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Creating a Green Fashion Label

When consumers shop for groceries, they tend to review the nutrition label and ingredients list on the food package to obtain dietary information. This food label system helps people make an informed decision and lead healthier lifestyles. Shouldn’t consumers have resources for making similar choices when shopping for apparel products? According to the Textile Fiber Products Identification Act (TFPIA), all apparel products should have a label that includes: fiber content, country of origin, manufacturer identification, and care instructions.

 

However, the clothing label may not be informative enough to educate consumers regarding what processes were used to make the product and what environmental impacts those processes may have. One of the common myths consumers may believe regarding apparel products is that natural fiber products are more environmentally friendly than synthetic fiber products. Considering the fact that the textile and apparel industry is a major contributor to environmental degradation, it is important to provide more informative, easy-to-read labels for apparel products, responding to consumers’ growing concerns about environmental issues related to their consumable products.

From interviews with five apparel design personnel in two companies (although these opinions cannot represent all designers’ and merchandisers’ opinions), our research team found that they were aware of the environmental problems associated with dyeing and textile processing. However, interestingly, they did not regard themselves as responsible for correcting these problems.

They also indicated that the biggest determining factor for apparel designers and merchandisers when deciding where to obtain materials for production is the availability of materials from suppliers who have had a long–term relationship with the company. It seems that environmentally friendly materials were not their main concern. They added that if they were sure that their target consumers would be willing to purchase environmentally friendly products, they would practice sustainability. Without certainty, they did not want to take the risk because using green materials costs more. The industry personnel felt that there was nothing they could do as designers or merchandisers to address environmental issues, believing that environmentally friendly production was beyond their ability.

Do consumers agree with these opinions? To explore consumer opinions about green apparel products and purchasing behaviors, a serious of focus group discussions were conducted with 32 consumers. Although organic fibers and other green apparel options are already available in the market, participants demonstrated a lack of knowledge about these products. Interestingly, several respondents knew of organic clothing only in terms of simple items, such as T–shirts, while others did not even know that organic or green apparel was an available option.

In addition, the respondents agreed that if there were more information about green apparel products available, they would be more prone to buy them. They felt skeptical about current eco–claims because labeling of green apparel is voluntary and no general rules have been implemented for apparel product labeling. They added that current labels on green clothing did not offer an adequate amount of information to consumers. They were unsure of exactly what “environmentally friendly” meant and how the products they had seen were environmentally friendly. Additionally, most of the participants agreed that a well–established eco–label for apparel products would increase consumers’ knowledge of environmental impacts from apparel production and foster consumers’ green apparel purchasing behaviors.

Regarding willingness to buy green apparel products, they mentioned that they would be more likely to purchase green apparel products if they were cheaper and more readily available. Respondents indicated that they would not buy a less attractive environmentally friendly garment with the label attached to it over a more attractive conventional product. Therefore, before emphasizing green aspects, products should meet the quality expectations of consumers.

Based on these two investigations, the research team suggested that a labeling system could be used to reduce the information gap between producers and consumers. Green labels for textile and apparel products can facilitate choices for consumers making environmentally responsible purchasing decisions by motivating and/or educating them (D’Souza, et al., 2006).

As mentioned earlier, just as the nutritional facts and ingredients are listed on food packages, the apparel label can include customized information on how the content of a specific product and its production processes impact the environment. Our research team identified six sustainability aspects of apparel products as the key information that would be beneficial for consumers to know from the green apparel label: organic, biodegradable, safely dyed, fair trade, carbon footprint, and recycled. Creating eye–catching symbols accompanied by brief explanations for clarification, which convey the key aspects of sustainability within the apparel industry, will be necessary. This design will make the labels easy to read and serve as a convenient reference for consumers.

If the standardized and easy–to–read label is commonly used in the textile and apparel industry in the future, it will educate consumers about green products and their effects on our surrounding environment. By becoming more knowledgeable about green products, consumers will be able to make more informed purchases of environmentally responsible products. In addition, educated consumers will drive businesses to practice more sustainability. Adopting the easy–to–read, informative green label will help retailers promote their eco–friendly strategies. As people continue to show interest in green products through purchases, the availability of various green products will increase, resulting in growing diversity in the retailing industry.

