Tag Archives: Luxury Goods

Social Media and Luxury Brands: A New Era

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Stephane Galienni, founder and director of digital media experts BalistikArt, explains the leading digital marketing technologies and how they relate to luxury brands.

2010 was a turning point for luxury brands in their conquest of the digital world. With the new opportunities provided by social media – where the conversation takes place – and by the blogosphere – where opinions are voiced about brands – a major shift has occurred. From a society of communication, we have moved to a society of recommendation.

Today we are experiencing a mobile and social Internet, ruled by the notion of “every time, everywhere” in which the C-to-C conversation becomes permanent and real-time and is held in a written mode. A French proverb says: “Words are fleeting, writings remain” and Google is always there to remind us of this. Social media can become uncontrollable for prestigious houses, as was recently experienced by Guerlain.

To ignore what is happening in social media is like delegating the brand’s power of expression to the first passerby. Digital strategy in luxury is not about a marketing operation using a 2.0 “Swiss army knife” with its array of gadgets. It is a true anticipation of the future communication challenges for the luxury industry.

Twitter, how to reflect timelessness in real time

Early 2009, no luxury house was to be found on Twitter. Today, they almost all have their Twitter feed, with the difficulty of reflecting their rich heritage in 140 characters. Why is writing the story of an esteemed brand in real time so complicated? Literary inspirations and creative storytelling can enrich the live feed of a luxury house. Imagine the experience of discovering an unfolding story around the Hermès “Echappée belle” ad campaign, or regular telegraphs sent by a Vuitton traveller.

Facebook, luxury masstige

Facebook, with its 580 million members around the world, is a further godsend to luxury masstige and in particular for fragrance and small leather goods. The dream becomes accessible to all with one click, from fan page to e-commerce. The hundreds of thousands of fans who join the pages of luxury brands are voluntary and motivated, but unlike the customers who enter a store, there is often no one to say: “Hello, can I help you?”

Social Relationship Management, or SRM, is an initial response to social media strategies, because luxury is primarily a matter of customer service. Social Relationship Managers can provide a daily service similar to that of a butler or concierge, listening and providing personal advice for each of its customers or fans.

Front Row Bloggers

It is now common practice to have bloggers in the front row of fashion shows, as they are the first to tweet live and quick to post articles on a new collection. Bloggers are content creators, passionate and technically savvy, capable of getting the word out on Google faster than online magazines. The paradox of embargoed press releases and information leakage on the blogosphere is a new issue of communication timing in a digital environment. PR departments have to rethink their methods so that they can address different audiences simultaneously by developing a form of transversal storytelling.

What is next? If social media was the trend in 2010, in particular with the spectacular acceleration of Facebook, 2011 will be the year of the mobile web. The QR code technology, for example, opens new opportunities for luxury advertising as it provides content to mobile users from a billboard or a point of sale. With a pocket internet connection and geolocation-based services, the media is closer than ever to the end user and offers a fabulous new perspective on brand content.

Source: Luxurysociety.com

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Planning your 2011 Digital Marketing Strategy

Planning Your 2011 Digital Strategy

The piece of the pie awarded to digital marketing has become increasingly more substantial as of late. As we embark on a new year, we must determine which areas to apply resources in order to shape the year’s digital strategy.

Chances are, planning for the 2011 marketing calendar has long been underway, but the first few weeks of a new year always bring renewed energy, focus and undoubtedly, a multitude of internal meetings. Campaigns can serve a variety of purposes; some are intended to drive sales, others to generate awareness. To build a cohesive digital position for your brand online, each campaign should hit on at least one of the following core principles:

Be accessible. This is a point that will become more and more integral in the coming years. It is also the point with which luxury marketers have the hardest time. Accessibility does not need to mean the cheapening of a high-street label. Rather, it can mean the ultimate in customer service because it provides a level of convenience that makes for a more positive shopping affair. Keep in mind; if a user is purchasing a luxury item on a mobile device, for example, it is because they are choosing to. It is the customer’s choice where, when and how to shop for your brand. It then becomes the brand’s responsibility to be available on a variety of platforms, not only as a way to remain relevant, but to offer a better customer experience.

