Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

The appointment of Manish Arora as creative director at Paco Rabanne has resulted in the delightful reinterpretation of the designer’s ubiquitous chain mail dresses. Digging through the archives, Arora translates Paco Rabane’s vision for the 21st century using innovative technologies.

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

Unlike Rabanne’s dresses from the 1960s that were boxy and geometric in nature, Arora’s gowns are crafted to “fit like a glove” using a digital body scan.

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

The plastic and metal palettes used in Rabane’s dresses were identical resulting in  a square silhouette. In contrast, no single square is the same shape as the next in Arora’s version thanks to modeling technologies.

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

The results are sensual garments that drape beautifully on the body, appearing more like a second skin rather than protective armor.

Arora’s creative use of technology coupled with his intense craftsmanship ( a few of the dresses took  25 people and 20 days to make) seems to be in spirit of Paco Rabanne’s forward-looking vision.

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

Fashion Icon Paco Rabanne Restyled Fashion for the 21 Century

 I’m already looking forward to next season and wishing I could afford just one slinky dress!

Source: Fashiontech.com

Leave a comment

Filed under Business, Celebrity, Costume Design, Design, Fabric Buyer, Fabric Quality Control Manager, Fashion, Fashion Design Production, Fashion Designer, Fashion Industry, Fashion Journalist, Fashion Show, Haute Couture, New Product Marketing, Paco Rabanne, Production Pattern Maker, Technical Designer

Lifesaving Fashion, GPS Shoes Fashioned for Alzheimer Patients

Lifesaving Fashion

Lifesaving Fashion

Getting lost is a common problem for Alzheimer’s patients and their caretakers. Often when they go on walks they often forget their way and don’t remember how to return home. As a result, patients are at risk of injury, even death. In this context, location-based technologies are an incredible way to keep track of loved ones.

To resolve this problem, GTX Corp has developed the  GPS Shoe, a pair of sneakers embedded with GPS technology that allow caregivers to track patients via a computer or smartphone. So why not simply provide smartphones to patients? As memory is an issue, a phone is more likely to be forgotten than putting on a pair of shoes.

The only problem — the shoes are comically unattractive. Alzheimer patients may have problems with their memory — not their vision. For mainstream adoption, this product majorly needs the assistance of both product designers and UI designers for the interface.

The shoes will retail for $299.

Source: Fashiontech.com

Leave a comment

Filed under Business, Design, Education, Fashion, Fashion Designer, Fashion Industry, Fashion Journalist, Fashion Marketeer, New Product Marketing, Niche Business, Niche Market, Target Market, Technology

Fashion Marketing Lessons – Google Goggles googles Fashion & Shopping faster, smarter and solves Sudoku

The new version of Google Goggles, Goggles 1.3 client for Android, faster and smarter than ever before can scan barcodes almost instantly. All versions of Goggles can now recognize print ads in popular magazines and newspapers. Finally, Goggles has also learned a fun new trick for Sudoku fans.

Barcodes
When shopping offline, it’s helpful to be able to learn more about a product by scanning its barcode. With the new Android version of Google Goggles, scanning barcodes is much faster. Open Goggles and hover over the barcode or QR code. Within a second the phone gently vibrates and presents results, without requiring a button press. Simply tap on the result to read product reviews, check in-store availability and compare prices.
Print ads in magazines and newspapers
We’re excited to take another step in our vision of connecting offline media to online media. The next time you’re flipping through the pages of your favorite magazine, try taking a picture of an ad with Goggles. Goggles will recognize print ad and return web search results about the product or brand. This new feature of Goggles is enabled for print ads appearing in major U.S. magazines and newspapers from August 2010 onwards.

This feature is different from the marketing experiment that we announced in November. We’re now recognizing a much broader range of ads than we initially included in our marketing experiment. And when we recognize a print ad, we return web search results. While in the experiment, we return a specific link to an external website.

Sudoku
Our favorite weekend distraction is a quiet 15 minutes spent solving a Sudoku puzzle. But even that can be an frustrating experience if (like us) you make a mistake and are unable to solve the puzzle. Now, Goggles on Android and iPhone can recognize puzzles and provide answers to help make you faster than a Sudoku champ. So if you ever get stuck, take a clear picture of the entire puzzle with Goggles and we’ll tell you the correct solution. Check out this video to see how it works.

Google Goggles 1.3 with improved barcode scanning is available for download in Android Market. Recognition of print ads and Sudoku solver is now enabled for the Google Goggles app on Android, as well as the Goggles component of the Google Mobile App on iPhone.