This educational research brief is from the University of Delaware (Fiber Online Journal).
Creating a Green Label for Reducing the Gap

Authors:
Dr. Hae Jin Gam is an assistant professor in the Department of Family and Consumer Sciences at Illinois State University. She was a fashion designer in South Korea until 2001. Her doctoral research was in the area of sustainable apparel design and production development and was funded by the Environmental Protection Agency. Her current research interests include sustainability in the apparel and textile industry, apparel product development, consumers’ eco–friendly purchasing behavior, and the scholarship of teaching and learning.

Dr. Yoon Jin Ma is an assistant professor in the Department of Family and Consumer Sciences at Illinois State University. Her research interests include social responsibility in apparel consumption, manufacturing, and retailing; consumer behavior; services marketing; and scale development. She received the Student Best Paper Award at the doctoral level from the International Textile and Apparel Association (ITAA) in 2008, the Best Track Paper Award in the textile and apparel/international track from ITAA in 2009, and the Paper of Distinction Award in the consumer behavior track from ITAA in 2010

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Dressing with Sense and Simplicity: Organic Fabric and Clothing

No one would like to eat a bowl of pesticides drenched food. Then why wear clothing doused in chemicals?

Centuries before people use to live in harmony with nature and believed in giving even better environment for their coming generations. Now, people have crossed all limits dominated by the voracity of luxuries, benefits and money. This is taking a serious toll on the environment, and on the lives of all living beings in the planet.

The ‘Chemical Cocktail’ of Clothing:

When considering a healthy lifestyle, fabric is the first thing that comes to mind. Synthetic fabrics’ teeming with chemicals and dyes pose severe health threats. Synthetic fibers makes the skin uncomfortable due to the presence of toxins in them. From towels to bed linens, and clothes they are all-pervading in our everyday life. Apart from the potential health hazards to humans, these synthetic fibers also leach into the environment causing serious damages to soil, air, ground water, and other living beings around us.

The Environment Shield Organization of US has declared that seven out of the top fifteen pesticides are used for growing conventional cotton, and are regarded as the most environment polluting pesticides. On the contrary, organic cotton is cultivated using untreated GMO seeds, and by adopting biological based growing practices. A beneficial habitat planting method is adopted which prevents pests, thereby eliminating the usage of toxic chemicals.

stewartbrown 02 Room101 | Organic Fashion Design Pioneer Howard Brown

Natural Dyes Vs Synthetic Dyes:

Synthetic dyes involve many carcinogenic chemicals and effluents that are discharged into the river or atmosphere causing pollution. Chemicals used on fabrics can contain allergens, carcinogens and mutagens. Dyes that are used for special effects on textiles such as flame retardant, stain resistant etc., are likely to create health problems. Natural dyes are obtained from renewable sources, and are good to skin. They are bio-degradable and eco-friendly. Natural dyes are enriched with medicinal and curative properties, and impart healing qualities to the wearer of the fabric dyed with them. They save energy as they are not made from petroleum products. Furthermore, they provide rural employment, and also preserve traditional craftsmanship.

Life with natural fibers’:

Acrylic, polyester, nylon, rayon, triacetate, acetate and other fabrics labeled as stain & wrinkle resistant, and moth repellent will have ample amount of chemicals in their making. These fabrics can be avoided, and replaced with natural fabrics like wool, silk, cotton, linen, cashmere, and hemp. Organic and herbal clothing is more preferable for people who are very sensitive to chemicals. Researches on people with multiple chemical sensitivities reveal that organic clothing is essential in reducing their exposure to toxic chemicals.

 

Source: fibre2fashion.com

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Women’s 2011 Fashion Trend; Lingerie as Outerwear!

The last time we saw a shift towards lingerie as outerwear was the 1980s, and while I exude a general disdain for that decade I can’t help but admit that certain fashion elements which emerged from it do have a place in this decade and the next. And so it is that we see various pieces of underwear return to the fore as outwear to feature amongst 2009 and 2010 fashion trends. And in many ways this may become one of the ubiquitous fashion trends; one that is transseasonal, and one that emerges as we pay fresh attention to tights and stockings as a feature piece, and not just an accessory, courtesy of the ripped stocking trend.

Underwear As Outwear

But what elements exactly? And how do women play to the racy element without going so far as to look cheap?

  • Suspenders and Stay-Ups
  • Camisoles and Slips

Stay-Ups and Suspenders

Of all the looks to emerge around underwear as outerwear, exposed stay-ups and suspenders are inarguably the most risque and the most difficult to pull off. But that hasn’t stopped the most daring of women trying, and I’ve already spotted it on the streets, in street style blogs, and on the celebrities such as Mischa Barton (see more updates on who has worn it below).

