The new year is upon us, and while the new year promises many new opportunities, they won’t magically appear without a game plan. Setting New Year’s resolutions is old fashion, and we all know they are most often broken. This year, set goals in the form of a marketing calendar. By setting a year full of achievable goals, you’ll set yourself up for success and create a game plan for 2011 to market your business.
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Up Your Marketing Game In 2011
Filed under Ad Campaign, Advertising, Business, Competitive Analysis, Digital Marketing, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, M-Commerce, Management, Market Research, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, Methodology, Mobile Marketing, Networking, New Product Marketing, Niche Market, Online Marketing, Online Product Marketing, Print, Product Advertising, Product Placement, Promotion, Publicity, Quantitative Research, Research, Social Marketing, Social Media Marketing, Target Market, Trends, Viral Campaign, Web Marketing, Website, Window Display
Tagged as Ad Campaign, Advertising, branding, Business, Digital Marketing, E-Commerce, Fashion, Fashion Industry, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Market Research, Marketing, Marketing Mix, Marketing Plan, Marketing Strategy, Networking, New Product Marketing, Niche Market, Online Marketing, Online Product Marketing, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, Target Market, Technology, Viral Campaign, Web Marketing
How to Become Fashion Designer ( Part 2 ) – Fashion Industry Career Specializations


- Discount Fashion: These stores sell fashion merchandise that retails at a discounted price from what other apparel stores charge. Outlet malls or stores like Ross, Walmart, Target, or Conway are example of discount retailers that sell discount labels.
- Budget / Mass Market Fashion: Mass market apparel usually consists of knock offs of higher priced designer fashions that are sold at low competitive prices to the masses. Old Navy, Forever 21, and Charlotte Russe are a few popular budget apparel labels. Department stores in this category include JC Penney, and Kohl’s. This fashion market usually retails for less than $100.
- Moderate Fashion: These include nationally advertised apparel fashion brands such as Nine West, Gap, Abercrombie & Fitch, Express, and Zara. Examples of moderate department stores are Macy’s and Dillards. These apparel brands typically retail for less than $300.
- Contemporary Fashion: More than just a specific price point, this classification is a fashion-forward image often aimed at women in their ’20s and early ’30s looking for trendy fashions priced more affordably than Designer pieces. BCBG, Betsey Johnson, Bebe, and Rebecca Taylor fall into the Contemporary fashion category, which usually retails for under $500.
- Better Fashion: Also selling for less than $500, these collections use better quality fabric and styling than lower-priced brands. Armani Exchange, Jones New York and Anne Klein are a few examples of better-priced apparel lines.
- Bridge Fashion: Priced under $1,000, these apparel fashion lines serve as a “bridge” between better and designer fashion categories. Bridge fashion includes names like Ellen Tracy, Dana Buchman, DKNY, Emporio Armani, and Lauren by Ralph Lauren.
- Designer Fashion: True fashion designer collections typically sell for more than $1,000 per item. The fabrics, fit, details, and trims are superior to other ready-to-wear items. Some examples of designer labels are Gucci, Prada, Versace, Armani, and Chanel.
- Haute Couture / Avant-garde Fashion: Also know as couture, these terms have been commonly misused by ready-to-wear brands. Haute Couture, or simply “couture” fashion designers sell custom, made-to-measure apparel, which costs tens of thousands of dollars, and is affordable only to a select few. Technically speaking, there are only ten official Haute Couture Fashion Houses including: Christian Dior, Jean Paul Gaultier, Chanel, and Givenchy. Avant-garde fashion designers produce high quality, one-of-a-kind garments that experiment with new fashion design concepts and push the envelope of popular apparel design.
Even within the fashion industry categories listed above, each apparel market is broken down into more specific career specializations. First, fashion companies are broken down by customer: men’s, women’s, children’s etc. Then are further divided by type of apparel: sportswear, eveningwear (special occasion), sleepwear etc. And then even fashion design teams are designated to specific areas like Wovens, Knits, Sweaters, Tops, Bottoms, Dresses, Outerwear and so on.
A discouraging thing to note about the fashion industry is that it is very difficult to move from one career category to another. If you start building your fashion design career with mass-market apparel companies, you’re going to face some barriers when you apply for that dream fashion designer job at Ralph Lauren. The same goes for apparel design specialties. If you’re experienced in designing children’s woven tops, chances are you won’t land a position designing women’s dresses. If you’re absolutely determined on making a switch in the fashion industry, you’re best bet is to start from the bottom in your desired career field and work your way up again.
