Tag Archives: Fashion Exhibition

Fashion Research Institute Collaborates with Intel Labs to Bring Premium Digital Content to Science Sim

“Content is King” has long been the mantra of the gurus of the Internet.  And now, Fashion Research Institute has teamed up with Intel Labs to provide users with a myriad of choices in premium digital content to help give those users a solid start to their Science Sim efforts.

Fashion Research Institute has been collaborating with Intel Labs since 2009, helping to push the limits of content development.

“Compelling content will drive the growth of virtual world grids; performance is essential to sustain that growth. But compelling content must be there first for the platform to host the business models to follow, including ours,” says FRI CEO Shenlei Winkler. “In particular, our research, which is supported by studying more than 65,000 new users to virtual worlds, shows that premium avatar customization content in particular aids in user uptake and deeper immersion to the platform”

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FRI provided Science Sim with six full avatars in various skin tones for male and females with multiple facial hair and makeup options, as well as a range of clothing, jewelry, shoes, and hairstyles. Additionally, FRI has provided landscaping, texture packs and buildings of various sorts.

“We were thrilled to have the opportunity to continue to collaborate with Intel Labs to bring over 800 items of inventory to the Science Sim project,” says Winkler.

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Along with recent performance enhancements, we are laying a foundation for further exploration of new problem solving methodologies. Fashion Research Institute is collaborating in this effort through their recent content contribution,” says Dr. Mic Bowman, Principal Engineer, Intel Labs.

Teach Parallel, the Intel Software Network TV, recently interviwed Dr. Mic Bowman, the principal engineer in Intel Labs, who leads the Virtual World Infrastructure research project, in which he discusses advances in Science Sim and the FRI content contribution. http://blip.tv/play/g5FLgoSJXgA%2Em4v

 

About Fashion Research Institute, Inc.: FRI is at the forefront of developing innovative design & merchandising solutions for the apparel industry.  They research and develop products and systems for the fashion industry that sweepingly address wasteful business and production practices. All items included in the Science Sim content library are covered by a license.  The class of the content determines the exact license. Scripts are covered by BSD, GPL, Creative Commons, and Public Domain licenses. All other content contributed is covered by Fashion Research Institute’s content license.

Science Sim is part of an evolution toward online 3D experiences that look, act and feel real. Sometimes dubbed the “3D internet,” Intel Labs refers to this technology trend as immersive connected experiences, or ICE. ScienceSim is differentiated from most virtual world environments
by its open source architecture. ScienceSim leverages open source building blocks (installation utilities, management tools, client viewers, etc.) based on OpenSimulator (OpenSim) software.

(Image courtesy Fashion Research Institute, Inc.)

Source: Hypergridbusiness.com

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Backstage with Hair Stylist Ted Gibson at Vena Cava 2011 Fashion Show

Each season you can count on spotting fashions elite at the Vena Cava show andspring 2011 was no exception. Elle’s senior fashion editor Kate Lanphear and Bergdorf Goodman’s Linda Fargo were front row and center in support of industry darlings Sophie Buhai and Lisa Maycock, the creative duo behind-the-line. Back for a second season was hair heavy weight Ted Gibson and his team of stylists from the Ted Gibson Salon New York, who we caught up with backstage.
“I’m excited to work with Sophie and Lisa again. This season the inspiration came from an old Vogue that embodied that 70s Halston chic look,” said Gibson, who is also the lead hairstylist on TLC’s ‘What Not to Wear.’ It was the return of the turban this past spring and Gibson remakes the look a bit hipper and more youthful for spring 11 by not covering the hair entirely, but just framing the crown. The hair was first texturized than pulled back into sleek chignon and finished with a bandeaus scarf. This is the perfect look to rock at the beach by day. Then mix it up by removing the scarf for a poolside pulled-back, polished evening style.
To get this look at home you’ll need to:
Prep hair with Ted Gibson Build It ($19.19, beauty.com). This product will give your hair volume and texture when blow drying. Next, take a dime size drop of Ted Gibson Tame It ($19.19, beauty.com) and work it throughout the stands to help tame frizzies while you finger-comb your hair into low ponytail. Once hair is secured into a ponytail twist it up into the bun style of your choose. Try wearing a silk scarf with a pop of color in red if you’re hair is deep dark color to have the full va-va-voom effect

Source: Bvhairtalk.com

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How to get the most out of Trade Shows & Fashion Week

Fashion Weeks are upon us. You’ve paid up to exhibit in London, Paris, New York or Milan. How do you make sure that you get the most out of the exposure to increase your sales and get press?

Before you go

1. Research trade shows to find the one that’s right for you. Look at the online exhibitors list from previous seasons. There are plenty of fashion showrooms out to choose from and you are most likely to do well in a show with similar labels to your own. This also gives you a great opportunity to scope out your competitors. Don’t be shy to ask the organisers for concrete figures on which buyers attend, better positioning, etc. You’re investing in your booth, and you want to make sure you at least make your investment back!

2. Know what your goal is. It helps with preparation if you know what you want to achieve. Are you there to meet existing stockists? Are you trying to develop new relationships? Who are you targeting, buyers or press? Depending on how important each goal is to you, prepare accordingly.

3. Make sure you have a good team with you. More importantly, have a detailed schedule set up for when everyone is manning the booth.

 

At the trade show

1. Smile, make eye contact, engage people! I’m always surprised to see people hiding at the back of their booth hunched over a laptop. While it quickly gets very boring to be there, you’ll miss opportunities if you hide away. To avoid getting bored, have a good rotation going so that you can take plenty of breaks.

2. Have freebies at your booth. Giving out free sweets or even just very well produced look books can have a powerful impact.

3. Show, then sell. If someone shows interest in your products be there to help them explore and probe them about what they’re looking for, what else they stock, what their customers are like. If you listen carefully you’ll have all the information you need to make an effective sales pitch tailored to their interests.

After the show

Follow up! Everyone you have met will have met tens, if not hundreds of people. Some of them will barely remember you.

Be ready to follow up with people you meet to initiate a business relationship. Don’t leave them guessing and be clear about what you’re proposing. It’s often tough to get buyers to commit at the show itself. This means that it’s even more important to follow up.

Source: Worldonahanger.com By Emily

 

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