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How to Become Fashion Designer ( Part 9 of 9 ) – Preparation is Key

What You Need to Know to Master the Interview

So all that resume and cover letter preparation paid off – you’ve scheduled an interview for that company you’re dying to work for! If you’ve been following our Leaping into Fashion articles, you should have already chosen and researched the specific market you wish to work in, and focused your cover letter, resume, and portfolio in that area. Now with just a little more preparation, you’ll be ready to present to your prospective employers how you will be a great asset to their team.

Know Your Stuff

By now, you should already have a great deal of research completed for the market, and maybe even the company you’ll be interviewing in. Pull out the information you have so far and study it thoroughly. You may find that you’ll need to gather some more to fill in areas you’ve missed. Try to become familiar with as many of the following areas as possible: company history, their current collection, price point, stores they sell to, major competitors, their target customer, design philosophy, and any current news or projects in the works.

Know Where to Look

If your meeting is with a high profile company, this information should be readily available. Found in your local library and bookstores, major resource books like Dunn & Bradstreet, Fairchild’s Market Directory of Women and Children Apparel, Menswear Blue Book, Sheldon’s Guide to Retail Stores and Resident Buying Offices, and other directories can help you gather basic company information. Infomat.com is an excellent online source with a collection of related fashion industry key players, trade events, hot topics, and market research and directories. WWD.com and http://www.StyleDispatch.com are great places to look for the latest company news. And don’t forget that most companies have their own websites, which often include a company history, design philosophy, retail locations, as well as current and previous collections, and press releases. If the company is more obscure, you may have a hard time locating this information – and that’s OK. Many job listings in WWD and other publications don’t even list the name of the company! Many times, I have faxed my resume in response to anonymous ads and didn’t find out the company name until they called me to schedule an interview! In these cases, just knowing and understanding the market you want will be all you need. If it turns out the company doesn’t fall within your desired market, you’ll know that the position isn’t right for you. And if it is within your market, then you already know the product and will have no problem talking it up!

Know What to Say

Don’t expect to enter the interview and improvise answers off the top of your head. I remember going to an interview with only a loose idea of what I wanted to say, but once I was in the “hot seat”, my nerves took over and I completely blanked on my answers! If you prepare your answers ahead of time, you can make sure that you’re nerves don’t get in the way. Make a list of interview questions you’re likely to be asked and take the time to compose your responses to them. Use what you’ve learned about yourself from the career assessments we mentioned in “Setting the Course”, to answer questions regarding strengths, weaknesses, skills, values, and long and short term goals. Also be sure to incorporate your knowledge of the market and company into your responses to demonstrate your serious interest in the company.

Below are just some of the questions you should be prepared to answer:

  • Can you tell me about yourself? / How would you describe yourself?
  • Why are you interested in this position with our company?
  • What are your greatest strengths? Weaknesses?
  • Where do you see yourself five years from now?
  • What motivates you?
  • Where do you get your inspiration?
  • What do you see in stores that you think is really great?
  • If you had to predict the next big trend for the upcoming season, what would it be?
  • I see you attended (college name), why did you choose that program? How did you like it there?
  • What accomplishments have given you the most satisfaction and why?
  • How do you work within a team environment?
  • Are you willing to work longer hours?
  • How quickly do you learn?

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Make sure you’re prepared to back up your responses with specific examples, or anecdotes. All the other candidates will tell the interviewer that they are creative, organized, and detail oriented. You need to make yourself stand out by telling the interviewer about the collection of meticulously hand beaded evening gowns you presented at your senior fashion show. Describe how your knowledge and skills relate to the position and how you can contribute to the company: “My understanding of garment construction will allow me to create accurate initial specs for sample development.” Also note that it’s not enough to just write down your responses – you absolutely must practice them! Rehearse aloud, in front of a mirror, or even with a friend. Don’t skip this step! Your responses should come as second nature to you during the interview – you won’t create a good impression if you take a long time to recall your answers! All kinds of public speakers need to prepare for hours and sometimes days. I remember reading that a communication coach takes her an hour of preparation to deliver 10 min speech!

