Category Archives: Print

Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

Leave a comment

Filed under Ad Campaign, Advertising, Agency, Apparel Production Manager, Beachwear, Bikinis, Branding, Business, Celebrity, Colours, Communications Manager, Costume Design, Cutting Assistant, Design, Eco Fashion, Eco Trends, Fabric Buyer, Fashion, Fashion Competition, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Exhibition, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Fashion Themes, Fashion Trade Show, Hair, Haute Couture, Interactive Marketing, Interview, Invitation, Lingerie, Loaner Clothing, Luxury Brand, Magazines, Make-Up, Make-Up Artist, Management, Marketing, Marketing Manager, Marketing Strategy, Mass Market, Media Outlet, Men's Fashion, Menswear, Merchandising, Networking, New Product Marketing, Niche Business, Niche Market, Organic, Personal Stylist, Photo Shoot, Photographer, PR Manager, Presentation, Print, Producer, Product Advertising, Production Pattern Maker, Promotion, Publicity, Ready to Wear, Sales Representative, Shoes, Sponsor, Sunglasses, Swimsuits, Swimwear, Target Market, Technical Designer, Television, Trends, Underwear, Video, Viral, Viral Video

ETAM Spring / Summer 2011 by Natalia Vodianova


Jasnuary in Paris, supermodel Natalia Vodianova presented her second collection for French lingerie line Etam at the Grand Palais, with a VIP guest list including Kate Moss, Alexa Chung, Eva Herzigova, Micky GreenMario Testino, and performance by Beth Dito & The Kills. Here is the look book images (& video).

 

Natalia Vodianova signed a three-year deal back in 2009 to design the ‘Natalia pour Etam‘ lingerie, swimwear and clothing collections for the French brand, as well as fronting the campaigns

BONUS:
Behind the scene of Etam Lookbook

BONUS #2

A glimpse of last night Runway video

Source: Trendland.com By Cyril Style

Leave a comment

Filed under Ad Campaign, Advertising, Business, Celebrity, Design, Digital Creative, Fashion, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Industry, Fashion Jobs, Fashion Marketing, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Lingerie, Lookbook, Loungerie, Luxury Brand, Marketing, Motionbook, New Product Marketing, Photo Shoot, Photographer, Presentation, Print, Product Advertising, Promotion, Publicity, Suspenders, Trends, Underwear, Video, Viral, Viral Video

Up Your Marketing Game In 2011

The new year is upon us, and while the new year promises many new opportunities, they won’t magically appear without a game plan. Setting New Year’s resolutions is old fashion, and we all know they are most often broken. This year, set goals in the form of a marketing calendar. By setting a year full of achievable goals, you’ll set yourself up for success and create a game plan for 2011 to market your business.

Of course, everyone’s marketing calendar will be different, but I’ve laid out some ideas you can incorporate into your marketing strategy to get you started. 

1) January – Plan a marketing campaign calendar for 2011. Plan ahead to take advantage of seasonal events with promotions and leaves room to learn at least one new thing each month.

2) February – Share the love with your clients. The season of love is the perfect time to integrate or upgrade your referral program to ensure clients feel valued.

3) March – Sign up for my blog/RSS feed. I admit this seems a little self-motivated, but the key to being a successful marketer is to stay on your toes, and by receiving regular marketing information you create a reminder to stay on top of things. It also creates an atmosphere for you to continue learning each month without overwhelming yourself with too much information at one time. Plus the while reason I write my newsletter and post articles is to help stylists like you learn to market your businesses. So if you haven’t already, sign up. (See that box at the top of the right column, that’s where you can sign up for my newsletter. Above that look for the RRS icon to grab my feed.)

4) April – If you haven’t launched your business’s Facebook page yet, times a wasting. Everyday Facebook becomes more and more popular and more and more important as a marketing strategy. As previously mentioned, the stylist’s business lends itself perfectly to a Facebook strategy since our business is, after all, based on relationships.

