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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

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Fantasy Hairstyling, Pushing the Limits! – Hair Battle Spectacular

 

Fantasy hair is all about pushing the limits of traditional hairstyling. It can include the use of clothing, ornaments, and props to achieve the desired look, and it’s almost always pulled to the top of the head. Fantasy hair competition — which has been around for decades — pits contestants against each other to create a total look of hair, makeup, and clothing in a limited amount of time.


Hosted by actress Brooke Burns, this competition series pits 10 of America’s hottest stylists against each other to see who can deliver the biggest and best in fantasy hair design.

Part sculpture and part pop art, each challenge requires contestants to create outrageous coifs that resemble everything from multi-layer wedding cakes to toys with moveable pieces. The stylists then enter the ring to present their hair creations in a fully produced, dramatic and stylized performance. After each challenge, the judges — award-winning fantasy hair designer Derek J, celebrity stylist Lindsay Albanese and a rotating guest judge — critique the designers on creativity, execution and overall presentation.

 

In addition to blow-by-blow drama in the arena, there is also the day-to-day drama between the cohabitating stylists who fight each week to stay in the game and win the ultimate prize of $100,000.

“Hair Battle Spectacular” is produced by 3 Ball Productions with JD Roth, Todd Nelson, Adam Greener, and Mike Nichols serving as executive producers.

 

Source: hair-battle-spectacular.oxygen.com

 

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Hair and make-up trends for 2011 from ‘Down Under’

What will be the big hair and make-up trends this year?

FACING FACTS:

Perth make-up artist Yvette Gray says bright colours should be your beauty staple for 2011.

“Looking at what was on the catwalk at New York Fashion Week, there is a lot of citrus and coral on the eyes,” she says.

“Those colours need to be paired with nude lips and cheeks, otherwise the look is way too much.

“There were also a lot of pale white or soft nude eyes, generally teamed up with cantaloupe and watermelon tones on the lips.”

We will also see a new take on the classic smoky eye this year.

“It is always a strong look that never dates but it will be modernised for 2011 by adding a metallic finish to the eye,” Ms Gray says.

“It’s a great evening look.”

Napoleon Perdis national creative team leader Kate Squires says green is also emerging as a key trend.

“The arresting shade evokes so many things – from money to Mother Nature – but, for us, green shadow and liner on the eyes is also undeniably glamorous, especially when paired with glowing skin, contoured cheeks and pinkish lips,” Ms Squires says.

Ms Squires says it is important not to get so caught up with colour that you forget the basics.

“No make-up technique or look is complete without the perfect base and a lot of women still find this hard to achieve,” she says.

“It’s all in the priming. As Napoleon would say ‘not to prime is a crime’.”

MAC senior artist Nicole Thompson says glossy skin texture will be pivotal in the coming seasons.

“We are seeing much less of a heavy foundation look,” she says.

“It is becoming more and more popular – and generally looks much more flattering – when you can actually see your skin through your make-up. This is especially true if you want to play with the bright colour trend.

“Keep the rest of your make-up really pared back and natural to keep the look modern and not trashy.”

Ms Thompson suggests wiping make-up off your eyelids and cheekbones to reveal your natural skin colour and adding gloss accents to the high points of the face.

HAIR TODAY:

Toni & Guy national educator and Subiaco salon owner Tracey Laing says the hottest hair trend for 2011 is the bold, graphic cut.

“Those shapes have got a bit of a power chic attitude, and they’re a bit edgy,” she says.

Ms Laing says classic shapes like the bob will be modernised with bold fringes, a lot of texture and layers.

“Rather than thinking Courtney Love, though, this look will be a lot more finished,” she says.

“It’s a lot more glamorous and high fashion while still being a bit more disordered and textured.”

2011 Hairstyles ImageBalayage was a big trend last year but Ms Laing says 2011 will be all about colour to complement the cut.

“There won’t be one dominant colour,” she says. “The key will be fresh, expensive and glamorous-looking colour that has good tone to it.

“The look we’re seeing is moving towards glossy, healthy colours.”

We’ll be seeing more voluminous hair on the streets and she predicts the topknot will definitely carry into the new year.

“It does suit most face shapes and ages,” she says.

NAILING IT:

Celebrity manicurist Ali Veras, who has shaped the nails of Cate Blanchett, Nicole Kidman and Kylie Minogue, says nails will be bright and playful in 2011.

“Bright and bold shades of turquoise, tomato red, fuchsia and coral are all the rage this season and will make fingers and toes pop,” she says.

“I am really loving Zoya’s new Flash summer collection, which includes the perfect turquoise cream, a vivid tangerine and a cherry red.”

You don’t necessarily have to use the same polish on your toes and fingers, she says.

“Many of my clients like a more neutral or pale shade on their nails and take a more anything goes approach to their toes.”

