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All About Fashion (Part 2) – Types of Fashion, Income in Fashion, Fashion Schools and more about Fashion

Types of fashion

The garments produced by clothing manufacturers fall into three main categories, although these may be split up into additional, more specific categories:

Vlada Roslyakova A model walks down the runway during the Christian Dior Haute Couture fashion show for A/W 2009/10 on July 6, 2009 in Paris, France.

Haute couture

Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-fashion), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.

Ready-to-wear

Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year.

Mass market

Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Inexpensive materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.

There is a type of design called “kutch” design originated from the German word “kitschig” meaning “ugly” or “not aesthetically pleasing.” Kitsch can also refer to “wearing or displaying something that is therefore no longer in fashion.” Often, high-waisted trousers, associated with the 1980s, are considered a “kitsch” fashion statement.

Income

Median annual wages for salaried fashion designers were $61,160 in May 2008. The middle 50 percent earned between $42,150 and $87,120. The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780.. Median annual earnings were $52,860 (£28,340) in apparel, piece goods, and notions – the industry employing the largest numbers of fashion designers.

Fashion education

There are a number of well known art schools and design schools world wide that offer degrees in fashion design and fashion design technology. Some colleges also offer Masters of Fashion courses. Though it is not a requirement to have a Masters level, it is recommended by those already working in the industry to study at this level. The most notable of design schools in Europe include London College of FashionCentral Saint Martins College of Art and DesignUniversity of Westminster and Kingston University in LondonLimerick School of Art and Design and the National College of Art and Designin Ireland, Edinburgh College of Art in ScotlandIstituto MarangoniDomus AcademyPolitecnico of MilanNABA – Nuova Accademia di Belle Arti MilanoIstituto Europeo di DesignUniversity Iuav of Venice in Italy, the Fashion Federation PARIS] European Fashion Accreditationwww.Fashion-Board.com, Antwerp Fashion Academy in Belgium. There is Parsons The New School for DesignCreative Business HouseFashion Institute of Technology and the Pratt Institute in New York City. Elsewhere in the United States there is the Savannah College of Art and DesignVirginia Commonwealth UniversityFashion Institute of Design & Merchandising in Los AngelesSchool of the Art Institute of Chicago and Columbia College Chicago in Chicago. The National Institute of Fashion Technology in India, Shih Chien University in Hong Kong, RMIT University in Melbourne, Fu Jen Catholic University in Taiwan and the Asian University chain, Raffles College of Design and Commerce, all have reputable fashion design courses.

The only Ivy League University having a Fashion Design undergraduate program is Cornell University in Ithaca, NY. The program is offered by the department of Fiber Science & Apparel Design]. Cornell University also offers the only Ph.D. program in apparel design in the United States. The program is intended to address the needs of academia, industry and research by considering apparel design as an applied science that embraces design, technology, physical sciences, the humanities and social sciences in order to meet the human needs for clothing. There are many universities that offer fashion design throughout the United States. The major incorporating fashion design may have alternative names like Apparel and Textiles or Apparel and Textile Design and may be housed in departments such as Art and Art History or Family and Consumer Studies.

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ALL ABOUT FASHION (PART 1) – FASHION DESIGN, STRUCTURE, HISTORY

ALL ABOUT FASHION (PART 2) – FASHION STAR SYSTEMS, WORLD FASHION AND THE GLOBAL FASHION INDUSTRY

Source: Wikipedia.com

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Filed under Business, Design, Education, Fashion, Fashion Designer, Fashion Industry, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Haute Couture, Marketing Manager, Mass Market, Merchandising, Niche Business, PR Manager, Ready to Wear

How to Become Fashion Designer ( Part 3 ) – Fashion Designer Skills 101

Important Skills that Fashion Schools – Don’t Cover Nearly Enough

In fashion school most of your time was spent learning how to draw fashion sketches, drape, sew, and create garment flat patterns. While these are certainly good skills for fashion designers to have, they aren’t very practical when you’re trying to land your first design job in the fashion industry. In the real world you’ll be expected to know how to draw fashion flat sketches, measure garment specs, and create CADs and presentation boards. I know some of you are thinking “But I learned those things in school too!.” To which I reply: “You think you know, but you have no idea!”

Apparel Draping and Patternmaking

Take it from experience: fashion schools don’t focus on the above skills nearly enough to fully prepare you for your first job in apparel design. Patternmaking and draping are valuable skills, which come in handy when you are dealing with a lot of apparel fittings. Usually garment fittings are conducted by technical designers, but if you are interested in a fashion design career for creative reasons, you’ll most likely be miserable in this type of position. On the creative side of fashion design, all you need is a basic understanding of what creates a good fit, and how to fix a bad one. In the vast majority of apparel designer positions, hands-on patternmaking skills are not necessary, unless you plan to enter Project Runway!

