Tag Archives: E-Commerce

How Brands are using Instagram to Connect with Consumers

A picture is worth a thousand words, which may explain why Instagram has become the latest social network to catch the attention of brands. With over 1 million registered users, this photo sharing app provides a unique touch point for brands to engage their consumers while telling their story through pictures.

For those who are unfamiliar, Instagram is an easy to use iPhone application for taking, editing and sharing photos. As a user you have the ability to follow, comment and like other pictures. All these interactions make Instagram an ideal outlet for brands who are looking to explore new ways to reach their consumers. Already, nearly a dozen brands have created their own accounts, including MTV, Pepsi and even Playboy.

Instagram has been only too happy to accommodate this new interest from brands, and they have hinted that they’re currently working on changes which will allow brands to communicate more directly with users. One such change, which was rolled out last month is the launch of hash tags.

Hash tags can now be added to pictures via the caption or comment field. These tags help to aggregate pictures into their own special albums. This allows users to view a real time feed of content, based around a particular topic (similar to how hash tags work within Twitter). To view pictures associated with a hash tag tap on the tag text or use the new search functionality located under the profile tab. For those without a smart phone, pictures can be viewed via RSS feeds: http://instagr.am/tags/%5Bhashtag%5D/feed/recent.rss. Simply replace “hashtag” with the name of the tag.

Brands have been quick to take advantage of this new development. Brisk Ice Tea is using the hash tag #briskpics to collect photos, the best of which they will use to create 4000 limited edition cans. Charity: Water are asking people to use the tag #chatirywater to share images of water in their everyday life, while NPR is collecting user generated content using the tags #love and #hate to spark conversation.

So how can your brand use Instagram to reach consumers? Here are a few ideas to get you going:

1. Host a contest. Provide followers with a challenge to take a picture of something related to your brand. Alternatively you could provide the picture and ask viewers to come up with a unique caption. Best picture/caption wins.

2. Give a sneak peak. Whether it’s the first look at a new product or a few snaps behind the scenes, treat your followers to some exclusive content.

3. Create a real time album for an event. Allow attendees to share their event experiences by using a hash tag to aggregate pictures. This will provide you with a variety of content.

4. Connect with influencers. Check to see if your brand is already being talked about. Not only could this give you a hint as to the kinds of content consumers would like to see, but hash tags provide an easy way to track the people who are already connecting with your brand.

5. Show off a different side. Curate images that represent your brand personality. Connect with consumers by creating content around your shared passions rather than just your products.

Are you using Instagram for your brand? Have any other tips or best practices? Tell us below!

Original Source: Antleragency.com by Beth Tucker

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Up Your Marketing Game In 2011

The new year is upon us, and while the new year promises many new opportunities, they won’t magically appear without a game plan. Setting New Year’s resolutions is old fashion, and we all know they are most often broken. This year, set goals in the form of a marketing calendar. By setting a year full of achievable goals, you’ll set yourself up for success and create a game plan for 2011 to market your business.

Of course, everyone’s marketing calendar will be different, but I’ve laid out some ideas you can incorporate into your marketing strategy to get you started. 

1) January – Plan a marketing campaign calendar for 2011. Plan ahead to take advantage of seasonal events with promotions and leaves room to learn at least one new thing each month.

2) February – Share the love with your clients. The season of love is the perfect time to integrate or upgrade your referral program to ensure clients feel valued.

3) March – Sign up for my blog/RSS feed. I admit this seems a little self-motivated, but the key to being a successful marketer is to stay on your toes, and by receiving regular marketing information you create a reminder to stay on top of things. It also creates an atmosphere for you to continue learning each month without overwhelming yourself with too much information at one time. Plus the while reason I write my newsletter and post articles is to help stylists like you learn to market your businesses. So if you haven’t already, sign up. (See that box at the top of the right column, that’s where you can sign up for my newsletter. Above that look for the RRS icon to grab my feed.)

4) April – If you haven’t launched your business’s Facebook page yet, times a wasting. Everyday Facebook becomes more and more popular and more and more important as a marketing strategy. As previously mentioned, the stylist’s business lends itself perfectly to a Facebook strategy since our business is, after all, based on relationships.

