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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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Mobile Fashion Apps Worth Downloading

We swear there are more lame iPhone applications out there than actual iPhones, but every once in awhile, we’ll stumble upon something brilliant that we soon find ourselves unable to live without. Fashion brands are trying to get themselves a piece of the app pie by creating applications that not only promote their brand, but engage their fans in a way they weren’t able to before. So, sorry Blackberry users—this one’s for the Mac set. Here are eight iPhone fashion apps that are well worth the time it takes to download.

Stylebook, $3.99 

style-book-fashion-app.jpg

Like a hand-held version of the closet from Clueless, Stylebook lets you take photos of your own clothing, organize it by categories, and then help you build outfits, make packing lists, and build custom Polyvore-like collages.
Love It or Lose It, $1.99

love-it-or-lose-it-fashion-app.jpg

Ever go shopping without your network of yay-and-naysayers? Pick up Love It or Lose It, which allows you to upload a photo to dispatch out to your friends and a community of users who’ll weigh in on your potential purchase.

Style.com, Free

style-dot-com-fashion-app-iphone.jpg

It’s Fashion Week, and you don’t have time to stick around in front of your computer all day to wait for images from the latest runway shows. What to do? Download Style.com’s iPhone app and get images just hours later. Stay on top of things with the Style File blogs, show reviews, and video feeds.

Lucky At Your Service Digital Concierge, Free

lucky-concierge-fashion-app.jpg

With an entire magazine devoted to shopping, you’d expect that Lucky would have the best shopping application around. Their digital concierge lets you highlight their featured products, track them down, check for availability, and even place things on hold for same-day pickup.

Gucci, Free 

gucci-iphone-app-1.jpg
Gucci’s app lets you view exclusive videos, fashion shows, latest collections, news, events, and store listings, but what’s really got us clicking is their Gucci Beats feature, which lets you mix your own music with samples compiled by Mark Ronson. Where to show your stuff off? Flip through their Little Black Book for listings of the nearest Gucci-approved restaurants, clubs, and bars in more than 20 international cities.

Chictopia, Free

chictopia-fashion-apps-iphone-app.jpg

We know how addictive Chictopia can be, so be careful before you download this app onto your iPhone because you might never learn to function without it. Browse photos from their Style Gallery and read up on blog entries handpicked by the Chictopia editors. We hope to see that them adding uploading functionalities soon so we can upload our own outfits as well as browse others!

DVF, Free

fashion-apps-iphone-diane-von-furstenberg.jpg

You already love DVF’s twitter, but getting the entire brand experience is super easy. Get up-to-the-minute news from the DVF team as well as shop the collection, browse latest runway shows, watch backstage videos, and locate the nearest stores. What’s more, there’s a bright-pink iPhone cover slapped with those iconic red lips so your entire phone can get in on the DVF game.

Evernote, Free

evernote-fashion-apps-fashion-iphone.jpg

Though it’s not a fashion application, we’ve been using Evernote to catalog all the style inspiration we spot on the Internet or in real life. Save, organize, and annotate your images and links for perusal later. Your inner obsessive compulsive will be thrilled you downloaded it!

Source: Refinery29.com By: Connie Wang

Monoxious

BEST APPS TO DOWNLOAD by Arissa

There’s no question that we love our iPhones and as the advocates of Apple fandom, we think it is only right that we come up with a list of the best fashion apps to download for the iPhone. Technology makes it so easy for a person to be fashionable and stylish with the help of iPhone apps, the ease of use also allows for you to be up to date with the latest fashion news and updates. Truly, there is an iPhone app for anything.

I must also clarify that it is a total coincidence that the all apps featured happened to have black icons. Guess the designers do know the colour that’s in fashion.

