Tag Archives: Internet

Best Viral Fashion Xmas Ads 2012

A Very Merry Xmas and Happy 2013 to all!

May your creativity and aspirations be flowing and all your wishes and dreams come true!

All the best to all!

Enjoy!

Victoria’s Secret ‘Angel Fantasies’

Old Navy ‘Twas the Jordan Knight Before Christmas’

Cartier ‘Winter Tale’

BooHoo ‘Christmas TV Ad’

Marks & Spencer  ‘The Greatest Hits this Christmas’

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Facebook Goes Public – Nine Things You Should Know About Facebook’s IPO

Facebook could be worth nearly $140 billion by today’s market close

The social network priced its shares at $38 apiece, valuing the company at $104 billion. The average first-day “pop” for a technology company is 32 percent; if Facebook follows that trend, it’ll be worth $137 billion by day’s end. But there’s little about Facebook that’s average, including its public offering. This is the technology’s biggest initial public offering and history’s second-biggest IPO, period, and it will raise about $16 billion. Statistics suggests that the first-day pop—if there is one—will be more modest than average.

A lot of the smart money is getting out

Early investors such as the venture capital firm Accel Partners are selling an unusually high number of shares.Nearly 60 percent of the stock sold today comes from insiders, compared to 37 percent for Google (GOOG) when it went public in 2004. Goldman Sachs (GS) is selling about half its stake, far more than the firm initially planned. “If you really thought that 12 months later the stock would be 50 percent higher, you wouldn’t leave that on the table,” Erik Gordon, a professor at the Ross School of Business at the University of Michigan, told Bloomberg News.

To justify its valuation, Facebook will need to annoy its users …

Thanks in large part to General Motors’s (GM)decision to de-friend Facebook, there are a lot of questions about the efficacy and future of Facebook’s ad-dominant revenue model. And it has high expectations to live up to: The $38 price gives Facebook a whopping 107 price-to-earnings ratio. (For comparison, Apple’s (AAPL) is around 13.) To dramatically boost ad revenues, the two best options are either to put more ads on the site—which would annoy users—or find more places to put ads. The latter means creating a network of ad inventory across the Web, much the way Google’s Doubleclick sells ads and places them on sites like that of the New York Times (NYT). This would give Facebook far greater reach, but could also give users the creeps. Imagine updating your Facebook status (“Really loving that new Carly Rae Jepsen song!”) and then seeing ads to buy the track Call Me Maybe at every site you visit.

… or do something besides advertising

Currently Facebook’s only source of non-ad revenue is its digital currency, Facebook Credits, which people use to buy virtual goods, such as tractors in FarmVille (ZNGA). During the first quarter of 2012, payments grew to make up almost 18 percent of Facebook’s revenue—close to $200 million in total. Overall, though, fewer than 2 percent of Facebook’s users have bought virtual goods with their payments option. There’s a lot of potential growth, in other words, along with hints that a big online operator such as Spotify may begin accepting Facebook Credits in the future.

Facebook has plenty of revenue options beyond payments and advertising

Facebook is a force: It accounts for 9 percent of all online visits in the U.S., according to Experian Hitwise, a company that measures website traffic. Hitwise also says that Americans spend an average of 20 minutes per Facebook visit. Worldwide, nearly 1 billion people have a Facebook profile. As investor Chris Dixon puts it, Facebook has real assets—including “a vast number of extremely engaged users, its social graph, Facebook Connect”—and should be able “to monetize through another business model,” apart from advertising. It could create the Social Smartphone, sell data analytics products, charge for higher-res photo and video storage, or perhaps hawk vintage Mark Zuckerberg hoodies.

There’s already a “Facebook Mafia”

Heard of the PayPal Mafia? Former executives from the online-payment provider have gone on to start big-time tech firms, such as LinkedIn (LNKD), Yammer, and Yelp (YELP). (And one member, Peter Thiel, cut the first big check for Facebook.) A Facebook Mafia has already emerged, and members have founded Asana, Path, andQuora. The Facebook Mafia is real, even though the name could use some work, says Dave Morin, Path’s chief executive officer, who previously developed Facebook’s development platform. “I guess we can’t escape from calling it that,” he says.