5) May – Stock up on summer reading. Good idea is to buy books to help you create the kind of income you have always dreamed of from your favorite job.

6) June – As you head into the dog-days of summer, be a resource for your clients and potential clients. The summer is long and not so busy for most, so use your Facebook page to publish tips and information that you believe is interesting and useful for your customers.

7) July – Celebrate Christmas in July and use this opportunity to reach out to your clients and thank them for their patronage. Everyone expects cards in December, but sending cards in July is so unexpected that you will really stand out in the crowd.

8) August – As parents start to think about sending the kiddos back to school, it is the perfect time for you to remind them about a new look for fall. It’s also a great time to run promo specials for kids. What about steeply discounted kids’ rebate when mom/dad are shopping too?

9) September – By now you have mastered Facebook. It is time to tackle a new project, how about Twitter? For some reason, Twitter seems overwhelming, but once you get started you’ll see that it is very basic and lots of fun. Head over to Twitter to get started. Once you get the conversation rolling, you’ll be hooked. And better yet, your clients will be hooked on you.

10) October – BOO! Don’t underestimate the number of people who need a special look for October 31. Use the holiday to your advantage and market yourself accordingly.

11) November -Before the holiday rush sets in, set aside some time to take stock of what worked and what didn’t work in your marketing plan for 2011. This will help you be ready to prepare for 2012, and it might point out something that is lacking for the holiday push. If you never analyze what you have done, you’ll never see how to improve, so take a moment to reflect so you can adjust accordingly.

12) December – Remember the “dead zone.” If you plan correctly, you’ll be super busy during the week between Christmas and New Years, which will set you up for a great 2012.

Have a happy and prosperous new year!

Copyright (c) 2010 Tarsha Beavers

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Mobile Fashion Apps Worth Downloading

We swear there are more lame iPhone applications out there than actual iPhones, but every once in awhile, we’ll stumble upon something brilliant that we soon find ourselves unable to live without. Fashion brands are trying to get themselves a piece of the app pie by creating applications that not only promote their brand, but engage their fans in a way they weren’t able to before. So, sorry Blackberry users—this one’s for the Mac set. Here are eight iPhone fashion apps that are well worth the time it takes to download.

Stylebook, $3.99 

style-book-fashion-app.jpg

Like a hand-held version of the closet from Clueless, Stylebook lets you take photos of your own clothing, organize it by categories, and then help you build outfits, make packing lists, and build custom Polyvore-like collages.
Love It or Lose It, $1.99

love-it-or-lose-it-fashion-app.jpg

Ever go shopping without your network of yay-and-naysayers? Pick up Love It or Lose It, which allows you to upload a photo to dispatch out to your friends and a community of users who’ll weigh in on your potential purchase.

Style.com, Free

style-dot-com-fashion-app-iphone.jpg

It’s Fashion Week, and you don’t have time to stick around in front of your computer all day to wait for images from the latest runway shows. What to do? Download Style.com’s iPhone app and get images just hours later. Stay on top of things with the Style File blogs, show reviews, and video feeds.

Lucky At Your Service Digital Concierge, Free

lucky-concierge-fashion-app.jpg

With an entire magazine devoted to shopping, you’d expect that Lucky would have the best shopping application around. Their digital concierge lets you highlight their featured products, track them down, check for availability, and even place things on hold for same-day pickup.

Gucci, Free 

gucci-iphone-app-1.jpg
Gucci’s app lets you view exclusive videos, fashion shows, latest collections, news, events, and store listings, but what’s really got us clicking is their Gucci Beats feature, which lets you mix your own music with samples compiled by Mark Ronson. Where to show your stuff off? Flip through their Little Black Book for listings of the nearest Gucci-approved restaurants, clubs, and bars in more than 20 international cities.

Chictopia, Free

chictopia-fashion-apps-iphone-app.jpg

We know how addictive Chictopia can be, so be careful before you download this app onto your iPhone because you might never learn to function without it. Browse photos from their Style Gallery and read up on blog entries handpicked by the Chictopia editors. We hope to see that them adding uploading functionalities soon so we can upload our own outfits as well as browse others!