Something else to consider is the different types of apparel manufacturers and retailers out there. There are fashion manufacturers who design and produce their own apparel designs, which are then sold to fashion retailers. These manufacturers do not have their own retail fashion stores. Examples include Shoshanna, Jones New York and Carmen Marc Valvo. There are also fashion manufacturers that own licenses for a variety of brands. For example, at the time of this writing, Phillips Van Heusen (PVH) owns Calvin Klein and IZOD, but licenses brands like DKNY, Sean Jean, and Kenneth Cole.
Then, there are fashion retailers that only sell merchandise purchased from manufacturers. These include stores like Bloomingdale’s and Neiman Marcus. There are also many manufacturers that also have their own fashion retail locations such as Polo Ralph Lauren, Armani Exchange and Nicole Miller. Other apparel retail stores have their own product development teams and have merchandise manufactured specifically for their private label designs such as Gap, Old Navy, and Express. In addition to purchasing merchandise from outside manufacturers, many department stores also have their own private label collections. Examples are: I.N.C. (Macy’s), and Arizona Jeans (JC Penney).
The largest employment opportunities out there lie within mass-market apparel companies. They often pay rather well to begin with, however these figures usually level off after a few years of experience. The higher-end fashion markets pay less to start, and work hours are longer, but the prestige you’ll receive from such reputable companies will do wonders for your resume.
Source: Desigernexus.com
Read also:
- HOW TO BECOME A FASHION DESIGNER (PART 1)
Creating a Competitive Edge in the Fashion Industry
Filed under Ad Campaign, Advertising, Agency, Apparel Production Manager, Business, Commercial, Communications Manager, Costume Design, Cutting Assistant, Design, Digital Creative, Eco Fashion, Fabric Buyer, Fabric Quality Control Manager, Fashion, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Lookbook, Luxury Brand, Magazines, Make-Up Artist, Management, Market Research, Marketing, Marketing Manager, Merchandising, Motionbook, Networking, Niche Market, Personal Stylist, Photographer, PR Manager, Presentation, Print, Production Pattern Maker, Publicity, Research, Sales Representative, Target Market, Technical Designer, Television, Trends, Viral Campaign, Window Display
Tagged as Abercrombie & Fitch, Ad Campaign, Advertising, Anne Klein, Apparel Industry, Armani, Armani Express, Avant Garde, Avant Garde Fashion, BCBG, Bebe, Betsey Johnsn, Better Fashion, Bloomingdale's, branding, Bridge Fashion, Budget Fashion, Business, Calvin Klein, Chanel, Christian Dior, Contemporary Fashion, Conway, Dana Buchman, Department Store, Design, Designer Collections, Designer Fashion, Discount Fashion, Discount Labels, Discount Retailer, DKNY, Ellen Tracy, Emporio Armani, Eveningwear, Express, Fashion, Fashion Apparel, Fashion Career, Fashion Designer, Fashion House, Fashion Industry, Fashion Industry Career, Fashion Industry Jobs, Fashion Jobs, Fashion Market, Fashion Marketing, Fashion School, Fashion Student, Fashion Studies, Gap, Givenchy, Gucci, Haute Couture Fashion, Haute Cuture, IZOD, JC Penny, Jean Paul Gautier, Jones New York, Kenneth Cole, Knock Offs, Macy's Dillards, Made-to-measure, Manufacturers, Mass Market Fashion, Moderate Fashion, Neiman Marcus, Nicole Miller, Nine West, Old Navy, Outlet Mall, Outlets, Phillips Van Heusen, Polo Ralph Lauren, Prada, PVH, Ralph Lauren, Rebecca Taylor, Ross, Sean Jean, Sleepwear, Sportswear, Target, Vercace, Walmart, Zara
Top 7 SEO (Search Engine Optimization) Tricks for 2011
A new year comes with brand new goals, targets and challenges for everyone including bloggers and Web administrators. It is therefore no surprise that many people will be looking for some of the best and most appropriate search engine techniques that will get their respective Websites on the first page of one, most or all of the top search engines. Thus, finding the best online strategies that will assist in driving targeted results could become the determining factor for thousands of businesses and blog owners trying to stand out and take their Websites to the next level in 2011.