Though difficult to pull off, thanks to a come-back of patterned-stockings and tights women have a huge array of options. Take, for instance, Agent Provocateur’s snake stay-ups whose snake-motif will distract from the fact that these are indeed stay-ups.

Mischa Barton Underwear

One thing I would say in this area: avoid wearing stockings as outwear. Yes, Sienna Miller got away with it at the New York after-party of Factory Girl. But there are two points to make here: the first is that it already looks dated, the second is that she is Sienna Miller. And it’s the second point that allowed her to get away with it.

Sienna Miller Underwear

Slips and Camisoles

First emerging on the catwalks in Spring/Summer 2008, lingerie-inspired garments have their basis in corsetry. Back then bodices and boning gave way to free-flowing pieces that took, and continue to take, their inspiration from delicately feminine lingerie. styles.

Slips and camisoles may just well be the best use of lingerie as outwear as their intricate detailing and light fabrics often make their quality on par with dresses one might find on the high-street. This does have the detraction of making them only suitable for the Spring/Summer seasons however.

Slips and Camisoles as Outerwear

If you’re looking to try slips and camisoles as outwear look to pair it with other fashion trends, such as the sheer fashion trend. But remember it’s a feminine look, so one that is harder to pair with heavier elements (but not impossible; it’s not too hard to envisage a slip paired off against heavier, shin length boots). If you’re looking to take inspiration from the catwalks pair the look with bold accessories, leather belts and chunky heels.

Seasons This Underwear Trend Is For

As I wrote in the introduction, lingerie and underwear is trans-seasonal and will work in both Autumn(Fall)/Winter and Spring/Summer seasons; naturally individual elements and colours will lend themselves to either/or seasons but there are no strict rules here.

Source: Fashionising.com by Daniel P Dykes

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2011 Lingerie Trends

Fashion is not restricted to only dresses, skirts, trousers, or blouses, but it also includes innerwear and accessories. Thus, if you like fashion and want to be in vogue, your lingerie too has to be fashionable and trendy. We all know that the things that are fashionable today will be outdated by tomorrow. Hence, it is necessary to know the newest trends to keep yourself up-to-date and be on the top. This equally applies to lingerie, which changes as the seasons change. Fashion designers are constantly bringing out new lingerie collections that give you a chance to look stylish, exclusive and glamorous. Right from sexy lacy bustier to simply smooth satin bra, the lingerie industry has lots to offer you. As far as 2011 is considered, you have an array of feminine, naughty, seductive and sophisticated innerwear trends coming up. Check them out in the lines that follow and see what suits you best to reveal your sexy curves and your fanaticism and intimacy.

2011 Innerwear Fashion Styles
Colors
Come 2011 and we will get to see lots of bright and decent colored lingerie hanging around the intimate section of your favorite stores. The days of strictly blacks, whites and nudes are left far behind. You will have a wide range of colors to choose from including jewel tone fuchsia, teal, chocolate, purple, turquoise, yellows, aqua, sapphire, soft pastel blush, coral, and mint green.

Patterns
Contrasts of opaque and transparency are the newest trends that will mark as the new high-tech style. Transfer prints, graphics, animal prints, bondage accents, primitive embroideries, Berber stripes, geometrical accents, beautiful laces, ikats and metal accents are to watch out for. The season brings out the essence of new luxury to conquer the land of modernity.

Fabrics
Lingerie for the entire 2011 will talk of silk, silk and more silk. You will find lingerie in silk satin, silk charmeuse, silk chiffon and other varieties of only silk. These will give your figure a glamorous look, while complementing the elegant designs donned on your body.

Shapes
2011 lingerie trends combine the ethnic and otherworld marking the return of the triumphant camisoles, bodices, teddies, caftans or djellabahs, and dry knits for that eternal seduction. This amusing creativity brings forward real ardor and femininity. For those wanting to flaunt their deep necks and cleavage, you have bikinis, thongs, G-strings and boxer shorts as the hot picks always available at your service.

Return of the Lady
A lot of overtly feminine tones will take over the market in 2011. Intricate detailing can be seen, such as knife pleating and decorative seams to enhance seductiveness and fascination. The vintage look, aka retro look, will be definitely in form as it returns back this season, but with a modern silhouette.

Text Source: lifestyle.iloveindia.com

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