DVF, Free

fashion-apps-iphone-diane-von-furstenberg.jpg

You already love DVF’s twitter, but getting the entire brand experience is super easy. Get up-to-the-minute news from the DVF team as well as shop the collection, browse latest runway shows, watch backstage videos, and locate the nearest stores. What’s more, there’s a bright-pink iPhone cover slapped with those iconic red lips so your entire phone can get in on the DVF game.

Evernote, Free

evernote-fashion-apps-fashion-iphone.jpg

Though it’s not a fashion application, we’ve been using Evernote to catalog all the style inspiration we spot on the Internet or in real life. Save, organize, and annotate your images and links for perusal later. Your inner obsessive compulsive will be thrilled you downloaded it!

Source: Refinery29.com By: Connie Wang

Monoxious

BEST APPS TO DOWNLOAD by Arissa

There’s no question that we love our iPhones and as the advocates of Apple fandom, we think it is only right that we come up with a list of the best fashion apps to download for the iPhone. Technology makes it so easy for a person to be fashionable and stylish with the help of iPhone apps, the ease of use also allows for you to be up to date with the latest fashion news and updates. Truly, there is an iPhone app for anything.

I must also clarify that it is a total coincidence that the all apps featured happened to have black icons. Guess the designers do know the colour that’s in fashion.

Fashion Terms iPhone app($0.99)

  • Basic Fashion terminology
  • Explains fashion terms, differentiating garments and describes different fabrics.
  • Well designed app with simple navigation.
  • Might be a tad too simple for advanced fashionistas but a good app overall for beginners.
  • Download for the Fashion Terms iPhone app here

Topshop iPhone app (free to download)

I love Topshop (who doesn’t?!?!?!) and I’m really glad to know that they have an iPhone app for it so I can keep up to date with their newest items on the go. It’s my favorite store to hunt for basics and also dressy pieces.

  • Beautifully designed interface with regular updates.
  • Location based so you can locate the nearest Topshop branch near you.
  • Updated 5 times a week with new items so you’ll always know which are the newest items.
  • Download link for the Topshop iPhone app here

Style.com iPhone app (free to download)

Things can get a little crazy during fashion week and there are 67457237 fashion shows to catch up on. The Style.com iPhone app makes it SO simple to catch up on fashion shows while you’re on the go. It updates and prompts you on the fashion shows that you have not viewed and I sometimes screencap the look that I like and just attached it to a tweet to share with everyone.

  • View runway looks on the go
  • Prompts you on the fashion shows that you have not viewed.
  • Vote for the “Look of the day”
  • Download link for the Style.com iPhone app here

All Saints iPhone app (free to download)

I was in the All Saints store in Soho, New York some time back and I was pleasantly surprised to see iPads in the store with a catalogue for customers to browse. Little did I know that the same app that they are using for the iPad is also available to the public on the iPhone. Simply amazing.

  • Wonderful interface with easy to browse pages.
  • Cohesive look with the rest of the other marketing visuals ( online store website, store display, lookbook pictures)
  • Location based to find the nearest All Saints store near you.
  • Regularly updated
  • Download the All Saints iPhone app here

Sartorialist iPhone app (free to download)

I do wish that monoxious.com has an app for itself. The Sartorialist is awesome, after the success of the Sartorialist book, it goes on to having an iPhone app. This application makes it easy to browse the looks that was taken off the sartorialist blog.

  • Easy to browse looks and pictures.
  • Easy to save pictures to camera roll and share on Facebook.
  • Sometimes takes too long to load photos.
  • Download link for the Sartorialist iPhone app here

eBay Fashion iPhone app (free to download)

This is an eBay application specifically made for the Fashion category of eBay listings. Using this iPhone app, you can browse through a large selection of men’s, women’s, children and vintage clothing.

  • Fashion specific eBay iPhone app
  • browse through fashion related listings on eBay on the go.
  • Fashion Vault section of the app offers time limited, exclusive sale on designer items.
  • Download eBay Fashion iPhone app here.

