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How to Become Fashion Designer ( Part 6 ) – Well Put Together

What to Include in Your Fashion Portfolio

What’s the most common faux pas when it comes to fashion design portfolios? Many fashion design students and entry-level apparel designers make the mistake of filling their fashion portfolios with all of their favorite fashion illustrations, or photos of garments they’ve made.
The trouble with this is that apparel industry companies don’t need to see tons of imaginative avant-garde fashion sketches – who’s really going to wear that stuff? They just don’t sell! Don’t get me wrong, you should still show off some fashion figure illustrations and your ability to develop an apparel design collection, but following an organized presentation format is a much better approach to showing off your fashion design talents and skills.

Choose Your Dream Market

First thing’s first: decide in which market you want to have your fashion career, and make a list of fashion industry companies that fit into that category. For example, if you would love to be a fashion designer for a better sportswear collection such as Bebe, other fashion companies on your list could include Armani Exchange, Anthropology, and DKNY. Then take some time to look into the companies you chose. What’s their design philosophy? Who is their customer? Where do they draw inspiration from, and what does their current collection look like?

Once you’re familiar with the type of fashion industry companies you want to design for, think about what they want to see from you – the fashion designer. You’ll need to show that you have an eye for style and can create a cohesive apparel design collection for a specific customer, and the company should be able to identify with the price point and styling of your fashion designs.

Putting It All Together

In addition, most entry level or assistant fashion designers start out sketching computer fashion flats, assembling fashion presentation boards, and preparing apparel tech packs. Show your prospective employers that you’ve got each area covered! Develop a series of 3 to 6 small groups with 6 – 8 fashion figures or complete outfits per group. Start off each design group with an inspiration page: a collage of images, fabric swatches and other findings that help set the mood and introduce the color story for the group. Next come the fashion illustrations, which show fashion figures in various poses wearing your apparel designs. These fashion sketches will demonstrate how garments will look on a fashion body and give you the opportunity to express how you would match up each piece to create coordinated outfits.

 

Following your fashion figure illustrations are flat sketches or floats (stylized flats). A “flat” is basically a black and white sketch of how a garment looks when laid flat. Fashion flats must be clean, correctly proportioned, and include all garment details like: seams, topstitching, buttons and hardware. While some apparel companies still sketch flats by hand, the vast majority creates flat sketches via computer so it is important that you are comfortable using popular CAD software such as Adobe Illustrator for the fashion industry.

Apparel floats are more stylized versions of flat sketches that usually show some kind of movement in the garment. Alternating the use of flats and floats from one fashion design group to another is a good way to add variety to your fashion presentation layout while showing your versatility. Fashion CADs (flat sketches rendered with colors and fabrics) can also be incorporated into a group of your fashion illustrations or flats and can be added as a separate section.

 

And please don’t just display your fashion sketches on a plain white or solid color page! Tie each design group together using fashion backgrounds that follow the theme for each group. Fashion backgrounds are an extra opportunity to show your creativity and fashion presentation skills.

Does Size Really Matter?

In a word: yes! Make sure your fashion design portfolio is a manageable size. Most likely, you’ll be showing your fashion portfolio in an office and need to open it on a small or cluttered desk. Anything larger than 9″ x 12″ is just too large and unnecessary. I remember making my first fashion portfolio 11″ x 17″ (the advice of a college professor, believe it or not). As you can imagine, it was not practical at all – I even recall one interview in a small office where I had to present my apparel design portfolio from my lap!

That being said, by following these guidelines, you’ll be sure to create a kick butt fashion design portfolio that will get your talents noticed and give your fashion career a competitive edge amongst other apparel design candidates!

Source: Designernexus.com

 

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How to Become Fashion Designer ( Part 4 ) – Learning the Fashion Lingo of the Fashion Industry !

Fashion Industry Terminology That May Come Up in an Interview

When it’s time for that big job interview, don’t get thrown off-guard when an interviewer uses a fashion industry term you don’t know. Make sure you’re familiar with the common apparel industry terms listed below. You might even try using some yourself to really impress!


Fashion Illustrations: Used most often in fashion design portfolios, these stylized fashion figure drawings are what most people think of when talking about “fashion design”. While fashion schools focus heavily on fashion illustrations, they are rarely used by designers in the apparel industry. Despite this, fashion illustrations are still used in fashion design portfolios, because they demonstrate a fashion designer’s sketching skills and individuality, adding a “wow” factor to their presentation.