 

Source: Googlemobile.blogspot.com

Leave a comment

Filed under Android Apps, Applications, Branding, Business, Communications Manager, Design, Digital Creative, Digital Marketing, E-Commerce, Fashion, Fashion Designer, Fashion Industry, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Google, Google Googles, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Internet Technology, iPhone Apps, M-Commerce, Marketing, Marketing Manager, Marketing Mix, Marketing Strategy, Mass Market, Media Outlet, Mobile Applications, Mobile Marketing, Networking, New Product Marketing, Niche Business, Online Marketing, Online Product Marketing, Online Shopping, PR Manager, Presentation, Product Advertising, Promotion, Publicity, Search Engines, Social Marketing, Social Media Marketing, Target Market, Technology, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

Google Apps Fashioned to Fit Italian Fashion House Roberto Cavalli

Roberto Cavalli Fashion Apps Google Fashion

Roberto Cavalli Fashion Apps Google Fashion

Italian fashion conglomerate Roberto Cavalli is rolling out Google Apps to streamline disparate e-mail systems and help staffers organize images and video. Here’s a look at their decision.

Fashion Marketing Lessons, Google Logo Italy

Fashion Marketing Lessons, Google Logo Italy

Italian fashion house Roberto Cavalli had an IT mess on its hands. In the last year, it reorganized internally, consolidating 27 assets into nine, and in the process, faced the challenge of streamlining its many disparate systems into one.

Fashion Marketing Lessons, Roberto Cavalli Fashion and Google Goggles App

Fashion Marketing Lessons, Roberto Cavalli Fashion and Google Goggles App

“Everyone was on different systems, different servers,” says Carlo Di Biagio, chief operating officer at Roberto Cavalli. “We needed to decide how we were going to manage the internal systems and get everyone communicating together,” he says.
Roberto Cavalli: Milan Fashion Week Womenswear Spring/Summer 2011

Roberto Cavalli: Milan Fashion Week Womenswear Spring/Summer 2011

Roberto Cavalli’s IT team analyzed and tested several solutions and ultimately chose Google (GOOG) Apps as its new communication and collaboration technology. One factor they weighed heavily: Some Roberto Cavalli employees were already using Gmail for personal use and were familiar with the Google Apps suite, Di Biagio says. Plus, they estimated it would save the business more than $50,000 per year in overhead costs and via increased productivity.

Fashion Marketing Lessons, Google Apps 2011

Fashion Marketing Lessons, Google Apps 2011

[Slideshow: “Wearable Tech: Nine Can’t-Miss Geek Chic Standouts“]

Roberto Cavalli Fashion Apps Google Fashion

Roberto Cavalli Fashion Apps Google Fashion

Roberto Cavalli recently deployed Gmail across the business—replacing its FTgate e-mail servers—giving staff members the flexibility of sending and receiving e-mails from any Internet-enabled device. This also gave Roberto Cavalli’s 500-person team access to shared calendars, making scheduling appointments on the road easier than before.
Fashion Marketing Lessons, Google Logo

Fashion Marketing Lessons, Google Logo

The next phase of adoption, expected to be completed in the next few months, involve using Google Sites to create an intranet that will organize, search and share picture archives of collections and catwalk shows. Previously, picture archives were very disorganized, Di Biagio says.
Until about 10 years ago, all Roberto Cavalli images from events, fashion shows and photo shoots were stored in hard-copy only. When the business started digitizing the images, it lacked a categorization method. The result: multiple copies of the same image were stored in 10 to 15 different places, eating up valuable space on the servers.
Google Logo UK, Great BrittainGoogle Logo UK, Great  Britain
“One of the things with fashion that’s really important is the patrimony of images,” he says. “You have vintage stuff that goes back maybe 40 years, and sometimes it’s really important to be able to get some creative ideas to replicate or modify old styles and make them new to improve the DNA of the brand.” In using Google Images, photos will be tagged appropriately—down to the most detailed descriptions.
Fashion Marketing Lessons, Google Logo

Fashion Marketing Lessons, Google Logo

“We’ll be able to categorize a photo from a collection by typing in something like, ‘red, stripes, bottom of leg,'” Di Biagio says. “The designers or retail departments will be able to find what they’re looking for easily—they won’t have to send big images back and forth to each other. And you can stay right in the Google system while you work.”
Google Apps 2011, Roberto Cavalli Special Runway Video SS 2012

Google Apps 2011, Roberto Cavalli Special Runway Video SS 2012

Also on tap for Roberto Cavalli: migrating catwalk videos to Google Video, making them instantly searchable and available to all Roberto Cavalli boutiques across the world.
Di Biagio says that they’re taking a measured approach to training Roberto Cavalli employees. Employees will be trained in Gmail first. As the company adds more apps to its suite of tools, it will hold training sessions for individual departments. The key, he says, is to ensure employees aren’t overwhelmed by the tools, increasing the odds that they’ll actually use them frequently in the workplace. The company expects the deployment and training to be complete in six to eight months, Di Biagio says.