Source: Monoxious.com

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eBay takes on Fashion with new iPhone app

  • eBay, one of the world’s leading online destinations for fashion, introducing the eBay Fashion app for the Apple iPhone.

The new app delivers a personalised shopping experience where shoppers can browse, buy — and virtually “try on” — items from the world’s largest online selection of new, designer, branded and vintage merchandise — virtually anytime, anywhere.

 

Available for free via iTunes, the new app delivers an enhanced tool for customers to shop for fashion on eBay and unlock the value and selection available on eBay’s Marketplace, right from the palm of their hand.

“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay.

“Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”

The eBay Fashion iPhone app offers multiple features to help shoppers find the perfect look and discover their personal style, including:

  • A Personalised Closet allowing users to add, store and curate favourite fashion finds in one place.
  • An Outfit Builder enabling users to mix and match items from their Closet and virtually try them on to create unique looks.
  • Social Media Sharing functions enabling users to share favorite fashion finds via FacebookTwitter, and email.
  • Direct entry to the eBay Fashion Vault offering instant access to new, fixed price clothing, shoes and accessories at great value through exclusive, limited time discounts on coveted designer brands so users never have to miss a sale.
  • A Virtual Style Gallery showcasing the latest trends and fashions on the home screen in a slide show format. Users simply tap the picture of an item they like to search for similar items available on eBay’s Marketplace.
  • A customised eBay account view from the fashion perspective through My eBay (Fashion), only displaying fashion listings to help users plan their wardrobe.
  • Source: letitflow.com

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    Mobile Applications In Fashion

    The definition of application, as described by the Oxford dictionary, is ‘practical use or relevance’. When a brand launches an mobile application, it should always benefit the end user and therefore the brand. In 2008, for obvious economics reasons, luxury brands like D&G, Chanel and Hugo Boss, where forced away from their traditional way of advertising and had to look at other possibilities.

    2009 was the year that, nearly all high end fashion brands launched their own mobile application. It was an obvious choice for these brands to go in this direction.
    The iPhone made mobile applications possibly and was, at that time, mainly used by early adopters and high-end customers. Both groups are a very interesting target audience for luxury brands. Chanel was the first to jump into this adventure by launching their ‘app’ in June 2008. Soon other high fashion brands followed Chanel’s example and app’s seem to pop up like mushrooms.

    The launched app’s have a couple of aspects in common. They are all free of charge, they have a store locator and show their latest collections. Only a few brands have thought about the relevance and practical use for the customer.

    Hugo Boss helps its customers with a color matching issues. You make a photo of the item you want to where, and Hugo Boss gives you several options of colors that go well with it.

    Another good example is the app DKNY made when they introduced the DKNY Cozy. The DKNY Cozy is a sweater that can be worn in 21 different ways. The app shows all 21 ways, in three simple steps.

    But the luxury brands need to step up their game. Now that more phones can download applications, the market has grown and the expectations of their users with it. Especially the expectations of the early adopters and the high end customers, in other words, their target audiences. It’s time for the high fashion brands to regroup and think of the practical use of their application for the customer. Maybe Prada will also launch an app.

    Source: viralblog.com by Paul Braat

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    Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs and Forums.

    Major B2C companies should increase their marketing investments in On-Line activities in 2010 according to a recent survey completed by Forrester Research. Social Media should be the Big Winner.

    Marketing Investments 2010 - Forrester Research
    (*) Forrester Research – Global Marketing Leadership Online Survey (multiple answers)

    However, the main question remains the optimal allocation of resources in Social Media Marketing: recruitment of a Community Manager, selection of specialized agencies, production of specific content?
    One way to look at it could be to monitor actual behaviors of Social Media users in order to define priorities.

    I have recently performed an in-depth analysis amongst 28 brands in the Luxury, Jewelery and Watchmaking industry based on Customer Centric MatrixTM methodology (using the monitoring tool Radian 6).

    Social Media and Luxury industry: Blogs and Forums are still ahead.