Know How to Dress

Suits usually aren’t necessary for interviews unless you think you can make it work without appearing too stiff. A trendy interview outfit can be pulled off if you know more about the company, and dress for their market. For example, if you’re interviewing with a company that specializes in career wear for women, you’ll want to dress more formally and present a polished appearance. If you’re interview is with a casual sportswear company, your outfit can be a little more relaxed, but not too casual – you are still on an interview! If you have little or no information about the company you’ll be meeting with, it’s better to dress more moderately. No matter what, your ensemble should reflect your professionalism to make a good first impression. Your outfit should be fashion forward and express who you are without overdoing it.

Master the Interview

Equipped with your killer portfolio, your knowledge of the company, and your personality, you’re prepared to enter the interview and show ‘em what you’ve got! Greet your interviewer with a firm handshake and steady eye contact. Mirroring your interviewer is a good way to gain rapport and be accepted. This doesn’t mean copy the interviewer exactly, (that would be creepy!) just subtle reflections will do. Mirror the way she or he sits; use the same tone of voice and sentence phrasing. If the interviewer asks “From where do you draw your inspiration?” You can respond “I draw most of my inspiration from…” Answer questions honestly without bragging or exaggerating. If you’re asked any questions that you don’t know the answer to – be honest and say you don’t know! For example, if you are asked how to create a vector mask in Illustrator, reply. “While I am proficient in Illustrator, masking is one area I am not yet familiar with, but I would love the opportunity to learn.” Convey to your interviewer that you know school training is very different from actual industry expectations. Employers are looking for a candidate that won’t be difficult to train, or take up too much training time. Someone who learns quickly and is willing to go the extra mile is a worthwhile candidate for the employer to hire.

Express your interest in the company, and your flexibility and eagerness to learn and develop within the field. And then, there are the no-brainers for any interview:

  • Always arrive on time, preferably 10-minutes earlier since some companies will ask you to fill out an application or additional paperwork before you meet with the interviewer.
  • Bring several copies of your resume since you may be interviewed by a team or panel.
  • Don’t discuss salary, work hours, vacation time, or benefits during a first interview unless the subject is mentioned first by the interviewer.
  • Don’t appear overzealous. Due to the competitive (sometimes backstabbing) nature of the fashion industry, some professionals are insecure and threatened by competition. You don’t want to appear like a possible contender.
  • If you are asked what your expectations are, give a range instead of a specific number and add that you are flexible. (Do your homework on what you should ask for – visit http://www.stylesalaries.com to make sure your range is reasonable with salary trend of the current market.)
  • Always ask for a business card for each person you interviewed with at the end of the meeting.

Ask Questions

At the end of the interview, you will likely be asked if you have any questions. You should always have some questions ready to further demonstrate your interest in the position. You can also use this as an opportunity to learn first-hand information about the company, or review a topic that was discussed earlier in the interview.

Some questions you may want to ask are:

  • How would you describe a typical day on the job?
  • How many people are on your design team and how is the department organized?
  • How will my job performance be evaluated, and how often?
  • What is the potential for growth and advancement within the company?
  • Where do you see the company headed in the next few years?
  • What is the next step in the interview process, and when can I expect to hear from you?

Remember that you are not the only one being interviewed. While the interviewer is trying to determine if you are the right match for the position, you should also be deciding if the company and the position are the right fit for you!

Post Interview

As soon as you get home from the interview, write a thank you note and email it to the interviewer(s). In addition to thanking the interviewer for taking the time to meet with you, you should also reaffirm how your skills and qualifications make you a good match for the position. Try building on some highlights from the interview. Always send out thank you notes right away. It’s pointless if it’s received days or weeks after the interview! Even if you are no longer interested in the position, send a thank you note anyway to thank the recruiter for their time. You always want to leave a favorable impression; you never know when you may encounter the contact in the future! Many job seekers don’t bother with thank you notes so yours will get noticed immediately.

Keep at It!

