Tag Archives: iPhone Application

Addicted to Style & Fashion?? These is an App for that!!..

Looking for a great fashion app? Happy Downloading!!

 

NY Magazine recently named their favorite fashion-centric apps to see which ones are worth your precious downloading time!  Below are their top ten picks for the iPhone.

shopstyle mobile Fashion App

shopstyle mobile Fashion App

ShopStyle: Mobile 
This site’s stylish and intuitive spinoff app aggregates clothing and accessories from more than 100 e-commerce sites (Asos, Bluefly, and Neiman Marcus among them). Poke around indiscriminately or filter by category, keyword, brand, store, price, color, size, and sale. If you fall in love, the site forwards you to an online retailer. The free app is best for those who don’t really know what they want (“a white dress … maybe sleeveless … ideally under $200″) and would like to cast a wide net to see what’s out there. Download it here!

Chicfeed Fashion App

Chicfeed Fashion App

Chicfeed
This bare-bones app pulls photos from some of the Internet’s most respected style blogs, including the SartorialistFace Hunter, and Lookbook. The sorting functionality — or lack thereof — leaves something to be desired, but if you’re just seeking quick-hit eye candy, there’s no better way to see loads of style snaps all in one spot. The app is available two ways: free with advertising or 99 cents without. Download it here!

DVF - Diane Von Furstenberg mobile fashion app

DVF - Diane Von Furstenberg mobile fashion app

Diane Von Furstenberg
While many designers with apps remain skeptical about mobile commerce, Von Furstenberg told W, “We already do so many things from our phones, so shopping is a natural progression.” Accordingly, DVF’s app allows users to shop via a “Looks We Love” section or by thumbing through the collections — albeit not 24/7. (Our nighttime request to purchase a one-shoulder floral dress wasn’t addressed until regular business hours.) Still, DVF gets props for rounding out the app with Facebook-sharing capabilities and access to her Twitter feed. Download it here!

GAP StyleMixer Mobile Fashion App

GAP StyleMixer Mobile Fashion App

Gap StyleMixer
This innovative brand app allows you to mix and match Gap items with pieces already hanging in your closet. Create outfits using uploaded photos or use the “Mixer” to browse Gap products and create head-to-toe new looks. Shake your phone and the Mixer will generate a random combination of pieces, including shoes and accessories. The “Community” function allows you to share your uploaded looks, as well as check out combos other app users are creating. On the downside, if you’re near a Gap location, you can also supposedly “unlock” a special promotion on your phone; we tried, but were lamely told to “check back soon for a new offer.” Download it here!

Glamour Ask a Stylist Mobile Fashion App

Glamour Ask a Stylist Mobile Fashion App

Glamour Ask a Stylist
Wang or Wu? Jeggings or jorts? Dr. Scholl’s with socks or without? These are the types of pressing sartorial questions one might bounce off a trusted friend — or one of Glamour’s on-call app stylists. Here’s how it works: Browse their mini-bios (some are from glamour.com, others from Craigslist), choose the one most up your aesthetic alley, upload your outfit pic and/or inquiry, and wait. Our selected stylist responded to our day-to-night dilemma fifteen minutes after we fired off our request. And, in true women’s-mag fashion, we were given an extra boost of confidence (“You’ll look awesome wherever you go!”). A solid bet for the indecisive. Download it here!

iShoes Mobile Fashion App

iShoes Mobile Fashion App

iShoes
Scroll through more than 50,000 kicks in the shoe-porn Finder, or search the sea of shoes by style and designer. The app indicates which pairs are on sale and connects you straight to buy-it-now retailers. The app is free, functional, and offers decent-size closeups of each item, though we hope its creators introduce better browsing filters (like color, size, heel height, material, etc.) with the next update. Download it here!

Lucky at your Service Mobile Fashion App

Lucky at your Service Mobile Fashion App

Lucky at Your Service
This free app uses GPS, e-commerce, and flesh-and-blood staffers to hunt down editor-approved clothing, shoes, accessories, and beauty products. Once you’ve settled on that to-die-for Nanette Lepore dress, the app will direct you to an online retailer, and in select cases, a store within 50 miles (typing in a Manhattan Zip Code netted results within the five boroughs, as well as White Plains, New Jersey, and Long Island) that stocks it. If you’re game for an in-person pickup, tell the app your desired size and color, and the Lucky ”concierge team” will call the store to see if it’s available (regular business hours apply). If it is, they’ll even ask the store to set it aside for same-day pickup. The app was super-buggy when it first debuted and is still slow, but it’s the closest us proletarians may ever get to having a personal assistant. Download it here!

