Tag Archives: Fashion Industry Jobs

How to Become Fashion Designer ( Part 7 ) – Setting the Course

Decide Where You Want to Go and Develop an Action Plan to Get There

So you want to be a fashion designer, right? You might be applying to different fashion schools, already in school, about to graduate, or maybe you already have your first job in the industry. No matter which stage you’re at, it’s important to have an idea of where you ultimately want to end up. If you’ve read the previous “Break it Down” article, then you’re aware of the different categories and specializations within the fashion industry. Have you thought about which fashion market you want to end up in? What specialization? With so many different options, how do you know which one to choose? In this segment, we’ll walk you through the process of weighing your options, setting career goals, and developing a plan of action to increase your chances of reaching them.

Know Yourself

Before you can plan where you want to go, you need to figure out where you are. Getting a clear picture of who you are will clarify what will make you happy and fulfilled in your career, and in life. Here are a few things to ask yourself:

  • Preferences: What do you like to do?
  • Skills: What do you do well?
  • How do your personal desires fit into the picture?
  • How much do you value creating a balance between work and your family and friends?
  • Do you prefer a small or large company setting?
  • What are your work values, and how important is it that your employer shares these values?
  • What’s your ideal work environment?

Career assessments are great tools that will cover the above questions and more to help you identify and organize your qualities and preferences. Assessments can easily be found at your school’s career/guidance office, career agencies, and of course via Internet sites such as www.assessment.com.

Do Your Homework

Once you have a better idea of your skills, interests, traits, and desires, you can begin selecting career choices that fit you best, and weeding out the ones that don’t. Take another look at our “Break it Down” article, and using the results of your assessment, decide what design market is the most appealing to you. Select a category that interests you, such as menswear, womenswear, sportswear, or intimate apparel. Then break it down by specialization. Would you prefer to work with wovens, knits, tops, dresses, bottoms…? You may find a few that interest you- and that’s ok because the next step is to do your homework and research your chosen markets and specializations.

Make a list of companies within your chosen market and research them as well. Your objective is to educate yourself as much as possible in these areas so you can make an intelligent decision regarding career choice. As you learn more about your chosen paths, you may discover that you had unrealistic expectations and your needs and wants may change. Informational interviews can be a helpful way to gain insight into a particular category/company of interest. Informational interviews will be discussed in more detail in our “Preparation is Key” article (coming soon).

Define Your Goals

After assessing yourself and exploring your career options, the next step is to set career goals for what you hope to accomplish. Defining your goals will help you take the right steps to reach your ideal career. Keep in mind that your goals may change at anytime. In fact- as you reach your initial goals and continue to grow and develop personally and professionally, setting new goals will be essential. It is important to constantly motivate yourself- keep learning and striving for satisfaction. Remember, the world changes quickly and so do you!

Set the Course

To set your career plan in motion, you will need to follow through with the goals you’ve set. Break each goal into manageable “chunks.” Each week/month tackle a step or two. For example, if one of your first goals is to get a position as an entry-level designer for a better sportswear company, your calendar may look like this:

  • Week 1: Research moderate companies
  • Week 2: Prepare portfolio
  • Week 3: Prepare resume and cover letters
  • Week 4: Prepare interview responses and wardrobe
  • Week 5: Apply for positions

Breaking your goals into smaller tasks will help them seem more feasible, and by completing each task one by one, you’ll reach your goal faster than you thought!

When your job matches your interests and your personality, you are more likely to be happy and successful in your work. Having a plan of action and being prepared doesn’t mean that you’ll get that dream position immediately after graduation. But your classwork, job search, market research, etc. will all be focused in the direction that will get you there one day!

Mialn Fashion Campus

Source: Designernexus.com

 

Read also:

 

1 Comment

Filed under Business, Costume Design, Design, Fashion, Fashion Competition, Fashion Design Production, Fashion Designer, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Marketeer, Fashion Marketing, Fashion Themes, Lookbook, Marketing, Networking, Niche Market, Presentation, Research, Target Market, Trends

How to Become Fashion Designer ( Part 2 ) – Fashion Industry Career Specializations

Fashion Industry Career Specializations -BREAK IT DOWN

Coming straight from fashion school, you might be thinking that as a fashion designer, you’ll have the opportunity to work with all types of apparel. But what you may not know is that generally, the fashion industry is split into categories, and then categories within categories. Basically, the apparel industry is very specialized.
The breakdown begins with price (which usually corresponds with quality). The lowest apparel classification is Discount, and at the height of fashion is Haute Couture:
  • Discount Fashion: These stores sell fashion merchandise that retails at a discounted price from what other apparel stores charge. Outlet malls or stores like Ross, Walmart, Target, or Conway are example of discount retailers that sell discount labels.

  • Budget / Mass Market Fashion: Mass market apparel usually consists of knock offs of higher priced designer fashions that are sold at low competitive prices to the masses. Old Navy, Forever 21, and Charlotte Russe are a few popular budget apparel labels. Department stores in this category include JC Penney, and Kohl’s. This fashion market usually retails for less than $100.