5) May – Stock up on summer reading. Good idea is to buy books to help you create the kind of income you have always dreamed of from your favorite job.

6) June – As you head into the dog-days of summer, be a resource for your clients and potential clients. The summer is long and not so busy for most, so use your Facebook page to publish tips and information that you believe is interesting and useful for your customers.

7) July – Celebrate Christmas in July and use this opportunity to reach out to your clients and thank them for their patronage. Everyone expects cards in December, but sending cards in July is so unexpected that you will really stand out in the crowd.

8) August – As parents start to think about sending the kiddos back to school, it is the perfect time for you to remind them about a new look for fall. It’s also a great time to run promo specials for kids. What about steeply discounted kids’ rebate when mom/dad are shopping too?

9) September – By now you have mastered Facebook. It is time to tackle a new project, how about Twitter? For some reason, Twitter seems overwhelming, but once you get started you’ll see that it is very basic and lots of fun. Head over to Twitter to get started. Once you get the conversation rolling, you’ll be hooked. And better yet, your clients will be hooked on you.

10) October – BOO! Don’t underestimate the number of people who need a special look for October 31. Use the holiday to your advantage and market yourself accordingly.

11) November -Before the holiday rush sets in, set aside some time to take stock of what worked and what didn’t work in your marketing plan for 2011. This will help you be ready to prepare for 2012, and it might point out something that is lacking for the holiday push. If you never analyze what you have done, you’ll never see how to improve, so take a moment to reflect so you can adjust accordingly.

12) December – Remember the “dead zone.” If you plan correctly, you’ll be super busy during the week between Christmas and New Years, which will set you up for a great 2012.

Have a happy and prosperous new year!

Copyright (c) 2010 Tarsha Beavers

Leave a comment

Filed under Ad Campaign, Advertising, Business, Competitive Analysis, Digital Marketing, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, M-Commerce, Management, Market Research, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, Methodology, Mobile Marketing, Networking, New Product Marketing, Niche Market, Online Marketing, Online Product Marketing, Print, Product Advertising, Product Placement, Promotion, Publicity, Quantitative Research, Research, Social Marketing, Social Media Marketing, Target Market, Trends, Viral Campaign, Web Marketing, Website, Window Display

How to Become Fashion Designer ( Part 2 ) – Fashion Industry Career Specializations

Fashion Industry Career Specializations -BREAK IT DOWN

Coming straight from fashion school, you might be thinking that as a fashion designer, you’ll have the opportunity to work with all types of apparel. But what you may not know is that generally, the fashion industry is split into categories, and then categories within categories. Basically, the apparel industry is very specialized.
The breakdown begins with price (which usually corresponds with quality). The lowest apparel classification is Discount, and at the height of fashion is Haute Couture:
  • Discount Fashion: These stores sell fashion merchandise that retails at a discounted price from what other apparel stores charge. Outlet malls or stores like Ross, Walmart, Target, or Conway are example of discount retailers that sell discount labels.

  • Budget / Mass Market Fashion: Mass market apparel usually consists of knock offs of higher priced designer fashions that are sold at low competitive prices to the masses. Old Navy, Forever 21, and Charlotte Russe are a few popular budget apparel labels. Department stores in this category include JC Penney, and Kohl’s. This fashion market usually retails for less than $100.

  • Moderate Fashion: These include nationally advertised apparel fashion brands such as Nine West, Gap, Abercrombie & Fitch, Express, and Zara. Examples of moderate department stores are Macy’s and Dillards. These apparel brands typically retail for less than $300.

  • Contemporary Fashion: More than just a specific price point, this classification is a fashion-forward image often aimed at women in their ’20s and early ’30s looking for trendy fashions priced more affordably than Designer pieces. BCBG, Betsey Johnson, Bebe, and Rebecca Taylor fall into the Contemporary fashion category, which usually retails for under $500.