As a result, this article will take a look at some of the most important methods that will assist not only businesses but blogs, affiliate and individual Websites achieve their ultimate dream of getting to page one on search engine result pages (SERPs) as follows.
1. Article Marketing: Article marketing is one of the most successful search engine optimisation (SEO) action plan methods currently employed by a significant number of Internet marketers. Essentially, you will write articles with a single keyword focus and a link pointing back to your website. You then submit those articles to article directories that post them for free. Once an article is published, it will provide a backlink to your Website that search engines can pick up. Overall, this process takes time, so patience is recommended.
2. On-Page Optimisation: This is perhaps the oldest and most tested SEO method in the book. On-page optimisation is the first step when it comes to optimising Web pages in order to gain necessary attention from search engines. The process consists of using optimized keywords, title tags, alt tags on images and the use of good-natured Weblinks. Today, on-page optimization contributes a substantial amount to your page rank and if applied properly, it could significantly improve your chances of getting to the top of search engine result pages.
3. Social Media Marketing: Social-media marketing is a familiar tool today, although many Internet marketers seem to abuse it. The goal is to use social-networking Websites such as Facebook, Twitter, and LinkedIn to set yourself and your business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. However, you will need to provide constant, daily value that your readers can take away from it.
4. Viral Marketing: Viral marketing, like social media marketing, is focused on attracting people to you. As a search engine method, viral marketing could be said to be the least measurable, although it can also be the most effective. Examples of viral marketing consist of: sending out free e-books, creating squeeze pages, video distribution through YouTube, and supplying free software.
5. Link Baiting: Link baiting is a search engine optimisation action plan method whereby you produce high quality content that will attract attention on its own. For example, if you had a weight loss site, you could produce an article on the Top 10 ways to lose weight naturally. The article could be massive and take hours to write, but it would also be a powerful authority resource in your chosen niche thereby drawing plenty of attention from many other websites.
6. Word of Mouth: The importance of word of mouth techniques in search engine optimisation often gets overlooked. While it may not have a very direct impact, its consequences could be massive. This approach could take the form of simply telling a friend about your site, providing avenues for others to suggest to their friends and simply distributing a business card with a simple URL pointing to your Website. By so doing, your sites gets noticed, receives more attention, attracts more visitors which equates to better reputation and ultimately better ranking ranking by search engines.
7. Trusted Site Backlinking: Although article marketing can potentially generate numerous backlinks, if you want truly valuable backlinks, you need to find trustworthy sites i.e. those that search engines like Google hold in high stature. For example, top level directories such as DMOZ or Yahoo! and major forums or information resources.
Source: techsling.com
Filed under Ad Campaign, Advertising, Business, Competitive Analysis, Digital Creative, Digital Marketing, E-Commerce, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Market Research, Marketing, Marketing Mix, Marketing Strategy, Networking, New Product Marketing, Online Marketing, Online Product Marketing, Presentation, Product Advertising, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, SWOT, Target Market, Technology, Television, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website, Window Display
Tagged as 2011, 2011 Trends, Ad Campaign, Advertising, article marketing, Backlink, Best SEO tips, branding, Business, Competitive Analysis, Digital Creative, Digital Marketing, E-Commerce, Fashion Marketing, Google, Increase visitors, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, LinkedIn, Local SEO, Market Research, Marketing, Marketing Mix, Marketing Plan, Marketing Strategy, More traffic, Networking, New Product Marketing, number one on Google, On page optimization, Online Marketing, Online Product Marketing, Presentation, Product Advertising, Promotion, Publicity, Rank higher on Google, Research, Search engine optimization, Search engine results page, SERP, Social Marketing, Social Media, Social Media Marketing, SWOT, Target Market, Targeted traffic, Technology, Television, Trends, Video, Viral, Viral Campaign, Viral marketing, Viral Video, Web Marketing, Web search engine, Website, Window Display, YouTube marketing
Google Boutiques.com, a World of Fashion
Google unveils a new shopping portal, Boutiques.com. It showcases the power of search in the world of fashion. You can shop and choose from a variety of styles, designs and collections of famous designers and stylists. Shoppers can easily catch up with the trend because it allows users to save likes or dislikes in the site.