Resonate more strongly with the potential following/customer by knowing who your target audience is and where they spend time online. Take advantage of popular blogs and platforms. Truly participate in social media outlets by actually sparking conversations. Engagement starts with the brand; determine how to actively collaborate with fans, followers, and loyalists instead of just giving them a branded arena to communicate with each other.

Drive traffic by incorporating the capability for users to share your brand on multiple levels. This shouldn’t only be a universal share function on the upper right corner of a website, but something that lets people distribute the specific things they like, including products, editorial, videos, etc. across channels.

Generate “buzz” by reaching new audiences and being an arbiter of interesting content. The more intriguing the subject matter, the more likely it will be both memorable and circulated. For example, remember the “Elf Yourself” campaign, the one where your face was placed on a dancing elf and you could send it to your friends? This was a wildly popular initiative by OfficeMax, but what most people fail to know is that the company put out twenty different holiday campaigns and this just happened to be the one that stuck. The potential to be viral is not a mathematical formula. For luxury brands where mass distribution is not necessarily a goal, having truly interesting content is what provides an added value and will help ensure that it is dispersed amongst your target audience.

Increase revenue by ensuring ecommerce functionality is properly in place to serve your brand. If customer service is an area that’s lacking, this should be the first place improvements are made. After all, extremely good and bad customer service encounters are commonly the topic of online conversations. Also, streamline the brand experience with the opportunity to purchase. Shopping should travel with the product and overall brand story. Ecommerce no longer needs to be a separate initiative, but rather fully integrated into all digital brand extensions.

Above all, every piece of communication, digital or otherwise, should embody the core of the brand identity.

We look forward to the innovations and successes to come in 2011!

Photo Credits: Charlie Schuck

Source: Fashioncollective.com

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Why Mobile Holds the Key to the Future

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Just like the e-commerce and blog sceptics before them, those who doubt the importance of m-commerce and mobile marketing will be exposed as short-sighted

Contrary to popular belief, mobile is not just a new medium that will win attention. Instead, it represents a continued trust in a brand and its values which translate to a new channel for marketing and commerce. And as more consumers transfer their online shopping habits to mobile devices, this means the biggest beneficiaries will be those luxury brands which consumers trust across all channels – mobile included.

“Affluent and wealthy consumers are embracing mobile functionality and mobile applications,” said Milton Pedraza, CEO of the Luxury Institute in New York. “Right now they’re doing it for things that are a little mundane, but also for important things like financial services and financial information, and they have downloaded luxury brands’ apps.”

“Younger consumers have downloaded more than older consumers, but as devices get easier to use and as more people buy mobile devices with better screens, I think you’ll see mobile becoming a far more important device – even more important than the PC in terms of interacting with consumers,” he said. “It’s going to become a mobile world and luxury brands need to be really prepared.”

Finding the fit

All indications point to more luxury brands starting to advertise on mobile ahead of a fully-fledged mobile commerce presence over the next couple of years.

Prestige players such as Polo Ralph Lauren and Toyota’s Lexus have made waves and moved the needle. Each has taken an early initiative in targeting consumers with mobile advertising and each by integrating interactive components.

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Neiman Marcus’s Christmas Book, Lexus advertising page on Esquire and R.L. Gang, the Ralph Lauren’s storybook for its children line

For example, Lexus placed a full-page rich-media ad in the launch edition of male lifestyle magazine __Esquire__’s iPad application. The unit prompted users to manipulate a digital graphic using their fingers to launch a 30-second video shot for the brand’s national “Drive Precision” campaign. Consumers could then find out more information about Lexus’ IS line of sedans and locate nearby dealerships to schedule an appointment.

Ralph Lauren, which was awarded 2010 Luxury Marketer of the Year, launched a shoppable storybook called “R.L. Gang” that promoted its children’s fashion line. The company placed a banner ad in The New York Times’ Editors Choice iPad application that drove awareness of, and traffic to, the initiative.

