Category Archives: Lookbook

The Main Runway for Fashion Industry – Social Media, The New Fashion Icon!

social media and fashion industry

social media and fashion industry

Fashion Week Ready-to-Wear Fall/Winter 2012/2013 Collection.

Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows, not only focusing on early-days streetstyles. They work closely with brands on the marketing side, but are also more and more involved in the creative process. Karl Lagerfeld regulary meets bloggers. Alexandre de Betak, one of the most famous Art Directors, is now contributing to Caroline Daily’s personal blog. A real revolution in the fashion world.

Because the microcosm was pretty reluctant to this “democratization  of fashion through digital, especially of high fashion“.But few trends changed the rules: Social Media is now the most important runway. An everlasting runway, that changes players, shareholders, reputation and creativity.

fashion and social media

fashion and social media

A professionalization of digital fashion influencers

Fashion bloggers aren’t just cool guys with cool cameras anymore. They not only shoot themselves in a mirror. They are designers, freelance consultants, copywriters, sometimes wannabe stars. Female AND male. Or so-called “slashers“:

“For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low boredom thresholds (typically all summed into the phrase ‘instant on’) makes slashing particularly appealing. (…) It is no surprise that greater quantities of people under 30 are choosing to have portfolio careers”.

Quality is enhanced: some bloggers now have their personal photographers. New skills are appearing in blog-posts: art direction, production, work with agencies. Talent managers are now targeting these people, booking them with the right brands.

social media in fashion for fashion

social media in fashion for fashion

When fashionistas meet entrepreneurs

On eBay France, fashion-related items are the most sought and sold. Some investors decided to dive into these new markets, trying to encourage young platforms to rise. Even if the gap can be huge between creatives and techies, it’s now melting:

“What we know unequivocally is that the momentum fashion startups are having–and this phenomenon of fashion, technology and finance coming together–won’t be slowing down in 2012.”

In France, Ben & Fakto has just conciliated fashion needs and post-crisis reality, focusing on “happy fashion” and social marketing, partnering with Babyloan.

What used to be 2 opposite worlds, is now merging. Because digital culture is now directly impacting the way fashion rejuvenates its ideas, finding new roots to some kinds of digital undergrounds. Main famous brands are now on TumblR, a way to propagate their vision of fashion but also to directly plug with new trendsetters. Trendsetters because they MAKE trends (photography etc.).

From inner circle to pervasive fashion

Communication used to be mastered. Authorized journalists were covering the runways. It was an inner-circle of happy fews. Where brands were only challenged by other brands. This time is over.

Traditional Haute Couture brands need to shape new paths. Because the inner-circle is becoming more and more pervasive. The agenda is challenged; there are now so many Fashion Weeks worldwide that there’s too much noise to only count on them. New media like Refinery 29 are dismantling Vogue or other traditional opinion leaders. Bloggers take the lead and do not hesitate anymore to claim when these editorial pipelines go wrong. The last example against ELLE France (accused of racism) has demonstrated that it’s no longer “fashion top journalists” against “the people”; and convinced us that “Eagles” can sometimes be cheap.

When classic catwalks aren’t enough to emerge

Since Louis Vuitton in 2009, the very first luxury brand to broadcast its fashion show live on Facebook, all the other brands have tried to follow the idea that a catwalk needed to be live. That this catwalk should be broadcast, commented, shared, by online communities of influencers. That the most important thing was to generated weak links, “hyphenated marketing“, that could be activated at the best time. We’ve seen in January that it’s not that easy to organize: during the last Gucci live stream catwalk (Men collection), we were only some dozens to live-chat on the related platform. Not much impact compared to Burberry.

Because it requires many skills (Social CRM, digital branding, Social Media Marketing) that cannot be improvized.

The last stats have shown how important fashion e-commerce is:

“Converting the sale online should be the very next focus for fashion sales online,” noted
Cohen, “Getting the consumer to go from browsing to purchasing takes new information beyond just product photos and price. It takes convincing the consumer to push the purchase button.”

A world in which Social Media is not an asset apart. But the core one.