Text Source: au.news.yahoo.com

 

If you like to view more articles on Hairstyles, visit also:

  1. STYLISH MEDIUM LENGHT HAIRSTYLES
  2. 2011 HAIR TRENDS – HAIRSTYLES FOR WOMEN and
  3. ALTERNATIVE HAIR SHOW 2011

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Graffiti Nails, Coolest 2011 Trend

Create your own nail art!

Written by Susann Byman Ruud for Fashionmarketinglessons.

That the Swedes have always been on the fast lane of  creating and following trends is not news, however, for Christmas during my family Holidays, I discovered (in a gift from my sweet sister) a Swedish product by Isadora Cosmetics, that was both innovative as it was trendy and fashionable, but the best thing about it is that nobody will be able to recreate your look, not even you, as each time it is used it gives very different results!
What I am referencing to is Isadora’s Graffiti Nail Art line, an invention that can in matters of minutes transform your look into a unique, cool, fashionable and fabulously trendy and glam style, just by applying a bit of grafitti nail varnish on top of your already existing polish! And the best yet, it can cover up nail with chipping colour! Talk about express beauty treatment 🙂
Apply one of five differently coloured topcoats over your mani and then wait a few seconds – it begins to contract and crack, leaving you with a nail art-effect finish that doesn’t look like it was achieved by a mere swish of a polish brush. Six shades are available (black, white, blue, yellow, pink and green), giving you tons of possibilities for making fab contrasts.

 

Not convinced? Watch the video below using the black version over a blue base.

 

 

A tip though is to try it out with different under colours, as well as top graffiti colours and brush strokes, as the art / design differ quite much.

So go ahead and play around, and get ready to look like you just got out of Hollywood’s finest Nail Salon!!
Good Luck!

 

Graffiti pattern in just one stroke. Be trendy, have fun and express your nails – save time and money by doing it yourself with IsaDora Graffiti Nails!

GraffitiNails_HowTo

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MAC Jeanius Spring 2011 Makeup Collection

MAC Jeanius Spring 2011 Makeup Collection

If you are looking for a fun and new way to update your makeup for the upcoming spring 2011, take a peek at the brand new limited edition collection by MAC Cosmetics titled Jeanius! The MAC Jeanius spring 2011 makeup collection comes with fresh spring pastels and luscious shades! Check them out now!
It seems that cult-tastic makeup brand, MAC Cosmetics has yet again come up with another great way to surprise its fans through what else, than a brand new makeup collection for spring 2011 titled MAC Jeanius.
As the makeup collection’s name suggests, line is inspired by the spring 2011 denim trends and suit the season’s textures and colors perfectly. You can observe a perfect combination of spring shades which are fun and in total balance with the latest makeup trends. 

The MAC Jeanius eyeshadows come in 4 fabulous shades featuring a jeans print design which looks adorable. The shades are all blue jeans inspired and come in the following shades: 

  • Diva In Distress – a middle-tone gray with a silver pearl touch shaped as a metallic jeans snap
  • Motorhead – a middle-tone blue with a copper pearl touch shaped as a metallic jeans snap
  • Stove Pipe Black – a black/gray shade with a copper pearl touch shaped as a metallic jeans snap
  • White Jeanius – a white shade with a silver pearl touch shaped as a metallic jeans snap
  • MAC Jeanius Spring 2011 Makeup Collection
    A lipstick should never miss from a woman’s makeup kit, so you definitely have to consider adding one of the following 3 lip color shades from the Jeanius makeup collection: 

  • Acid Washed Grayish – a pearled beige
  • Pretty Please – a soft pink pearl shade
  • Riveting Rose Deep – a burgundy/violet pearled shade
  • MAC Jeanius Spring 2011 Lipglass
    If lipsticks aren’t your thing, the Jeanius Lipglasses will surely win your heart! The MAC Jeanius glosses come in 3 univesally flattering shades: 

  • Docile Chrome
  • Indigo Pink
  • Painted On
  • MAC Jeanius Sprign 2011 Blushes
    MAC Jeanius Spring 2011 Nail Polishes
    No makeup collection would be complete without blushers. The MAC Jeanius line comes with two lovely blushes: 

  • Overdyed Bright – a magenta shade
  • Pink Cult – a lovely pale pink shade
  • MAC has also created two fabulous nail varnish shades which are meant to complete the collection and give you either a soft or a bold look. You can find the MAC Jeanius nail polishes in:

  • Biker Blue – a dark blue colored polish with pink and electric blue shimmers
  • Frayed-to-Order – a whitish pink nail polish with pearl shimmers
  • The Penultimate brow maker and eye liner in Rapidblack round out MAC’s new makeup line.
    The MAC Jeanius collection for spring 2011 looks amazing so don’t hesitate to purchase your favorite products from the collection as most items are limited edition! The collection is available for purchase starting March 3rd , 2011.

    Image courtesy of MAC Cosmetics

    Source: make-up.becomegorgeous.com

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