The storybook ran a plot narrated by entertainer Harry Connick Jr. that featured characters wearing Ralph Lauren items. Users could click the characters to shop the items online or on their iPads. The feature was viewed 131,000 times across channels, generating more than 100 million impressions worldwide, and drove a 250% increase in sales over the corresponding period in 2009.

Other luxury brands such as the automaker Bentley and watch manufacturer IWCShaffhausen have converted their branded magazines into interactive applications. Mercedes-Benz even integrated the iPad into its point-of-sale system, enabling dealers to conduct transactions on the showroom floor using the mobile technology.

Retail detail

Another example of a luxury brand looking to navigate the new marketing ecosystem by integrating mobile into its sales strategy is the storied US luxury department store chain Neiman Marcus.

“Even if you do have a great contact strategy, it doesn’t matter if your customer is disappointed with your lack of multichannel integration,” said Gerald Barnes, president and CEO of Neiman Marcus Direct, at the Luxury Interactive conference in New York in June. “Multichannel integration is key to prove that we’re customer-centric, 21st-century luxury retailers.”

“When you think about the customer, the customer just really expects you to get the merchandise from wherever the merchandise comes from,” he said. “You need to be able to move back and forth between your own channels.”

The retailer fully mobilized its entire product catalogue this summer, making it available on a mobile commerce site compatible with any web-enabled handheld device.

“Our strategy is to enable our customer to shop with us anywhere she wants to, any time she wants to, from any place she wants to,” said Ginger Reeder, vice president of corporate communications at Neiman Marcus. “To that end, NeimanMarcus.com is on a mobile-friendly site and we are seeing increased usage.”

“ Multichannel integration is key to prove that we’re customer-centric, 21st-century luxury retailers ”

Additionally, the brand has launched two mobile applications: NM Editions for the iPad and NM Gift for the iPhone. NM Editions creates a unified platform for viewing all of Neiman Marcus’ publications such as its annual Christmas Book that was released in early fall. Consumers can select and buy items from the catalogues within the application, which is available for free in Apple’s App Store.

The NM Gifts application lets consumers browse and buy from Neiman Marcus’ full selection of holiday gifts. It also integrates the iPhone’s accelerometer technology to create a more interactive shopping experience, letting consumers shake their devices to generate gift suggestions at random.

“When you look at the way [luxury retailers] reach and connect with consumers today, the old model where consumers are loyal to one channel of distribution has gone by the wayside,” said Pam Danziger, president of US-based firm Unity Marketing. “Marketers need to be reinforcing relationships across all channels, because that’s how consumers are shopping.”

“Neiman has done a whole lot of work in understanding this cross-channel mix and bringing the channels together into a unified marketing strategy,” she said.

Just check in

While success stories abound of luxury brands effectively tapping mobile’s potential for driving conversions, the actual development process can be tricky.

“I think the challenges are, specifically, when you first build a mobile site or application, it’s the first time you have done something,” said Christoph Oberli, vice president of e-commerce at the Mandarin Oriental. “You basically don’t know what you don’t know, and the learning experience can be a challenge.”

Mandarin Oriental had to address such concerns early in the development process for its slate of mobile properties, which includes a website and an iPhone app, as well as a forthcoming iPad app. One challenge the company faced was in understanding what its target consumers wanted out of a mobile offering.

“You really need to understand your customer if you want to build a mobile presence – and even more so because it’s such a small screen,” Oberli said. “When you’re in such close proximity to your customer, you need to really understand the customer and what it is they want to do on a mobile site and build around that. That’s a prerequisite more than a challenge.”

The Mandarin Oriental PC website has the most content and images, whereas the mobile site is a spare experience that focuses on maximizing utility and minimizing clutter by providing only relevant information for individual travellers. Meanwhile, the application includes information dedicated to bringing destinations surrounding the brand’s hotels and serves more as a travel guide than the other platforms, while also enabling bookings.

“Our mobile site was a big push first, and led to a lot of visits and a decent amount of bookings,” Oberli said. “The application was built in a later stage and was more of an engaging tool.”

“All three of our platforms – the website, the mobile site and the app – are trying to form online touch points for our customers, and have slightly different purposes,” he said. “In other words, there is some consistent content across all three platforms, then some very specific items for each platform.”

