Tag Archives: 2011

12 Must-Know Menswear Designers Behind Luxury Labels

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A round-up of 12 must-know designers behind luxury menswear, including Véronique Nichanian for Hermès, Italo Zucchelli for Calvin Klein & Martyn Bal for Versace.

With all the constant publicity surrounding designers of luxury womenswear, one could be forgiven for assuming Alber Elbaz, Marc Jacobs and John Galliano are the be-all and end-all of LanvinLouis Vuitton and Dior respectively. Whilst they give consumers a tangible face and voice to a brand, it is often the case that there is an alternate independent talent behind the men that grace the runways of Paris, Milan, London and New York.

Although some menswear designers do make the headlines, Thom Browne for Moncler Gamme Bleu, Kris Van Assche for Dior Homme and Raf Simons for Jil Sander, many other creators of influential and popular luxury menswear brands have yet to seep into the consumers’ consciousness. We investigated the menswear designers behind the recent Autumn Winter 2011 collections and present a roster of names you need to know.

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Lucas Ossendrijver, Lanvin

Netherlands native, Lucas Ossendrijver, has been the man behind Lanvin’s menswear collections since 2005. After graduating from Holland’s Fashion Institute Arnhem he went straight to work at Kenzo, then onto Kostas Murkudis. In 2001 he joined Dior Homme under the direction of Hedi Slimane, eventually being selected by Alber Ebaz four years later to head up Menswear at Lanvin.

“When I was a student I once found a hand-stitched men’s jacket at a flea market. I unpicked the lining to look inside, and I was amazed to find a panoply of hidden trims, reinforcements and ribbons. I didn’t understand it, but that’s what drew me to men’s fashion. The construction of men’s clothing is concealed, but it is very precise. That’s what attracted me.”

Website: Lanvin
Quote: Portrait Lucas Ossendrijver

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Véronique Nichanian, Hermès

In a world of male designers dressing women, Véronique Nichanian is one of the few females designing for men. Whilst the famed French heritage brand might be more commonly associated with Martin Margiela, John Paul Gaultier or more recently, Christophe Lemaire, Nichanian has been with Hermès for over twenty years, joining in 1988. The designer graduated from the Ecole de la Chambre Syndicale de la Couture Parisienne, followed by a period working for Cerruti before joining Hermès. Her very first collection for Hermes won her the City of Paris Grand Prix of Creative Art prize.

“I am lucky to have been able to use the most exceptional materials for Hermes, it is essential for me to work with the know-how of traditional craftsmanship, combined with the latest technological advances.”

Website: Hermès
Quote: Pursuitist

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Alessandro Sartori, Z Zegna

Italian Alessandro Sartori originally studied textile engineering in his hometown Biella, Northern Italy, before going on to study Fashion in Milan. He has been with the Zegna group since 1993, originally as the design director of the Linea Soft line. When the Z Zegna brand was created in 2003, to target a younger, more modern consumer, Sartori was appointed creative director, where he remains today.

“Fashion changes while style remains; this is the backbone of how I live my professional and personal life. It’s important to always be modern, and stand out and to evolve but superficial and ephemeral trends should never be followed. It’s most important that a man always feels comfortable in what he is wearing; Clothes should be worn, and not the other way around”.

Website: Z Zegna
Quote: Fashion We Like

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Graeme Fidler and Michael Herz, Bally

The pair originally met in 2003 while working at Aquascutum where Herz was head of womenswear since and Fidler head of menswear. Previously Herz worked in New York for Ralph Lauren, helping establish the RLX line, Fidler worked with Marc Jacobs at Iceberg and eventually in Paris at Guy Laroche, working under the direction of Alber Elbaz. They moved across to Bally following the departure of Brian Atwood, to re-invigorate the ready-to-wear business started in the late 1970’s.

“We largely see ourselves as editors whose job is to challenge each other’s ideas and design concepts. Our aim is to create a different mood for Bally by unifying and evolving the brand with contemporary, relevant collections. What we love about fashion design is the opportunity to continually break rules, to create and reinvent, over and over.”

Website: Bally
Quote: Interview Magazine

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Kean Etro, Etro

Originally beginning as a textile house in 1968, the focus on Etro has always been superb fabrics in intricate prints. The family owned and run business is designed by sister and brother team Veronica and Kean Etro, where Kean heads up the menswear collection. After finishing his studies in 1990, Kean joined the family business, supervising the launch of the Etro perfume line and eventually becoming the manager of the men’s fashion collection, where he has remained since.

