Tag Archives: Mass Market Fashion

All About Fashion (Part 2) – Types of Fashion, Income in Fashion, Fashion Schools and more about Fashion

Types of fashion

The garments produced by clothing manufacturers fall into three main categories, although these may be split up into additional, more specific categories:

Vlada Roslyakova A model walks down the runway during the Christian Dior Haute Couture fashion show for A/W 2009/10 on July 6, 2009 in Paris, France.

Haute couture

Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-fashion), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make.

Ready-to-wear

Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year.

Mass market

Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Inexpensive materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.

There is a type of design called “kutch” design originated from the German word “kitschig” meaning “ugly” or “not aesthetically pleasing.” Kitsch can also refer to “wearing or displaying something that is therefore no longer in fashion.” Often, high-waisted trousers, associated with the 1980s, are considered a “kitsch” fashion statement.

Income

Median annual wages for salaried fashion designers were $61,160 in May 2008. The middle 50 percent earned between $42,150 and $87,120. The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780.. Median annual earnings were $52,860 (£28,340) in apparel, piece goods, and notions – the industry employing the largest numbers of fashion designers.

Fashion education

There are a number of well known art schools and design schools world wide that offer degrees in fashion design and fashion design technology. Some colleges also offer Masters of Fashion courses. Though it is not a requirement to have a Masters level, it is recommended by those already working in the industry to study at this level. The most notable of design schools in Europe include London College of FashionCentral Saint Martins College of Art and DesignUniversity of Westminster and Kingston University in LondonLimerick School of Art and Design and the National College of Art and Designin Ireland, Edinburgh College of Art in ScotlandIstituto MarangoniDomus AcademyPolitecnico of MilanNABA – Nuova Accademia di Belle Arti MilanoIstituto Europeo di DesignUniversity Iuav of Venice in Italy, the Fashion Federation PARIS] European Fashion Accreditationwww.Fashion-Board.com, Antwerp Fashion Academy in Belgium. There is Parsons The New School for DesignCreative Business HouseFashion Institute of Technology and the Pratt Institute in New York City. Elsewhere in the United States there is the Savannah College of Art and DesignVirginia Commonwealth UniversityFashion Institute of Design & Merchandising in Los AngelesSchool of the Art Institute of Chicago and Columbia College Chicago in Chicago. The National Institute of Fashion Technology in India, Shih Chien University in Hong Kong, RMIT University in Melbourne, Fu Jen Catholic University in Taiwan and the Asian University chain, Raffles College of Design and Commerce, all have reputable fashion design courses.

The only Ivy League University having a Fashion Design undergraduate program is Cornell University in Ithaca, NY. The program is offered by the department of Fiber Science & Apparel Design]. Cornell University also offers the only Ph.D. program in apparel design in the United States. The program is intended to address the needs of academia, industry and research by considering apparel design as an applied science that embraces design, technology, physical sciences, the humanities and social sciences in order to meet the human needs for clothing. There are many universities that offer fashion design throughout the United States. The major incorporating fashion design may have alternative names like Apparel and Textiles or Apparel and Textile Design and may be housed in departments such as Art and Art History or Family and Consumer Studies.

READ ALSO:

ALL ABOUT FASHION (PART 1) – FASHION DESIGN, STRUCTURE, HISTORY

ALL ABOUT FASHION (PART 2) – FASHION STAR SYSTEMS, WORLD FASHION AND THE GLOBAL FASHION INDUSTRY

Source: Wikipedia.com

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How to Become Fashion Designer ( Part 2 ) – Fashion Industry Career Specializations

Fashion Industry Career Specializations -BREAK IT DOWN

Coming straight from fashion school, you might be thinking that as a fashion designer, you’ll have the opportunity to work with all types of apparel. But what you may not know is that generally, the fashion industry is split into categories, and then categories within categories. Basically, the apparel industry is very specialized.
The breakdown begins with price (which usually corresponds with quality). The lowest apparel classification is Discount, and at the height of fashion is Haute Couture:
  • Discount Fashion: These stores sell fashion merchandise that retails at a discounted price from what other apparel stores charge. Outlet malls or stores like Ross, Walmart, Target, or Conway are example of discount retailers that sell discount labels.