Another challenge is development.

“We’re a small company, so we don’t have in-house development teams,” Oberli said. “With virtually everything we do, we work with a third party. The beauty of that is, as a luxury brand, you need to build the absolute best. Whatever you do has to be top quality everywhere.”

“In our case, we have worked with solid partners who built apps and mobile sites before, so we could alleviate some of that danger [of inexperience],” he said.

What now?

The luxury industry, at large, faces a few challenges in terms of mobile engagement. The first is that many luxury brands are still working to understand how to execute e-commerce strategies. Marc Jacobs and Donna Karan have only launched e-commerce-enabled websites in 2010. For such brands, mobile will be a catch-up game.

What’s more, many other luxury brands are reticent to adopt mobile commerce strategies for fear that they might lose some of their prestige and mystique by making items available on a sales channel even further removed from the traditional showroom experience than e-commerce is. Consumers, however, are shopping across channels. And mobile is becoming a bigger piece of the equation.

“Mobile enables luxury brands to reach consumers at each step in the marketing funnel – awareness, trial, persuasion and loyalty,” said Mickey Alam Khan, editor in chief of Luxury Daily (1). “The consumer is already on mobile – don’t fall too far behind.”

Source: Luxurysociety.com

(1) Luxury Daily is a trade publication covering luxury marketing and retail

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Gucci’s Digital Flagship: Crafting an Intensively Attentive Online Environment

On the eve of Gucci’s 90th anniversary as a luxury retailer, the firm’s CEO, Patrizio di Marco, describes why digital innovation is more than just a matter of relevance and modernity.

2681_patriziodimarco_mediumBesides being one of the most active luxury brands in the social media space – with nearly 3.2 million Facebook fans and a host of online initiatives including the live streaming of its catwalk shows and smart phone applications – Gucci is also the first luxury brand to launch a digital flagship.

“Gucci was in fact a pioneer when it launched its US e-commerce site in 2002 and we [still] believe that new media and new technologies represent a valuable complementary communication and business channel.”

“ The digital flagship is destined to become our highest volume store in the world ”

According to Di Marco, Gucci’s new online retail destination takes advantage of the most innovative technologies available today, integrating rich content, shopping and social networking to provide the site’s monthly 2.5 million unique visitors with an aesthetic and customer-oriented experience that replicates the one customers have when immersed in one of the brand’s signature flagships stores in Rome, New York, London or Shanghai.

From a strategic perspective, Gucci’s recent aggressive foray into digital media channels is a concerted effort to drive the digital flagship to outperform all brick-and-mortar store sales.

“The digital flagship is destined to become our highest volume store in the world, and should be the final destination for any search on the net: whether you are seeking out Gucci through a search engine, or are one of our 3.2 million Facebook fans, or are one of the over 840,000 people who have downloaded our Gucci App or are one of our 32,000 Twitter followers.”

While traditional luxury marketing focused on the protected environment of exclusive networks and publications, Gucci has been at the forefront of the movement which challenges the status quo by utilizing the web to expose the brand. In September of 2010, for instance, the brand invited its fans to virtually join the womenswear fashion show and even showcased the commentary and digital content of fans on a global site alongside the show’s live stream.

“One of the reasons Gucci has been successful in reaching new customers is because of the attention we have paid to the internet… The current site operates in 17 countries in 8 different languages, while e-commerce is offered in 12 countries with over 2000 skus available online.”

The brand has also integrated social media into the heart of the online shopping experience. A live Twitter feed, an interface with the Gucci official Facebook fan page and product page link to ready-to-wear items straight off the catwalk, allows visitors to truly engage with the brand.

Di Marco, together with Frida Giannini, Gucci’s creative director, have championed social networks as an integral part of the new site, suggesting they are a natural extension of the fashion shopping experience in the real world which is often shared and enjoyed with friends as well.

With such an active role in digital media, Gucci is not only using these channels as a very direct and content-rich form of outreach to tap into a broader audience but also to uncover metrics and insight on the site’s visitors in order to become a more attentive luxury brand – something which is difficult to do with customers entering brick-and-mortar stores.

