Category Archives: Google

Facebook Goes Public – Nine Things You Should Know About Facebook’s IPO

Facebook could be worth nearly $140 billion by today’s market close

The social network priced its shares at $38 apiece, valuing the company at $104 billion. The average first-day “pop” for a technology company is 32 percent; if Facebook follows that trend, it’ll be worth $137 billion by day’s end. But there’s little about Facebook that’s average, including its public offering. This is the technology’s biggest initial public offering and history’s second-biggest IPO, period, and it will raise about $16 billion. Statistics suggests that the first-day pop—if there is one—will be more modest than average.

A lot of the smart money is getting out

Early investors such as the venture capital firm Accel Partners are selling an unusually high number of shares.Nearly 60 percent of the stock sold today comes from insiders, compared to 37 percent for Google (GOOG) when it went public in 2004. Goldman Sachs (GS) is selling about half its stake, far more than the firm initially planned. “If you really thought that 12 months later the stock would be 50 percent higher, you wouldn’t leave that on the table,” Erik Gordon, a professor at the Ross School of Business at the University of Michigan, told Bloomberg News.

To justify its valuation, Facebook will need to annoy its users …

Thanks in large part to General Motors’s (GM)decision to de-friend Facebook, there are a lot of questions about the efficacy and future of Facebook’s ad-dominant revenue model. And it has high expectations to live up to: The $38 price gives Facebook a whopping 107 price-to-earnings ratio. (For comparison, Apple’s (AAPL) is around 13.) To dramatically boost ad revenues, the two best options are either to put more ads on the site—which would annoy users—or find more places to put ads. The latter means creating a network of ad inventory across the Web, much the way Google’s Doubleclick sells ads and places them on sites like that of the New York Times (NYT). This would give Facebook far greater reach, but could also give users the creeps. Imagine updating your Facebook status (“Really loving that new Carly Rae Jepsen song!”) and then seeing ads to buy the track Call Me Maybe at every site you visit.

… or do something besides advertising

Currently Facebook’s only source of non-ad revenue is its digital currency, Facebook Credits, which people use to buy virtual goods, such as tractors in FarmVille (ZNGA). During the first quarter of 2012, payments grew to make up almost 18 percent of Facebook’s revenue—close to $200 million in total. Overall, though, fewer than 2 percent of Facebook’s users have bought virtual goods with their payments option. There’s a lot of potential growth, in other words, along with hints that a big online operator such as Spotify may begin accepting Facebook Credits in the future.

Facebook has plenty of revenue options beyond payments and advertising

Facebook is a force: It accounts for 9 percent of all online visits in the U.S., according to Experian Hitwise, a company that measures website traffic. Hitwise also says that Americans spend an average of 20 minutes per Facebook visit. Worldwide, nearly 1 billion people have a Facebook profile. As investor Chris Dixon puts it, Facebook has real assets—including “a vast number of extremely engaged users, its social graph, Facebook Connect”—and should be able “to monetize through another business model,” apart from advertising. It could create the Social Smartphone, sell data analytics products, charge for higher-res photo and video storage, or perhaps hawk vintage Mark Zuckerberg hoodies.

There’s already a “Facebook Mafia”

Heard of the PayPal Mafia? Former executives from the online-payment provider have gone on to start big-time tech firms, such as LinkedIn (LNKD), Yammer, and Yelp (YELP). (And one member, Peter Thiel, cut the first big check for Facebook.) A Facebook Mafia has already emerged, and members have founded Asana, Path, andQuora. The Facebook Mafia is real, even though the name could use some work, says Dave Morin, Path’s chief executive officer, who previously developed Facebook’s development platform. “I guess we can’t escape from calling it that,” he says.

Facebook goes where Google won’t in photos

Facebook owns one of the largest photo repositories in the world, and its facial-recognition technology is getting a workout scanning them all, with more than 300 million photos uploaded per day. Facebook stores 60 billion images, a whopping 1.5 petabytes of data. For each uploaded photo, Facebook stores four images of different sizes. The site shows as many as 550,000 images per second. This is an area that has upset privacy critics and represents something that Facebook is willing to do that even Google isn’t: Google’s Eric Schmidt said last yearthat the company had built an app that would let people snap photos of others and identify who they are but decided not to release it, due to privacy concerns. Google and Facebook both have sophisticated facial-recognition technology, but Google requires users to opt into its photo-tagging service. Facebook users are included automatically.