Sometimes, interviews don’t always go as well as planned. I can’t even tell you how many interviews I left thinking “I totally screwed that one up!”, or “I’m not getting that one for sure!” It happens to the best of us so don’t beat yourself up about it! Becoming comfortable with and mastering the interview process takes time and practice. The more interviews you go on the more confident you’ll become. Don’t take rejections too hard. Job-hunting is very difficult and it’s completely normal to face rejection more than once – especially within the super competitive fashion industry. It doesn’t mean that you aren’t an excellent candidate; it just means that the employer couldn’t match your skills with the needs of the company. Stay positive, and always put your best efforts into preparing for each interview, and the right position will come along in no time!

 

Source: Designernexus.com

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How to Become Fashion Designer ( Part 8 ) – Look Good on Paper

Writing a Resume and Cover Letter That Will Get You in the Door


The resume is your marketing tool that will sell employers on the idea of interviewing you. Even if you’re an ideal candidate for the position, if you don’t look good on paper, recruiters won’t give you a second glance. Not only do your skills and qualifications have to impress, but you need to make sure they stand out amongst the hundreds, and in some cases, thousands of other resumes that companies will receive for the same position. Keep reading to find out how to create a well organized, intelligent resume that will get you through the door!

What They Want to Know

Your resume should include the following information:

  • Contact info: Basic information about yourself that also serves as your header. Include: Name, Address, Phone, and Email
  • Objective: A brief statement (one or two sentences) describing the position you are seeking and how you hope to contribute to an employer.
  • Education: Name of school, Years attended, Concentration, Degree received, GPA (if above 3.0)
  • Qualifications/Skills: An itemized list describing relevant abilities such as knowledge of computer programs, languages, etc.
  • Work Experience: chronological list of previous employers, starting with the most recent. Include position held, duration, and important responsibilities/accomplishments.
  • Honors and Awards: List any honors and awards and year received.
  • Course Highlights/Relevant Activities: If you have limited work experience, list course highlights, or relevant extracurricular activities, clubs, or organizations you may have participated in.

There are tons of resume creating resources and examples out there, many of which can be misleading and inaccurate. If you choose to seek more examples, make sure you select a reputable source. Click on the resume sample link below to see our example of a well formatted, clearly organized resume.

What They Don’t Want to See

Knowing what not to include can be just as important as knowing what to include. When listing work responsibilities, don’t over exaggerate – a professional recruiter can see right through an unrealistic resume. Also avoid making general statements- if you can, always list specifics to support your qualifications. For example, instead of citing “designed collection of dresses”, state “designed and illustrated 5 piece dress collection for Fall 2007 collection”. Giving specifics adds individuality and gives the recruiter better insight into your achievements.

When listing job responsibilities, it’s a good idea to use action verbs to add variety to your statements. Write Express has a good variety of action verbs to choose from. And then of course are the basic resume no-no’s: any personal info like age, religion, race, and salary requirements have no business in your resume.

Formatting

There are of course many different ways to format your resume, but keep in mind that your resume has only a few seconds to grad the recruiter’s attention so if it’s not easy to follow, you won’t stand a chance! As an entry-level candidate or even after a few years of experience, your resume should not exceed one page. Recruiters won’t care what high school you went to (unless it was industry specific), or what your hobbies are, so keeping your content concise and relevant to the desired position is a good way to maintain a reasonable length.

Just because your resume is clean and organized, doesn’t mean you can’t get a little creative with it. Experimenting with different fonts and coloring for your headers is one way to make your resume stand out amongst a sea of black and white. If your field is eveningwear, using a delicate script for your headers can be a great accent. Just remember to keep it simple- the fonts should still be legible and should support, not detract from your resume.

Presentation

While you will probably use Microsoft Word or a similar word processing program to create your resume, if your resume is going to be emailed, you should convert the file to PDF. When printing your resume, select a professional presentation paper. Your local stationery or office supply store has tons to choose from. Once again, paper choice should not detract from the content of your resume or affect its appearance if your resume is faxed or photocopied.

Cover Letter

Anytime you fax or email your resume, it should be accompanied by a cover letter. The first thing that recruiter reads, the contents of your cover letter should serve as an introduction and offers an opportunity to talk briefly about your background and knowledge of the company. You should definitely invest the time to make your cover letter well-written and well-focused. A poorly written, vague cover letter is a surefire way to get your resume overlooked.

