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Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

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How to Become Fashion Designer ( Part 2 ) – Fashion Industry Career Specializations

Fashion Industry Career Specializations -BREAK IT DOWN

Coming straight from fashion school, you might be thinking that as a fashion designer, you’ll have the opportunity to work with all types of apparel. But what you may not know is that generally, the fashion industry is split into categories, and then categories within categories. Basically, the apparel industry is very specialized.
The breakdown begins with price (which usually corresponds with quality). The lowest apparel classification is Discount, and at the height of fashion is Haute Couture:
  • Discount Fashion: These stores sell fashion merchandise that retails at a discounted price from what other apparel stores charge. Outlet malls or stores like Ross, Walmart, Target, or Conway are example of discount retailers that sell discount labels.

  • Budget / Mass Market Fashion: Mass market apparel usually consists of knock offs of higher priced designer fashions that are sold at low competitive prices to the masses. Old Navy, Forever 21, and Charlotte Russe are a few popular budget apparel labels. Department stores in this category include JC Penney, and Kohl’s. This fashion market usually retails for less than $100.

  • Moderate Fashion: These include nationally advertised apparel fashion brands such as Nine West, Gap, Abercrombie & Fitch, Express, and Zara. Examples of moderate department stores are Macy’s and Dillards. These apparel brands typically retail for less than $300.

  • Contemporary Fashion: More than just a specific price point, this classification is a fashion-forward image often aimed at women in their ’20s and early ’30s looking for trendy fashions priced more affordably than Designer pieces. BCBG, Betsey Johnson, Bebe, and Rebecca Taylor fall into the Contemporary fashion category, which usually retails for under $500.

  • Better Fashion: Also selling for less than $500, these collections use better quality fabric and styling than lower-priced brands. Armani Exchange, Jones New York and Anne Klein are a few examples of better-priced apparel lines.

  • Bridge Fashion: Priced under $1,000, these apparel fashion lines serve as a “bridge” between better and designer fashion categories. Bridge fashion includes names like Ellen Tracy, Dana Buchman, DKNY, Emporio Armani, and Lauren by Ralph Lauren.

  • Designer Fashion: True fashion designer collections typically sell for more than $1,000 per item. The fabrics, fit, details, and trims are superior to other ready-to-wear items. Some examples of designer labels are Gucci, Prada, Versace, Armani, and Chanel.

  • Haute Couture / Avant-garde Fashion: Also know as couture, these terms have been commonly misused by ready-to-wear brands. Haute Couture, or simply “couture” fashion designers sell custom, made-to-measure apparel, which costs tens of thousands of dollars, and is affordable only to a select few. Technically speaking, there are only ten official Haute Couture Fashion Houses including: Christian Dior, Jean Paul Gaultier, Chanel, and Givenchy. Avant-garde fashion designers produce high quality, one-of-a-kind garments that experiment with new fashion design concepts and push the envelope of popular apparel design.

Even within the fashion industry categories listed above, each apparel market is broken down into more specific career specializations. First, fashion companies are broken down by customer: men’s, women’s, children’s etc. Then are further divided by type of apparel: sportswear, eveningwear (special occasion), sleepwear etc. And then even fashion design teams are designated to specific areas like Wovens, Knits, Sweaters, Tops, Bottoms, Dresses, Outerwear and so on.

A discouraging thing to note about the fashion industry is that it is very difficult to move from one career category to another. If you start building your fashion design career with mass-market apparel companies, you’re going to face some barriers when you apply for that dream fashion designer job at Ralph Lauren. The same goes for apparel design specialties. If you’re experienced in designing children’s woven tops, chances are you won’t land a position designing women’s dresses. If you’re absolutely determined on making a switch in the fashion industry, you’re best bet is to start from the bottom in your desired career field and work your way up again.