Fashion Terms iPhone app($0.99)

  • Basic Fashion terminology
  • Explains fashion terms, differentiating garments and describes different fabrics.
  • Well designed app with simple navigation.
  • Might be a tad too simple for advanced fashionistas but a good app overall for beginners.
  • Download for the Fashion Terms iPhone app here

Topshop iPhone app (free to download)

I love Topshop (who doesn’t?!?!?!) and I’m really glad to know that they have an iPhone app for it so I can keep up to date with their newest items on the go. It’s my favorite store to hunt for basics and also dressy pieces.

  • Beautifully designed interface with regular updates.
  • Location based so you can locate the nearest Topshop branch near you.
  • Updated 5 times a week with new items so you’ll always know which are the newest items.
  • Download link for the Topshop iPhone app here

Style.com iPhone app (free to download)

Things can get a little crazy during fashion week and there are 67457237 fashion shows to catch up on. The Style.com iPhone app makes it SO simple to catch up on fashion shows while you’re on the go. It updates and prompts you on the fashion shows that you have not viewed and I sometimes screencap the look that I like and just attached it to a tweet to share with everyone.

  • View runway looks on the go
  • Prompts you on the fashion shows that you have not viewed.
  • Vote for the “Look of the day”
  • Download link for the Style.com iPhone app here

All Saints iPhone app (free to download)

I was in the All Saints store in Soho, New York some time back and I was pleasantly surprised to see iPads in the store with a catalogue for customers to browse. Little did I know that the same app that they are using for the iPad is also available to the public on the iPhone. Simply amazing.

  • Wonderful interface with easy to browse pages.
  • Cohesive look with the rest of the other marketing visuals ( online store website, store display, lookbook pictures)
  • Location based to find the nearest All Saints store near you.
  • Regularly updated
  • Download the All Saints iPhone app here

Sartorialist iPhone app (free to download)

I do wish that monoxious.com has an app for itself. The Sartorialist is awesome, after the success of the Sartorialist book, it goes on to having an iPhone app. This application makes it easy to browse the looks that was taken off the sartorialist blog.

  • Easy to browse looks and pictures.
  • Easy to save pictures to camera roll and share on Facebook.
  • Sometimes takes too long to load photos.
  • Download link for the Sartorialist iPhone app here

eBay Fashion iPhone app (free to download)

This is an eBay application specifically made for the Fashion category of eBay listings. Using this iPhone app, you can browse through a large selection of men’s, women’s, children and vintage clothing.

  • Fashion specific eBay iPhone app
  • browse through fashion related listings on eBay on the go.
  • Fashion Vault section of the app offers time limited, exclusive sale on designer items.
  • Download eBay Fashion iPhone app here.

Source: Monoxious.com

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Fashion 2.0: Magazines Capitalise on Shopable Content

Jennifer Aniston by Steven Klein | Source: W MagazineJennifer Aniston by Steven Klein | Source: W Magazine

In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like retailers, embracing e-commerce to open new revenue streams and monetise their content.

Click here to find out more!“Publishers are the number one generators of purchasing intent for brands every day, but are being allocated an ever shrinking amount of ad dollars,” said Philippe von Borries, co-founder and publisher of popular fashion website Refinery29.com.

Indeed, “intent generators” like magazines are losing their fair share of sales revenue to “intent harvesters” like shopping sites at the end of the purchasing process, observes internet entrepreneur Chris Dixon in an insightful blog post entitled “A Massive Misallocation of Online Advertising Dollars.”

Mr. Dixon suggests that better techniques for tracking how publishers generate purchase intent could lead to a more favorable allocation of advertising dollars, allowing content sites to focus purely on producing content. But many magazines are hedging their bets, becoming both “intent generators” and “intent harvesters” by launching their own online shops and integrating them into their editorial platforms.

Click here to find out more!

SHOPPING CHANNELS

Time Inc’s key fashion title InStyle first launched InStyle Shopping back in 2007, letting consumers browse and buy an edited array of products from retailers like Neiman Marcus, Nordstrom, and Bergdorf Goodman, and earning the magazine a share of the sales revenue. According to Simeen Mohsen, InStyle’s director of digital business operations, InStyle Shopping has “moved more than $10 million in product since launch.”

