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Levi’s using Instagram As A Marketing Tool

Photo-sharing application Instagram saw its userbase grow to one million in only three months. The service enables people to share their finest moments by letting them take a picture, choose a Hipstamatic-like filter to transform the look and feel, and share it with a small text and/or its geo-location on numerous social media, such as Facebook, Twitter and Foursquare. Recently Instagram has drawn considerable interest from a number of brands. Levi’s Brazil is one of the first to roll out a marketing campaign using the service.

The fashion brand takes fully advantage of Instagram’s unique features to display new products that will be released in the forthcoming collection, as well as images that represent the brand’s personality. Users can start following ‘levisbrasil’ in order to stay updated about the latest stuff, all in a purely visual way. I think Instagram’s photo filters totally breathe the Levi’s style. For the moment the campaign generated limited results — only 127 people started following Levi’s Brazil. Nevertheless, many predict a big future for Instagram as a marketing platform. Interestingly, Giles Fitzgerald from London-based communication agency Frukt claims that the service opens up new social media marketing opportunities for visually oriented brands.

“For fashion brands word dominated social media platforms such as Twitter can be a barrier to the more tactile and lifestyle-oriented element of their brands. Instagram with its ability to turn humble photos into works of art manages to blur the lines between a humble snap and the kind of imagery that dominates the advertising billboards and print ads.”

 

Original Source:  Popupcity.net by JEROEN BEEKMANS

 

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How Brands are using Instagram to Connect with Consumers

A picture is worth a thousand words, which may explain why Instagram has become the latest social network to catch the attention of brands. With over 1 million registered users, this photo sharing app provides a unique touch point for brands to engage their consumers while telling their story through pictures.

For those who are unfamiliar, Instagram is an easy to use iPhone application for taking, editing and sharing photos. As a user you have the ability to follow, comment and like other pictures. All these interactions make Instagram an ideal outlet for brands who are looking to explore new ways to reach their consumers. Already, nearly a dozen brands have created their own accounts, including MTV, Pepsi and even Playboy.

Instagram has been only too happy to accommodate this new interest from brands, and they have hinted that they’re currently working on changes which will allow brands to communicate more directly with users. One such change, which was rolled out last month is the launch of hash tags.

Hash tags can now be added to pictures via the caption or comment field. These tags help to aggregate pictures into their own special albums. This allows users to view a real time feed of content, based around a particular topic (similar to how hash tags work within Twitter). To view pictures associated with a hash tag tap on the tag text or use the new search functionality located under the profile tab. For those without a smart phone, pictures can be viewed via RSS feeds: http://instagr.am/tags/%5Bhashtag%5D/feed/recent.rss. Simply replace “hashtag” with the name of the tag.

Brands have been quick to take advantage of this new development. Brisk Ice Tea is using the hash tag #briskpics to collect photos, the best of which they will use to create 4000 limited edition cans. Charity: Water are asking people to use the tag #chatirywater to share images of water in their everyday life, while NPR is collecting user generated content using the tags #love and #hate to spark conversation.

So how can your brand use Instagram to reach consumers? Here are a few ideas to get you going:

1. Host a contest. Provide followers with a challenge to take a picture of something related to your brand. Alternatively you could provide the picture and ask viewers to come up with a unique caption. Best picture/caption wins.

2. Give a sneak peak. Whether it’s the first look at a new product or a few snaps behind the scenes, treat your followers to some exclusive content.

3. Create a real time album for an event. Allow attendees to share their event experiences by using a hash tag to aggregate pictures. This will provide you with a variety of content.

4. Connect with influencers. Check to see if your brand is already being talked about. Not only could this give you a hint as to the kinds of content consumers would like to see, but hash tags provide an easy way to track the people who are already connecting with your brand.

5. Show off a different side. Curate images that represent your brand personality. Connect with consumers by creating content around your shared passions rather than just your products.

Are you using Instagram for your brand? Have any other tips or best practices? Tell us below!

