuff. And there’s nothing better than having a French girl do a little French tut at one of your shit English jokes. Nothing. Okay, maybe ham and cheese croissants that are actually made, purchased and consumed in France. SO GOOD.

Kate Moss in bra - we've seen her in less

Kate Moss in bra - we've seen her in less

Sources: modom.net and fhm.com

 

For more on Lingerie in 2011 read: 2011 LINGERIE TRENDS

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