While InStyle declined to quantify exactly what this number means in terms of revenue for the magazine, other online publications and blogs earn 8 to 12 percent on clicks that lead to successful sales via affiliate programmes. Even if InStyle only earned about half as much  — say 5 percent — this would translate to $500 thousand in revenue since 2007.

The Business of Fashion

But ShopStyle, the social shopping engine that has powered InStyle Shopping since launch, states on their website: “The rate you are paid per click depends on a number of factors, including how often clicks result in sales for the retailer, the amount of each sale, and whether those products are returned for a refund. As a result, the rate you are paid can vary over time.”

Building on the success of InStyle Shopping, Time Inc. recently made a strategic move to deepen the integration of e-commerce across InStyle.com. In January, the publisher acquired StyleFeeder, a personal shopping engine that uses pattern recognition technology to make product recommendations. StyleFeeder is expected to be woven throughout InStyle’s website and replace the current partnership with ShopStyle. Speaking to the Wall Street Journal, Fran Hauser, head of digital strategy for the group that manages InStyle, explained: “Our editors are generating significant consumer demand for products in the retail market. And what StyleFeeder allows us to do is share in that value creation.”

Vogue iPad App Contents Vogue Brings Out Its First iPad App

InStyle isn’t the only magazine that’s been integrating e-commerce into its offering. Last November, Condé Nast’s Lucky magazine added online shopping to its editorial platform, bringing intent generation and intent harvesting together in one destination. “We felt strongly that we wanted to weave the eboutique into Luckymag.com rather than create a separate ecommerce site,” said Mary Gail Pezzimenti, Lucky magazine’s web director. “We believe that women want to shop alongside great fashion how-to advice, styling videos, fashion news and galleries of great outfits or hairstyles.”

Independent fashion titles have also been experimenting with e-commerce. Last Autumn, AnOther Magazine launched AnOther Shop, an online boutique with specially commissioned merchandise, from artworks by Jake and Dinos Chapman to laptop cases by Gareth Pugh. Then, a couple of months later, AnOther Magazine launched AnOther Loves, a product recommendation engine that sits alongside, but separate from AnOther Shop. It’s a bit like a collective blog, with product picks crowdsourced from a carefully selected list of contributors. “We wanted to turn this collection of desirable goods into a collaborative stream, and with a little semantics have realised this could be very useful for recommendations,” said Alistair Allan, digital director at Dazed Group which publishes AnOther.

CURATED COMMERCE

Magazine brands are also positioning themselves to generate and harvest purchase intent beyond their websites. During London Fashion Week in February, AnOther Loves teamed up with London department store Liberty on an initiative called AnOther Loves Liberty, a curated selection of Liberty products that appeared on AnOther Loves, as well as on Liberty’s website and at their Tudor-style flagship.

Partnerships with sample sale sites have also been popular. Lucky has teamed up with Net-a-Porter’s online outlet, theOutnet.com, to host flash sales curated by Lucky editors, Hachette Filipacchi’s Elle magazine has a deal with Rue La La and Vogue is partnering with Gilt Groupe to let consumers shop select products from the current issue.

SHOPABLE ADVERTISING

A few weeks ago, Vogue also launched an iPhone app designed to make the magazine’s advertising shopable. Called Vogue Stylist, the app is loaded with styling advice and monthly trends supplied by Vogue editors, alongside products advertised in the magazine, which consumers can browse, mix and match with items uploaded from their own closet, and ultimately click to buy. “Vogue Stylist pairs a user’s wardrobe with products from Vogue advertisers to produce a look that is both chic and new,” said Holly Tedesco, integrated marketing director at Vogue. Using the camera built into the iPhone, the app even allows readers to scan and shop physical ad pages in Vogue’s print issue.