“[Digital] is allowing us to develop more personal and constant relationships with current and prospective consumers. We are also able to understand the desires and attitudes of our customers more quickly and easily through the information that is available to us, which is helping us to be more responsive. Ultimately, our aim is to offer the same values and experience to an online customer or visitor as we do in our stores.”

Source: Luxurysociety.com

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Oscar de la Renta’s CEO: “why e-commerce works & how social media serves the fashion brand’s designers & merchandisers”

When the Improbable Is Also Profitable

2680_alexbolen_mediumBecause today’s luxury goods consumers are present across numerous channels, being there for them wherever they may be is a crucial aspect of business to get right, says Alex Bolen, Oscar de la Renta’s chief executive – and the man responsible for the fashion brand’s foray into e-commerce and social media.

“Our presence online has suggested to me that consumers are very quickly adjusting their behaviour to new modes of shopping and we need to really be out at the forefront of it. We have had many surprise anecdotes from having our brand online, anything from a $50,000 chinchilla coat sale through our website to completing a sale for a bridal dress via Twitter.”

For many luxury fashion brands, e-commerce has still not yet eclipsed the performance of physical stores but a very significant consumer appetite is present.

“ Our customer has taught us that there are moments where she will want to spend hours in a store shopping and there are moments where it’s a quick impulsive purchase ”

“When we first began thinking about e-commerce three to four years ago I was very sceptical that our brand would not fare well as, at that time, we were not particularly optimized in products that don’t have size requirements. Our bread and butter product is a $4 – 5,000 cocktail dress which is very fit intensive, in fact the perfectly fitted garment is an important part of our brand and this is something that seemed to me didn’t jive well with an online shopping experience.”

“I was wrong about that. Surprisingly we have had a very good reaction to our fit intensive products online. What we found in retrospect is that customers will order two different sizes and keep one of them.”

“Our customer has taught us that there are moments where she will want to spend hours in a store shopping and there are moments where it’s a quick impulsive purchase – as a luxury brand it’s important to us that we are present wherever our customer is.”

According to Bolen, e-commerce currently drives only 10% of the luxury fashion brand but it is growing very quickly. In a relatively short period of time, he forecasts Oscardelarenta.com to become the brand’s most prolific door.

One of the ways that the brand is extending its outreach to drive customers back to the site is through social media. Oscar de la Renta has taken a very creative approach to emerging media platforms such as creating a unique online personality for the brand on Twitter called OscarPRgirl. The brand uses Twitter as a channel to provide unique insight into the world of Oscar de la Renta and to engage with entirely new audiences as well supporting the interests of existing ones.

“We want to broaden our array of services to our customers as much as possible and services include consuming content. Everyone who goes to Oscardelarenta.com is a potential shopper – maybe they are a shopper today maybe they are a shopper in six months. As a brand we need to figure out a way to engage them and we need to offer services for wherever that person may stand on the potential customer spectrum.”“As a brand, we want to augment the initiatives online started by OscarPRgirl and speak more about what we are doing by explaining what our brand is about in more than just 140 characters. This means we want to extend our communications to areas such as rich video content and audio content.”

For a luxury brand like Oscar de la Renta, social media is proving to be much more than just a PR tool but one that is feeding business insights about the brand back to the company. “For Oscar de la Renta, social media has provided us with information on what our customers think, what they need, what they want and what they expect of us. From our jewellery offerings, accessories, scarves, etc. we have made many merchandising choices [and] many design choices based on feedback we got online.”“I am a big believer that you have to listen to your customers, and the online world has given us a new way to listen to our customers and we have learned to position ourselves based on what we hear.”

Source: Luxurysociety.com

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16 Key Luxury Fashion Brand Distributors

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A round up of sixteen of the most prominent luxury goods distributors, including Bosco di Ciliegi, Bluebell, Swiss Prestige and Chalhoub Group.