“It’s very important if you can relate to what you wear, to me, creativity is not just making a collection. You have to invent something every time.”

Website: Etro
Quote: Digital Journal

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Martyn Bal, Versace

Immediately after completing his MA at London’s Royal College of Art in 2000, Martyn Bal was instantly recruited to assist Hedi Slimane at Dior Homme. He followed his tenure at Dior with stints as creative director and design consultant at Verri Uomo and Versace respectively before being hired by Burberry as menswear design director of the Prorsum label. He has now returned to Versace, as head of Menswear and continues to manage his own line, Martyn Bal.

“I intend to have a graphic and constructivists approach to my design, but always want to inject enough energy through movement and fluidity to give it the softness and emotion it needs for it to become pure, poetic and believable.”

Website: Versace
Quote: Dazed Digital

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Milan Vukmirovic, Trussardi 1911

To say that Milan Vukmirovic is a man of many talents is an understatement. Not only is he the Creative Director of Trussardi 1911, but he is also the director of magazines L’Officiel Homme and L’Officiel Homme Italia. Further to these roles he is an accomplished photographer who has shot campaigns for Armani, Hugo Boss, Lacoste and Trussardi, he was a co-founder of Colette concept store in Paris and recently co-founded The Webster in Miami, a retail project focused on fusing fashion, photography and design.

“Everyone knows everything about a product right away, they know the marketing and they know how it works. So I think at the moment, the important thing is for something to have a soul—a real emotion. If you make something personal, that’s what makes the difference. You have to make people feel things. That’s what I do in my work.”

Website: Trussardi
Quote: Interview Magazine

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Paul Helbers, Louis Vuitton

Whilst creative director Marc Jacobs has become synonymous with Louis Vuitton’sready-to-wear collections, it is Paul Helbers who is the director and designer of the men’s studio. Helbers studied fashion at the Rietveld academy in Amsterdam before moving to London to do graduate work at the Royal College of Art. Upon returning to Holland he worked for mass-market chain Mac & Maggie, quickly branching off to start his own label Inch and consulting for men’s-wear companies. He eventually landed a post at Maison Martin Margiela, where he stayed for almost five years as the men’s studio director, before moving to Louis Vuitton in 2005.

“Men are not like women, who will buy a great-looking shoe even if it kills them, Men are extreme creatures of comfort, so quality and fit are absolutely essential. As soon as a man feels restricted in a jacket, you lose him as a client.”

Website: Louis Vuitton
Quote: The New York Times

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Italo Zucchelli, Calvin Klein

Italian designer, Italo Zucchelli, graduated from the Polimoda school of fashion design in Florence, eventually working at Jil Sander and as a designer for Romeo Gigli. In 2000 he moved to Calvin Klein, where he had originally planned to leave only one year in. Calvin Klein himself took him aside and asked him to stay: “He told me that he really liked what I was doing and that he wanted me to go on doing it.” In 2004 he was tapped to direct and design the menswear offering.

“The rules of the game in general are going to change for everything, not just menswear. People want to have fun with clothes. We sold out of the mirror suits in New York, and the black suits were still there. It tells me that men are looking for something that makes them feel good, makes them have fun, and makes them stand out. And it’s all different sorts of men.”

Website: Calvin Klein
Quote: Interview Magazine

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Massimiliano Giornetti, Salvatore Ferragamo

He began his career at Ferragamo as an assistant men’s knitwear designer, ten years later he is the creative director of all the Salvatore Ferragamo collections. He studied Foreign Languages and Literature at the University of Florence, before turning his hand to fashion at the Polimoda Institute of Fashion Design and Marketing.

‘‘I don’t believe in fashion as provocation. I’m not interested in the ‘wow’ effect, I’m more concerned with beauty and decoration. Fashion is not a primary necessity in life. The point of fashion is to make your daily life more special.’’

