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Face-to-Face Networking

CONNECTING AT NETWORKING EVENTS

PREPARATIONS:

  • If possible, make one or two connections before the event and arrange to meet at the event.
  • Go to the event alone! Don’t hang out with friends or people you already know.
  • Set a goal before the event, for example, I will connect with six new people tonight. A goal should not be to see how many business cards you can collect.
  • Dress appropriately for the occasion.
  • Pick up a nametag. Put your career/job goal on your resume as well as your name.
  • Keep one hand free to allow yourself to shake hands with people without juggling drink, food, or other items.
  • Be prepared to offer help as well as receive. Be ready to tell others what you can do for them, and then follow up and do it.
  • Bring business cards and a pen in a pocket or easily accessible. You can create virtually free business cards from various internet sites. When you give someone your card, personalize it! for example, handwrite your cellphone number on it. write notes on the back of business cards you collect about the contact.

Making the Connection

  • Initiate a conversation with someone who is standing alone.
  • Have a few great conversation starters. Compliments work well! Have a one-liner to use when joining a group.
  • Don’t barge into a larger group. Ease in, make eye contact and gradually join the conversation.
  • When you introduce yourself, include what you do and why you are attending the event (what you are looking for). Be concise. Ask follow up questions about to information shared with you.
  • Be well-prepared to answer “What do you do?” with a concise, positive response. For example, respond that you are in transition and seeking a great new opportunity in the (your career) field.
  • During a conversation with a new contact, use the other person’s name two or three times. Ask them questions. Make good eye contact. Listen carefully to what they have to say.
  • Have a few good questions you could ask anyone in the room to jump-start a conversation that has gone dead.
  • Politely excuse yourself when leaving a conversation.
  • Know when to stop talking!

Follow Up

  • Send follow-up e-mails within 48 hours, preferably the day after the event.
  • Organize collected business cards. Add date and where you met the contact on each, along with notes about any special interests as an additional reason to keep in touch.

IMPROMPTU NETWORKING

You never know whom you’re going to run into on the bus, the train, at a party, or other unexpected setting. Suddenly you find yourself speaking to an expert in your desired career field, or the head of the most prestigious employer in industry.

How do you introduce yourself? What do you tell him/her about yourself? What kind of questions do you ask?

The best tactic is to be well-prepared in advance! Prepare and practice a short summary of who you are, what you would like to do in the future, and the type of help that you need to get you there:

I’ll be graduating from Loyola University Chicago this spring with my degree in English. I’d ultimately like to use my technical writing skills in trade magazines, particularly relating to the travel industry. I would really appreciate any advice you can give me. Would you consider setting up a short appointment for an informational interview to help me explore my career goals?


PROFESSIONAL ASSOCIATION CONFERENCE & MEETINGS

Join a local professional association and volunteer to work at one of their conferences or meetings. Many associations have special student memberships.

VOLUNTEER ACTIVITIES

Volunteer activities bring you in direct connection with people in your chosen career, particularly in the nonprofit industry.


Source: luc.edu

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Choosing the Best Internet Marketing Tactics

With so many new Internet marketing tactics appearing regularly, options in online marketing can seem endless. That can be problematic when running an Internet marketing campaign with limited resources, because there isn’t time to dabble in everything. Instead, the best Internet marketing tactics have to be chosen, which will provide the best return on investment (ROI).

Internet marketing is a very general term, which encompasses many types of niche marketing, all which can be used effectively online. The following are examples of types of Internet marketing:

1. Search Engine Optimization (SEO) – Natural Search Engine Rankings through link-building, keyword density, and more.
2. Search Engine Marketing (SEM) – A specialty form of online advertising, where ads are purchased on search engine results pages (SERPs) for certain keywords.

3. Email Marketing – Sending ezines, newsletters, or other email correspondence, with a marketing message, special offer, or inciting a certain action.
4. Online Advertising – Purchasing banner ads, text links, sponsorships, or other forms of paid advertising online.
5. Online PR – Using press releases, blogs, and other tools to convey company news and build an image online.
6. Affiliate Marketing – Bringing in third parties to sell for the company, for a share of each sale.
7. Viral Marketing – Using tools such as viral videos, file sharing, or tell-a-friend links to take advantage of word-of-mouth marketing on the Web.

To choose the most effective Internet marketing tactics for a website or online business, follow these five steps:

1. Choose an industry or niche that has a real demand or need to be satisfied.
2. Identify members of the target market, what their needs are, and how you’ll fill them.
3. Figure out what has the most influence over members of that target market.
4. Look at what the competition is doing, and see how you can do it better.
5. Decide on your Internet marketing budget, and build an Internet marketing plan around it.

While designing your Internet marketing plan, it can help to list every Internet marketing tactic within your budget that comes to mind, as long as it can reach the target market. That list can then be narrowed down by running each Internet marketing tactic through this checklist to find the best Internet marketing tactics for your needs:

__ The Internet marketing tactic has the potential to reach the target market.
__ The Internet marketing tactic has the potential to influence the target market.
__ This general tactic has been used successfully to reach this target market’s demographic group (in this industry or a complementary one) in the past.
__ The Internet marketing tactic will help to differentiate the business from competitors.
__ The Internet marketing tactic can be implemented effectively without exceeding the marketing budget.

Source: Marketingnova.com

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