Despite their inherant focus on brand control, luxury manufacturers have commonly relied on local distributors to introduce products to new markets, acknowledging that whilst they might know what is best for their brand communications, design and development, they may not necessarily understand local cultures, retail climates and stores. Whilst houses retain control of distribution in home-markets of Europe and the US, markets such as the United Arab Emirates, Asia and Russia, are often leveraged through a network of premium distributors.

Luxury Society investigated the distribution market and presents a round up of the most influential groups around the world. For a complete listing of distribution groups, we invite you to explore the Luxury Society directory and discover further titles in your region.

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Valiram, Malaysia

The Valiram Group operates high fashion and luxury-goods boutiques in domestic and airport retail environments, housing both branded and multi-branded stores that feature some of the world’s finest luxury brands. Recently the group began fragrance distribution in Malaysia, for Cartier, Lalique and Asprey, with plans to grow the business to their other serviced regions, Singapore, Indonesia and Australia.

Brands: Bally, Bvlgari, Cartier, Chanel, Chloé, Chopard, Coach, Dunhill, Fendi, Giuseppe Zanotti, Godiva, Hermès, Hugo Boss, Jimmy Choo, Montblanc, Omega, Rolex, Salvatore Ferragamo, TAG Heuer, Tod’s, Vertu, Versace

Stores: Eye Spy, Fashion Gallery, Flying Emporium, Luxury Fashion, Podium Motorsport, Swiss Watch Gallery, Vie Beauté, Wear + When

LS Company Profile: Valiram Group
Website: Valiram Group
Contact: Email

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Bluebell, Hong Kong

The Bluebell Group is an importer, agency and distributor of exclusive lifestyle products, managing a portfolio of fashion, accessories, perfumes and cosmetics, leather goods and homewares brands. They work closely with international brand owners to tailor distribution and marketing direction to match each brand’s strategy and have built a presence in China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand.

Brands: Paul Smith, Céline, Givenchy, Fendi, Blumarine, Kenzo, Twenty8Twelve, Moschino, Anya Hindmarch, Barbara Bui, Trussardi, Jimmy Choo, Louis Vuitton, Celine, Marc Jacobs, Loewe, Dior, Fendi, Davidoff

LS Company Profile: Bluebell Group
Website: Bluebell Group
Contact: Email

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Chalhoub Group, Dubai

The Chalhoub Group specialises in the retail and distribution of renowned brands within the sectors of Beauty, Fashion and Gifts. They represent a portfolio of over 280 luxury brands, manage over 350 retail outlets and have a presence in 14 countries, partnering with prestigious houses such as Baccarat, Christofle, Christian Dior, Louis Vuitton and Nina Ricci.

Brands: Fendi, Swarovski, Christian Dior, Louis Vuitton, Marc Jacobs, Céline, Chanel, Prada, Givenchy, Calvin Klein, Barbara Bui, Christian Louboutin, Dsquared, Kenzo, Lanvin, Paule Ka

Stores: Tangara, Faces, Scarpe, Tagz

LS Company Profile: Chalhoub Group
Website: Challhoub
Contact: Email

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FJ Benjamin, Singapore

FJ Benjamin developes retail and distribution networks for international luxury and lifestyle brands across Asia, as well as handling their promotion and brand building within the region. The public company, headquartered in Singapore, was listed on the Singapore Exchange in November 1996. It has offices in 8 cities, represents over 20 brands and operates over 170 retail stores/shop-in-shops, retailing and distributing luxury and lifestyle products and time pieces across Southeast Asia and Australia.

Brands: Céline, Rado, Givenchy, Goyard, DeWitt, Girard-Perregaux, Victorinox Swiss Army

LS Company Profile: FJ Benjamin
Website: FJ Benjamin
Contact: Email

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Genesis Colors, New Dehli

Originally spearheading the corporatisation of the Indian fashion industry, building buisnesses for premium designer labels such as Satya Paul, Deepika Gehani, Samsaara, Shobhaa De and Bwitch, Genesis Colors, forayed into the marketing and distribution of world-renowned luxury brands in India, through its new division, Genesis Luxury Fashion. The group services the Indian market through branded stores.

