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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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How Brands are using Instagram to Connect with Consumers

A picture is worth a thousand words, which may explain why Instagram has become the latest social network to catch the attention of brands. With over 1 million registered users, this photo sharing app provides a unique touch point for brands to engage their consumers while telling their story through pictures.

For those who are unfamiliar, Instagram is an easy to use iPhone application for taking, editing and sharing photos. As a user you have the ability to follow, comment and like other pictures. All these interactions make Instagram an ideal outlet for brands who are looking to explore new ways to reach their consumers. Already, nearly a dozen brands have created their own accounts, including MTV, Pepsi and even Playboy.

Instagram has been only too happy to accommodate this new interest from brands, and they have hinted that they’re currently working on changes which will allow brands to communicate more directly with users. One such change, which was rolled out last month is the launch of hash tags.

Hash tags can now be added to pictures via the caption or comment field. These tags help to aggregate pictures into their own special albums. This allows users to view a real time feed of content, based around a particular topic (similar to how hash tags work within Twitter). To view pictures associated with a hash tag tap on the tag text or use the new search functionality located under the profile tab. For those without a smart phone, pictures can be viewed via RSS feeds: http://instagr.am/tags/%5Bhashtag%5D/feed/recent.rss. Simply replace “hashtag” with the name of the tag.

Brands have been quick to take advantage of this new development. Brisk Ice Tea is using the hash tag #briskpics to collect photos, the best of which they will use to create 4000 limited edition cans. Charity: Water are asking people to use the tag #chatirywater to share images of water in their everyday life, while NPR is collecting user generated content using the tags #love and #hate to spark conversation.

So how can your brand use Instagram to reach consumers? Here are a few ideas to get you going:

1. Host a contest. Provide followers with a challenge to take a picture of something related to your brand. Alternatively you could provide the picture and ask viewers to come up with a unique caption. Best picture/caption wins.

2. Give a sneak peak. Whether it’s the first look at a new product or a few snaps behind the scenes, treat your followers to some exclusive content.

3. Create a real time album for an event. Allow attendees to share their event experiences by using a hash tag to aggregate pictures. This will provide you with a variety of content.

4. Connect with influencers. Check to see if your brand is already being talked about. Not only could this give you a hint as to the kinds of content consumers would like to see, but hash tags provide an easy way to track the people who are already connecting with your brand.

5. Show off a different side. Curate images that represent your brand personality. Connect with consumers by creating content around your shared passions rather than just your products.

Are you using Instagram for your brand? Have any other tips or best practices? Tell us below!

Original Source: Antleragency.com by Beth Tucker

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10 Reasons Your Business Should Have a Custom Facebook Landing Page

If your business is on Facebook, adding a custom landing page can have a big impact on your presence there. A custom landing page can help drive web traffic, add value to your online marketing efforts and increase sales.

If you’re considering the types of benefits a custom landing page can create, this post will help make up your mind.

A custom Facebook landing page can:

1. HIGHLIGHT A CALL TO ACTION.

One of the biggest points about your landing page should be to direct your audience to do something, whether its signing up for your newsletter, downloading a coupon or requesting a free sample. You can use a custom landing page as a way to extend the reach of your lead generating efforts.

2. DRIVE INTEREST IN CURRENT PROMOTIONS, EVENTS AND PRODUCTS.

A landing page can be a great flexible feature area for your web presence. You can generate a buzz around new products there or break news about sales and promotions. Heck, you might even want to test out breaking new information there first to see if it helps grow your network.

3. DO SOMETHING DIFFERENT.

There are several touted best practices for a Facebook landing page, and several companies that are heralded as having some of the best ones out there. Unfortunately, this spurns a lot of copycats. Try to take cues from what you see as a best practice and add your own dose of originality.

4. PERSONALIZE YOUR COMPANY IN AN IMPERSONAL WORLD.

Facebook profiles without customization can be bland and formulaic. A well-designed landing page will help your page stand out in a land of static templates. A thought out landing page can also help you personally connect to your audience and further brand your platform. Be careful not to simply recreate your web design. Remember, your customers are there to get something unique.

5. WELCOME VISITORS TO YOUR PAGE.

On Facebook, new fan pages and groups pop up every day. There can be confusion as to whether or not you are on the “official” page of the brand, celebrity or organization you are searching for. A landing page will lend credibility to your platform and reassure your audience they are in the right place. And it’s a pretty cool welcome mat, too.

6. DETERMINE ROI WITH IFRAMED LANDING PAGE TABS.

We’ve got news for your accounting department — you can now determine whether or not your Facebook page is directly leading to sales. Several socially savvy companies have caught on to this. JCPenny, Delta and Threadless all have shopping carts iFramed into their Facebook pages. Whether you’re booking public storage spaces or selling software, your Facebook page can act as another direct sales channel.

7. HIGHLIGHT SPECIAL OFFERS FOR “LIKING” YOUR PAGE.

Once you actually get someone to your Facebook page, there’s no guarantee you’re going to get them to actually click that “Like” button. Use a landing page to give them that incentive. Think about special discounts, coupons or other rewards you can give to your network to thank them for their loyalty.

8. DRAW ATTENTION TO YOUR “LIKE” BUTTON.

Let me peface this by saying that I’ve never had a problem locating a “Like” button on a business page. However, there are still valid reasons to embed them in a landing page. Mobile devices, like smart phones and tablets, are quickly evolving into the primary tools people use to access the Internet. It’s now much more difficult to gauge what will appear above and below the fold. Strategically embedding a “Like” button in another spot may make it more likely a visitor will follow your call to action. But don’t go overboard.

9. SHOWCASE YOUR CREATIVITY OR HUMOR WITH UNIQUE CONTENT.

A landing page is a place where companies can step outside of their stilted corporate persona and connect with an audience from one human to another. Think of something “off the wall” (Oh, no I didn’t. Yes, I did.) to display the personalities within your organization. Humor is a no brainer. Taco Bell (another company that is mentioned frequently in social media marketing) currently uses its landing page as a Superhero video comic strip. This is the kind of unique value customers are seeking when they become a part of your network.

10. CALL ATTENTION TO YOUR VALUE PROPOSITIONS.

By now, your brand has established its value propositions. Without duplicating your website content, use the landing page as a flexible channel to bring attention to the benefits your company offers. One thing to note when you do this however is to not be overly promotional. Eyes will glaze. Back buttons will be clicked.

Source: Sexysocialmedia.com

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