Website: Salvatore Ferragamo
Quote: The New York Times

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Tommaso Aquilano and Roberto Rimondi , Gianfranco Ferré

Roman Tommaso Aquilano and Bolognese Roberto Rimondi, originally met in 1988 whilst working as designers at Max Mara. In 2005 they won first prize at Italian Vogue’s Who’s On Next contest open to young talents and formed their 6267 label shortly after. In 2007 they became creative directors of Italian cashmere brand Malo, then owned by IT Holding SpA that also controlled Gianfranco Ferré. When Lars Nilsson’s resigned in early 2008, the duo were tapped to design in the womenswear, they are now responsible for the creative direction of the whole business.

“The fashion system is also a bit forced, it uses this idea of the “young designer” to look for something else. But you can have a designer who might be 80 years old but who does things that are different. It’s the search for what is different more than for what is “young.”

Website: Gianfranco Ferré
Quote: Interview Magazine

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Paolo Gerani, Iceberg

Originally his parents business, merely one year older than him, Gilmar S.p.A. was created to produce and distribute clothing under the Iceberg and Gerani brands. Paolo originally studied business marketing at Los Angeles University followed by an economics and commerce degree course at Urbino University. He joined the family business and was immediately drawn to the design side, particularly the study and research of trends, fabrics and colours. He devoted his time to advertising and corporate communication, before eventually becoming vice-chairman and creative director.

“I want to respect the knitwear heritage of the brand, which is what we historically produce. Knitwear is our fabric.”

Website: Iceberg
Quote: Dazed Digital

Source: Luxurysociety.com by Sophie Doran

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Kate Moss for Brazilian Lingerie brand Valisere

Kate Moss in underwear campaign

Kate Moss shows us her sexy body in the collection of Valisere, the Brazilian brand of lingerie that most intimate and personal.

Kate Moss in bra - we've seen her in less

Recently we saw in her farewell as a designer of the famous British fashion brand Topshop, and now we are surprised with these spectacular images of the controversial model. And it has become a guarantee of success for any brand certainly has the opportunity to have her.

Kate Moss in bra - we've seen her in less

With red feather boas and lace. From classic and comfortable to sexy lingerie. This is the proposal Valisere Underwear for next spring summer season 2010-2011. The photos, taken by Gui Paganini in London, show the more feminine face of the famous supermodel.

Kate Moss in bra and pants

It seems that this time the PhotoShop has been one of the stars of the shoot, despite the brand Valisere strives to deny. And it is no doubt that a good touch computing is the best remedy to hide behind the age of 36 outbreaks of the model. The debate is open.

Kate Moss in Valisere campaign

Kate Moss in bra - we've seen her in less

The pictures, for Brazilian lingerie label Valisere, have a very French feel, but it’s the good bits of ‘French’: the red lacy underwear, Brigitte Bardot hair, smoky eyeliner and unmistakable whiff of cheese and riots. Cor. Love that stuff. And there’s nothing better than having a French girl do a little French tut at one of your shit English jokes. Nothing. Okay, maybe ham and cheese croissants that are actually made, purchased and consumed in France. SO GOOD.

Kate Moss in bra - we've seen her in less

Kate Moss in bra - we've seen her in less

Sources: modom.net and fhm.com

 

For more on Lingerie in 2011 read: 2011 LINGERIE TRENDS

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Alternative Hair Show 2011

Preview of Lady Gaga in 2011)

In what could have been considered a 2011 Monster Ball Tour preview, the Alternative Hair Show showed off a number of Lady Gaga inspired looks during a runway show held at the Grand Temple, Freemason’s Hall in central London Sunday. In addition to the outrageous hair creations, the models also sported matching Gaga-esque flamboyantly bombastic outfits that featured lots of leotards and a wide array of crazily impractical accouterments:

Models display creations during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

For LG fashion addicts these last few weeks have been a bit uneventful, so in an effort to sill that void I offer up a collection of fantastically fun fashion photos from the Alternative Hair Show!

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION IMAGES OF THE DAY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: SOCIETY ENTERTAINMENT)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ODDLY SOCIETY)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ODDLY SOCIETY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: SOCIETY ODDLY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ENTERTAINMENT SOCIETY)

Photos: REUTERS/Andrew Winning

Source: Starcasm.net

 

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Affinage proudly sponsored The Alternative Hair Show 2010 

In its 28th year, the Alternative Hair Show is recognised as the worlds most prestigious annual hairdressing event, hosting leading show teams and inspirational hair artists from all over the globe.