Without repeating the details of your resume, introduce yourself to your prospective employer in three or four concise paragraphs including the following points:

  • Why you are writing / the position of interest
  • What you have to offer the company (accomplishments, work ethic etc)
  • Your knowledge, enthusiasm and reasons for interest in the company
  • Request an interview and specify how you will follow up

Keep in mind that the desired outcome of the cover letter is for the recruiter to take action so it should be tailored specifically to the company you’re applying to instead of for a general position. Use your company research (you did research the company right?) and draw upon your knowledge of what they usually look for in successful employees to demonstrate how you can be an asset to their organization.

A quick word about following up: do it! I cannot tell you how many interviews I’ve received because I followed up after sending my resume. Not only does it demonstrate your follow up skills (very important) but it emphasizes your interest in the position. In one instance, a recruiter told me that from over 300 resumes he received, he contacted me for an interview because I was one of a handful of people who actually followed up. A handful (out of 300+) sounds like a pretty good way to make yourself stand out!

Once you’ve prepared your resume and cover letter, proofread them more than once to catch any mistakes or irrelevant information. Have a friend take a look to catch any mistakes you might have missed. When you’ve finished your resume, you’re ready to begin applying for positions! Remember that even after you’re hired, your resume should grow along with you. Keep it constantly updated as you gain experience and skills and when it’s time for you to look for another position, you’ll be glad you spent the time on it along the way.

Source: Designernexus.com

 

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How to Become Fashion Designer ( Part 6 ) – Well Put Together

What to Include in Your Fashion Portfolio

What’s the most common faux pas when it comes to fashion design portfolios? Many fashion design students and entry-level apparel designers make the mistake of filling their fashion portfolios with all of their favorite fashion illustrations, or photos of garments they’ve made.
The trouble with this is that apparel industry companies don’t need to see tons of imaginative avant-garde fashion sketches – who’s really going to wear that stuff? They just don’t sell! Don’t get me wrong, you should still show off some fashion figure illustrations and your ability to develop an apparel design collection, but following an organized presentation format is a much better approach to showing off your fashion design talents and skills.

Choose Your Dream Market

First thing’s first: decide in which market you want to have your fashion career, and make a list of fashion industry companies that fit into that category. For example, if you would love to be a fashion designer for a better sportswear collection such as Bebe, other fashion companies on your list could include Armani Exchange, Anthropology, and DKNY. Then take some time to look into the companies you chose. What’s their design philosophy? Who is their customer? Where do they draw inspiration from, and what does their current collection look like?

Once you’re familiar with the type of fashion industry companies you want to design for, think about what they want to see from you – the fashion designer. You’ll need to show that you have an eye for style and can create a cohesive apparel design collection for a specific customer, and the company should be able to identify with the price point and styling of your fashion designs.

Putting It All Together

In addition, most entry level or assistant fashion designers start out sketching computer fashion flats, assembling fashion presentation boards, and preparing apparel tech packs. Show your prospective employers that you’ve got each area covered! Develop a series of 3 to 6 small groups with 6 – 8 fashion figures or complete outfits per group. Start off each design group with an inspiration page: a collage of images, fabric swatches and other findings that help set the mood and introduce the color story for the group. Next come the fashion illustrations, which show fashion figures in various poses wearing your apparel designs. These fashion sketches will demonstrate how garments will look on a fashion body and give you the opportunity to express how you would match up each piece to create coordinated outfits.

 

Following your fashion figure illustrations are flat sketches or floats (stylized flats). A “flat” is basically a black and white sketch of how a garment looks when laid flat. Fashion flats must be clean, correctly proportioned, and include all garment details like: seams, topstitching, buttons and hardware. While some apparel companies still sketch flats by hand, the vast majority creates flat sketches via computer so it is important that you are comfortable using popular CAD software such as Adobe Illustrator for the fashion industry.