Something else to consider is the different types of apparel manufacturers and retailers out there. There are fashion manufacturers who design and produce their own apparel designs, which are then sold to fashion retailers. These manufacturers do not have their own retail fashion stores. Examples include Shoshanna, Jones New York and Carmen Marc Valvo. There are also fashion manufacturers that own licenses for a variety of brands. For example, at the time of this writing, Phillips Van Heusen (PVH) owns Calvin Klein and IZOD, but licenses brands like DKNY, Sean Jean, and Kenneth Cole.

Then, there are fashion retailers that only sell merchandise purchased from manufacturers. These include stores like Bloomingdale’s and Neiman Marcus. There are also many manufacturers that also have their own fashion retail locations such as Polo Ralph Lauren, Armani Exchange and Nicole Miller. Other apparel retail stores have their own product development teams and have merchandise manufactured specifically for their private label designs such as Gap, Old Navy, and Express. In addition to purchasing merchandise from outside manufacturers, many department stores also have their own private label collections. Examples are: I.N.C. (Macy’s), and Arizona Jeans (JC Penney).

Pre-Fall 2011

The largest employment opportunities out there lie within mass-market apparel companies. They often pay rather well to begin with, however these figures usually level off after a few years of experience. The higher-end fashion markets pay less to start, and work hours are longer, but the prestige you’ll receive from such reputable companies will do wonders for your resume.

Source: Desigernexus.com

 

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Top 7 SEO (Search Engine Optimization) Tricks for 2011

A new year comes with brand new goals, targets and challenges for everyone including bloggers and Web administrators. It is therefore no surprise that many people will be looking for some of the best and most appropriate search engine techniques that will get their respective Websites on the first page of one, most or all of the top search engines. Thus, finding the best online strategies that will assist in driving targeted results could become the determining factor for thousands of businesses and blog owners trying to stand out and take their Websites to the next level in 2011.

As a result, this article will take a look at some of the most important methods that will assist not only businesses but blogs, affiliate and individual Websites achieve their ultimate dream of getting to page one on search engine result pages (SERPs) as follows.

1. Article Marketing: Article marketing is one of the most successful search engine optimisation (SEO) action plan methods currently employed by a significant number of Internet marketers. Essentially, you will write articles with a single keyword focus and a link pointing back to your website. You then submit  those articles to article directories that post them for free. Once an article is published, it will provide a backlink to your Website that search engines can pick up. Overall, this process takes time, so patience is recommended.

anatomy-of-result-seo

2. On-Page Optimisation: This  is perhaps the oldest and most tested SEO method in the book. On-page optimisation is the first step  when it comes to optimising Web pages in order to gain necessary attention from search engines. The process consists of  using optimized keywords, title tags, alt tags on images and the use of good-natured Weblinks. Today, on-page optimization contributes a substantial amount to your page rank and if applied properly, it could significantly improve your chances of getting to the top of search engine result pages.

3. Social Media Marketing: Social-media marketing is a familiar tool today, although many Internet marketers seem to abuse it. The goal is to use social-networking Websites such as Facebook, Twitter, and LinkedIn to set yourself and your business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. However, you will need to provide constant, daily value that your readers can take away from it.

4. Viral Marketing: Viral marketing, like social media marketing, is focused on attracting people to you. As a search engine method, viral marketing could be said to be the least measurable, although it can also be the most effective. Examples of viral marketing consist of: sending out free e-books, creating squeeze pages, video distribution through YouTube, and supplying free software.

5. Link Baiting: Link baiting is a search engine optimisation action plan method whereby you produce high quality content that will attract attention on its own. For example, if you had a weight loss site, you could produce an article on the Top 10 ways to lose weight naturally. The article could be massive and take hours to write, but it would also be a powerful authority resource in your chosen niche thereby drawing plenty of attention from many other websites.

6. Word of Mouth: The importance of word of mouth techniques in search engine optimisation often gets overlooked. While it may not have a very direct impact, its consequences could be massive. This approach could take the form of simply telling a friend about your site, providing avenues for others to suggest to their friends and simply distributing a business card with a simple URL pointing to your Website. By so doing, your sites gets noticed, receives more attention, attracts more visitors which equates to better reputation and ultimately better ranking ranking by search engines.