FULL INTEGRATION

But some magazines are going beyond branded shopping channels, curated e-commerce partnerships and shopable advertising. They are integrating e-commerce directly into their center-of-book editorial. This month, W magazine launched a shopping guide alongside images of covergirl Jennifer Aniston, with numbered bullets — and links to external shopping sites — that correspond to the clothing Ms. Aniston wears. Indeed, the integrated shopping guides appear in all of W’s fashion spreads for April.

If this kind of deep integration of commerce and core editorial content appears to pose an inherent conflict of interest, it’s worth remembering that at fashion magazines, these lines have long been blurred. Across the industry, the products featured in editorial are often a function of a magazine’s advertisers.

Furthermore, in the real lives of fashion consumers, magazines and shopping are already integrated. People have used magazines as inspirational product guides since their very inception, a behaviour that’s even easier now that editorial sites and online shops are just a click or tab away from each other. So why shouldn’t publishers offer shopping services that streamline the process for consumers and capture a share of the sales revenue that’s rightfully theirs?

That’s not to say that an independent stylistic point of view is not important. It’s tremendously important. It’s what attracts readers in the first place. Going forward, the most successful magazines will be those who are able to maintain their unique point of view, while capitalising on content that’s shopable. A contradiction? Not necessarily. A challenge? Definitely.

“Over the next few months we will be launching several new commerce products,” said von Borries of Refinery29. “We firmly believe that commerce should be an integral element of a digital content site that features new fashion products, trends and designers every hour. Commerce and community also belong together. Whoever does not embrace the two will lose out in the long run.”

Indeed, people love to shop, but even more than that, they love to shop together. While forward-thinking youth apparel brands like Vans have experimented with realtime social shopping, letting users share the experience of customising shoes, we’ve yet to see a content site that lets readers explore and shop fashion together, in realtime.

Source: Businessoffashion.com by Vikram Alexei Kansara is Managing Editor of The Business of Fashion

 

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Alternative Hair Show 2011

Preview of Lady Gaga in 2011)

In what could have been considered a 2011 Monster Ball Tour preview, the Alternative Hair Show showed off a number of Lady Gaga inspired looks during a runway show held at the Grand Temple, Freemason’s Hall in central London Sunday. In addition to the outrageous hair creations, the models also sported matching Gaga-esque flamboyantly bombastic outfits that featured lots of leotards and a wide array of crazily impractical accouterments:

Models display creations during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

For LG fashion addicts these last few weeks have been a bit uneventful, so in an effort to sill that void I offer up a collection of fantastically fun fashion photos from the Alternative Hair Show!

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION IMAGES OF THE DAY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: SOCIETY ENTERTAINMENT)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ODDLY SOCIETY)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ODDLY SOCIETY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: SOCIETY ODDLY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ENTERTAINMENT SOCIETY)

Photos: REUTERS/Andrew Winning

Source: Starcasm.net

 

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Affinage proudly sponsored The Alternative Hair Show 2010 

In its 28th year, the Alternative Hair Show is recognised as the worlds most prestigious annual hairdressing event, hosting leading show teams and inspirational hair artists from all over the globe.

Affinage is a proud sponsor of the 2010 event, which this year moves to the beautiful and mysterious Masonic Temple in the Freemasons’ Hall in London’s Covent Garden.

This years show brings a dazzling showcase of mystery and inspiration as the artistic show teams translate the theme: Masquerade.

The venue is the perfect facade for Masquerade and will create an exciting, intimate atmosphere as well as allowing the audience to see every detail of the hair, make up, costume and performance.

GALA DINNER CELEBRATING 50 YEARS OF LEUKAEMIA & LYMPHOMA RESEARCH

Guests attending the late show had the exclusive opportunity to book tickets for the 3-course Gala Dinner prior to the late show. This was held at 6pm in the beautiful Connaught Rooms, adjacent to the Freemasons Hall.

Gala dinner tickets for 2011 can be booked through www.alternativehair.org

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    Choosing the Best Internet Marketing Tactics

    With so many new Internet marketing tactics appearing regularly, options in online marketing can seem endless. That can be problematic when running an Internet marketing campaign with limited resources, because there isn’t time to dabble in everything. Instead, the best Internet marketing tactics have to be chosen, which will provide the best return on investment (ROI).