Facebook goes where Google won’t in photos

Facebook owns one of the largest photo repositories in the world, and its facial-recognition technology is getting a workout scanning them all, with more than 300 million photos uploaded per day. Facebook stores 60 billion images, a whopping 1.5 petabytes of data. For each uploaded photo, Facebook stores four images of different sizes. The site shows as many as 550,000 images per second. This is an area that has upset privacy critics and represents something that Facebook is willing to do that even Google isn’t: Google’s Eric Schmidt said last yearthat the company had built an app that would let people snap photos of others and identify who they are but decided not to release it, due to privacy concerns. Google and Facebook both have sophisticated facial-recognition technology, but Google requires users to opt into its photo-tagging service. Facebook users are included automatically.

Facebook’s new campus could be cursed

Late last year the social network moved into a 57-acre site in Menlo Park that was previously inhabited by Sun Microsystems. Sun’s fortunes soured shortly after the computer company took up residence there. The same thing has happened, in different times and places, to software-maker Borland, Silicon Graphics, and even Apple (which nearly went bankrupt three years after it moved into its current Cupertino, Calif., headquarters at 1 Infinite Loop). The good news: Companies that move into pre-existing campuses seem to fare better. Google, for instance, took up residence in SGI’s old digs.

Up north, Facebook is the only thing better than hockey

Facebook is one of the top two websites in every country except China. The social-networking site is most loved in Canada, where it wins 12 percent of all online visits.

Source: Businessweek.com

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Auto Trader uses Facebook Timeline to promote ‘new car’ site

Motoring website Auto Trader is one of the first organisations to deploy an app for Facebook’s new Timeline.

Auto Trader said the app will provide people with a chance to tell their friends which cars they really “want”, bringing some of the benefits of social commerce to car buying. Commercially, it will be used to promote the “new cars” area of the company’s website, and will help people feel more comfortable in the decisions they make, said Ian MacDonald, head of consumer marketing at Auto Trader.

“Auto Trader runs sites for new and old car [sales]. The app is deployed on the new car part of the site, on the make and model page,” he said. “A user can click on the “want” button to update their timeline with their motoring aspirations, to share and reflect their motoring life. Their friends can offer their opinion by commenting or liking.”

MacDonald said Auto Trader developed and deployed the app within a week, using its in-house, multi-skilled development team.

Mobile Auto Trader

MacDonald said the company’s mobile app is on course to achieve two million unique users for January. The full website regularly gets more than 10 million unique users.

“In the past 12 months, the emergence of tablets and the launch of the iPad app has changed how consumers want to access content,” he said. On Auto Trader, the iPad experience is very different to the website, being “much more orientated to browsing”.

“On the iPad app, you can flick pages. The images are the hook, and there is less text. You can scroll through 20 or more pages very quickly,” said MacDonald.

At Auto Trader, the mobile site has a different role to play than the full website. “It increases response to car dealers. We can track dealer response and can demonstrate an incremental increase in responses. In fact, 40% of people accessing the site from their mobile device are actually on the forecourt at the time,” he said. “If they do not like the car they are looking at, they will search for cars at dealers nearby.”

Source: ComputerWeekly.com by Cliff Saran

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Choosing the Best Internet Marketing Tactics

With so many new Internet marketing tactics appearing regularly, options in online marketing can seem endless. That can be problematic when running an Internet marketing campaign with limited resources, because there isn’t time to dabble in everything. Instead, the best Internet marketing tactics have to be chosen, which will provide the best return on investment (ROI).

Internet marketing is a very general term, which encompasses many types of niche marketing, all which can be used effectively online. The following are examples of types of Internet marketing:

1. Search Engine Optimization (SEO) – Natural Search Engine Rankings through link-building, keyword density, and more.
2. Search Engine Marketing (SEM) – A specialty form of online advertising, where ads are purchased on search engine results pages (SERPs) for certain keywords.

3. Email Marketing – Sending ezines, newsletters, or other email correspondence, with a marketing message, special offer, or inciting a certain action.
4. Online Advertising – Purchasing banner ads, text links, sponsorships, or other forms of paid advertising online.
5. Online PR – Using press releases, blogs, and other tools to convey company news and build an image online.
6. Affiliate Marketing – Bringing in third parties to sell for the company, for a share of each sale.
7. Viral Marketing – Using tools such as viral videos, file sharing, or tell-a-friend links to take advantage of word-of-mouth marketing on the Web.

