Tag Archives: Limited Edition

How Brands are using Instagram to Connect with Consumers

A picture is worth a thousand words, which may explain why Instagram has become the latest social network to catch the attention of brands. With over 1 million registered users, this photo sharing app provides a unique touch point for brands to engage their consumers while telling their story through pictures.

For those who are unfamiliar, Instagram is an easy to use iPhone application for taking, editing and sharing photos. As a user you have the ability to follow, comment and like other pictures. All these interactions make Instagram an ideal outlet for brands who are looking to explore new ways to reach their consumers. Already, nearly a dozen brands have created their own accounts, including MTV, Pepsi and even Playboy.

Instagram has been only too happy to accommodate this new interest from brands, and they have hinted that they’re currently working on changes which will allow brands to communicate more directly with users. One such change, which was rolled out last month is the launch of hash tags.

Hash tags can now be added to pictures via the caption or comment field. These tags help to aggregate pictures into their own special albums. This allows users to view a real time feed of content, based around a particular topic (similar to how hash tags work within Twitter). To view pictures associated with a hash tag tap on the tag text or use the new search functionality located under the profile tab. For those without a smart phone, pictures can be viewed via RSS feeds: http://instagr.am/tags/%5Bhashtag%5D/feed/recent.rss. Simply replace “hashtag” with the name of the tag.

Brands have been quick to take advantage of this new development. Brisk Ice Tea is using the hash tag #briskpics to collect photos, the best of which they will use to create 4000 limited edition cans. Charity: Water are asking people to use the tag #chatirywater to share images of water in their everyday life, while NPR is collecting user generated content using the tags #love and #hate to spark conversation.

So how can your brand use Instagram to reach consumers? Here are a few ideas to get you going:

1. Host a contest. Provide followers with a challenge to take a picture of something related to your brand. Alternatively you could provide the picture and ask viewers to come up with a unique caption. Best picture/caption wins.

2. Give a sneak peak. Whether it’s the first look at a new product or a few snaps behind the scenes, treat your followers to some exclusive content.

3. Create a real time album for an event. Allow attendees to share their event experiences by using a hash tag to aggregate pictures. This will provide you with a variety of content.

4. Connect with influencers. Check to see if your brand is already being talked about. Not only could this give you a hint as to the kinds of content consumers would like to see, but hash tags provide an easy way to track the people who are already connecting with your brand.

5. Show off a different side. Curate images that represent your brand personality. Connect with consumers by creating content around your shared passions rather than just your products.

Are you using Instagram for your brand? Have any other tips or best practices? Tell us below!

Original Source: Antleragency.com by Beth Tucker

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Kingfisher Steamy Hot Swimsuit Calendar 2011

The Seventh edition of the international award-winning limited edition KINGFISHER swimsuitcalendar shot by ace photographer Atul Kasbekar.

Kingfisher Calendar 2011

JANUARY- New Beginnings

Kingfisher Calendar girl 2011 Angela Jonsson heralds a new beginning as the world steps into a New Year amidst the beautiful landscape of Mauritius.

February - the month of love

FEBRUARY – The Month of Love

Lisa Haydon welcomes the Sun in yogic style as the winter gets ready to say a goodbye. With the blue waters of Mauritius and a matching sky, the summer gets ready to make a perfect entry.

March - summer's here

MARCH – Summer’s here

As summer steps in, a splash of water is a welcome relief, so says Anjali Lavania.

April - the first showers

APRIL  The first showers

When the King of Fruits steps in, the summer peaks. Fiona Thomas lolls on the white stands in a mango-orange swimsuit.

May - time to holiday

MAY – Time to Holiday

Hot and sultry Lisa Haydon sizzles on sun-kissed Mauritius shores.

June - wet days ahead

JUNE – Wet days ahead

Cherlotte Lohmann waits for the monsoon with all eagerness.

July - the rains in full fury

JULY – The rains in full fury

Ahh.. the monsoon breeze is soothing. Kingfisher Calendar Girl 2011 Angela Jonsson ambles on the sands in an aquamarine blue bikini.

August - here come the festivals

AUGUST – Here comes the Festivals

The end of monsoon makes the season an ideal time to wander. Cherlotte Lohmann saunters around with the big cats.

September - goodbye rains

SEPTEMBER – Goodbye rains

Amidst dunes, the month is ready for a fresh beginning. Anjali Lavania signals the arrival of September with a splash of colours.

October - changeover time

OCTOBER – Changeover time

A season when life springs to action. Lisa Haydon sets the ramp on fire.

November - winter's here

NOVEMBER – Winter’s here

Lisa Golden on a fast lane with a couple of Cheetahs as the world gets ready to welcome another year.

December - cold days ahead

DECEMBER – Cold days ahead

With the winter all set to come in, a bit of sunshine works magic on the body. Lisa Haydon says it in style.

Source: India Syndicate

Image credits: Atul Kasbekar

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