  • Budget / Mass Market Fashion: Mass market apparel usually consists of knock offs of higher priced designer fashions that are sold at low competitive prices to the masses. Old Navy, Forever 21, and Charlotte Russe are a few popular budget apparel labels. Department stores in this category include JC Penney, and Kohl’s. This fashion market usually retails for less than $100.

  • Moderate Fashion: These include nationally advertised apparel fashion brands such as Nine West, Gap, Abercrombie & Fitch, Express, and Zara. Examples of moderate department stores are Macy’s and Dillards. These apparel brands typically retail for less than $300.

  • Contemporary Fashion: More than just a specific price point, this classification is a fashion-forward image often aimed at women in their ’20s and early ’30s looking for trendy fashions priced more affordably than Designer pieces. BCBG, Betsey Johnson, Bebe, and Rebecca Taylor fall into the Contemporary fashion category, which usually retails for under $500.

  • Better Fashion: Also selling for less than $500, these collections use better quality fabric and styling than lower-priced brands. Armani Exchange, Jones New York and Anne Klein are a few examples of better-priced apparel lines.

  • Bridge Fashion: Priced under $1,000, these apparel fashion lines serve as a “bridge” between better and designer fashion categories. Bridge fashion includes names like Ellen Tracy, Dana Buchman, DKNY, Emporio Armani, and Lauren by Ralph Lauren.

  • Designer Fashion: True fashion designer collections typically sell for more than $1,000 per item. The fabrics, fit, details, and trims are superior to other ready-to-wear items. Some examples of designer labels are Gucci, Prada, Versace, Armani, and Chanel.

  • Haute Couture / Avant-garde Fashion: Also know as couture, these terms have been commonly misused by ready-to-wear brands. Haute Couture, or simply “couture” fashion designers sell custom, made-to-measure apparel, which costs tens of thousands of dollars, and is affordable only to a select few. Technically speaking, there are only ten official Haute Couture Fashion Houses including: Christian Dior, Jean Paul Gaultier, Chanel, and Givenchy. Avant-garde fashion designers produce high quality, one-of-a-kind garments that experiment with new fashion design concepts and push the envelope of popular apparel design.

Even within the fashion industry categories listed above, each apparel market is broken down into more specific career specializations. First, fashion companies are broken down by customer: men’s, women’s, children’s etc. Then are further divided by type of apparel: sportswear, eveningwear (special occasion), sleepwear etc. And then even fashion design teams are designated to specific areas like Wovens, Knits, Sweaters, Tops, Bottoms, Dresses, Outerwear and so on.

A discouraging thing to note about the fashion industry is that it is very difficult to move from one career category to another. If you start building your fashion design career with mass-market apparel companies, you’re going to face some barriers when you apply for that dream fashion designer job at Ralph Lauren. The same goes for apparel design specialties. If you’re experienced in designing children’s woven tops, chances are you won’t land a position designing women’s dresses. If you’re absolutely determined on making a switch in the fashion industry, you’re best bet is to start from the bottom in your desired career field and work your way up again.

Something else to consider is the different types of apparel manufacturers and retailers out there. There are fashion manufacturers who design and produce their own apparel designs, which are then sold to fashion retailers. These manufacturers do not have their own retail fashion stores. Examples include Shoshanna, Jones New York and Carmen Marc Valvo. There are also fashion manufacturers that own licenses for a variety of brands. For example, at the time of this writing, Phillips Van Heusen (PVH) owns Calvin Klein and IZOD, but licenses brands like DKNY, Sean Jean, and Kenneth Cole.

Then, there are fashion retailers that only sell merchandise purchased from manufacturers. These include stores like Bloomingdale’s and Neiman Marcus. There are also many manufacturers that also have their own fashion retail locations such as Polo Ralph Lauren, Armani Exchange and Nicole Miller. Other apparel retail stores have their own product development teams and have merchandise manufactured specifically for their private label designs such as Gap, Old Navy, and Express. In addition to purchasing merchandise from outside manufacturers, many department stores also have their own private label collections. Examples are: I.N.C. (Macy’s), and Arizona Jeans (JC Penney).

Pre-Fall 2011

The largest employment opportunities out there lie within mass-market apparel companies. They often pay rather well to begin with, however these figures usually level off after a few years of experience. The higher-end fashion markets pay less to start, and work hours are longer, but the prestige you’ll receive from such reputable companies will do wonders for your resume.

Source: Desigernexus.com

 

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