Sewing

On the creative side of fashion design, sewing is as relevant as patternmaking is for technical design. It’s good to understand the general concepts of garment construction, but you don’t need to be a seamstress. In the apparel industry, if you need to know how a certain garment is constructed, there are tons of references available: from apparel in clothing stores, to “how to” fashion design books and online articles. The point I’m trying to make is: if your sewing skills leave something to be desired, don’t stress over it.

Illustration

Sadly, fashion illustrations are a dying art in the fashion industry – they are very scarcely used by apparel designers in the real world. They take too much time and have no practical application. The fashion illustration has been replaced with computer drawn stylized garment sketches (floats) or more accurate technical flats (flat sketches), which are more popular for their practicality. Not only do they present a clear representation of the apparel design concept, but they are also a must have when it comes to garment production. Fashion flats can be turned into CADs and can be used in mood/presentation boards. Amazingly, fashion schools have not followed this industry shift, and still focus more heavily on fashion illustrations, and not enough on flat sketching.

Computer Programs

I can’t stress enough the importance of knowing popular computer applications for creating fashion flats, floats, and CAD sketches. Most apparel design companies expect proficiency in Adobe IllustratorAdobe Photoshop, and Microsoft Excel. These programs are relatively affordable in comparison to other fashion industry specific software, which run from $7Kto $30K per user – yikes! Unfortunately, the coverage of Illustrator and Photoshop provided by fashion schools does not meet the actual demands of the apparel industry. Many fashion companies also request knowledge of WebPDM, so if your fashion college offers a course in this program, it would be wise to take it. If your fashion school does not teach WebPDM, make it a point to find a school or venue that offers this program and take it!

On the Interview

It’s amazing how many fashion design candidates are rejected because they don’t know the most important basics. I’ll look at applicants’ fashion portfolios: filled with beautiful, well-drawn fashion illustrations and then say “That’s nice, but can you draw flat sketches?” If fashion flat sketches are included in their portfolios, they are usually very basic, lack important details, and are not visually appealing. If the candidate’s apparel sketches are halfway decent; my next question is “do you know Illustrator and Photoshop?” Almost everyone says yes,but when tested, it’s usually far from the truth. It’s not that they are lying… a lot of fashion design graduates and even professional designers seriously believe they know these programs well. They did well according to the fashion school standards; but fashion schools don’t teach how to use Illustrator and Photoshop for fashion designwell enough for entry level fashion designers to be competent in the demanding apparel industry. Fashion schools just cover the basics, which are quickly forgotten without practice. Take the extra effort to explore these and other CAD programs beyond what fashion schools teach: read books, find online courses and tutorials. Not only will you be ready with the skills you need to succeed in the fashion industry, but discussing how you went the extra mile to keep up with apparel industry standards will definitely impress any prospective employer!

Practice, practice, practice

My suggestion is to practice flat sketching as often as you can. Make sure you learn and are really comfortable with Adobe Illustrator and Photoshop for Fashion Design – what you’ve learned in fashion school is not enough!! To acquire additional knowledge: read books, take additional courses, (offered in either classroom or online settings). Take a look at industry standard examples of flat sketches. Our Fashion Flats section contains many free downloads of flat sketches in both JPEG and vector (Illustrator) formats for your reference. If you can improve your skills to reach the quality of those shown, you’ll be in very good shape. They are free for you to use. Please download them so you can also use them as slopers to trace and basics to work from.

Educate Yourself!

Many fashion schools such as FIT in New York (Fashion Institute of Technology) offer “Flats and Specs for the Fashion Industry” courses. But believe it or not, they are not required by the curriculum; they are electives! These are some of the most important skills that fashion design students should be learning. Another good elective course is “Creative Fashion Presentation” – this skill is very handy. Sales people use CAD fashion presentations a lot as visual aids. In addition they create a good impression and convey your creativity level. If you can make outstanding fashion presentations, you’ll be asked to make them often, and believe me: it’s much more fun to make presentation boards than do fittings, send faxes, and organize showrooms.

Creating Specs in a Copycat Industry

So now we can talk about specs (garment specifications). Knowing how to spec (measure and detail) a garment is a fundamental skill for a fashion designer. Many apparel companies create their fashion spec sheets using Microsoft Excel. Although garment sizes and measurements vary from one fashion company to another, if you know the principles, you’ll be able to quickly adapt to the standards of any company. You don’t even need to know how to develop apparel specs from scratch!

