Category Archives: Loungerie

ETAM Spring / Summer 2011 by Natalia Vodianova


Jasnuary in Paris, supermodel Natalia Vodianova presented her second collection for French lingerie line Etam at the Grand Palais, with a VIP guest list including Kate Moss, Alexa Chung, Eva Herzigova, Micky GreenMario Testino, and performance by Beth Dito & The Kills. Here is the look book images (& video).

 

Natalia Vodianova signed a three-year deal back in 2009 to design the ‘Natalia pour Etam‘ lingerie, swimwear and clothing collections for the French brand, as well as fronting the campaigns

BONUS:
Behind the scene of Etam Lookbook

BONUS #2

A glimpse of last night Runway video

Source: Trendland.com By Cyril Style

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Kate Moss for Brazilian Lingerie brand Valisere

Kate Moss in underwear campaign

Kate Moss shows us her sexy body in the collection of Valisere, the Brazilian brand of lingerie that most intimate and personal.

Kate Moss in bra - we've seen her in less

Recently we saw in her farewell as a designer of the famous British fashion brand Topshop, and now we are surprised with these spectacular images of the controversial model. And it has become a guarantee of success for any brand certainly has the opportunity to have her.

Kate Moss in bra - we've seen her in less

With red feather boas and lace. From classic and comfortable to sexy lingerie. This is the proposal Valisere Underwear for next spring summer season 2010-2011. The photos, taken by Gui Paganini in London, show the more feminine face of the famous supermodel.

Kate Moss in bra and pants

It seems that this time the PhotoShop has been one of the stars of the shoot, despite the brand Valisere strives to deny. And it is no doubt that a good touch computing is the best remedy to hide behind the age of 36 outbreaks of the model. The debate is open.

Kate Moss in Valisere campaign

Kate Moss in bra - we've seen her in less

The pictures, for Brazilian lingerie label Valisere, have a very French feel, but it’s the good bits of ‘French’: the red lacy underwear, Brigitte Bardot hair, smoky eyeliner and unmistakable whiff of cheese and riots. Cor. Love that stuff. And there’s nothing better than having a French girl do a little French tut at one of your shit English jokes. Nothing. Okay, maybe ham and cheese croissants that are actually made, purchased and consumed in France. SO GOOD.

Kate Moss in bra - we've seen her in less

Kate Moss in bra - we've seen her in less

Sources: modom.net and fhm.com

 

For more on Lingerie in 2011 read: 2011 LINGERIE TRENDS

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Spring / Summer 2011 Fashionable Themes

Interfiliere: Spring / Summer 2011 trend motifs

Interfiliere, a fashion industry body dedicated to lingerie and beachwear correctly peg Spring 2011’s fashion trends as an evolution of several recent fashion trends; key amongst them is the continued reinterpretation of classic styles along all heavily influenced by the ‘lingerie as outerwear’ trend that Fashionising.com has been touting for some time now.

Key look: loungerie

For the latter, they’ve coined a new term: loungerie. With the elements of lingerie, be it girly or overtly sexual, so prominent in street fashion, Interfiliere see Spring 2011’s key street wear trends as a mixture between lingerie, swimwear and streetwear (which they group as loungewear), and lingerie. Hence the portmanteau.

In their own words:

The new Loungerie takes a leaf out of, and gets the best of, lingerie for an alternative, parallel wardrobe; [one that is] light, intimate, and impossible to “classify.”

loungerie

Over-all themes

Lingerie as street wear aside, there are four themes that Interfiliere believe will be key to Spring / Summer 2011 fashion trends:

Tendresse (fondness)

spring 2011 fondness

An atmosphere heavily loaded with, memories but reinvented by using, technical innovations. To maintain the feeling of softness and a nostalgia of charm, there are sophisticated constructions, digital prints, placed jacquards, audacious accents, and subtle featherweight effects, silks, fine cottons, blends.

Then there are the refined, luxury lines of coordinates made to last: it’s the triumphant return of the camisole, bodices, teddies: all expressions of an eternal seduction.

spring 2011 fondness

Antidote

spring 2011 antidote

Happiness lies in non conformity. It’s not a question of being good or reasonable, but the passion colours evoke, the explosions of prints, geometrical accents, Indian flowers, folk music kitsch, cartoon influences and the naive primitives that all mix create a wild patchwork of fashion.

A liberated celebration of all that everyday life is about. Amusing creativity, beachwear influences, mixes of ethnic and otherworld, ardour and femininity, the whole trend being based on strong lines.

spring 2011 antidote

Oasis

spring 2011 oasis

Pleasure gorged on the sun and freshness you’ll want from Spring / Summer 2011.

On the one hand, the exotic: exuberant nature inspired by Gauguin, luxuriant foliage and cat-like beachwear motifs. On the other hand, the desert: a landscape of sand, primitive embroideries, Berber stripes, beautiful laces patinated by the years, ikats and metal accents.

For ample shapes such as caftans or djellabahs, dry knits, charming linens and cottons for the loungerie trend.

spring 2011 oasis

Sublime

spring 2011 sublime

The essence of a new luxury, ostentatious and astonishing with a hint of theatrical and urban roughness.

Haute couture meets high-tech. The scene is ostentatious, emphatically astonishing, and unique. In the corridors of this new theatricality surface effects, contrasts of opaque and transparency. Think transfer prints, graphics and bondageaccents.

This is the essence of the new luxury, exceptional beauty ready to conquer the land of modernity.

spring 2011 sublime

Source: Fashionising.com by Daniel P Dykes

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