Lustr Fashion Finder Mobile App

Lustr Fashion Finder Mobile App

Lustr Fashion Finder
Get off the G train in a new ‘hood and want to kill time at a men’s business accessories trunk show within walking distance of where you are? This impressive sales and promo finder shows you exactly what’s happening in real time near you, and draws up a list of upcoming events and promotions searchable by distance, neighborhood, and time remaining before sale end. Navigate sales based on your location and specify down to the type of product you’re looking for (accessories, beauty products, shoes, etc.), the occasion for which you’re shopping (working out, getting married, etc.), or the style you’re going for (edgy, preppy, etc.). You can even create an itinerary and score exclusive-to-Lustr deals. Download it here!

Style.Com Mobile Fashion App By Condé Nast Digital

Style.Com Mobile Fashion App By Condé Nast Digital

Style.com
Instead of downloading a bunch of individual designer apps, peruse this hub of major ready-to-wear and couture collections (including menswear), dating back several years. The free app features runway videos beamed to your iPhone hours after the collections debut, as well as show reviews and photos of every look. Supplemental features include international party-scene coverage and access to the site’s Style File blog. The app occasionally stalls and crashes, but it’s thoroughly comprehensive and easy to use. Download it here!

StyleBook Mobile Fashion App

StyleBook Mobile Fashion App

Stylebook 
Like most wardrobe-organizing apps, Stylebook ($3.99) lets you upload photos from your closet, tag and categorize everything you own, plan out what you’ll wear in the coming month, and track how many times you’ve worn each piece. But unlike the others, it allows you to move, assemble, and resize pieces from your wardrobe right on the screen, layering outfits to see exactly how they might look. The biggest drawback was the app’s inability to edit out the background from uploaded photos — your best bet is to use the “manual erase” function, or just Photoshop it out yourself before uploading. All in all, Cher Horowitz would be pleased. Download it here!

 

 

Source: blog.scad.edu

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How Brands are using Instagram to Connect with Consumers

A picture is worth a thousand words, which may explain why Instagram has become the latest social network to catch the attention of brands. With over 1 million registered users, this photo sharing app provides a unique touch point for brands to engage their consumers while telling their story through pictures.

For those who are unfamiliar, Instagram is an easy to use iPhone application for taking, editing and sharing photos. As a user you have the ability to follow, comment and like other pictures. All these interactions make Instagram an ideal outlet for brands who are looking to explore new ways to reach their consumers. Already, nearly a dozen brands have created their own accounts, including MTV, Pepsi and even Playboy.

Instagram has been only too happy to accommodate this new interest from brands, and they have hinted that they’re currently working on changes which will allow brands to communicate more directly with users. One such change, which was rolled out last month is the launch of hash tags.

Hash tags can now be added to pictures via the caption or comment field. These tags help to aggregate pictures into their own special albums. This allows users to view a real time feed of content, based around a particular topic (similar to how hash tags work within Twitter). To view pictures associated with a hash tag tap on the tag text or use the new search functionality located under the profile tab. For those without a smart phone, pictures can be viewed via RSS feeds: http://instagr.am/tags/%5Bhashtag%5D/feed/recent.rss. Simply replace “hashtag” with the name of the tag.

Brands have been quick to take advantage of this new development. Brisk Ice Tea is using the hash tag #briskpics to collect photos, the best of which they will use to create 4000 limited edition cans. Charity: Water are asking people to use the tag #chatirywater to share images of water in their everyday life, while NPR is collecting user generated content using the tags #love and #hate to spark conversation.

So how can your brand use Instagram to reach consumers? Here are a few ideas to get you going:

1. Host a contest. Provide followers with a challenge to take a picture of something related to your brand. Alternatively you could provide the picture and ask viewers to come up with a unique caption. Best picture/caption wins.

2. Give a sneak peak. Whether it’s the first look at a new product or a few snaps behind the scenes, treat your followers to some exclusive content.

3. Create a real time album for an event. Allow attendees to share their event experiences by using a hash tag to aggregate pictures. This will provide you with a variety of content.

4. Connect with influencers. Check to see if your brand is already being talked about. Not only could this give you a hint as to the kinds of content consumers would like to see, but hash tags provide an easy way to track the people who are already connecting with your brand.

5. Show off a different side. Curate images that represent your brand personality. Connect with consumers by creating content around your shared passions rather than just your products.

Are you using Instagram for your brand? Have any other tips or best practices? Tell us below!

Original Source: Antleragency.com by Beth Tucker

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