  • Better Fashion: Also selling for less than $500, these collections use better quality fabric and styling than lower-priced brands. Armani Exchange, Jones New York and Anne Klein are a few examples of better-priced apparel lines.

  • Bridge Fashion: Priced under $1,000, these apparel fashion lines serve as a “bridge” between better and designer fashion categories. Bridge fashion includes names like Ellen Tracy, Dana Buchman, DKNY, Emporio Armani, and Lauren by Ralph Lauren.

  • Designer Fashion: True fashion designer collections typically sell for more than $1,000 per item. The fabrics, fit, details, and trims are superior to other ready-to-wear items. Some examples of designer labels are Gucci, Prada, Versace, Armani, and Chanel.

  • Haute Couture / Avant-garde Fashion: Also know as couture, these terms have been commonly misused by ready-to-wear brands. Haute Couture, or simply “couture” fashion designers sell custom, made-to-measure apparel, which costs tens of thousands of dollars, and is affordable only to a select few. Technically speaking, there are only ten official Haute Couture Fashion Houses including: Christian Dior, Jean Paul Gaultier, Chanel, and Givenchy. Avant-garde fashion designers produce high quality, one-of-a-kind garments that experiment with new fashion design concepts and push the envelope of popular apparel design.

Even within the fashion industry categories listed above, each apparel market is broken down into more specific career specializations. First, fashion companies are broken down by customer: men’s, women’s, children’s etc. Then are further divided by type of apparel: sportswear, eveningwear (special occasion), sleepwear etc. And then even fashion design teams are designated to specific areas like Wovens, Knits, Sweaters, Tops, Bottoms, Dresses, Outerwear and so on.

A discouraging thing to note about the fashion industry is that it is very difficult to move from one career category to another. If you start building your fashion design career with mass-market apparel companies, you’re going to face some barriers when you apply for that dream fashion designer job at Ralph Lauren. The same goes for apparel design specialties. If you’re experienced in designing children’s woven tops, chances are you won’t land a position designing women’s dresses. If you’re absolutely determined on making a switch in the fashion industry, you’re best bet is to start from the bottom in your desired career field and work your way up again.

Something else to consider is the different types of apparel manufacturers and retailers out there. There are fashion manufacturers who design and produce their own apparel designs, which are then sold to fashion retailers. These manufacturers do not have their own retail fashion stores. Examples include Shoshanna, Jones New York and Carmen Marc Valvo. There are also fashion manufacturers that own licenses for a variety of brands. For example, at the time of this writing, Phillips Van Heusen (PVH) owns Calvin Klein and IZOD, but licenses brands like DKNY, Sean Jean, and Kenneth Cole.

Then, there are fashion retailers that only sell merchandise purchased from manufacturers. These include stores like Bloomingdale’s and Neiman Marcus. There are also many manufacturers that also have their own fashion retail locations such as Polo Ralph Lauren, Armani Exchange and Nicole Miller. Other apparel retail stores have their own product development teams and have merchandise manufactured specifically for their private label designs such as Gap, Old Navy, and Express. In addition to purchasing merchandise from outside manufacturers, many department stores also have their own private label collections. Examples are: I.N.C. (Macy’s), and Arizona Jeans (JC Penney).

Pre-Fall 2011

The largest employment opportunities out there lie within mass-market apparel companies. They often pay rather well to begin with, however these figures usually level off after a few years of experience. The higher-end fashion markets pay less to start, and work hours are longer, but the prestige you’ll receive from such reputable companies will do wonders for your resume.

