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Is Your Fashion Brand on Instagram?

With so many mobile applications and social networks available, it can often become a daunting task to decipher which platforms are best for your brand. Factoring in time, resources, and manpower, we have to carefully pick and choose where our brands can be socially participating to the fullest potential. It’s no surprise that Instagram has become the fastest growing mobile application recently. The easy to share functions, photo filters, and the strength of an intimate community makes Instagram an attractive social platform, where fashion brands can easily establish themselves as authorities.

Whether fashion or luxury brand, we must not forget that we are still content producers on our social networks. Instagram’s share functions allow users to snap a photo from their mobile device and add an attractive filter (to give photos that instant cool factor) with the ability to share on Twitter, Facebook, Flickr, Tumblr, Posterous and Foursquare. Fashion houses on Instagram, like Oscar de la Renta, have done a superb job at not only sharing behind the scenes photos, but also displaying them on their other social networks like Twitter and Tumblr. This gives audiences welcoming access into the brand with just the swipe of a button.

Much like the micro-blogging platform of Tumblr, the allure of Instagram is heavily based on the distributing of visuals. Fans of fashion are visual people that are constantly looking for that conspicuous stimulation to take them outside of their daily lives and into the fantasy of glamour and luxury. Instagram gives us the space to share the small, intimate moments in our routines in a new, creative way. Kate Spade invites audiences into their world with photos of favorite New York City sightings, venues and restaurants. Using Instagram’s geo-tagging function, by citing the location in which the photos are taken, Kate Spade automatically becomes a reputable source of things to do and see in NYC.

Does your brand have a new product or piece that is need of a strong spotlight? Instagram is the perfect space for your emerging goods to take center stage, catching those prospective consumers that want a piece of your brand. The team at Club Monaco has done a great job of this, by posting images of staff members wearing pieces that have just been released or have just gone on sale.

The built in community on Instagram has a strong sense of intimacy that isn’t afraid to engage with the photos that fashion brands are uploading. The higher the level of engagement, the more likes, comments, and follows your brand can receive. Not to mention, you are presented with direct, instantaneous feedback in a single stream, specific to that image. Audiences want to know where they can get the dress that Oscar PR Girl is wearing in her style photo.

As Instagram is still considered to be in its infancy, only being launched a few months ago, every fashion brand is taking their own approach to fascinate their consumer and fan base on the application. The strengths of Instagram are the filter, social, community, and geo-tag capabilities. Never has a mobile application been able to have such a wide range of functions that users want right now. You can be en route to a meeting, see something interesting on the street, capture it, filter it, share it and you’ve already added some depth to the identity of your brand. The creativity and intimacy of communal photos uploaded on Instagram captivates voyeuristic users and it can certainly captivate the audience of your fashion brand.

Taken by Club Monaco via Instagram

Taken by OscarPRGirl via Instagram

Taken by Kate Spade via Instagram

Lala Lopez is a fashion journalist, stylist and social media expert based in New York. Her clients have included Betsey Johnson, Steve Madden, Jeffrey Campbell, and Solestruck.com. She has been featured on CNN, Teen Vogue Magazine and Chictopia. Lala shares her views on fashion, art and social media trends on her blog Lala New York City. (www.lalanyc.com)

Author: Lala Lopez

Copy Editor: Gina Conforti

Photo Credits: Kate Spade

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Using Footprints For Accurate, Efficient and Better Link Building

I’ve been into seo for a long while now. My specialty includes link building and the one very important factor which ‘most’ of the link builders don’t make use of is Google’s Advanced search alongwith ‘footprints’. Now there are two terms i need to explain here.

  1. Google’s Advanced/Customized Search
  2. Footprints

Google’s Advanced/Customized Search

This may not be the right word to indicate what i’m saying but its close to being accurate. You may have heard of ‘Google Codes’ that can be used within a search query. To mention some we have

  • intitle
  • inurl
  • inanchor
  • intext
  • site

Basically ‘inanchor’, ‘intitle’ are used while doing competition analysis.

’site’ which is used as site:http://techfrog.org/ will show all the indexed pages from within the particular website, in other words it will show all pages that precede with http://techfrog.org/.