Shopping is the watchword today. Almost everyone around the globe is on a Shopping spree. Google understands this and thus, has launched a new shopping portal entitled Boutiques.com to add on to its almost full kitty of world class products and services. The portal, as they say, combines the goodness of both social and search. It allows for finding and discovering styles and fashions collections that have been put together by renowned celebrities, designers, stylists and fashion experts, to name a few.
Through this site, Google will be able to analyze the tastes of consumers by ways of a number of clicks, Google Trend data, computer vision and machine learning technology and ultimately, letting them know the entire world of fashion. As is the case with Youtube, whenever a user logs into his/her account, the site would know the user’s taste for fashion and recommend those results that suit the taste.
Google got the technology from its acquisition of Like.com, along with which came the technology team behind it. They were already working hard on that and had also launched a site of their own called WhatToWear.com. The team at Google now consists of PhDs in Computer Science and Fashion Designers and Stylists. In fact, it is an amalgamation of computer nerds and fashion nerds. Altogether, the team is working on creating a new route to browse, find and buy world class fashion under one roof.
Source: Marketingconversation.com by ROBIN PANGILINAN
Filed under Ad Campaign, Advertising, Business, Digital Marketing, E-Commerce, Fashion, Fashion Industry, Fashion Jobs, Fashion Marketing, Fashion Retailer, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Luxury Brand, Market Research, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, Merchandising, Methodology, New Product Marketing, Niche Market, Online, Online Marketing, Online Product Marketing, Online Shopping, Place, Price, Product, Product Advertising, Product Placement, Promotion, Publicity, Qualitative Research, Quantitative Research, Research, Social Marketing, Social Media Marketing, Target Market, Technology, Trends, Web Marketing, Website, Window Display
Tagged as Ad Campaign, Advertising, Boutiques.com, branding, Business, Digital Marketing, E-Commerce, Fashion, Fashion Industry, Fashion Jobs, Fashion Marketing, Fashion Retailer, Google, Google Boutiques.com, Google Fashion, Google Shopping, Google Store, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Luxury Brand, Market Research, Marketing, Marketing Mix, Marketing Plan, Marketing Strategy, Media Outlet, Merchandising, Methodology, New Product Marketing, Niche Market, Online, Online Marketing, Online Product Marketing, Online Shopping, Place, Point-of-Purchase, Price, Product, Product Advertising, Product Placement, Promotion, Publicity, Qualitative Research, Quantitative Research, Research, Selling Online, Shopping Portal, Social Marketing, Social Media Marketing, Target Market, Technology, Trends, Web Marketing, Website, Window Display
Fashion Marketing Techniques

Source: eHow.com By Miguel Cavazos, eHow Contributor
Filed under Ad Campaign, Advertising, Business, Commercial, Digital Creative, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Film, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Magazines, Management, Market Research, Marketing, Marketing Strategy, Media Outlet, Motionbook, Networking, New Product Marketing, Niche Market, Online Marketing, Presentation, Print, Product Advertising, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, Sponsor, Sponsorship, Target Market, Television, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website, Window Display
Tagged as Ad Campaign, Advertising, Brand Awareness, Branding, Brochures, Business, Catalogues, Charity Event, Commercial, Consumer Magazine, Digital Creative, Digital Marketing, Fashion, Fashion Event, Fashion Industry, Fashion Launch, Fashion Marketer, Fashion Marketing, Fashion Marketing Techniques, Film, Flyers, Hosting, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Invitations, Journals, Launch Event, Magazines, Management, Market Research, Marketing, Marketing Strategy, Media Outlet, Media Relations, Motionbook, Networking, New Product Marketing, Newsletter, Niche Market, Online Marketing, Organizing, Point-of-Purchase, Posters, Presentation, Press Release, Print, Print Publication, Product Advertising, Product Offering, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, Sponsor, Sponsorship, Target Market, Television, Trade Magazine, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website, Window Display
Neiman Marcus 2010 Christmas Book Reveal
Come on ‘backstage’ and follow the organization of how Neiman Marcus built and unveiled its 2010 Christmas Book’s fantasy gifts.
Filed under Ad Campaign, Advertising, Fashion, Fashion Marketing, Marketing, Neiman Marcus, Promotion, Video, Window Display
Tagged as Ad Campaign, Advertising, branding, Christmas Book, Fashion, Fashion Marketing, Marketing, Neiman Marcus, Promotion, Video, Window Display