Affinage is a proud sponsor of the 2010 event, which this year moves to the beautiful and mysterious Masonic Temple in the Freemasons’ Hall in London’s Covent Garden.

This years show brings a dazzling showcase of mystery and inspiration as the artistic show teams translate the theme: Masquerade.

The venue is the perfect facade for Masquerade and will create an exciting, intimate atmosphere as well as allowing the audience to see every detail of the hair, make up, costume and performance.

GALA DINNER CELEBRATING 50 YEARS OF LEUKAEMIA & LYMPHOMA RESEARCH

Guests attending the late show had the exclusive opportunity to book tickets for the 3-course Gala Dinner prior to the late show. This was held at 6pm in the beautiful Connaught Rooms, adjacent to the Freemasons Hall.

Gala dinner tickets for 2011 can be booked through www.alternativehair.org

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    Burberry Celebrating 1 Year of Social Fashion: Art Of The Trench

    It works like a personal catalogue for trench coats and looks like a playbook for spies…

    Burberry’s experiment into social networking, The Art of the Trench celebrates its first birthday.  The website allows users to share fashion sense and faces along with their favorite trench coats.

    As Reuter reported from the trench coat Motherland last year, Burberry has dug into the social networking mine with the launch of its new website artofthetrench.com. Burberry’s Facebook page calls it “a living celebration of the trench coat and the people who wear it.” While many designers (@DVFNewYork) and retailers (@Bloomingdales) have taken their businesses to Twitter, Burberry is the first major fashion titan to actually create a social media labyrinth of its own.

    With Art Of The Trench, Scott Schuman of Satorialist fame has teamed up with Facebook to create a social networking fashion blog bizzarely centered solely around the Burberry trench coat. The site features a colorful grid of photos of street walkers – all non-generic, beautiful and photogenic – sporting the renowned and timeless trench. Many of them have tattoos, some are riding their bikes, and others have scarlet red hair. When you click on one of them, their snapshot becomes enlarged and the Facebook influence becomes clear – you can “like” or “leave a comment” and “share” the image. You can even sort the images by popularity, or weather!

    Picture 2

    The site has media and fashion junkies (and even the Financial Times!) buzzing. And we’re not surprised – the interface is pretty flawless, and the design itself is attractive. But as timeless as the Burberry trench is (and as good looking as these supposed non-models are), will the new site actually affect sales, as NYT Fashion speculated in its tweet a while back?

    The full New York Times article, which appeared in the Global Business section, reported yesterday:

    “Those raincoats, a 95-year-old fashion icon, remain Burberry’s best-selling item, and Ms. Ahrendts — who now runs the company — is hoping to move the quintessentially British brand into the age of the Internet to attract a new generation of shoppers.”

     

     

     

    We don’t doubt that Art Of The Trench will be bookmarked and thrown in our fashion blogs folder, among the likes of The Sartorialist and Garance Dore, but will we ever revisit it? However iconic, the revolving of a website – a social networking one no less – around a singular piece of clothing is a risky move. While it has caused a sudden buzz from a wide array of media outlets, Art of the Trench just doesn’t have the repeat user pull that it needs to be a sustainable campaign. Unless of course, this is just one part of a grander plan. Perhaps the site will expand in a LookBook-ish type way. But to maintain the hold on the web attention they’ve managed to attain so quickly, Burberry will have to deviate from only focusing on the trench. Which was sort of the site’s manifesto to begin with. It’s a Catch-22 that’s relevant in a day and age where anyone can start a blog or create a website on a whim.

    There’s no doubt that the trench will stick around, but only time will tell if the Art of it will.

     

    Text Source: Mediaite.com

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    Hair and make-up trends for 2011 from ‘Down Under’

    What will be the big hair and make-up trends this year?

    FACING FACTS:

    Perth make-up artist Yvette Gray says bright colours should be your beauty staple for 2011.

    “Looking at what was on the catwalk at New York Fashion Week, there is a lot of citrus and coral on the eyes,” she says.

    “Those colours need to be paired with nude lips and cheeks, otherwise the look is way too much.

    “There were also a lot of pale white or soft nude eyes, generally teamed up with cantaloupe and watermelon tones on the lips.”

    We will also see a new take on the classic smoky eye this year.

    “It is always a strong look that never dates but it will be modernised for 2011 by adding a metallic finish to the eye,” Ms Gray says.

    “It’s a great evening look.”