Source: Socialmediatoday.com

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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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Five Fashion Apps & Sites to Watch in 2012

fashion apps

From online retail sites to mobile apps, last year was all about fashion websites/apps. ShoeMint (all the Mint properties, really), Moda Operandi, OpenSky. The list can go on and on. But 2012 will be even bigger and better. Fashion technology is rapidly growing thanks to new apps and sites that are shaking up the digital space, offering users a chance to dive into their closet and rediscover their style.

From selling your clothes back to booking discount beauty appointments, the new wave of apps and websites make being a gal so much easier.

Here is a list of the 5 Apps and Sites I’m keeping an eye on (and you should too):

Reqoop Mobile Fashion App

Reqoop Mobile Fashion App

1. ReQoop: Do you ever find something amazing at a store, snap a picture, then forget where you were when you found said amazingness? It happens to me all the time! However, enter ReQoop, the newest mobile app that allows you to take pictures of items at your favorite store, upload them to the site, then share them with other users. It’s like having a personalized catalog with items from all of your favorite stores!

Buyosphere Mobile Fashion App

Buyosphere Mobile Fashion App

2. Buyosphere: The best part about having a personal stylist is being able to ask them all sorts of questions. Where to purchase things, what kind of items you should stick with, etc. Instead of paying for a pricey stylist, try using Buyosphere, a website that tracks your purchases and gives you the chance to host your own Q/A with your fellow shoppers. Need to find a white maxi dress? Ask Buyosphere. Want to know what is trending in colors? Ask Buyosphere. It basically acts as your personal shopper! What could be greater than that?

Lifebooker Mobile Fashion and Beauty App

Lifebooker Mobile Fashion and Beauty App

3. Lifebooker: When it comes to beauty treatments, you need to book appointments fast. You don’t have time for chit-chat nor do you want to sit on the phone for an hour trying to find an open spot on your stylist’s calendar. You want something quick and relatively cheap that leaves you looking gorgeous. Thanks to LifeBooker, you can search  for salon, spa and beauty deals near you. Getting your eyebrows waxed now is almost painless.

Poshmark Mobile Fashion App

Poshmark Mobile Fashion App

4. Poshmark: Move over, eBay. Poshmark is here to make your clothes reselling experience 10x more enjoyable. With Poshmark, you can browse a fellow fashion girl’s closet, sell your (gently) worn designer clothes, and participate in virtual meetups and shopping parties. With its secure database and easy interface, it has never been easier to make money of off your wardrobe’s neglected pieces.

MADE Fashion Week Mobile Fashion App

MADE Fashion Week Mobile Fashion App

5. MADE Fashion Week: Thanks to Milk Made, fashion’s cutting edge resource and studio, runway collections can be delivered straight to your smartphone. Users get live access to collections, share favorite looks with social media followers and learn more about designers. For every blogger who attends fashion week and can’t be at every show, this is your best friend. Or, for the fashion lover who wants front-row access, this app gives you an up-close-and-personal view of Milk Studio’s hottest collections.

 

Source: heartifb.com

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Addicted to Style & Fashion?? These is an App for that!!..

Looking for a great fashion app? Happy Downloading!!

 

NY Magazine recently named their favorite fashion-centric apps to see which ones are worth your precious downloading time!  Below are their top ten picks for the iPhone.

shopstyle mobile Fashion App

shopstyle mobile Fashion App

ShopStyle: Mobile 
This site’s stylish and intuitive spinoff app aggregates clothing and accessories from more than 100 e-commerce sites (Asos, Bluefly, and Neiman Marcus among them). Poke around indiscriminately or filter by category, keyword, brand, store, price, color, size, and sale. If you fall in love, the site forwards you to an online retailer. The free app is best for those who don’t really know what they want (“a white dress … maybe sleeveless … ideally under $200″) and would like to cast a wide net to see what’s out there. Download it here!

Chicfeed Fashion App

Chicfeed Fashion App

Chicfeed
This bare-bones app pulls photos from some of the Internet’s most respected style blogs, including the SartorialistFace Hunter, and Lookbook. The sorting functionality — or lack thereof — leaves something to be desired, but if you’re just seeking quick-hit eye candy, there’s no better way to see loads of style snaps all in one spot. The app is available two ways: free with advertising or 99 cents without. Download it here!