Facebook’s new campus could be cursed

Late last year the social network moved into a 57-acre site in Menlo Park that was previously inhabited by Sun Microsystems. Sun’s fortunes soured shortly after the computer company took up residence there. The same thing has happened, in different times and places, to software-maker Borland, Silicon Graphics, and even Apple (which nearly went bankrupt three years after it moved into its current Cupertino, Calif., headquarters at 1 Infinite Loop). The good news: Companies that move into pre-existing campuses seem to fare better. Google, for instance, took up residence in SGI’s old digs.

Up north, Facebook is the only thing better than hockey

Facebook is one of the top two websites in every country except China. The social-networking site is most loved in Canada, where it wins 12 percent of all online visits.

Source: Businessweek.com

Advertisements

Leave a comment

Filed under Ad Campaign, Advertising, Applications, Branding, Business, Business Plan, Case Study, Celebrity, Consumer Psychology, Digital Creative, Digital Marketing, E-Commerce, Google, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Internet Technology, Management, Marketing, Marketing Mix, Marketing Strategy, Mobile Applications, Networking, New Product Marketing, Niche Business, Niche Market, Online Marketing, Online Product Marketing, Product Lifecycle, Product Placement, Promotion, Publicity, Search Engines, Social Marketing, Social Media Marketing, Target Market, Technology, Trends, Viral, Viral Campaign, Viral Video, Web Marketing, Website

Fashion Marketing Lessons – Google Goggles googles Fashion & Shopping faster, smarter and solves Sudoku

The new version of Google Goggles, Goggles 1.3 client for Android, faster and smarter than ever before can scan barcodes almost instantly. All versions of Goggles can now recognize print ads in popular magazines and newspapers. Finally, Goggles has also learned a fun new trick for Sudoku fans.

Barcodes
When shopping offline, it’s helpful to be able to learn more about a product by scanning its barcode. With the new Android version of Google Goggles, scanning barcodes is much faster. Open Goggles and hover over the barcode or QR code. Within a second the phone gently vibrates and presents results, without requiring a button press. Simply tap on the result to read product reviews, check in-store availability and compare prices.
Print ads in magazines and newspapers
We’re excited to take another step in our vision of connecting offline media to online media. The next time you’re flipping through the pages of your favorite magazine, try taking a picture of an ad with Goggles. Goggles will recognize print ad and return web search results about the product or brand. This new feature of Goggles is enabled for print ads appearing in major U.S. magazines and newspapers from August 2010 onwards.

This feature is different from the marketing experiment that we announced in November. We’re now recognizing a much broader range of ads than we initially included in our marketing experiment. And when we recognize a print ad, we return web search results. While in the experiment, we return a specific link to an external website.

Sudoku
Our favorite weekend distraction is a quiet 15 minutes spent solving a Sudoku puzzle. But even that can be an frustrating experience if (like us) you make a mistake and are unable to solve the puzzle. Now, Goggles on Android and iPhone can recognize puzzles and provide answers to help make you faster than a Sudoku champ. So if you ever get stuck, take a clear picture of the entire puzzle with Goggles and we’ll tell you the correct solution. Check out this video to see how it works.

Google Goggles 1.3 with improved barcode scanning is available for download in Android Market. Recognition of print ads and Sudoku solver is now enabled for the Google Goggles app on Android, as well as the Goggles component of the Google Mobile App on iPhone.

 

Source: Googlemobile.blogspot.com

Leave a comment

Filed under Android Apps, Applications, Branding, Business, Communications Manager, Design, Digital Creative, Digital Marketing, E-Commerce, Fashion, Fashion Designer, Fashion Industry, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Google, Google Googles, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Internet Technology, iPhone Apps, M-Commerce, Marketing, Marketing Manager, Marketing Mix, Marketing Strategy, Mass Market, Media Outlet, Mobile Applications, Mobile Marketing, Networking, New Product Marketing, Niche Business, Online Marketing, Online Product Marketing, Online Shopping, PR Manager, Presentation, Product Advertising, Promotion, Publicity, Search Engines, Social Marketing, Social Media Marketing, Target Market, Technology, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website