“We have been very pleased to work with Google. [Google Apps] has a lot of features, and I think we’ve only just seen the surface of what we can do with it,” Di Biagio says. “I expect [our migration to Google Apps] to inject life into the business, as it is making it easier to collaborate and communicate.”

 

Source: www.cio.com By Kristin Burnham

Leave a comment

Filed under Advertising, Agency, Branding, Business, Business Plan, Celebrity, Communications Manager, Design, Digital Creative, Digital Marketing, Fashion, Fashion Designer, Fashion Industry, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Retailer, Haute Couture, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Luxury Brand, M-Commerce, Management, Marketing, Marketing Manager, Marketing Mix, Marketing Strategy, Media Outlet, Mobile Marketing, Motionbook, Networking, Niche Business, Online Marketing, Online Product Marketing, Online Shopping, PR Manager, Product Advertising, Promotion, Publicity, Roberto Cavalli, Social Marketing, Social Media Marketing, Target Market, Technology, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

Fashion Top 10: Android Apps for Fashion Trends and Fashion Collections

Fashion Story Android Fashion Apps

Fashion Story Android Fashion Apps

There are many apps  available which can be used for keeping the track of fashion and about what is going on in the fashion circuits around the world. Here are top 10 Apps of Fashion

Android Fashion App, Fashion News Version 9

Android Fashion App, Fashion News Version 9

Fashion News Version 9

  1. It is very good medium sized app which pulls the fashion related news from other sites and combines them together which you can read on your screen.  You can get everything in this app which include the news, views, coupons and updates from twitter.

    Android fashion App, Tri Mirror Fashion

    Android fashion App, Tri Mirror Fashion

  2. TriMirror Fashion App

    It is an app which lets you share your own fashion and photos of the dresses with rest of the world. It has lined based display which can further be clicked to read the full story or view the full photo.  It is one of the most popular apps dealing with fashion.

    Android Fashion Apps, Fashion Camera App 2011

    Android Fashion Apps, Fashion Camera App 2011

  3. Fashion Camera: You can click the photos of any color and search the clothes from several stores. It is important app when you wish to find the clothes matching with your shirts or the pants.

    Android Fashion Apps, Fashion Language Guder App 2011

    Android Fashion Apps, Fashion Language Guder App 2011

  4. Fashion Language Guide: If you feel puzzled by the terminologies used by fashion designers, this is an app for you. You can search the terms quickly and know their meanings.

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

    Android Fashion Apps, Coco Chanel Fashion Design App 2011

  5. Coco Chanel Fashion Designer : It is fantastic paid app which can be your companion for designing clothes on the fly. There are many templates included which can be used as base work. You would certainly like this app but it costs some money.
    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

    Android Apps, Fashion Keys Lite App 2011

  6. Fashion Keys Lite :  It would show you the best designs of the leading designers from all over the world. You can browse through the work of various collections which were not only best selling but also were appreciated as well.

    Android Fashion Apps, NYLON Fashion App 2011

    Android Fashion Apps, NYLON Fashion App 2011

  7. NYLON Fashion App: It offers mini view of the Fashion Magazine. You can catch glimpses of best models and and the clothes.

    Android Fashion Apps, Fashion Diary App 2011

    Android Fashion Apps, Fashion Diary App 2011

  8. Fashion Diary : If you have trouble remembering what you wore last time to party, this app is certainly for you. You can keep track of your clothes and when they were used last time with this small app.

    Android Fashion Apps, Fashion Sense App 2011

    Android Fashion Apps, Fashion Sense App 2011

  9. Fashion Sense : It was best selling app of Apple and it remained on the charts of the popularity for very long time. Now the same app is available on the Android Platform. You can quickly add this small app to your android phone and begin to use the fashion on various body types. You can experiment with this app to find the best clothes which would look good on you.

    Android Fashion Apps, Wall Papers Fashion Design App 2011

    Android Fashion Apps, Wall Papers Fashion Design App 2011

  10. Wall Papers : Themes and other Elements: You can download wall papers of the popular designers and some of the wall papers allow you to customize them as well. The famous models and designers can be brought to your Android phone free of cost.