7. Trusted Site Backlinking: Although article marketing can potentially generate numerous backlinks, if you want truly valuable backlinks, you need to find trustworthy sites i.e. those that search engines like Google hold in high stature. For example, top level directories such as DMOZ or Yahoo! and major forums or information resources.

Source: techsling.com

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Fashion Marketing Techniques

  • Fashion marketing techniques apply many of the same marketing strategies that large and small businesses use. Fashion marketing includes market research, advertising and promotion. Research gathers information about the market for a particular brand or product. Advertising helps generate sales, and promotion increases brand or product awareness. Some fashion marketing techniques include fashion events, print publications, press releases and media relations, digital media and product placement.
  • Events
  • Fashion marketers conduct promotional events. Product launch events invite the media and public or private guests to learn about new product offerings such as jewelry and other accessories. Runway events showcase fashion apparel that is worn by models. Spectators view the models to see how the clothing fits and evaluate the overall look. Other events involve hosting or sponsoring charity events and causes that help build brand awareness.
  • Print Publication
  • Fashion marketers use print publications to promote the brand or product offering. Print publications include the brand’s self-published magazines, trade and consumer magazine advertisement, mailings and newsletters that feature individual products, flyers and posters at store locations, point-of-purchase announcements that are placed at the checkout counter, product inserts that are included with product purchases and billboard ads along highways and city streets.
  • Press Releases
  • Fashion marketers create and distribute press releases. Fashion marketers use press releases to announce the brand’s activities. Releases may introduce a new fashion line or brand, or introduce the brand’s founders. Press releases often keep the public informed about the brand’s activities by announcing new and upcoming product launches, runway events, successes and newsworthy stories about the brand or individual products. Marketers distribute press releases to newspapers and other media outlets, and may use a public relations firm to help reach larger audiences.
  • Digital Media
  • Fashion marketers use digital media for research and promotion. Web technology provides an efficient platform for collecting survey data that reveals information about the brand’s market. For example, some brands that process orders online ask the customer to fill out a satisfaction survey after they complete the purchase. Other Web technology involves social media applications that accomplish outreach and promotional goals. Fashion marketers can keep target markets up-to-date with live status messages, and use profile queries to find new potential customers and distribute e-promos to relevant audiences.
  • Product Placement
  • Fashion marketers, publicists and other promoters use product placement marketing techniques. Product placement techniques involve featuring fashion items and apparel on television programs, movies and celebrities. Product placement displays the product without explicitly advertising it, because this marketing technique displays the product within the context of the primary entertainment. Sometimes, television commercials follow-up on television shows that feature product placement items to increase awareness or credibility.
  • Source: eHow.com By Miguel Cavazos, eHow Contributor

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    Happy Hunting! Integrated Shopping Holiday Branding Marketing Campaign by Puma

    Integrated Shopping Holiday Brand Identity Marketing Campaign Puma Happy Hunting

    Puma has launched its regional integrated branding marketing campaign for 2010 shopping holiday themed “Happy Hunting”.

    Puma, one of the global athletic brand, has launched its regional branding marketing campaign “Happy Hunting” with Puma’s style for 2010 shopping holiday.

    Inspired by a person’s desire to hunt for the perfect item during the holiday season, the integrated marketing campaign is aimed to bring bizarre entertainment to young people, both in real world and online world. Therefore, the shopping holiday marketing campaign will run actively online through bloggers and social network platform like Facebook, YouTube and microblogs like Twitter to create viral buzz effect and build anticipation.

    As part of the integrated branding marketing strategy, deeper layers are added to Puma’s integrated branding marketing campaign through story that communicate Puma’s wider brand identity and the joy of always hunting for the new, the exciting and the fresh.

    Puma’s integrated branding marketing and advertising campaign for 2010 shopping holiday will run in print, online and outdoor across Asia in markets including Hong Kong, China, Singapore, Malaysia, Korea and Taiwan.

