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Happy Hunting! Integrated Shopping Holiday Branding Marketing Campaign by Puma

Integrated Shopping Holiday Brand Identity Marketing Campaign Puma Happy Hunting

Puma has launched its regional integrated branding marketing campaign for 2010 shopping holiday themed “Happy Hunting”.

Puma, one of the global athletic brand, has launched its regional branding marketing campaign “Happy Hunting” with Puma’s style for 2010 shopping holiday.

Inspired by a person’s desire to hunt for the perfect item during the holiday season, the integrated marketing campaign is aimed to bring bizarre entertainment to young people, both in real world and online world. Therefore, the shopping holiday marketing campaign will run actively online through bloggers and social network platform like Facebook, YouTube and microblogs like Twitter to create viral buzz effect and build anticipation.

As part of the integrated branding marketing strategy, deeper layers are added to Puma’s integrated branding marketing campaign through story that communicate Puma’s wider brand identity and the joy of always hunting for the new, the exciting and the fresh.

Puma’s integrated branding marketing and advertising campaign for 2010 shopping holiday will run in print, online and outdoor across Asia in markets including Hong Kong, China, Singapore, Malaysia, Korea and Taiwan.

Source: InvisiblePr.com

Hunting Season has begun, watch how our models are hunted for their coats – PUMA style.

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How to Start a Fashion Stylist Business

A fashion stylist develops the image of certain people, from models to celebrities, for print, television and movies. Many stylist graduate from college with associate’s or bachelor’s degrees in fashion design, fashion styling or related major, but there are plenty of fashion stylists without formal training. If you’ve got the gumption to work on your own and the skills to make someone look good, this is the job for you.


    1. 1

      Determine on what kind of styling you will focus. You can work with wardrobe styling, celebrity styling, print or television styling, or all of them if you prefer. Because styling tends to be such a competitive industry, you’ll find that full-time stylists branch out as much as possible, and might even do work in fashion editorial and public relations to make ends meet. Get ready to multitask.

    2. 2

      Study up. If you want to become a stylist, you’ll need a healthy balance of coursework and real-life experience. Because getting the gigs is based primarily on your portfolio, and not on your resume, consider this background knowledge a personal step. The Parsons School of Design, Fashion Institute of Technology and London College of Fashion (see Resources) all offer specialized courses for the budding stylist.

    3. 3

      Consider shadowing a stylist as an assistant. By watching someone working in his field, you’ll pick up tips and tricks, and contacts as well. Check Craigslist.org for “Intern Wanted” advertisements in your city, or contact magazines and television stations to find out about open positions in the wardrobe department.

    4. 4

      Prepare your style focus, or your niche, after getting experience in the field. Every stylist worth his salt can whip up looks that make him stand out in the crowd, from Patricia Field to Rachel Zoe. Go with your strength, from girly to glamour, and then refine it in the next steps.

    5. 5

      Develop your portfolio. Work with a volunteer photographer and models to begin getting samples of your work to show to clients. Students or fledging photographers will be interested in your skills as a stylist to add depth to their work, and you’ll need sample photo shoots to round out your portfolio.

    6. 6

      Look into agency representation. If you are able to sign on with a reputable agency, you’ll not only garner higher wages, but you will get higher-profile gigs at a more reliable rate.

    7. 7

      Answer job advertisements and cold call companies that represent your areas of interest. The more persistent you are, the better. As a freelance professional, you will need to get the word out about your services.

    Original Source: eHow

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