    Napoleon Perdis national creative team leader Kate Squires says green is also emerging as a key trend.

    “The arresting shade evokes so many things – from money to Mother Nature – but, for us, green shadow and liner on the eyes is also undeniably glamorous, especially when paired with glowing skin, contoured cheeks and pinkish lips,” Ms Squires says.

    Ms Squires says it is important not to get so caught up with colour that you forget the basics.

    “No make-up technique or look is complete without the perfect base and a lot of women still find this hard to achieve,” she says.

    “It’s all in the priming. As Napoleon would say ‘not to prime is a crime’.”

    MAC senior artist Nicole Thompson says glossy skin texture will be pivotal in the coming seasons.

    “We are seeing much less of a heavy foundation look,” she says.

    “It is becoming more and more popular – and generally looks much more flattering – when you can actually see your skin through your make-up. This is especially true if you want to play with the bright colour trend.

    “Keep the rest of your make-up really pared back and natural to keep the look modern and not trashy.”

    Ms Thompson suggests wiping make-up off your eyelids and cheekbones to reveal your natural skin colour and adding gloss accents to the high points of the face.

    HAIR TODAY:

    Toni & Guy national educator and Subiaco salon owner Tracey Laing says the hottest hair trend for 2011 is the bold, graphic cut.

    “Those shapes have got a bit of a power chic attitude, and they’re a bit edgy,” she says.

    Ms Laing says classic shapes like the bob will be modernised with bold fringes, a lot of texture and layers.

    “Rather than thinking Courtney Love, though, this look will be a lot more finished,” she says.

    “It’s a lot more glamorous and high fashion while still being a bit more disordered and textured.”

    2011 Hairstyles ImageBalayage was a big trend last year but Ms Laing says 2011 will be all about colour to complement the cut.

    “There won’t be one dominant colour,” she says. “The key will be fresh, expensive and glamorous-looking colour that has good tone to it.

    “The look we’re seeing is moving towards glossy, healthy colours.”

    We’ll be seeing more voluminous hair on the streets and she predicts the topknot will definitely carry into the new year.

    “It does suit most face shapes and ages,” she says.

    NAILING IT:

    Celebrity manicurist Ali Veras, who has shaped the nails of Cate Blanchett, Nicole Kidman and Kylie Minogue, says nails will be bright and playful in 2011.

    “Bright and bold shades of turquoise, tomato red, fuchsia and coral are all the rage this season and will make fingers and toes pop,” she says.

    “I am really loving Zoya’s new Flash summer collection, which includes the perfect turquoise cream, a vivid tangerine and a cherry red.”

    You don’t necessarily have to use the same polish on your toes and fingers, she says.

    “Many of my clients like a more neutral or pale shade on their nails and take a more anything goes approach to their toes.”

    Text Source: au.news.yahoo.com

     

    If you like to view more articles on Hairstyles, visit also:

    1. STYLISH MEDIUM LENGHT HAIRSTYLES
    2. 2011 HAIR TRENDS – HAIRSTYLES FOR WOMEN and
    3. ALTERNATIVE HAIR SHOW 2011

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    Choosing the Best Internet Marketing Tactics

    With so many new Internet marketing tactics appearing regularly, options in online marketing can seem endless. That can be problematic when running an Internet marketing campaign with limited resources, because there isn’t time to dabble in everything. Instead, the best Internet marketing tactics have to be chosen, which will provide the best return on investment (ROI).

    Internet marketing is a very general term, which encompasses many types of niche marketing, all which can be used effectively online. The following are examples of types of Internet marketing:

    1. Search Engine Optimization (SEO) – Natural Search Engine Rankings through link-building, keyword density, and more.
    2. Search Engine Marketing (SEM) – A specialty form of online advertising, where ads are purchased on search engine results pages (SERPs) for certain keywords.

    3. Email Marketing – Sending ezines, newsletters, or other email correspondence, with a marketing message, special offer, or inciting a certain action.
    4. Online Advertising – Purchasing banner ads, text links, sponsorships, or other forms of paid advertising online.
    5. Online PR – Using press releases, blogs, and other tools to convey company news and build an image online.
    6. Affiliate Marketing – Bringing in third parties to sell for the company, for a share of each sale.
    7. Viral Marketing – Using tools such as viral videos, file sharing, or tell-a-friend links to take advantage of word-of-mouth marketing on the Web.