Brands: Burberry, Paul Smith, Canali, Kenzo, Just Cavalli, Bottega Veneta, Aigner, Jimmy Choo.

LS Company Profile: Genesis Colors
Website: Genesis Colors
Contact: Email

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Rivoli Group, Dubai

The Rivoli Group is a private company, with a diverse portfolio of international luxury brands and network of retail outlets within the United Arab Emirates and lower Gulf States. The group has become one of the largest importers and retailers of luxury brands in the Middle East and retails a wide range of product categories, including watches, writing instruments, menswear, accessories, gift items and eyewear.

Brands: Bang and Olufsen, Blancpain, Carl F. Bucherer, Girard-Perregaux, Glashutte, IWC, JM Weston, Longines, Montblanc, Omega, Rado, Rivoli Silks, Tissot, Vertu, Zenith Boutique

Stores: Rivoli, Rivoli Eyezone, Rivoli Arcade, Rivoli Gifts, Rivoli Prestige, Rivoli Textiles, Table Art, Tag Heuer, Younly

LS Company Profile: Rivoli Group
Website: Rivoli Group
Contact: Online Enquiry

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Al Tayer, Dubai

Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. Their operations incorporate automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution and engineering as well as interiors contracting. The Group operates over 180 stores across multiple markets in the Middle East, including Bahrain, the Kingdom of Saudi Arabia, Lebanon and Qatar. Their Insignia division retails 26 luxury fashion and accessories brands in 85 locations throughout the region.

Brands: Armani, Bvlgari, Bloomingdale’s, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols, Maserati, Bvlgari, Boucheron, Bottega Veneta, Dolce & Gabbana, Emilio Pucci, Giorgio Armani, Gucci, Ligne Roset, Yves Saint Laurent

LS Company Profile: Al Tayer
Website: Al Tayer
Contact: Email

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Luxasia, Singapore

The Luxasia Group is a large scale distributor of fragrance and beauty brands in Asia. Established in 1986, the business employees over 1500 people and operates in ten countries, namely Singapore, Malaysia, Indonesia, Phillipines, Thailand, VIetnam, India, China, Hong Kong and Taiwan.

Brands: Aqua di Parma, Burberry, Bvlgari, Calvin Klein, Carolina Herrera, Chloé, Davidoff, Ermenegildo Zegna, Guerlain, Hermès, Issey Miyake, John Paul Gaultier, Lanvin, Marc Jacobs, Nina Ricci, Prada, Salvatore Ferragamo, Stella McCartney, Vera Wang, YSL Beaute

Stores: Escentials

LS Company Profile: Luxasia
Website: Luxasia
Contact: Online Enquiry

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Onward Kashiyama, Tokyo

Onward Kashiyama is a Japanese clothing manufacturer, distributing clothing under its own line as well as producing licensed garments for big name designer brands. Under the licensing business, the group oversees more than 25 different clothing lines around the world as well as Onward branded pieces for sale in its own boutiques. There are more than three dozen stores currently in Japan owned by Onward Kashiyama and multiple more outside Japan in China, South Korea, France, Italy, and Britain.

Brands: Calvin Klein, Jean Paul Gaultier, Sonia Rykiel, Paul Smith

LS Company Profile: Onward Kashiyama
Website: Onward Kashiyama
Contact: Email

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BinHendi Enterprises, Dubai

BinHendi Enterprises operates twenty-nine fashion, jewellery, accessory and food retail outlets in the UAEand GCC, with plans to expand into metropolitan cities Mumbai and Delhi in India. Today the group has successfully introduced more than 75 world-renowned brands to the UAE in the fields of fashion, watches, jewellery, accessories, furniture and fine dining, quickly developing a diverse retail portfolio of the world’s most prestigious brands

Brands: Brioni, Hugo Boss, Paul & Shark, Artioli, Shanghai Tang

LS Company Profile: BinHendi Enterprises
Website: Binhendi Enterprises
Contact: Online Enquiry

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Bosco di Ciliegi, Moscow

Founded in 1991, Bosco di Ciliegi retail and distribute an impressive array of luxury brands throughout Russia, as well as operating multibrand stores Donna Bosco, Bosco Uomo, Bambino Bosco and Bosco Scarpa. The group focus primarily on fashion, accessories, jewellery and timepieces, as well as luxury fragrance and cosmetics. Their stores are located in historic shopping centers such as Petrovsky Passage, Moscow, as well as St. Petersburg, Samara, Yekaterinburg and Milan.