DVF - Diane Von Furstenberg mobile fashion app

DVF - Diane Von Furstenberg mobile fashion app

Diane Von Furstenberg
While many designers with apps remain skeptical about mobile commerce, Von Furstenberg told W, “We already do so many things from our phones, so shopping is a natural progression.” Accordingly, DVF’s app allows users to shop via a “Looks We Love” section or by thumbing through the collections — albeit not 24/7. (Our nighttime request to purchase a one-shoulder floral dress wasn’t addressed until regular business hours.) Still, DVF gets props for rounding out the app with Facebook-sharing capabilities and access to her Twitter feed. Download it here!

GAP StyleMixer Mobile Fashion App

GAP StyleMixer Mobile Fashion App

Gap StyleMixer
This innovative brand app allows you to mix and match Gap items with pieces already hanging in your closet. Create outfits using uploaded photos or use the “Mixer” to browse Gap products and create head-to-toe new looks. Shake your phone and the Mixer will generate a random combination of pieces, including shoes and accessories. The “Community” function allows you to share your uploaded looks, as well as check out combos other app users are creating. On the downside, if you’re near a Gap location, you can also supposedly “unlock” a special promotion on your phone; we tried, but were lamely told to “check back soon for a new offer.” Download it here!

Glamour Ask a Stylist Mobile Fashion App

Glamour Ask a Stylist Mobile Fashion App

Glamour Ask a Stylist
Wang or Wu? Jeggings or jorts? Dr. Scholl’s with socks or without? These are the types of pressing sartorial questions one might bounce off a trusted friend — or one of Glamour’s on-call app stylists. Here’s how it works: Browse their mini-bios (some are from glamour.com, others from Craigslist), choose the one most up your aesthetic alley, upload your outfit pic and/or inquiry, and wait. Our selected stylist responded to our day-to-night dilemma fifteen minutes after we fired off our request. And, in true women’s-mag fashion, we were given an extra boost of confidence (“You’ll look awesome wherever you go!”). A solid bet for the indecisive. Download it here!

iShoes Mobile Fashion App

iShoes Mobile Fashion App

iShoes
Scroll through more than 50,000 kicks in the shoe-porn Finder, or search the sea of shoes by style and designer. The app indicates which pairs are on sale and connects you straight to buy-it-now retailers. The app is free, functional, and offers decent-size closeups of each item, though we hope its creators introduce better browsing filters (like color, size, heel height, material, etc.) with the next update. Download it here!

Lucky at your Service Mobile Fashion App

Lucky at your Service Mobile Fashion App

Lucky at Your Service
This free app uses GPS, e-commerce, and flesh-and-blood staffers to hunt down editor-approved clothing, shoes, accessories, and beauty products. Once you’ve settled on that to-die-for Nanette Lepore dress, the app will direct you to an online retailer, and in select cases, a store within 50 miles (typing in a Manhattan Zip Code netted results within the five boroughs, as well as White Plains, New Jersey, and Long Island) that stocks it. If you’re game for an in-person pickup, tell the app your desired size and color, and the Lucky ”concierge team” will call the store to see if it’s available (regular business hours apply). If it is, they’ll even ask the store to set it aside for same-day pickup. The app was super-buggy when it first debuted and is still slow, but it’s the closest us proletarians may ever get to having a personal assistant. Download it here!

Lustr Fashion Finder Mobile App

Lustr Fashion Finder Mobile App

Lustr Fashion Finder
Get off the G train in a new ‘hood and want to kill time at a men’s business accessories trunk show within walking distance of where you are? This impressive sales and promo finder shows you exactly what’s happening in real time near you, and draws up a list of upcoming events and promotions searchable by distance, neighborhood, and time remaining before sale end. Navigate sales based on your location and specify down to the type of product you’re looking for (accessories, beauty products, shoes, etc.), the occasion for which you’re shopping (working out, getting married, etc.), or the style you’re going for (edgy, preppy, etc.). You can even create an itinerary and score exclusive-to-Lustr deals. Download it here!

Style.Com Mobile Fashion App By Condé Nast Digital

Style.Com Mobile Fashion App By Condé Nast Digital

Style.com
Instead of downloading a bunch of individual designer apps, peruse this hub of major ready-to-wear and couture collections (including menswear), dating back several years. The free app features runway videos beamed to your iPhone hours after the collections debut, as well as show reviews and photos of every look. Supplemental features include international party-scene coverage and access to the site’s Style File blog. The app occasionally stalls and crashes, but it’s thoroughly comprehensive and easy to use. Download it here!