Apparel floats are more stylized versions of flat sketches that usually show some kind of movement in the garment. Alternating the use of flats and floats from one fashion design group to another is a good way to add variety to your fashion presentation layout while showing your versatility. Fashion CADs (flat sketches rendered with colors and fabrics) can also be incorporated into a group of your fashion illustrations or flats and can be added as a separate section.

 

And please don’t just display your fashion sketches on a plain white or solid color page! Tie each design group together using fashion backgrounds that follow the theme for each group. Fashion backgrounds are an extra opportunity to show your creativity and fashion presentation skills.

Does Size Really Matter?

In a word: yes! Make sure your fashion design portfolio is a manageable size. Most likely, you’ll be showing your fashion portfolio in an office and need to open it on a small or cluttered desk. Anything larger than 9″ x 12″ is just too large and unnecessary. I remember making my first fashion portfolio 11″ x 17″ (the advice of a college professor, believe it or not). As you can imagine, it was not practical at all – I even recall one interview in a small office where I had to present my apparel design portfolio from my lap!

That being said, by following these guidelines, you’ll be sure to create a kick butt fashion design portfolio that will get your talents noticed and give your fashion career a competitive edge amongst other apparel design candidates!

Source: Designernexus.com

 

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How to Become Fashion Designer ( Part 3 ) – Fashion Designer Skills 101

Important Skills that Fashion Schools – Don’t Cover Nearly Enough

In fashion school most of your time was spent learning how to draw fashion sketches, drape, sew, and create garment flat patterns. While these are certainly good skills for fashion designers to have, they aren’t very practical when you’re trying to land your first design job in the fashion industry. In the real world you’ll be expected to know how to draw fashion flat sketches, measure garment specs, and create CADs and presentation boards. I know some of you are thinking “But I learned those things in school too!.” To which I reply: “You think you know, but you have no idea!”

Apparel Draping and Patternmaking

Take it from experience: fashion schools don’t focus on the above skills nearly enough to fully prepare you for your first job in apparel design. Patternmaking and draping are valuable skills, which come in handy when you are dealing with a lot of apparel fittings. Usually garment fittings are conducted by technical designers, but if you are interested in a fashion design career for creative reasons, you’ll most likely be miserable in this type of position. On the creative side of fashion design, all you need is a basic understanding of what creates a good fit, and how to fix a bad one. In the vast majority of apparel designer positions, hands-on patternmaking skills are not necessary, unless you plan to enter Project Runway!

Sewing

On the creative side of fashion design, sewing is as relevant as patternmaking is for technical design. It’s good to understand the general concepts of garment construction, but you don’t need to be a seamstress. In the apparel industry, if you need to know how a certain garment is constructed, there are tons of references available: from apparel in clothing stores, to “how to” fashion design books and online articles. The point I’m trying to make is: if your sewing skills leave something to be desired, don’t stress over it.

Illustration

Sadly, fashion illustrations are a dying art in the fashion industry – they are very scarcely used by apparel designers in the real world. They take too much time and have no practical application. The fashion illustration has been replaced with computer drawn stylized garment sketches (floats) or more accurate technical flats (flat sketches), which are more popular for their practicality. Not only do they present a clear representation of the apparel design concept, but they are also a must have when it comes to garment production. Fashion flats can be turned into CADs and can be used in mood/presentation boards. Amazingly, fashion schools have not followed this industry shift, and still focus more heavily on fashion illustrations, and not enough on flat sketching.

Computer Programs

I can’t stress enough the importance of knowing popular computer applications for creating fashion flats, floats, and CAD sketches. Most apparel design companies expect proficiency in Adobe IllustratorAdobe Photoshop, and Microsoft Excel. These programs are relatively affordable in comparison to other fashion industry specific software, which run from $7Kto $30K per user – yikes! Unfortunately, the coverage of Illustrator and Photoshop provided by fashion schools does not meet the actual demands of the apparel industry. Many fashion companies also request knowledge of WebPDM, so if your fashion college offers a course in this program, it would be wise to take it. If your fashion school does not teach WebPDM, make it a point to find a school or venue that offers this program and take it!