As a head fashion designer, I’ve had to make decisions on what garment spec standards to use. Often I simply went to different fashion stores, and found garments with good fit and copied the basic measurements. And this isn’t a rare practice – the fashion industry is a major copycat industry: most apparel that we see hanging in the stores are knock-offs of another fashion brand, who copied the design from another design brand, and so on. There are even official terms for copied fashions! A “knockoff” is when a style is copied, and a “rub-off” is when patterns are copied. Once, while I was on a European shopping trip in London, a sales person at a store noticed I was a fashion designer collecting design ideas for an upcoming season. He mentioned that his store received a constant flow of fashion designers from American design companies such as Calvin Klein, whose designers come to knockoff their merchandise. That’s right: even top fashion design brands use knockoffs for their ready-to-wear collections.

Givenchy Fall Winter 2010/2011 Haute Couture - Veladoras: long   corseted dress hand embroidered in an open lace design in golden thread,   fine gold chain and crystals worn with a tail coat embroidered with   hand cut gold metallic sequins and crystals; Coronos: long corseted   dress embroidered with hand cut gold metallic sequins and crystals

To sum it up: in order to get a job in the fashion industry before the rest of the entry level fashion design candidates, you need to focus on refining skills that are highly demanded in the apparel industry. Become proficient in drawing flat sketches and include apparel flats in your fashion portfolio, and be extremely comfortable and knowledgeable in Illustrator and Photoshop. Check out the My Practical Skills Store, where you’ll find our ebook tutorials for Adobe IllustratorAdobe PhotoshopMicrosoft Excel, and How to Spec a Garment for the Fashion Industry. Each ebook contains easy to follow tutorials, with illustrations every step of the way. They are designed to prepare you with comprehensive industry specific skills and foundations to give your fashion design career a competitive edge.

Source: designernexus.com

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Careers In Fashion Design

  • Fashion Design is meant for people good at creativity, making others watch you and others to follow your way then going to a fashion design school, getting a fashion marketing education, or attending a fashion design college is the right path for you. Find advantages, eligibility, skills and aptitude required, fee suggestions and career prospectus of fashion design education in India.


Fashion Design is a source which shows you to develop your ideas and extensive research. Combination of experts (lectures) in fashion and design workshops training is fashion design education. Fashion Design has rapidly spread its architecture in India, presently this course is available in major cities like Bangalore, Mumbai, Pune, New Delhi, Chennai, Hyderabad and Kolkata. In coming few years say two to three this course will be available in each part of the country.
Advantages Easier way for upcoming fashion designers, the government as well as privately funded institutions have introduced comprehensive courses. In past five years India has seen lot of fashion design Institutes popular and huge amount of students joined fashion design as a serious degree.
Eligibility of Fashion Design in India
Performance in entrance exam For undergraduate programs – 10+2 with a minimum of 50% from any recognized board of education For postgraduate program a bachelor’s degree in a specific field. Having a portfolio of sketches, drawings and other artistic creations help.
Skills and Aptitude Originality, creativity, an eye for detail and understanding of clothes and fashion Knack for combining the right color shades, textures and fabrics to to bring to life one’s imagination Knowledge of fabrics, the way they draping, material, weaving styles, color and design Basic tailoring skills Good communication skills Fashion consciousness Market awareness and awareness of the consumer’s preferences.
Fee Suggestions
Like most vocational courses, a degree in fashion too is expensive. Educational loans are an option for those who aren’t able to afford it on their own, personal loans are also a viable option to finance one’s education though they come with a higher rate of interest. 10227j 3 Days of Fashion_DSC_3318
Career Prospects
Fashion Designing is a demanding profession. The long working hours during college only prepare one for the long working hours as professional. And one should remember that Fashion Designing is not only limited to designing clothes. Fashion design in fact includes a vast gamut of professions that include Jewelry or accessory designing. Most designers start by apprenticing with an established fashion designer or a fashion house or look for employment in an export or manufacturing unit. Others freelance from a HIME studio or boutique and develop their own labels.
Career options can include any of the following:
* Fashion marketing
* Merchandising
* fashion design production
* Costume design
* Personal stylist
* Technical designer
* Production pattern maker
* Cutting assistant
* Fashion coordinator
* Apparel production manager
* Fabric buyer
* Fabric quality control manager
* Sales representative
* Fashion journalism
* Fashion photography
Fashion Designing a career aspect, students should not have a doubt about joining Top fashion design institutes.

Source: Articlesnatch.com By: Minglebox

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