StyleBook Mobile Fashion App

StyleBook Mobile Fashion App

Stylebook 
Like most wardrobe-organizing apps, Stylebook ($3.99) lets you upload photos from your closet, tag and categorize everything you own, plan out what you’ll wear in the coming month, and track how many times you’ve worn each piece. But unlike the others, it allows you to move, assemble, and resize pieces from your wardrobe right on the screen, layering outfits to see exactly how they might look. The biggest drawback was the app’s inability to edit out the background from uploaded photos — your best bet is to use the “manual erase” function, or just Photoshop it out yourself before uploading. All in all, Cher Horowitz would be pleased. Download it here!

 

 

Source: blog.scad.edu

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Fashion Top 10: Android Apps for Fashion Trends and Fashion Collections

Fashion Story Android Fashion Apps

Fashion Story Android Fashion Apps

There are many apps  available which can be used for keeping the track of fashion and about what is going on in the fashion circuits around the world. Here are top 10 Apps of Fashion

Android Fashion App, Fashion News Version 9

Android Fashion App, Fashion News Version 9

Fashion News Version 9

  1. It is very good medium sized app which pulls the fashion related news from other sites and combines them together which you can read on your screen.  You can get everything in this app which include the news, views, coupons and updates from twitter.

    Android fashion App, Tri Mirror Fashion

    Android fashion App, Tri Mirror Fashion

  2. TriMirror Fashion App

    It is an app which lets you share your own fashion and photos of the dresses with rest of the world. It has lined based display which can further be clicked to read the full story or view the full photo.  It is one of the most popular apps dealing with fashion.

    Android Fashion Apps, Fashion Camera App 2011

    Android Fashion Apps, Fashion Camera App 2011

  3. Fashion Camera: You can click the photos of any color and search the clothes from several stores. It is important app when you wish to find the clothes matching with your shirts or the pants.

    Android Fashion Apps, Fashion Language Guder App 2011

    Android Fashion Apps, Fashion Language Guder App 2011

  4. Fashion Language Guide: If you feel puzzled by the terminologies used by fashion designers, this is an app for you. You can search the terms quickly and know their meanings.

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

  5. Coco Chanel Fashion Designer : It is fantastic paid app which can be your companion for designing clothes on the fly. There are many templates included which can be used as base work. You would certainly like this app but it costs some money.
    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

  6. Fashion Keys Lite :  It would show you the best designs of the leading designers from all over the world. You can browse through the work of various collections which were not only best selling but also were appreciated as well.

    Android Fashion Apps, NYLON Fashion App 2011

    Android Fashion Apps, NYLON Fashion App 2011

  7. NYLON Fashion App: It offers mini view of the Fashion Magazine. You can catch glimpses of best models and and the clothes.

    Android Fashion Apps, Fashion Diary App 2011

    Android Fashion Apps, Fashion Diary App 2011

  8. Fashion Diary : If you have trouble remembering what you wore last time to party, this app is certainly for you. You can keep track of your clothes and when they were used last time with this small app.

    Android Fashion Apps, Fashion Sense App 2011

    Android Fashion Apps, Fashion Sense App 2011

  9. Fashion Sense : It was best selling app of Apple and it remained on the charts of the popularity for very long time. Now the same app is available on the Android Platform. You can quickly add this small app to your android phone and begin to use the fashion on various body types. You can experiment with this app to find the best clothes which would look good on you.

    Android Fashion Apps, Wall Papers Fashion Design App 2011

    Android Fashion Apps, Wall Papers Fashion Design App 2011

  10. Wall Papers : Themes and other Elements: You can download wall papers of the popular designers and some of the wall papers allow you to customize them as well. The famous models and designers can be brought to your Android phone free of cost.

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Is Your Fashion Brand on Instagram?

With so many mobile applications and social networks available, it can often become a daunting task to decipher which platforms are best for your brand. Factoring in time, resources, and manpower, we have to carefully pick and choose where our brands can be socially participating to the fullest potential. It’s no surprise that Instagram has become the fastest growing mobile application recently. The easy to share functions, photo filters, and the strength of an intimate community makes Instagram an attractive social platform, where fashion brands can easily establish themselves as authorities.