    Internet marketing is a very general term, which encompasses many types of niche marketing, all which can be used effectively online. The following are examples of types of Internet marketing:

    1. Search Engine Optimization (SEO) – Natural Search Engine Rankings through link-building, keyword density, and more.
    2. Search Engine Marketing (SEM) – A specialty form of online advertising, where ads are purchased on search engine results pages (SERPs) for certain keywords.

    3. Email Marketing – Sending ezines, newsletters, or other email correspondence, with a marketing message, special offer, or inciting a certain action.
    4. Online Advertising – Purchasing banner ads, text links, sponsorships, or other forms of paid advertising online.
    5. Online PR – Using press releases, blogs, and other tools to convey company news and build an image online.
    6. Affiliate Marketing – Bringing in third parties to sell for the company, for a share of each sale.
    7. Viral Marketing – Using tools such as viral videos, file sharing, or tell-a-friend links to take advantage of word-of-mouth marketing on the Web.

    To choose the most effective Internet marketing tactics for a website or online business, follow these five steps:

    1. Choose an industry or niche that has a real demand or need to be satisfied.
    2. Identify members of the target market, what their needs are, and how you’ll fill them.
    3. Figure out what has the most influence over members of that target market.
    4. Look at what the competition is doing, and see how you can do it better.
    5. Decide on your Internet marketing budget, and build an Internet marketing plan around it.

    While designing your Internet marketing plan, it can help to list every Internet marketing tactic within your budget that comes to mind, as long as it can reach the target market. That list can then be narrowed down by running each Internet marketing tactic through this checklist to find the best Internet marketing tactics for your needs:

    __ The Internet marketing tactic has the potential to reach the target market.
    __ The Internet marketing tactic has the potential to influence the target market.
    __ This general tactic has been used successfully to reach this target market’s demographic group (in this industry or a complementary one) in the past.
    __ The Internet marketing tactic will help to differentiate the business from competitors.
    __ The Internet marketing tactic can be implemented effectively without exceeding the marketing budget.

    Source: Marketingnova.com

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    Fashion Marketing Techniques

  • Fashion marketing techniques apply many of the same marketing strategies that large and small businesses use. Fashion marketing includes market research, advertising and promotion. Research gathers information about the market for a particular brand or product. Advertising helps generate sales, and promotion increases brand or product awareness. Some fashion marketing techniques include fashion events, print publications, press releases and media relations, digital media and product placement.
  • Events
  • Fashion marketers conduct promotional events. Product launch events invite the media and public or private guests to learn about new product offerings such as jewelry and other accessories. Runway events showcase fashion apparel that is worn by models. Spectators view the models to see how the clothing fits and evaluate the overall look. Other events involve hosting or sponsoring charity events and causes that help build brand awareness.
  • Print Publication
  • Fashion marketers use print publications to promote the brand or product offering. Print publications include the brand’s self-published magazines, trade and consumer magazine advertisement, mailings and newsletters that feature individual products, flyers and posters at store locations, point-of-purchase announcements that are placed at the checkout counter, product inserts that are included with product purchases and billboard ads along highways and city streets.
  • Press Releases
  • Fashion marketers create and distribute press releases. Fashion marketers use press releases to announce the brand’s activities. Releases may introduce a new fashion line or brand, or introduce the brand’s founders. Press releases often keep the public informed about the brand’s activities by announcing new and upcoming product launches, runway events, successes and newsworthy stories about the brand or individual products. Marketers distribute press releases to newspapers and other media outlets, and may use a public relations firm to help reach larger audiences.
  • Digital Media
  • Fashion marketers use digital media for research and promotion. Web technology provides an efficient platform for collecting survey data that reveals information about the brand’s market. For example, some brands that process orders online ask the customer to fill out a satisfaction survey after they complete the purchase. Other Web technology involves social media applications that accomplish outreach and promotional goals. Fashion marketers can keep target markets up-to-date with live status messages, and use profile queries to find new potential customers and distribute e-promos to relevant audiences.
  • Product Placement
  • Fashion marketers, publicists and other promoters use product placement marketing techniques. Product placement techniques involve featuring fashion items and apparel on television programs, movies and celebrities. Product placement displays the product without explicitly advertising it, because this marketing technique displays the product within the context of the primary entertainment. Sometimes, television commercials follow-up on television shows that feature product placement items to increase awareness or credibility.
  • Source: eHow.com By Miguel Cavazos, eHow Contributor