The company operates historical department store GUM on Red Square in Moscow, with a façade extending almost 250m along the eastern side of the square. Bosco di Ciliegi purchased the controlling share of the business in 2005 and currently manages almost 200 stores within the complex.

Brands: Alberta Ferretti, Armani Collezione, Barbara Bui, D&G, Ermenegildo Zegna, ETRO, Hugo Boss, Jean Paul Gaultier, Jil Sander, Kenzo, La Perla, Max Mara, Moschino, Paul Smith, SportMax, Alberto Guardiani, Casadei, Cesare Paciotti

LS Company Profile: Bosco di Ciliegi
Website: Bosco di Ciliegi
Website: GUM
Contact: Email

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Shreyans, Mumbai

Shreyans is a retailer and distributor of luxury mobility, fashion, lifestyle and jewellery brands in India, developed by a USC graduate Ashish Chordia. Chordia identified a tremendous opportunity for luxury brands in the Indian market whilst working for Deloitte in the US, he then began acquiring the rights to some of the world’s most luxurious brands, which he distributes and retails in India today.

Brands: Porsche, Ducatti, Netjets, Dolce & Gabbana, Christian Dior, Etro, Emilio Pucci, Fendi, Van Cleef & Arpels

LS Company Profile: Shreyans
Website: Shreyans
Contact: Email

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Swiss Prestige, Hong Kong

Swiss Prestige represents Swiss watch manufacturers in Asia, specialising in the field of mechanical timepieces. Wth offices in Hong Kong, Beijing, Shanghai, and Taipei, Swiss Prestige also represents well-known Swiss watch brands in China, Taiwan, Philippines, Thailand and Australia.

Brands: Corum, Eberhard & Co, Greubel Forsey, Hublot, Oris, Roland Iten

LS Company Profile: Swiss Prestige
Website: Swiss Prestige
Contact: Email

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Sparkle Roll Group, Hong Kong

Sparkle Roll Group is a distributor of top-tier luxury goods in the People’s Republic of China, distributing ultra-luxury automobiles, haute horlogeries, haute jewellery and renowned French wines.

Brands: Bentley, Lambourghini, Rolls Royce, Richard Mille, Parmigiani, DeWitt, Boucheron, Federico Buccellati

LS Company Profile: Sparkle Roll Group
Website: Sparkle Roll Group
Contact: Email

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DKSH Luxury & Lifestyle, Shanghai

DKSH provides market expansion, distribution and retailing services for high-end lifestyle watches, accessories, apparel and household luxury goods across Asia. Their Luxury & Lifestyle division has almost 9,000 retail points of sale, ten company boutiques, 152 shop-in-shops, and 453 brand corners with 323 specialists working in 11 countries. Core markets include China, Hong Kong, Taiwan, Japan, Thailand, Malaysia, Singapore, Australia, New Zealand, and South Korea.

LS Company Profile: DKSH
Website: DKSH Luxury Lifestyle
Contact: Online Enquiry

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Mercury, Moscow

Mercury began as a jewellery shop in Moscow over 15 years ago and now generates more than 1 billion euros n annual sales. The group retails and distributes a wide selection of the world’s top luxury goods, including fashion and accessories, jewellery and luxury automobiles.

The group also operates luxury department store Tsum, located in a six-story historical building at Petrovka street. It carries more than 1000 brands of fashionable apparel, perfumery and jewelry, as well as “TSUM Globus Gourmet” gastronome, a fusion restaurant, a cigar room, a café and Champagne-bar by Veuve Clicquot.

Brands: Bentley, Maserati, Gucci, Prada, Chopard, Dolce & Gabbana and more

LS Company Profile: Mercury
Website: Mercury
Website: TSUM

Source: Luxurysociety.com

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