  • Moderate Fashion: These include nationally advertised apparel fashion brands such as Nine West, Gap, Abercrombie & Fitch, Express, and Zara. Examples of moderate department stores are Macy’s and Dillards. These apparel brands typically retail for less than $300.

  • Contemporary Fashion: More than just a specific price point, this classification is a fashion-forward image often aimed at women in their ’20s and early ’30s looking for trendy fashions priced more affordably than Designer pieces. BCBG, Betsey Johnson, Bebe, and Rebecca Taylor fall into the Contemporary fashion category, which usually retails for under $500.

  • Better Fashion: Also selling for less than $500, these collections use better quality fabric and styling than lower-priced brands. Armani Exchange, Jones New York and Anne Klein are a few examples of better-priced apparel lines.

  • Bridge Fashion: Priced under $1,000, these apparel fashion lines serve as a “bridge” between better and designer fashion categories. Bridge fashion includes names like Ellen Tracy, Dana Buchman, DKNY, Emporio Armani, and Lauren by Ralph Lauren.

  • Designer Fashion: True fashion designer collections typically sell for more than $1,000 per item. The fabrics, fit, details, and trims are superior to other ready-to-wear items. Some examples of designer labels are Gucci, Prada, Versace, Armani, and Chanel.

  • Haute Couture / Avant-garde Fashion: Also know as couture, these terms have been commonly misused by ready-to-wear brands. Haute Couture, or simply “couture” fashion designers sell custom, made-to-measure apparel, which costs tens of thousands of dollars, and is affordable only to a select few. Technically speaking, there are only ten official Haute Couture Fashion Houses including: Christian Dior, Jean Paul Gaultier, Chanel, and Givenchy. Avant-garde fashion designers produce high quality, one-of-a-kind garments that experiment with new fashion design concepts and push the envelope of popular apparel design.

Even within the fashion industry categories listed above, each apparel market is broken down into more specific career specializations. First, fashion companies are broken down by customer: men’s, women’s, children’s etc. Then are further divided by type of apparel: sportswear, eveningwear (special occasion), sleepwear etc. And then even fashion design teams are designated to specific areas like Wovens, Knits, Sweaters, Tops, Bottoms, Dresses, Outerwear and so on.

A discouraging thing to note about the fashion industry is that it is very difficult to move from one career category to another. If you start building your fashion design career with mass-market apparel companies, you’re going to face some barriers when you apply for that dream fashion designer job at Ralph Lauren. The same goes for apparel design specialties. If you’re experienced in designing children’s woven tops, chances are you won’t land a position designing women’s dresses. If you’re absolutely determined on making a switch in the fashion industry, you’re best bet is to start from the bottom in your desired career field and work your way up again.

Something else to consider is the different types of apparel manufacturers and retailers out there. There are fashion manufacturers who design and produce their own apparel designs, which are then sold to fashion retailers. These manufacturers do not have their own retail fashion stores. Examples include Shoshanna, Jones New York and Carmen Marc Valvo. There are also fashion manufacturers that own licenses for a variety of brands. For example, at the time of this writing, Phillips Van Heusen (PVH) owns Calvin Klein and IZOD, but licenses brands like DKNY, Sean Jean, and Kenneth Cole.

Then, there are fashion retailers that only sell merchandise purchased from manufacturers. These include stores like Bloomingdale’s and Neiman Marcus. There are also many manufacturers that also have their own fashion retail locations such as Polo Ralph Lauren, Armani Exchange and Nicole Miller. Other apparel retail stores have their own product development teams and have merchandise manufactured specifically for their private label designs such as Gap, Old Navy, and Express. In addition to purchasing merchandise from outside manufacturers, many department stores also have their own private label collections. Examples are: I.N.C. (Macy’s), and Arizona Jeans (JC Penney).

Pre-Fall 2011

The largest employment opportunities out there lie within mass-market apparel companies. They often pay rather well to begin with, however these figures usually level off after a few years of experience. The higher-end fashion markets pay less to start, and work hours are longer, but the prestige you’ll receive from such reputable companies will do wonders for your resume.

Source: Desigernexus.com

 

Read also:


1 Comment

Filed under Ad Campaign, Advertising, Agency, Apparel Production Manager, Business, Commercial, Communications Manager, Costume Design, Cutting Assistant, Design, Digital Creative, Eco Fashion, Fabric Buyer, Fabric Quality Control Manager, Fashion, Fashion Coordinator, Fashion Design Production, Fashion Designer, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Lookbook, Luxury Brand, Magazines, Make-Up Artist, Management, Market Research, Marketing, Marketing Manager, Merchandising, Motionbook, Networking, Niche Market, Personal Stylist, Photographer, PR Manager, Presentation, Print, Production Pattern Maker, Publicity, Research, Sales Representative, Target Market, Technical Designer, Television, Trends, Viral Campaign, Window Display