Tag Archives: Nike

Nike Eco Fashion Trend; release January 2011

For Nike Sportswear’s latest project, they hit a double whammy in the hype department with their Nike Premium Print Pack. With references to eco-trends and the rapidly dissolving print world, this series is sure to launch with a bang in the beginning of January 2011.

Source:  Trendland.net By Mini Boss 27

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Filed under Ad Campaign, Advertising, Business, Eco Fashion, Eco Trends, Fashion, Fashion Marketing, Internet Marketing, Product, Promotion, Shoes, Target Market, Technology

Nike Women’s Make Yourself Campaign

Nike's Make Yourself: Allyson FelixNike's Make Yourself: Julia MancusoNike's Make Yourself: Monica Byrne-WickeyNike's Make Yourself: Li NaNike's Make Yourself: Sofia Boutella

We love positive reinforcement and message of living life to the fullest.

Nike’s latest Social Media Campaign is targeted towards athletic women who want to improve their lives and reach their goals.

The campaign stars some high-powered athletes like USA Track & Field Olympian Allyson Felix, American surfer Monica Byrne-Wickey, American skier Julia Mancuso, Dutch footballer Anouk Hoogendijk, Chinese tennis player Li Na, and Algerian French dancer Sofia Boutella.

This diverse group of female athletes is featured on Nike’s website, the Nike Women Facebook page, and in severalonline video ads.

The ads feature behind-the-scene info about their workout routines, eating habits and motivations — demonstrating that these women weren’t just born with amazing muscles and athletic grace, and they had to work hard to get their bodies to where they are now.

Being women, these athletes also had to overcome some big obstacles and adversities and are definitely beautiful, healthy and strong role models to look up when thinking about our everyday lives, workout routines, and aspirations. Here’s to positive reinforcement marketing.

Original Source: Fashionablymarketing by Stephanie Kwak on 11/18/2010

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Filed under Advertising, Business, E-Commerce, Fashion, Fashion Marketing, Internet Marketing, Marketing, Marketing Strategy, Online, Online Marketing, Promotion, Social Media Marketing, Web Marketing

2010 Best Fashion Site

Nike’s Jumpman 23 was awarded the WebAward for Best Fashion Site 2010 by Web Marketing Association’s

Browse this exiting site and get thrilled by the multitude of exciting information, shopping, interviews, video and images, and also learn the history of “FLIGHT’ through their brilliant and beautiful presentation!

Just click here for some HISTORY OF FLIGHT

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Filed under Advertising, Business, Celebrity, E-Commerce, Fashion, Fashion Marketing, Marketing, Online, Online Shopping, Promotion, Website

SWOT Analysis Nike, Inc

This SWOT analysis is about Nike.


  • Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that ‘Business is war without bullets.’ Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage.
  • Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production.
  • Nike is a global brand. It is the number one sports brand in the World. Its famous ‘Swoosh’ is instantly recognisable, and Phil Knight even has it tattooed on his ankle.


  • The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes.
  • The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.


  • Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes.
  • There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits.
  • The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.


  • Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands.
  • The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike’s market share.
  • As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike.

‘If you have a body, you are an athlete’ – Bill Bowerman said this a couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years.

Original Source: http://marketingteacher.com/swot/nike-swot.html

Read more about Nike here: http://www.nikebiz.com/company_overview/


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