To choose the most effective Internet marketing tactics for a website or online business, follow these five steps:

1. Choose an industry or niche that has a real demand or need to be satisfied.
2. Identify members of the target market, what their needs are, and how you’ll fill them.
3. Figure out what has the most influence over members of that target market.
4. Look at what the competition is doing, and see how you can do it better.
5. Decide on your Internet marketing budget, and build an Internet marketing plan around it.

While designing your Internet marketing plan, it can help to list every Internet marketing tactic within your budget that comes to mind, as long as it can reach the target market. That list can then be narrowed down by running each Internet marketing tactic through this checklist to find the best Internet marketing tactics for your needs:

__ The Internet marketing tactic has the potential to reach the target market.
__ The Internet marketing tactic has the potential to influence the target market.
__ This general tactic has been used successfully to reach this target market’s demographic group (in this industry or a complementary one) in the past.
__ The Internet marketing tactic will help to differentiate the business from competitors.
__ The Internet marketing tactic can be implemented effectively without exceeding the marketing budget.

Source: Marketingnova.com

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Viral Video Ad – The Fragrance Perfume Gucci Guilty

Viral Video Advertising New Fragrance Perfume Gucci Guilty

Gucci Guilty just launched its official trailer, as its viral video advertising and marketing promotion campaign,for its new fragrance perfume for this autumn.

This Autumn, the latest fragrance of Gucci Guilty conceived by Creative Director Frida Giannini. Its a warm yet striking oriental floral with hedonism at its heart. The scent seizes the attention with a flamboyant opening born of the natural rush that is mandarin, shimmering alongside an audacious burst of pink pepper. The patchouli that is the hallmark of Gucci fragrances here conveys a message of strength, while the voluptuousness of amber suggests deep femininity.

Try to check the official trailler for Gucci Guilty, the new fragrance for her. The trailler itself, as the new fragrance perfume viral videos advertising and marketing campaign, is already become viral just only in several days.

Full version of the Gucci Guilty’s film that starring by Evan Rachel Wood and Chris Evans, directed by Frank Miller and with soundtrack from Friendly Fires will be launches exclusively online on August 24 8:00 PM CET – one day before its first broadcast on TV.

Source: InvisiblePr.com

Official trailer for Gucci Guilty — the new fragrance for her.
A tale of passion and defiance.
Full version coming soon…

Starring Evan Rachel Wood and Chris Evans.
Directed by Frank Miller.
Soundtrack by Friendly Fires.

Become a fan, discover new content and win tickets to the MTV VMAs at: http://www.gucciguilty.com

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About Fashion Marketing

Very few industries influence our everyday lives as thoroughly as fashion marketing. From personal style to home style, it would be impossible to turn on the television, open a magazine or surf the Internet without some type of fashion targeting our senses.

History

  • From the flappers in the ’20s showing women how life could be, to the home improvement shows on television today, fashion has always been an important part of our daily lives. Before the advancements of the current media outlets, fashions were marketed in newspapers, magazines and other print media. With the advent of television, the fashion world exploded with new ways to market to the masses.
  • Significance

  • The fashion industry dictates style and creates millions of jobs worldwide. Fashion marketing is the face of this global giant, influencing people of every walk of life. From the style of our hair to the tip of our shoes to the colors in our home, fashion marketing plays a significant role. Whether you choose to follow the trends, your choices in the marketplace are determined by these corporate conglomerates.
  • Function

  • Once a style has been determined by the designers and the corporations, the marketing arm of fashion begins to create the vision for the public. Product placement in popular television shows, commercials, online and magazine ads, as well as billboards and newspaper articles are all dedicated to creating desire for this season’s trends.
  • Effects

  • After the industry establishes a trend, the general public makes purchasing decisions based on the choices made available by the fashion marketing machine. As popularity grows in a certain sector, the marketing venues expand. If a separate item can be created from the acceptance of one style, then the door is open for more development and the cycle continues. The end result is reflected in our individual style and in the way we live.

  • Potential

  • The efforts of one designer can have the potential to influence a generation. Consider the possibilities a new type of tennis shoe or backpack might have on the buying habits of young people. Think about the pictures we see daily of rail thin models and how this portrayal affects self-image. The fashion marketing industry not only helps create trends, but strongly affects how we see ourselves and our world.
  • Original Source: eHow By Katherine Kally, eHow Contributor

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