Source: Desigernexus.com

 

Read also:


1 Comment

Filed under Ad Campaign, Advertising, Agency, Apparel Production Manager, Business, Commercial, Communications Manager, Costume Design, Cutting Assistant, Design, Digital Creative, Eco Fashion, Fabric Buyer, Fabric Quality Control Manager, Fashion, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Lookbook, Luxury Brand, Magazines, Make-Up Artist, Management, Market Research, Marketing, Marketing Manager, Merchandising, Motionbook, Networking, Niche Market, Personal Stylist, Photographer, PR Manager, Presentation, Print, Production Pattern Maker, Publicity, Research, Sales Representative, Target Market, Technical Designer, Television, Trends, Viral Campaign, Window Display

Top Ten Job Opportunities In Marketing & PR

Marketing and PR go hand in hand when it comes to promoting business and making sure that the business develops and grows. With the vast amount of opportunities that are available in this field it is absolutely possible for people to start their careers in this field as entry level professionals.

Since the field is very popular, there is always a chance that the competition for jobs in the field would be at its maximum. This is precisely why people have to be completely prepared and be ready to face all sorts of challenges when they want to start as a professional in marketing PR jobs.

Marketing public relations combines both the challenging aspects of the different fields and makes it more lucrative for the companies so that they can promote their products and there status to increase the customer growth and the financers support. Of course, this means that the marketing and PR jobs become doubly challenging for the professionals who want to take it up as a career.

There are many aspects which increasingly create opportunities for people in marketing PR jobs. Advertising marketing jobs are very popular and this field requires people to be more creative with their talents.

There are also media marketing PR jobs which would require the professional to be conversant with all the aspects of media so that they can seamlessly construct a strong relation between the media and the companys promotional policies.

Opportunities in marketing PR jobs are also created by marketing PR firms which outsource marketing jobs to people who are interested in this field. Many such firms offer different kinds of opportunities to people to start training for better positions in other companies as marketing PR professionals.

In fact, marketing PR entry level jobs are probably the best possible way for people to start a career with some company in which they want to proceed to higher levels. It is a very good start to get to know about all the aspects of the company because as a PR professional they have to be conversant with almost all the departments of the company.

Many companies also offer the opportunity of marketing PR internships. This can help a lot of young people to train themselves in this field.

Fashion marketing career can also be a great opportunity for people who are passionate about fashion and also have the necessary skills to make it big in the marketing field.

There are many degrees and courses available for people nowadays to be conversant with the various aspects of marketing PR field. The basic criteria for the people to land a good position in the marketing PR field is to know about almost all the aspects of the company. Many people can also be a part of the academics who help the new talent to train in the ropes of marketing.

marketing and pr jobs

This makes it easier for them to prepare sales pitch for the target customer group and also promote the company and the companys policies to the financers. This field is extremely enriched with the opportunities that can help a person to be at the top of their career.

Source: Articlesnatch.com by Silas Reed

Leave a comment

Filed under Ad Campaign, Advertising, Agency, Business, Commercial, Communications Manager, Digital Creative, Fashion, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Marketing, Management, Marketing, Marketing Manager, Merchandising, PR Manager, Print, Publicity

How the iPad Can Help Fashion Magazines

How many readers of fashion magazines treat them as catalogues? Magazine readers are known to seek out information from, and then buy products  featured in magazines. To accommodate, the modern magazine   has a catalogue-like structure:  it tells us  brand names and prices  and lists stockist details toward the back pages. New digital magazine formats could make this  system even more  user-friendly, by packaging magazines into iPad applications that not only allow us to find what we’re looking for but share what we’re into with our social networks.

Interview Magazine was the first fashion magazine to launch an application for the iPad, and  they did it particularly well. The application is unquestionably useful for readers, and hints towards bigger benefits for brands seeking product placement and advertising. The  app allows the imagery and text within the magazine to be enhanced with additional video and audio content,  enables direct linking to e-commerce sites, and offers the ability to share products via Facebook and Twitter. You can watch a demo of the magazine’s app here.

This technology can benefit featured brands by increasing exposure to social media channels, as readers are given the capability to easily ‘like’ or ‘tweet’ an item, obtaining greater reach than through readership numbers alone.