Whether fashion or luxury brand, we must not forget that we are still content producers on our social networks. Instagram’s share functions allow users to snap a photo from their mobile device and add an attractive filter (to give photos that instant cool factor) with the ability to share on Twitter, Facebook, Flickr, Tumblr, Posterous and Foursquare. Fashion houses on Instagram, like Oscar de la Renta, have done a superb job at not only sharing behind the scenes photos, but also displaying them on their other social networks like Twitter and Tumblr. This gives audiences welcoming access into the brand with just the swipe of a button.

Much like the micro-blogging platform of Tumblr, the allure of Instagram is heavily based on the distributing of visuals. Fans of fashion are visual people that are constantly looking for that conspicuous stimulation to take them outside of their daily lives and into the fantasy of glamour and luxury. Instagram gives us the space to share the small, intimate moments in our routines in a new, creative way. Kate Spade invites audiences into their world with photos of favorite New York City sightings, venues and restaurants. Using Instagram’s geo-tagging function, by citing the location in which the photos are taken, Kate Spade automatically becomes a reputable source of things to do and see in NYC.

Does your brand have a new product or piece that is need of a strong spotlight? Instagram is the perfect space for your emerging goods to take center stage, catching those prospective consumers that want a piece of your brand. The team at Club Monaco has done a great job of this, by posting images of staff members wearing pieces that have just been released or have just gone on sale.

The built in community on Instagram has a strong sense of intimacy that isn’t afraid to engage with the photos that fashion brands are uploading. The higher the level of engagement, the more likes, comments, and follows your brand can receive. Not to mention, you are presented with direct, instantaneous feedback in a single stream, specific to that image. Audiences want to know where they can get the dress that Oscar PR Girl is wearing in her style photo.

As Instagram is still considered to be in its infancy, only being launched a few months ago, every fashion brand is taking their own approach to fascinate their consumer and fan base on the application. The strengths of Instagram are the filter, social, community, and geo-tag capabilities. Never has a mobile application been able to have such a wide range of functions that users want right now. You can be en route to a meeting, see something interesting on the street, capture it, filter it, share it and you’ve already added some depth to the identity of your brand. The creativity and intimacy of communal photos uploaded on Instagram captivates voyeuristic users and it can certainly captivate the audience of your fashion brand.

Taken by Club Monaco via Instagram

Taken by OscarPRGirl via Instagram

Taken by Kate Spade via Instagram

Lala Lopez is a fashion journalist, stylist and social media expert based in New York. Her clients have included Betsey Johnson, Steve Madden, Jeffrey Campbell, and Solestruck.com. She has been featured on CNN, Teen Vogue Magazine and Chictopia. Lala shares her views on fashion, art and social media trends on her blog Lala New York City. (www.lalanyc.com)

Author: Lala Lopez

Copy Editor: Gina Conforti

Photo Credits: Kate Spade

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Levi’s using Instagram As A Marketing Tool

Photo-sharing application Instagram saw its userbase grow to one million in only three months. The service enables people to share their finest moments by letting them take a picture, choose a Hipstamatic-like filter to transform the look and feel, and share it with a small text and/or its geo-location on numerous social media, such as Facebook, Twitter and Foursquare. Recently Instagram has drawn considerable interest from a number of brands. Levi’s Brazil is one of the first to roll out a marketing campaign using the service.

The fashion brand takes fully advantage of Instagram’s unique features to display new products that will be released in the forthcoming collection, as well as images that represent the brand’s personality. Users can start following ‘levisbrasil’ in order to stay updated about the latest stuff, all in a purely visual way. I think Instagram’s photo filters totally breathe the Levi’s style. For the moment the campaign generated limited results — only 127 people started following Levi’s Brazil. Nevertheless, many predict a big future for Instagram as a marketing platform. Interestingly, Giles Fitzgerald from London-based communication agency Frukt claims that the service opens up new social media marketing opportunities for visually oriented brands.

“For fashion brands word dominated social media platforms such as Twitter can be a barrier to the more tactile and lifestyle-oriented element of their brands. Instagram with its ability to turn humble photos into works of art manages to blur the lines between a humble snap and the kind of imagery that dominates the advertising billboards and print ads.”

 

Original Source:  Popupcity.net by JEROEN BEEKMANS

 

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