On the Interview

It’s amazing how many fashion design candidates are rejected because they don’t know the most important basics. I’ll look at applicants’ fashion portfolios: filled with beautiful, well-drawn fashion illustrations and then say “That’s nice, but can you draw flat sketches?” If fashion flat sketches are included in their portfolios, they are usually very basic, lack important details, and are not visually appealing. If the candidate’s apparel sketches are halfway decent; my next question is “do you know Illustrator and Photoshop?” Almost everyone says yes,but when tested, it’s usually far from the truth. It’s not that they are lying… a lot of fashion design graduates and even professional designers seriously believe they know these programs well. They did well according to the fashion school standards; but fashion schools don’t teach how to use Illustrator and Photoshop for fashion designwell enough for entry level fashion designers to be competent in the demanding apparel industry. Fashion schools just cover the basics, which are quickly forgotten without practice. Take the extra effort to explore these and other CAD programs beyond what fashion schools teach: read books, find online courses and tutorials. Not only will you be ready with the skills you need to succeed in the fashion industry, but discussing how you went the extra mile to keep up with apparel industry standards will definitely impress any prospective employer!

Practice, practice, practice

My suggestion is to practice flat sketching as often as you can. Make sure you learn and are really comfortable with Adobe Illustrator and Photoshop for Fashion Design – what you’ve learned in fashion school is not enough!! To acquire additional knowledge: read books, take additional courses, (offered in either classroom or online settings). Take a look at industry standard examples of flat sketches. Our Fashion Flats section contains many free downloads of flat sketches in both JPEG and vector (Illustrator) formats for your reference. If you can improve your skills to reach the quality of those shown, you’ll be in very good shape. They are free for you to use. Please download them so you can also use them as slopers to trace and basics to work from.

Educate Yourself!

Many fashion schools such as FIT in New York (Fashion Institute of Technology) offer “Flats and Specs for the Fashion Industry” courses. But believe it or not, they are not required by the curriculum; they are electives! These are some of the most important skills that fashion design students should be learning. Another good elective course is “Creative Fashion Presentation” – this skill is very handy. Sales people use CAD fashion presentations a lot as visual aids. In addition they create a good impression and convey your creativity level. If you can make outstanding fashion presentations, you’ll be asked to make them often, and believe me: it’s much more fun to make presentation boards than do fittings, send faxes, and organize showrooms.

Creating Specs in a Copycat Industry

So now we can talk about specs (garment specifications). Knowing how to spec (measure and detail) a garment is a fundamental skill for a fashion designer. Many apparel companies create their fashion spec sheets using Microsoft Excel. Although garment sizes and measurements vary from one fashion company to another, if you know the principles, you’ll be able to quickly adapt to the standards of any company. You don’t even need to know how to develop apparel specs from scratch!

As a head fashion designer, I’ve had to make decisions on what garment spec standards to use. Often I simply went to different fashion stores, and found garments with good fit and copied the basic measurements. And this isn’t a rare practice – the fashion industry is a major copycat industry: most apparel that we see hanging in the stores are knock-offs of another fashion brand, who copied the design from another design brand, and so on. There are even official terms for copied fashions! A “knockoff” is when a style is copied, and a “rub-off” is when patterns are copied. Once, while I was on a European shopping trip in London, a sales person at a store noticed I was a fashion designer collecting design ideas for an upcoming season. He mentioned that his store received a constant flow of fashion designers from American design companies such as Calvin Klein, whose designers come to knockoff their merchandise. That’s right: even top fashion design brands use knockoffs for their ready-to-wear collections.

Givenchy Fall Winter 2010/2011 Haute Couture - Veladoras: long   corseted dress hand embroidered in an open lace design in golden thread,   fine gold chain and crystals worn with a tail coat embroidered with   hand cut gold metallic sequins and crystals; Coronos: long corseted   dress embroidered with hand cut gold metallic sequins and crystals

To sum it up: in order to get a job in the fashion industry before the rest of the entry level fashion design candidates, you need to focus on refining skills that are highly demanded in the apparel industry. Become proficient in drawing flat sketches and include apparel flats in your fashion portfolio, and be extremely comfortable and knowledgeable in Illustrator and Photoshop. Check out the My Practical Skills Store, where you’ll find our ebook tutorials for Adobe IllustratorAdobe PhotoshopMicrosoft Excel, and How to Spec a Garment for the Fashion Industry. Each ebook contains easy to follow tutorials, with illustrations every step of the way. They are designed to prepare you with comprehensive industry specific skills and foundations to give your fashion design career a competitive edge.