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    Fashion Marketing: How to find a Sponsor for your Fashion Show

    Sponsors love fashion designers. They want to be associated with glamour. Just look at London Fashion Week, sponsored by  the likes of Blackberry, Coutts and British Airways. Or New York Fashion Week, sponsored by Mercedes Benz and others. Sponsorships are a great way to finance your brand’s fashion show.

    How do you get someone to pay you money to be associated with something as intangible as your brand?

    The first time doing this is always the most difficult, but below are some tricks that you can use to drastically increase your chances of being successful in the endeavor.

    Plan your fashion show

    The first step is having a plan that’s as concrete as possible. Know exactly how it will be, what your budgets will be, etc. It is unlikely that you’ll have every detail planned, but do a realistic budget which gives you an idea of how much sponsorship you need to raise.

    This is as much for your own sake as for the sponsor’s sake. It will give you the confidence to go out and know exactly how much you need to ask for.

    Research sponsors

    Now that you have a plan for how to proceed it’s time to find the sponsor. This is where many people give up. Where should you start? A great place to start is to look at who is sponsoring your competitors’ shows. In some cases one company will sponsor a number of shows and you can approach them. This is easiest because they already know how it works and realise the benefits since they already done sponsorships.

    This is not always possible. For a start, companies only have limited sponsorship budgets and they might well be tied up with your competitors already. A clever trick is to approach the competitors of whoever sponsors other fashion labels. For example, if Champagne house X sponsors shows, approach Champagne house Y with a proposal. Even if you have never worked with a sponsor before, you can point to the benefits enjoyed by X as proof that this really works.

    Negotiating with sponsors

    This is the point at which you really have to show that you know what you’re doing. Approach them with a clear proposal and make it as easy as possible for them to write you a cheque. Writing sponsorship proposals is an art in itself

    Figure out what they want and give it to them. What’s important to them? What type of prominence can you give to their brand? Be careful of giving them too much, you don’t want every single photo of your show to be plastered over with the sponsor’s logo. On the other hand the sponsor has to feel like they’re getting their money’s worth for the sponsorship.

    Corporate sponsors love getting free tickets to fashion shows so that their executives can take their partners along to a glamorous evening. They like when there’s going to be a lot of press around. They like it when there are lots of ‘influencers’ who might have a positive impact on their brand. All these things matter. Do a quick breakdown of who will be there.

    Getting the sponsor’s money

    After focusing on what you have to offer them, move on to what you need from them. If you have done a good job of selling the benefits in the above step, this will be much easier and the sponsor will actually want to give you the money.

    To avoid a deadlock it’s a good idea to have a few different scenarios planned. For example, if you pay us £10,000, you’ll get your logo on invitations, logo on a backdrop to the catwalk, etc.

    A great trick is to start with presenting a very expensive option. If this proves to be too much for the sponsor’s budget, you can move on to alternative scenarios for less money and less exposure.

    Following up with your sponsor

    This is a step that fashion labels often neglect after taking sponorship. After the show, you should put together a brief presentation pack with pictures, press coverage of the show and the like. This will allow the person dealing with the sponsorship to justify the expense to his superiors. The better this look the better your chances of getting repeat sponsorship from that sponsor and the easier it becomes to approach new sponsors in the future!

    Tell us about your experiences with sponsors and share your tips in the comments.

    Source: Worldonahanger.com by Emily

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