    Source: InvisiblePr.com

    Hunting Season has begun, watch how our models are hunted for their coats – PUMA style.

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    Holiday Fashion Ad Campaign by Tommy Hilfiger, Feast Interruptus

    Global Fashion Advertising Marketing Campaign Tommy Hilfiger Feast Interruptus

    Tommy Hilfiger has launched its new global fashion advertising and marketing campaign for US titled with “Feast Interruptus”.

    Created for the holiday season and directed by New York agency Laird + Partners, Tommy Hilfiger, a world known iconic fashion brand, has launched its new global fashion advertising and marketing campaign for its products, Feast Interruptus. Aimed

    The Feast Interruptus itself is Tommy Hilfiger’s thematic fashion advertising and marketing campaign that featuring the large family of “The Hilfigers”. Its captures Tommy Hilfiger’s 25 year heritage of twisted preppy American sportswear, captures the fun and loving chaos of the holidays and, hopefully, will bring the feel-good spirit into Tommy Hilfiger’s viewer’s homes.

    The TV ad commercial driven out in the US and will run until December 5, 2010. As part of the integrated advertising campaign strategy, the global fashion advertising and marketing campaign also running online at Tommy Hilfiger’s official website (www.tommy.com), social network platform Facebook and Twitter, and social video sharing YouTube.

    Don’t you just love the holidays? This video series, “Feast Interruptus,” features the eclectic Hilfiger family celebrating the holiday season like only they can… with complete chaos! Does your holiday celebration look anything like this?

    Directed by Francis Lawrence, with music by Vampire Weekend.

    30 seconds TV ad commercial for Tommy Hilfiger’s global fashion advertising and marketing campaign, Feast Interruptus

    60 seconds TV ad commercial for Tommy Hilfiger’s global fashion advertising and marketing campaign, Feast Interruptus

    Source: InvisiblePr.com

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    How to Start a Fashion Stylist Business

    A fashion stylist develops the image of certain people, from models to celebrities, for print, television and movies. Many stylist graduate from college with associate’s or bachelor’s degrees in fashion design, fashion styling or related major, but there are plenty of fashion stylists without formal training. If you’ve got the gumption to work on your own and the skills to make someone look good, this is the job for you.

    Instructions

      1. 1

        Determine on what kind of styling you will focus. You can work with wardrobe styling, celebrity styling, print or television styling, or all of them if you prefer. Because styling tends to be such a competitive industry, you’ll find that full-time stylists branch out as much as possible, and might even do work in fashion editorial and public relations to make ends meet. Get ready to multitask.

      2. 2

        Study up. If you want to become a stylist, you’ll need a healthy balance of coursework and real-life experience. Because getting the gigs is based primarily on your portfolio, and not on your resume, consider this background knowledge a personal step. The Parsons School of Design, Fashion Institute of Technology and London College of Fashion (see Resources) all offer specialized courses for the budding stylist.

      3. 3

        Consider shadowing a stylist as an assistant. By watching someone working in his field, you’ll pick up tips and tricks, and contacts as well. Check Craigslist.org for “Intern Wanted” advertisements in your city, or contact magazines and television stations to find out about open positions in the wardrobe department.

      4. 4

        Prepare your style focus, or your niche, after getting experience in the field. Every stylist worth his salt can whip up looks that make him stand out in the crowd, from Patricia Field to Rachel Zoe. Go with your strength, from girly to glamour, and then refine it in the next steps.

      5. 5

        Develop your portfolio. Work with a volunteer photographer and models to begin getting samples of your work to show to clients. Students or fledging photographers will be interested in your skills as a stylist to add depth to their work, and you’ll need sample photo shoots to round out your portfolio.

      6. 6

        Look into agency representation. If you are able to sign on with a reputable agency, you’ll not only garner higher wages, but you will get higher-profile gigs at a more reliable rate.

      7. 7

        Answer job advertisements and cold call companies that represent your areas of interest. The more persistent you are, the better. As a freelance professional, you will need to get the word out about your services.

      Original Source: eHow

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