Original Source: Antleragency.com by Beth Tucker

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Up Your Marketing Game In 2011

The new year is upon us, and while the new year promises many new opportunities, they won’t magically appear without a game plan. Setting New Year’s resolutions is old fashion, and we all know they are most often broken. This year, set goals in the form of a marketing calendar. By setting a year full of achievable goals, you’ll set yourself up for success and create a game plan for 2011 to market your business.

Of course, everyone’s marketing calendar will be different, but I’ve laid out some ideas you can incorporate into your marketing strategy to get you started. 

1) January – Plan a marketing campaign calendar for 2011. Plan ahead to take advantage of seasonal events with promotions and leaves room to learn at least one new thing each month.

2) February – Share the love with your clients. The season of love is the perfect time to integrate or upgrade your referral program to ensure clients feel valued.

3) March – Sign up for my blog/RSS feed. I admit this seems a little self-motivated, but the key to being a successful marketer is to stay on your toes, and by receiving regular marketing information you create a reminder to stay on top of things. It also creates an atmosphere for you to continue learning each month without overwhelming yourself with too much information at one time. Plus the while reason I write my newsletter and post articles is to help stylists like you learn to market your businesses. So if you haven’t already, sign up. (See that box at the top of the right column, that’s where you can sign up for my newsletter. Above that look for the RRS icon to grab my feed.)

4) April – If you haven’t launched your business’s Facebook page yet, times a wasting. Everyday Facebook becomes more and more popular and more and more important as a marketing strategy. As previously mentioned, the stylist’s business lends itself perfectly to a Facebook strategy since our business is, after all, based on relationships.

5) May – Stock up on summer reading. Good idea is to buy books to help you create the kind of income you have always dreamed of from your favorite job.

6) June – As you head into the dog-days of summer, be a resource for your clients and potential clients. The summer is long and not so busy for most, so use your Facebook page to publish tips and information that you believe is interesting and useful for your customers.

7) July – Celebrate Christmas in July and use this opportunity to reach out to your clients and thank them for their patronage. Everyone expects cards in December, but sending cards in July is so unexpected that you will really stand out in the crowd.

8) August – As parents start to think about sending the kiddos back to school, it is the perfect time for you to remind them about a new look for fall. It’s also a great time to run promo specials for kids. What about steeply discounted kids’ rebate when mom/dad are shopping too?

9) September – By now you have mastered Facebook. It is time to tackle a new project, how about Twitter? For some reason, Twitter seems overwhelming, but once you get started you’ll see that it is very basic and lots of fun. Head over to Twitter to get started. Once you get the conversation rolling, you’ll be hooked. And better yet, your clients will be hooked on you.

10) October – BOO! Don’t underestimate the number of people who need a special look for October 31. Use the holiday to your advantage and market yourself accordingly.

11) November -Before the holiday rush sets in, set aside some time to take stock of what worked and what didn’t work in your marketing plan for 2011. This will help you be ready to prepare for 2012, and it might point out something that is lacking for the holiday push. If you never analyze what you have done, you’ll never see how to improve, so take a moment to reflect so you can adjust accordingly.

12) December – Remember the “dead zone.” If you plan correctly, you’ll be super busy during the week between Christmas and New Years, which will set you up for a great 2012.

Have a happy and prosperous new year!

Copyright (c) 2010 Tarsha Beavers

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Agent Provocateur Bikinis & Swimsuits 2011

Tatum Swimsuit

Sexy 60’s style swimsuit with sleek moulded cups for incredible cleavage. The clever belt around the middle gives the illusion of a smaller waist, creating a beautiful hour glass silhouette. Stand out from the crowd in this striking cut-out swimsuit. Price: €265

Amylee Bikini

Sexy 50’s style knotted bikini top, created in our unique AP travel print. This pretty pin-up inspired bikini top is underwired to offer great support and fabulous shape. This versatile bikini features detachable straps and can be worn in either a halter neck or strapless style. Price: €145