    To choose the most effective Internet marketing tactics for a website or online business, follow these five steps:

    1. Choose an industry or niche that has a real demand or need to be satisfied.
    2. Identify members of the target market, what their needs are, and how you’ll fill them.
    3. Figure out what has the most influence over members of that target market.
    4. Look at what the competition is doing, and see how you can do it better.
    5. Decide on your Internet marketing budget, and build an Internet marketing plan around it.

    While designing your Internet marketing plan, it can help to list every Internet marketing tactic within your budget that comes to mind, as long as it can reach the target market. That list can then be narrowed down by running each Internet marketing tactic through this checklist to find the best Internet marketing tactics for your needs:

    __ The Internet marketing tactic has the potential to reach the target market.
    __ The Internet marketing tactic has the potential to influence the target market.
    __ This general tactic has been used successfully to reach this target market’s demographic group (in this industry or a complementary one) in the past.
    __ The Internet marketing tactic will help to differentiate the business from competitors.
    __ The Internet marketing tactic can be implemented effectively without exceeding the marketing budget.

    Source: Marketingnova.com

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    Top 7 SEO (Search Engine Optimization) Tricks for 2011

    A new year comes with brand new goals, targets and challenges for everyone including bloggers and Web administrators. It is therefore no surprise that many people will be looking for some of the best and most appropriate search engine techniques that will get their respective Websites on the first page of one, most or all of the top search engines. Thus, finding the best online strategies that will assist in driving targeted results could become the determining factor for thousands of businesses and blog owners trying to stand out and take their Websites to the next level in 2011.

    As a result, this article will take a look at some of the most important methods that will assist not only businesses but blogs, affiliate and individual Websites achieve their ultimate dream of getting to page one on search engine result pages (SERPs) as follows.

    1. Article Marketing: Article marketing is one of the most successful search engine optimisation (SEO) action plan methods currently employed by a significant number of Internet marketers. Essentially, you will write articles with a single keyword focus and a link pointing back to your website. You then submit  those articles to article directories that post them for free. Once an article is published, it will provide a backlink to your Website that search engines can pick up. Overall, this process takes time, so patience is recommended.

    anatomy-of-result-seo

    2. On-Page Optimisation: This  is perhaps the oldest and most tested SEO method in the book. On-page optimisation is the first step  when it comes to optimising Web pages in order to gain necessary attention from search engines. The process consists of  using optimized keywords, title tags, alt tags on images and the use of good-natured Weblinks. Today, on-page optimization contributes a substantial amount to your page rank and if applied properly, it could significantly improve your chances of getting to the top of search engine result pages.

    3. Social Media Marketing: Social-media marketing is a familiar tool today, although many Internet marketers seem to abuse it. The goal is to use social-networking Websites such as Facebook, Twitter, and LinkedIn to set yourself and your business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. However, you will need to provide constant, daily value that your readers can take away from it.

    4. Viral Marketing: Viral marketing, like social media marketing, is focused on attracting people to you. As a search engine method, viral marketing could be said to be the least measurable, although it can also be the most effective. Examples of viral marketing consist of: sending out free e-books, creating squeeze pages, video distribution through YouTube, and supplying free software.

    5. Link Baiting: Link baiting is a search engine optimisation action plan method whereby you produce high quality content that will attract attention on its own. For example, if you had a weight loss site, you could produce an article on the Top 10 ways to lose weight naturally. The article could be massive and take hours to write, but it would also be a powerful authority resource in your chosen niche thereby drawing plenty of attention from many other websites.

    6. Word of Mouth: The importance of word of mouth techniques in search engine optimisation often gets overlooked. While it may not have a very direct impact, its consequences could be massive. This approach could take the form of simply telling a friend about your site, providing avenues for others to suggest to their friends and simply distributing a business card with a simple URL pointing to your Website. By so doing, your sites gets noticed, receives more attention, attracts more visitors which equates to better reputation and ultimately better ranking ranking by search engines.

    7. Trusted Site Backlinking: Although article marketing can potentially generate numerous backlinks, if you want truly valuable backlinks, you need to find trustworthy sites i.e. those that search engines like Google hold in high stature. For example, top level directories such as DMOZ or Yahoo! and major forums or information resources.

    Source: techsling.com

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