Leave a comment

Filed under Android Apps, Branding, Communications Manager, Design, Digital Creative, Digital Marketing, E-Commerce, Eco Fashion, Fashion, Fashion Designer, Fashion Exhibition, Fashion Industry, Fashion Internship, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Photographer, Fashion Retailer, Fashion Show, Haute Couture, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, iPhone Apps, Lookbook, Luxury Brand, M-Commerce, Marketing, Marketing Mix, Mass Market, Media Outlet, Mobile Applications, Mobile Marketing, Online Product Marketing, Online Shopping, PR Manager, Product Advertising, Promotion, Ready to Wear, Sales Representative, Viral, Viral Campaign, Viral Video

Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

Leave a comment

Filed under Ad Campaign, Advertising, Agency, Apparel Production Manager, Beachwear, Bikinis, Branding, Business, Celebrity, Colours, Communications Manager, Costume Design, Cutting Assistant, Design, Eco Fashion, Eco Trends, Fabric Buyer, Fashion, Fashion Competition, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Exhibition, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Fashion Themes, Fashion Trade Show, Hair, Haute Couture, Interactive Marketing, Interview, Invitation, Lingerie, Loaner Clothing, Luxury Brand, Magazines, Make-Up, Make-Up Artist, Management, Marketing, Marketing Manager, Marketing Strategy, Mass Market, Media Outlet, Men's Fashion, Menswear, Merchandising, Networking, New Product Marketing, Niche Business, Niche Market, Organic, Personal Stylist, Photo Shoot, Photographer, PR Manager, Presentation, Print, Producer, Product Advertising, Production Pattern Maker, Promotion, Publicity, Ready to Wear, Sales Representative, Shoes, Sponsor, Sunglasses, Swimsuits, Swimwear, Target Market, Technical Designer, Television, Trends, Underwear, Video, Viral, Viral Video

Copenhagen Summer 2011 Fashion Week, Fashion Festival and the Fashionable Green Fashion Walk

Copenhagen Fashion Week LogoCopenhagen Fashion Week

COPENHAGEN FASHION WEEK
Copenhagen Fashion Week has during the past few years developed into a large and renowned event with an international scope. Copenhagen is twice a year dressed in fashion, focusing on the industry, the press and buyers, but parts of the fashion week is now available to fashion interested consumers.

Copenhagen Fashion Week Catwalk

Copenhagen Fashion Week Catwalk

COPENHAGEN FASHION FESTIVAL
Copenhagen Fashion Week presents Copenhagen Fashion Festival in cooperation with Wonderful Copenhagen and Copenhagen City Centre parallel to the fashion week. Copenhagen Fashion Festival invites everyone to fashion week, when large parts of Copenhagen is transformed into a fashion Mecca of trendshows, exhibitions, miniconcerts, streetparties, exclusive designer clearance sales and parties.
Copenhagen Fashion Week Festival Logo

Copenhagen Fashion Week Festival

The festival begins on Wednesday and this coming August you can join the activities from Wednesday, August 3 – Sunday, August 7, 2011.
Check out the online event  schedule and stay updated on all the different activities during Copenhagen Fashion Festival.
Click on the event in the schedule and you will find information on where and how to participate – so stay tuned!
We wish you a fashionable week!
Green Fashion Eco Initiative

Green Fashion Eco Initiative

THE GREEN WALK
Kermit the Frog once said it wasn’t easy being green. He obviously hadn’t seen our guide to Copenhagen’s best options for sustainable fashion shopping. Do the right thing and shop the ethically responsible way – from organic materials to the welfare of factory workers, Copenhagen Fashion Festival is putting the spotlight on shops, which carry at least one label with a sustainable profile.
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

HAPPY RESPONSIBLE SHOPPING!
“It has to be easier for the consumers to show consideration for the environment. We need the clothing stores to use the labels of environment. The Nordic Ecolabel is an excellent example of how stores and distributers implement environmental initiatives in their production and sale. At the same time I urge consumers to buy clothes which are labeled with either the Nordic Ecolabel or the European Ecolabel.
” Karen Ellemann, Minister of the Environment
Copenhagen Fashion Week Pink Longest Outside Catwalk

Copenhagen Fashion Week Pink Longest Outside Catwalk

Leave a comment

Filed under Ad Campaign, Advertising, Apparel Production Manager, Branding, Business, Communications Manager, Costume Design, Cutting Assistant, Design, Eco Fashion, Eco Trends, Fabric Buyer, Fabric Quality Control Manager, Fashion, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Exhibition, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Fashion Themes, Fashion Trade Show, Haute Couture, Interactive Campaign, Interactive Marketing, Invitation, Luxury Brand, Make-Up Artist, Market Research, Marketing, Marketing Manager, Marketing Strategy, Mass Market, Men's Fashion, Merchandising, Networking, New Product Marketing, Niche Business, Niche Market, Organic, Personal Stylist, Photo Shoot, Photographer, PR Manager, Presentation, Producer, Product Advertising, Production Pattern Maker, Promotion, Publicity, Ready to Wear, Research, Sales Representative, Target Market, Technical Designer, Trends