Mood Board: Used often in fashion portfolio layouts, the mood board is placed at the beginning of each design group and contains images, fabric swatches, trims, and other findings, which express the mood, inspiration and color story for the collection of apparel designs that follow.

Flats: Flat sketches, better known in the fashion industry as “flats”, are black and white fashion sketches that show a garment as if it were laid “flat” to display all seams, hardware, and any other design details. While they can be drawn by hand, nowadays fashion flats are usually sketched using computer software such as Adobe Illustrator. Always included in design packages and tech packs, they serve as an important reference for patternmakers, merchandisers, as well as production and sales teams, and manufacturers. Flats are an absolute must in every apparel design room.


Line Sheet: A line sheet is a reference guide used by salespeople and buyers when discussing and presenting am apparel collection to buyers. Typically, several garment styles are listed on one page and the following information is included for each style: a black and white flat sketch, style number, season, price, delivery date / order cut-off date, color, and fabric information. They usually contain actual fabric swatches as well.

CADs: Fashion CADs, (Computer Aided Designs) are computerized, color rendered, flat sketches that simulate the appearance of an actual garment. As a basic rule of thumb, the more realistic the CAD sketch is – the better. CAD sketches are often used as visual aids during sales presentations, and can serve as a sample substitute when an actual sample is not yet available. They are often sent to buyers for visual references.

Presentation Boards: Most fashion presentation boards are simply CADs, except they are presented in a nicer layout. Usually including fabric swatches or artwork, they are preferred by most sales people for presentations. Even when real samples are available, they add variety to an already existing style.

Specs: Sample specifications or “specs” are garment measurements and details that are included in design packages and tech packs. Many apparel specs are shown along with fashion flat sketches, and are important to sample development.

Tech Pack: Also known as design packages, tech packs are vital to the garment production process. Usually they contain fully detailed fashion flats and specs, topstitching and hardware details, any necessary artwork layouts, and basically any other information required to produce a sample garment. Tech packs are sent to factories to make apparel samples for approval.

Fits: Fits, or garment fittings, is the process of making sure a sample garment meets all necessary measurement and detail specifications to achieve the desired fit. Conducted by technical designers, the apparel fitting process involves measuring a sample garment, checking all hardware, topstitching and details, and communicating any necessary comments or revisions with factories.

Grades / Grading: When the fit of a sample garment is approved, a size grade will be sent to the factories to begin production. A size grade is a chart containing measurements for the ordered size range of an approved style.

Color Card: The specific color themes used in each season’s fashion line are chosen from color forecasting services. Color cards are then assembled for fashion presentations, combining forecasted colors with standard popular selling colors.

Yarn Dyed: Fabric that is woven with yarns that were dyed before weaving. Most good quality fabrics are yarn dyed.

Piece Dyed: Fabric that is dyed in a vat by the bolt (full piece) after it is woven.

Lab-dips: Lab dips are conducted by factories to provide a visual aid of how a color will look when it is dyed. Since the lab dip is produced in a beaker and is not an actual production run, the actual production sample will vary from the lab dip that is provided. When the goods are dyed in a real production run, the conditions are dramatically different from the laboratory. Production does not begin on fabric unless a lab dip is approved or the customer waives the lab dip process.

Textile Design: Quite often in the apparel industry, fashion designers are involved in the process of creating textile designes, which is artwork for prints, plaids, or stripes to be used in fabric development and production.

Strike-off: A test sample of printed fabric made to show and verify color and pattern before entering into production on larger quantities.

Pitch Sheet: A pitch sheet shows a full repeat of a textile design and contains samples of the individual colors included in that print. Pitch sheets are used by factories to produce strike-offs for approval.

Source: Designernexus.com

Read also:

  • Fulfilling Your Vision ( Part 5 ):
    Becoming Your Own Fashion Designer
  • Put Together ( Part 6 ):
    What to Include in Your Fashion Portfolio
  • Setting the Course ( Part 7 ):
    Developing an Action Plan for Your Fashion Career
  • Look Good on Paper ( Part 8 ):
    Writing a Fashion Resume and Cover Letter that will Get You in the Door
  • Preparation is the Key ( Part 9 ):
    Preparing for, and Mastering the Interview

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