Source: designernexus.com

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How to Become Fashion Designer (Part 1) – Creating a Competitive Edge in the Fashion Industry

Creating a Competitive Edge in the Fashion Industry



Here you are, about to enter the real world with your fashion portfolio full of stunning design illustrations and a head full of hopes. I hate to be the bearer of bad news, but that glamorous perception of the apparel industry is a myth, and that vision of yourself as a famous fashion designer with your own clothing line is almost close to impossible to reach. The actual chances of that are probably the same as becoming a movie star.
High Fashion by Karl Lagerfeld 01
This doesn’t mean you won’t become a successful apparel designer working for a company – it means that your chances of becoming the glamorous clichè portrayal of a fashion designer are quite slim. Not only do you have to compete with the already established professional apparel designers, but nowadays throw pop singers, celebrities, and TV stars into the mix. There is a better chance that you’ll end up working for an established fashion designer’s collection or as a designer for the next big celebrity’s apparel line.
High Fashion by Karl Lagerfeld 05

If this sounds like old news to you, then congratulations – you’re a step ahead of the game because you already know what you’re getting into. If what I just said comes as a total surprise, take a moment to let reality sink in – and then keep reading. In either case, we want to give you the info you need to know to prepare yourself for what lies ahead. In this “miniseries” of fashion career articles we are going to cover:

High Fashion by Karl Lagerfeld 03

High Fashion by Karl Lagerfeld 04

All the articles from the list above help give you that much-needed competitive edge and increase your chances of getting where you want to go within the fashion industry. Basically, we want to prepare you as much as possible for a career in fashion, so take it from fashion designers who have been in your shoes, and soak it up!

Source: Designernexus.com

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How to Create a Fashion Marketing Presentation Portfolio

You may have completed your fashion marketing study and have gained some experience in the industry, but landing the perfect job in fashion marketing requires more than just knowledge and experience—it requires an attention-getting fashion marketing presentation portfolio. Your portfolio contains samples of your work, so that potential employers don’t merely read about your knowledge and experience, but can see the products of that knowledge and experience.

Difficulty: Moderate

Instructions

  1. 1

    Make it easy for potential employers to get through your fashion marketing presentation portfolio. Don’t clutter the pages of your online or printed portfolio with multiple marketing designs. In an online portfolio, make the main page an introduction to your work and an overview of your portfolio with thumbnails that link to your resume and your larger versions of your marketing designs. In printed portfolios, include only one item per page and lay out your portfolio so that your introduction and resume come first, followed by each individual design in your portfolio.

  2. 2

    Study the employer’s employment notice to figure out what type of marketing experience the employer needs. Tailor your portfolio for those needs. If you have experience in both hand-drawn marketing sheets and computer-generated advertisements, but the company mentions only computer-programs in the employment notice, leave any work by hand out of the portfolio and focus on your computer experience.

  3. 3

    Be aware of the employer’s fashion line. If the work in your portfolio is exclusively geared toward sports apparel and the company at which you are seeking employment makes formal wear, your presentation portfolio won’t be a good fit at the company. Try to use only the marketing pieces that you have created that show experience that is in line with the company’s designs.

  4. 4

    Show the extent of your experience. While keeping in line with the potential employer’s fashion line, you must show your diverse experience as well by including a variety of materials that you helped create throughout school and during any work experiences. If you have created marketing cards for a fashion line, brochures, one-sheets and designed pages for magazines, include an example of all of these pieces to demonstrate your ability in multiple areas.

    Tips & Warnings

    • The Find Your Art School fashion marketing portfolio tips recommend laminating the pieces in your printed portfolio. This way, the portfolio can be viewed multiple times with minimal damage.

Original Source: ehow By Alexis Lawrence, eHow Contributor

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