Cheeky tie-side bikini bottoms created in our special AP travel print. Decorated with over-sized bows, these low slung bottoms help elongate the legs whilst giving great, sexy coverage. Price: €110

Tatum Bikini

Sexy 60’s style bikini top with sleek moulded cups for a streamlined silhouette. This stylish bikini bra features chic gold ring detailing, and gives great shape and support for all sizes. Price: €130

Sleek low rise bikini brief with chic gold rings at each side.  This sexy, Brazilian style brief cuts high across the derriere, creating a flirty and seductive look. This itsy bitsy cerise Brazilian brief is sure to turn heads. Price: €75

Candy Bikini

This cute, pin-up style bikini top is underwired and foam lined to give amazing support and lift. Created in kitsch spotted sateen swimwear fabric, this adorable bikini features a white broderie anglaise frill with a red and white striped bow at the centre front. This versatile bikini can be worn with or without the removable straps. Price: €145
Pretty low rise brief created in kitsch black and white spotted sateen swimwear fabric. These cute bikini briefs feature a playful white broderie anglaise frill and a red and white striped bow at the centre front. Price: €90

Risa Bikini

This gorgeous plunge line bikini bra features soft black swimwear fabric with classic AP pink stitching. Gold look branded buttons and clasp decorate this curve-creating bikini top. Sexy shaped cups create incredible cleavage. Price: €145

Low slung bikini brief for a flattering and sexy look. Featuring soft black swimwear fabric and classic AP pink stitching, these shortie style briefs are adorned with gold look branded buttons. Be daring and wear these cheeky shorts style briefs with a sheer white shirt. Price: €90

Zahra Swimsuit

Cleverly constructed, this boned swimsuit creates a mouth watering silhouette!  The corset-tie front allows for all sizes, whilst the sumptuous satin fabric enhances and flatters the shape.  A flash of red satin and the collar style cups add a stylish modern touch, whilst the handy zip back assists ease of wear. Price: €635

Source: Agentprovocateur.com by Susann Byman Ruud

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eBay takes on Fashion with new iPhone app

  • eBay, one of the world’s leading online destinations for fashion, introducing the eBay Fashion app for the Apple iPhone.

The new app delivers a personalised shopping experience where shoppers can browse, buy — and virtually “try on” — items from the world’s largest online selection of new, designer, branded and vintage merchandise — virtually anytime, anywhere.

 

Available for free via iTunes, the new app delivers an enhanced tool for customers to shop for fashion on eBay and unlock the value and selection available on eBay’s Marketplace, right from the palm of their hand.

“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay.

“Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”

The eBay Fashion iPhone app offers multiple features to help shoppers find the perfect look and discover their personal style, including:

  • A Personalised Closet allowing users to add, store and curate favourite fashion finds in one place.
  • An Outfit Builder enabling users to mix and match items from their Closet and virtually try them on to create unique looks.
  • Social Media Sharing functions enabling users to share favorite fashion finds via FacebookTwitter, and email.
  • Direct entry to the eBay Fashion Vault offering instant access to new, fixed price clothing, shoes and accessories at great value through exclusive, limited time discounts on coveted designer brands so users never have to miss a sale.
  • A Virtual Style Gallery showcasing the latest trends and fashions on the home screen in a slide show format. Users simply tap the picture of an item they like to search for similar items available on eBay’s Marketplace.
  • A customised eBay account view from the fashion perspective through My eBay (Fashion), only displaying fashion listings to help users plan their wardrobe.
  • Source: letitflow.com

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    Mobile Applications In Fashion

    The definition of application, as described by the Oxford dictionary, is ‘practical use or relevance’. When a brand launches an mobile application, it should always benefit the end user and therefore the brand. In 2008, for obvious economics reasons, luxury brands like D&G, Chanel and Hugo Boss, where forced away from their traditional way of advertising and had to look at other possibilities.