Product placement and advertising also becomes more accountable. Brands can receive data not only on impressions, but on ‘likes’, ‘shares,’ ‘tweets’ and emailing. They can also track the actions of incoming traffic to their e-commerce sites, which means a direct evaluation of the number of readers interested in a product. The end result: fashion magazines investing in iPad applications may become even more powerful vehicles for product placement and advertisements.

Magazines have achieved a similar effect through other digital platforms such as the iPhone and the web. The fashion retailer ASOS’s branded magazine has capitalized on the digital  format, displaying products in an editorial style and linking those products back to their online catalogue. Yet Interview’s Scott Lambert rates the iPad as superior, stating it to be a magazine’s showcase in its ‘purest form, slick, sexy and portable.’

Launching digitally on the iPad also ensures that readers pay for content by purchasing the iPad app. Interview charges 99c for the app, the same price as their subscription rates.

The advantages for both readers and brands are clear, and magazines have the potential to become powerful social catalogues.

[Image: Interview Magazine]

Source: Socialmedianz.com

1 Comment

Filed under Ad Campaign, Advertising, Business, Commercial, Digital Creative, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Interactive Campaign, Interactive Marketing, Internet Marketing, M-Commerce, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, Merchandising, Mobile Marketing, Networking, New Product Marketing, Online Marketing, Print, Promotion, Publicity, Technology, Viral Campaign

Kingfisher Steamy Hot Swimsuit Calendar 2011

The Seventh edition of the international award-winning limited edition KINGFISHER swimsuitcalendar shot by ace photographer Atul Kasbekar.

Kingfisher Calendar 2011

JANUARY- New Beginnings

Kingfisher Calendar girl 2011 Angela Jonsson heralds a new beginning as the world steps into a New Year amidst the beautiful landscape of Mauritius.

February - the month of love

FEBRUARY – The Month of Love

Lisa Haydon welcomes the Sun in yogic style as the winter gets ready to say a goodbye. With the blue waters of Mauritius and a matching sky, the summer gets ready to make a perfect entry.

March - summer's here

MARCH – Summer’s here

As summer steps in, a splash of water is a welcome relief, so says Anjali Lavania.

April - the first showers

APRIL  The first showers

When the King of Fruits steps in, the summer peaks. Fiona Thomas lolls on the white stands in a mango-orange swimsuit.

May - time to holiday

MAY – Time to Holiday

Hot and sultry Lisa Haydon sizzles on sun-kissed Mauritius shores.

June - wet days ahead

JUNE – Wet days ahead

Cherlotte Lohmann waits for the monsoon with all eagerness.

July - the rains in full fury

JULY – The rains in full fury

Ahh.. the monsoon breeze is soothing. Kingfisher Calendar Girl 2011 Angela Jonsson ambles on the sands in an aquamarine blue bikini.

August - here come the festivals

AUGUST – Here comes the Festivals

The end of monsoon makes the season an ideal time to wander. Cherlotte Lohmann saunters around with the big cats.

September - goodbye rains

SEPTEMBER – Goodbye rains

Amidst dunes, the month is ready for a fresh beginning. Anjali Lavania signals the arrival of September with a splash of colours.

October - changeover time

OCTOBER – Changeover time

A season when life springs to action. Lisa Haydon sets the ramp on fire.

November - winter's here

NOVEMBER – Winter’s here

Lisa Golden on a fast lane with a couple of Cheetahs as the world gets ready to welcome another year.

December - cold days ahead

DECEMBER – Cold days ahead

With the winter all set to come in, a bit of sunshine works magic on the body. Lisa Haydon says it in style.

Source: India Syndicate

Image credits: Atul Kasbekar

Leave a comment

Filed under Ad Campaign, Advertising, Beachwear, Business, Design, Fashion, Fashion Industry, Fashion Marketing, Lookbook, Luxury Brand, Magazines, Marketing, Marketing Strategy, Photo Shoot, Presentation, Print, Product Advertising, Promotion, Publicity, Swimwear, Target Market, Trends