Tag Archives: 3D Experience

eBay takes on Fashion with new iPhone app

  • eBay, one of the world’s leading online destinations for fashion, introducing the eBay Fashion app for the Apple iPhone.

The new app delivers a personalised shopping experience where shoppers can browse, buy — and virtually “try on” — items from the world’s largest online selection of new, designer, branded and vintage merchandise — virtually anytime, anywhere.

 

Available for free via iTunes, the new app delivers an enhanced tool for customers to shop for fashion on eBay and unlock the value and selection available on eBay’s Marketplace, right from the palm of their hand.

“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay.

“Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”

The eBay Fashion iPhone app offers multiple features to help shoppers find the perfect look and discover their personal style, including:

  • A Personalised Closet allowing users to add, store and curate favourite fashion finds in one place.
  • An Outfit Builder enabling users to mix and match items from their Closet and virtually try them on to create unique looks.
  • Social Media Sharing functions enabling users to share favorite fashion finds via FacebookTwitter, and email.
  • Direct entry to the eBay Fashion Vault offering instant access to new, fixed price clothing, shoes and accessories at great value through exclusive, limited time discounts on coveted designer brands so users never have to miss a sale.
  • A Virtual Style Gallery showcasing the latest trends and fashions on the home screen in a slide show format. Users simply tap the picture of an item they like to search for similar items available on eBay’s Marketplace.
  • A customised eBay account view from the fashion perspective through My eBay (Fashion), only displaying fashion listings to help users plan their wardrobe.
  • Source: letitflow.com

    Advertisements

    Leave a comment

    Filed under Ad Campaign, Advertising, Business, Design, Digital Creative, Digital Marketing, E-Commerce, Fashion, Fashion Industry, Fashion Marketing, Fashion Retailer, Fashion Themes, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Lingerie, Luxury Brand, M-Commerce, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, Men's Fashion, Merchandising, Mobile Marketing, Networking, New Product Marketing, Niche Market, Online, Online Marketing, Online Product Marketing, Online Shopping, Presentation, Product Advertising, Product Placement, Promotion, Publicity, Shoes, Social Marketing, Social Media Marketing, Sunglasses, Swimwear, Target Market, Technology, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

    Fashion Research Institute Collaborates with Intel Labs to Bring Premium Digital Content to Science Sim

    “Content is King” has long been the mantra of the gurus of the Internet.  And now, Fashion Research Institute has teamed up with Intel Labs to provide users with a myriad of choices in premium digital content to help give those users a solid start to their Science Sim efforts.

    Fashion Research Institute has been collaborating with Intel Labs since 2009, helping to push the limits of content development.

    “Compelling content will drive the growth of virtual world grids; performance is essential to sustain that growth. But compelling content must be there first for the platform to host the business models to follow, including ours,” says FRI CEO Shenlei Winkler. “In particular, our research, which is supported by studying more than 65,000 new users to virtual worlds, shows that premium avatar customization content in particular aids in user uptake and deeper immersion to the platform”

    john

    FRI provided Science Sim with six full avatars in various skin tones for male and females with multiple facial hair and makeup options, as well as a range of clothing, jewelry, shoes, and hairstyles. Additionally, FRI has provided landscaping, texture packs and buildings of various sorts.

    “We were thrilled to have the opportunity to continue to collaborate with Intel Labs to bring over 800 items of inventory to the Science Sim project,” says Winkler.

    defaults

    Along with recent performance enhancements, we are laying a foundation for further exploration of new problem solving methodologies. Fashion Research Institute is collaborating in this effort through their recent content contribution,” says Dr. Mic Bowman, Principal Engineer, Intel Labs.

    Teach Parallel, the Intel Software Network TV, recently interviwed Dr. Mic Bowman, the principal engineer in Intel Labs, who leads the Virtual World Infrastructure research project, in which he discusses advances in Science Sim and the FRI content contribution. http://blip.tv/play/g5FLgoSJXgA%2Em4v

     

    About Fashion Research Institute, Inc.: FRI is at the forefront of developing innovative design & merchandising solutions for the apparel industry.  They research and develop products and systems for the fashion industry that sweepingly address wasteful business and production practices. All items included in the Science Sim content library are covered by a license.  The class of the content determines the exact license. Scripts are covered by BSD, GPL, Creative Commons, and Public Domain licenses. All other content contributed is covered by Fashion Research Institute’s content license.

    Science Sim is part of an evolution toward online 3D experiences that look, act and feel real. Sometimes dubbed the “3D internet,” Intel Labs refers to this technology trend as immersive connected experiences, or ICE. ScienceSim is differentiated from most virtual world environments
    by its open source architecture. ScienceSim leverages open source building blocks (installation utilities, management tools, client viewers, etc.) based on OpenSimulator (OpenSim) software.

    (Image courtesy Fashion Research Institute, Inc.)

    Source: Hypergridbusiness.com

    Leave a comment

    Filed under Advertising, Business, Design, Digital Creative, Digital Marketing, E-Commerce, Eco Trends, Fashion, Fashion Competition, Fashion Exhibition, Fashion Industry, Fashion Marketing, Fashion Show, Fashion Stylist, Fashion Themes, Flash, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Lingerie, Lookbook, Make-Up, Market Research, Marketing, Marketing Mix, Marketing Strategy, Men's Fashion, Merchandising, Methodology, Networking, Niche Market, Online Marketing, Online Product Marketing, Online Shopping, Presentation, Promotion, Publicity, Research, Shoes, Social Marketing, Social Media Marketing, Swimwear, Target Market, Technology, Trends, Viral, Viral Campaign, Web Marketing, Website