    2009 was the year that, nearly all high end fashion brands launched their own mobile application. It was an obvious choice for these brands to go in this direction.
    The iPhone made mobile applications possibly and was, at that time, mainly used by early adopters and high-end customers. Both groups are a very interesting target audience for luxury brands. Chanel was the first to jump into this adventure by launching their ‘app’ in June 2008. Soon other high fashion brands followed Chanel’s example and app’s seem to pop up like mushrooms.

    The launched app’s have a couple of aspects in common. They are all free of charge, they have a store locator and show their latest collections. Only a few brands have thought about the relevance and practical use for the customer.

    Hugo Boss helps its customers with a color matching issues. You make a photo of the item you want to where, and Hugo Boss gives you several options of colors that go well with it.

    Another good example is the app DKNY made when they introduced the DKNY Cozy. The DKNY Cozy is a sweater that can be worn in 21 different ways. The app shows all 21 ways, in three simple steps.

    But the luxury brands need to step up their game. Now that more phones can download applications, the market has grown and the expectations of their users with it. Especially the expectations of the early adopters and the high end customers, in other words, their target audiences. It’s time for the high fashion brands to regroup and think of the practical use of their application for the customer. Maybe Prada will also launch an app.

    Source: viralblog.com by Paul Braat

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    Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs and Forums.

    Major B2C companies should increase their marketing investments in On-Line activities in 2010 according to a recent survey completed by Forrester Research. Social Media should be the Big Winner.

    Marketing Investments 2010 - Forrester Research
    (*) Forrester Research – Global Marketing Leadership Online Survey (multiple answers)

    However, the main question remains the optimal allocation of resources in Social Media Marketing: recruitment of a Community Manager, selection of specialized agencies, production of specific content?
    One way to look at it could be to monitor actual behaviors of Social Media users in order to define priorities.

    I have recently performed an in-depth analysis amongst 28 brands in the Luxury, Jewelery and Watchmaking industry based on Customer Centric MatrixTM methodology (using the monitoring tool Radian 6).

    Social Media and Luxury industry: Blogs and Forums are still ahead.

    • “Traditional” Social Media Channels (Blogs and Forums) represent almost 80% of the content published on Luxury and Watchmaking brands
    • The second largest Social Media Channel (Twitter 19%) is the one where brands are the less present and active
    • 34% of brand related content is not supported by a Luxury Brand environment (Twitter and Forums)

    Social Media Monitoring - Luxury Brands - Split by Media Type

    3 major profiles of Social Media usage amongst the 28 Luxury brands analyzed

    • Active engagement (7 brands)
      Social Media content related to these brands reflects a very active involvement of brands and their communities of “Fans”. A regular and frequent follow-up of brands takes place mainly via Blogs and Twitter. Brands are usually present with an active presence through their Official Facebook page.
      Louis Vuitton communities  are a good example of this profile.
    • Passionate and Sharing (4 brands)
      Committed communities of passionate clients and fans are interacting regularly with their brand(s ). Moreover, they use all Social Media channels to discuss and share points of views.
      Breitling Fans illustrate well this profile.
    • Personal Involvement (17 brands)
      Posts related to these brands are mainly channeled by Blogs. It corresponds usually to individuals sharing their interest via Blogs dedicated to a sector (e.g. watchmaking) or a brand.
      Jaeger Lecoultre can illustrate this profile.
    Social Media Monitoring - Luxury Brands - Split by User Groups

    xxxxx
    The main conclusions of this analysis indicate some practical tips“Story Telling”Frequent publishingSpecific content initiated by the brand,synergies between Social Media channels are some of the critical success factors.

    28 brands were monitored and analyzed in March/April 2010
    The research sample includes the following sectors: leather goods, watchmaking, jewelery and accessories. The scope covers International leading brands, challengers and niche brands.

    Methodology:

    – Customer Centric Matrix combining quantitative and qualitative measurements
    – Social Media Monitoring based on total number of posts (all languages and all regions) supported by Radian 6
    – Social Media channels based on Radian 6 definition

    Source: weblog.customercentric.org

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