Category Archives: Film

Best Viral Fashion Xmas Ads 2012

A Very Merry Xmas and Happy 2013 to all!

May your creativity and aspirations be flowing and all your wishes and dreams come true!

All the best to all!

Enjoy!

Victoria’s Secret ‘Angel Fantasies’

Old Navy ‘Twas the Jordan Knight Before Christmas’

Cartier ‘Winter Tale’

BooHoo ‘Christmas TV Ad’

Marks & Spencer  ‘The Greatest Hits this Christmas’

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Fashion Marketing Techniques

  • Fashion marketing techniques apply many of the same marketing strategies that large and small businesses use. Fashion marketing includes market research, advertising and promotion. Research gathers information about the market for a particular brand or product. Advertising helps generate sales, and promotion increases brand or product awareness. Some fashion marketing techniques include fashion events, print publications, press releases and media relations, digital media and product placement.
  • Events
  • Fashion marketers conduct promotional events. Product launch events invite the media and public or private guests to learn about new product offerings such as jewelry and other accessories. Runway events showcase fashion apparel that is worn by models. Spectators view the models to see how the clothing fits and evaluate the overall look. Other events involve hosting or sponsoring charity events and causes that help build brand awareness.
  • Print Publication
  • Fashion marketers use print publications to promote the brand or product offering. Print publications include the brand’s self-published magazines, trade and consumer magazine advertisement, mailings and newsletters that feature individual products, flyers and posters at store locations, point-of-purchase announcements that are placed at the checkout counter, product inserts that are included with product purchases and billboard ads along highways and city streets.
  • Press Releases
  • Fashion marketers create and distribute press releases. Fashion marketers use press releases to announce the brand’s activities. Releases may introduce a new fashion line or brand, or introduce the brand’s founders. Press releases often keep the public informed about the brand’s activities by announcing new and upcoming product launches, runway events, successes and newsworthy stories about the brand or individual products. Marketers distribute press releases to newspapers and other media outlets, and may use a public relations firm to help reach larger audiences.
  • Digital Media
  • Fashion marketers use digital media for research and promotion. Web technology provides an efficient platform for collecting survey data that reveals information about the brand’s market. For example, some brands that process orders online ask the customer to fill out a satisfaction survey after they complete the purchase. Other Web technology involves social media applications that accomplish outreach and promotional goals. Fashion marketers can keep target markets up-to-date with live status messages, and use profile queries to find new potential customers and distribute e-promos to relevant audiences.
  • Product Placement
  • Fashion marketers, publicists and other promoters use product placement marketing techniques. Product placement techniques involve featuring fashion items and apparel on television programs, movies and celebrities. Product placement displays the product without explicitly advertising it, because this marketing technique displays the product within the context of the primary entertainment. Sometimes, television commercials follow-up on television shows that feature product placement items to increase awareness or credibility.
  • Source: eHow.com By Miguel Cavazos, eHow Contributor

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    Filed under Ad Campaign, Advertising, Business, Commercial, Digital Creative, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Film, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Magazines, Management, Market Research, Marketing, Marketing Strategy, Media Outlet, Motionbook, Networking, New Product Marketing, Niche Market, Online Marketing, Presentation, Print, Product Advertising, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, Sponsor, Sponsorship, Target Market, Television, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website, Window Display

    Missoni FW 2010-2011 Ad Campaign

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    Filed under Ad Campaign, Advertising, Business, Fashion, Fashion Marketing, Film, Luxury Brand, Marketing, Missoni, Promotion, Video

    First Spring. Film by Yang Fudong for Prada

    Although Spring of 2010 has come and passed, this amazing contemporary, stylish and very artistic advertising film by Yang Fudong for Prada is well worth another look!

    Sit back and enjoy!

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    Filed under Ad Campaign, Advertising, Fashion, Fashion Marketing, Film, Luxury Brand, Marketing, Prada, Promotion, Video