    • “Traditional” Social Media Channels (Blogs and Forums) represent almost 80% of the content published on Luxury and Watchmaking brands
    • The second largest Social Media Channel (Twitter 19%) is the one where brands are the less present and active
    • 34% of brand related content is not supported by a Luxury Brand environment (Twitter and Forums)

    Social Media Monitoring - Luxury Brands - Split by Media Type

    3 major profiles of Social Media usage amongst the 28 Luxury brands analyzed

    • Active engagement (7 brands)
      Social Media content related to these brands reflects a very active involvement of brands and their communities of “Fans”. A regular and frequent follow-up of brands takes place mainly via Blogs and Twitter. Brands are usually present with an active presence through their Official Facebook page.
      Louis Vuitton communities  are a good example of this profile.
    • Passionate and Sharing (4 brands)
      Committed communities of passionate clients and fans are interacting regularly with their brand(s ). Moreover, they use all Social Media channels to discuss and share points of views.
      Breitling Fans illustrate well this profile.
    • Personal Involvement (17 brands)
      Posts related to these brands are mainly channeled by Blogs. It corresponds usually to individuals sharing their interest via Blogs dedicated to a sector (e.g. watchmaking) or a brand.
      Jaeger Lecoultre can illustrate this profile.
    Social Media Monitoring - Luxury Brands - Split by User Groups

    xxxxx
    The main conclusions of this analysis indicate some practical tips“Story Telling”Frequent publishingSpecific content initiated by the brand,synergies between Social Media channels are some of the critical success factors.

    28 brands were monitored and analyzed in March/April 2010
    The research sample includes the following sectors: leather goods, watchmaking, jewelery and accessories. The scope covers International leading brands, challengers and niche brands.

    Methodology:

    – Customer Centric Matrix combining quantitative and qualitative measurements
    – Social Media Monitoring based on total number of posts (all languages and all regions) supported by Radian 6
    – Social Media channels based on Radian 6 definition

    Source: weblog.customercentric.org

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    How the iPad Can Help Fashion Magazines

    How many readers of fashion magazines treat them as catalogues? Magazine readers are known to seek out information from, and then buy products  featured in magazines. To accommodate, the modern magazine   has a catalogue-like structure:  it tells us  brand names and prices  and lists stockist details toward the back pages. New digital magazine formats could make this  system even more  user-friendly, by packaging magazines into iPad applications that not only allow us to find what we’re looking for but share what we’re into with our social networks.

    Interview Magazine was the first fashion magazine to launch an application for the iPad, and  they did it particularly well. The application is unquestionably useful for readers, and hints towards bigger benefits for brands seeking product placement and advertising. The  app allows the imagery and text within the magazine to be enhanced with additional video and audio content,  enables direct linking to e-commerce sites, and offers the ability to share products via Facebook and Twitter. You can watch a demo of the magazine’s app here.

    This technology can benefit featured brands by increasing exposure to social media channels, as readers are given the capability to easily ‘like’ or ‘tweet’ an item, obtaining greater reach than through readership numbers alone.

    Product placement and advertising also becomes more accountable. Brands can receive data not only on impressions, but on ‘likes’, ‘shares,’ ‘tweets’ and emailing. They can also track the actions of incoming traffic to their e-commerce sites, which means a direct evaluation of the number of readers interested in a product. The end result: fashion magazines investing in iPad applications may become even more powerful vehicles for product placement and advertisements.

    Magazines have achieved a similar effect through other digital platforms such as the iPhone and the web. The fashion retailer ASOS’s branded magazine has capitalized on the digital  format, displaying products in an editorial style and linking those products back to their online catalogue. Yet Interview’s Scott Lambert rates the iPad as superior, stating it to be a magazine’s showcase in its ‘purest form, slick, sexy and portable.’

    Launching digitally on the iPad also ensures that readers pay for content by purchasing the iPad app. Interview charges 99c for the app, the same price as their subscription rates.

    The advantages for both readers and brands are clear, and magazines have the potential to become powerful social catalogues.

    [Image: Interview Magazine]

    Source: Socialmedianz.com

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