‘intitle’ is used in the following manner, i.e. intitle:"dog food". What this basically does is that it will gather all the results that contain the words ‘dog food’ in their title.

‘inurl’ when used as inurl:"dogs and cats" will return results that contain ‘dogs-and-cats’ in the url(web address) of the page. Remember that the hyphen(’-‘) is the primary space separator for urls.

‘intext’ when used as intext:"dogs and cats" will get you all the pages that contain the terms ‘dogs and cats’ within the text of the page.

Footprints

Footprints are the unique identity of an entity that are existent anywhere at anytime. We as humans have fingerprints that are unique and stay the same wherever we may go unless ofcource if they have been manipulated manually. Similarly all the major website platforms like WordPress, Drupal & Joomla have their own unique footprints that can be identified on various websites that make use of these platforms.

These footprints can be used to search pages on the web which belong to only a particular platform. E.g. WordPress’ footprints can be used to search websites that are build only on wordpress. We can put this to use because WordPress and Drupal as platforms give the users the freedom to comment on various posts and articles. We can include our links within these comments so as to build backlinks for our website.

WordPress

Wordpress CommentsWordPress Comments 

WordPress is the largest blogging platform on the web and has millions of webpages to its credit. The best thing about wordpress for us linkbuilders is that comments are enabled by default and are present on every post. The ‘Website’ field also lets us place our website URL which ultimately helps in linkbuilding. The standard comment system format is as in the image aside.

The following footprints can be used to find wordpress pages where comments are open.

  • ‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’
  • “Notify me of follow-up comments via email” “Mail (will not be published)”
  • “Leave a Comment” “Name” “Website”
  • “powered by wordpress”

The last footprint is more of a generalized one which will not necessarily give you refined results as it will also include the homepage and other pages of a wordpress blog on which there is no comment facility.

We can use these footprints with our customized Google search to get our desired pages. Now consider you have a primary keyword “quality dog food”. Let us search for pages on wordpress that can be commented upon that have the text ‘quality dog food’ either within the url, title or text. We enter the following query into google that gives us 3420, 121 results respectively

‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’ intext:”quality dog food”

‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’ intitle:”quality dog food”

‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’ inurl:”quality dog food”

If we do the math, we have got 3421+121+107-(approx 50 common pages)=3599 targeted, keyword specific commentable pages based on wordpress in no time. If you happen to have the Ultimate WordPress Comment Spammer, you can do the job of posting on autopilot.

Drupal

Drupal CommentsDrupal Comments 

Drupal is a content management system which is also used widely. It also supports comments which are present in almost every page by default. Many Educational miniblogs on the .edu domain use Drupal, as an example you can consider psu.edu which has tons of dofollow High PR & commentable backlinks. Drupal has two major footprints that can help us find its pages anywhere on the web. It is as shown below :

  • “Login or register to comment”
  • “Login or register to post comments”

As you’ve learn’t in the wordpress section, you can use these footprints in the same way to find some keyword relevant pages for you to comment on. You may have heard that backlinks from .edu and .gov sites hold more weightage/importance. How true this is, we don’t know. Anyways, we can use the following query to find pages on Drupal on a .edu or .gov site specific to a given keyword.

site:.edu “Login or register to post comments” inurl:”my keyword”

site:.gov “Login or register to comment” inurl:”my keyword”

Note : Make sure you don’t copy-paste the search query’s above but type them yourselves as the text-formatting/encoding here is different from what your keyboard will produce on Google’s saerch bar.

I personally prefer Drupal for linkbuilding as it has an ace over wordpress. Here are some basic differences between WordPress and Drupal which you should know.

WordPress

  • Comment Links Are Nofollow By Default
  • Can Comment as a Guest
  • Link Can be placed Within Comment text or in the ‘Website’ field with the anchor text in the ‘name’ field.
  • Better Anti-spam Protection

Drupal

  • Comment Links are Dofollow by default
  • Need To Register To comment
  • Links need to be placed Within the Comment body in HTML
  • Comparatively Poorer Anti-spam protection

You can research and find your own footprints. These alongwith Google’s customized search is a Link Builder’s Best Tool.

 

Source: Techfrog.org

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