Tag Archives: Public Relations

Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

Advertisements

Leave a comment

Filed under Ad Campaign, Advertising, Agency, Android Apps, Applications, Branding, Business, Business Plan, Case Study, Celebrity, Commercial, Communications Manager, Consumer Psychology, Consumer Psychology, Design, Digital Creative, Digital Fashion Week, Digital Marketing, E-Commerce, Fashion, Fashion Designer, Fashion Exhibition, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Journalist, Fashion Marketeer, Fashion Marketing, Fashion Mercendising, Fashion Model, Fashion Photographer, Fashion Retailer, Fashion Show, Fashion Stylist, Fashion Themes, Fashion Trade Show, Fashion Week, Flash, Haute Couture, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Internet Technology, Invitation, iPhone Apps, Lookbook, Luxury Brand, M-Commerce, Make-Up Artist, Management, Marketing, Marketing Manager, Marketing Mix, Marketing Strategy, Media Outlet, Merchandising, Mobile Applications, Mobile Marketing, Networking, New Product Marketing, Niche Business, Niche Market, Online Marketing, Online Product Marketing, Photo Shoot, Photographer, PR, PR Manager, Presentation, Producer, Product Advertising, Promotion, Public Relations, Publicity, Sales Representative, Social Marketing, Social Media Marketing, Sponsor, Sponsorship, Streaming, Target Market, Technical Designer, Technology, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

Top 10 Networking Tips for Savvy Networkers


  • .  Be Prepared. Savvy Networkers always have their networking tools with them at all times.  The Networking tool kit includes: an ample supply of business cards, your name badge, any collateral material (flyers, brochures, etc), and your marketing message (often referred to as your elevator speech).

    .  Arrive early. Savvy Networkers arrive early and have their business cards readily available and can relax and focus on learning about the other people in the room.  As an early, Savvy Networker, you can pause to calmly gather your thoughts and your intentions so that your time spent networking will be of benefit to you and your goals.  Preparation goes a long way in making you appear to be someone that other people will want to get to know.  People do business with people they like.  And you will be judged by others, like it or not, based on their first impression of you.
  • .  Have a plan. Savvy Networkers always have an idea of what the goal is for each event they attend.  Know, before going in, what the outcome is that you want for yourself or for the people you meet at each event.  Do you want to meet 3 people and focus on getting to know them really well?  Are you looking for an introduction to a certain type of client?  Are you looking for information or connections that will get you that information?  When you have a plan, it is easier to stay focused and achieve your expected outcome.  It also helps you to keep on track to help others in achieving their goals when you remind yourself to be generous with your own knowledge and connections.  And, when you have a plan it is easier to stay on task as you meet with people.
  • Be a Giver and/or a Connector. When you focus on “giving” and being helpful to others, the “getting” will come later … and it will come in unexpected ways.  Foremost to remember, is that no one likes a person with a “taker” mentality.  When you are generous, people will notice and repsect you for your kind nature.  And, people generally do business with people that they respect, trust, and like.  Act like a host at every event you attend by connecting people.  This can be a simple act of intruducing 2 people to each other or as elaborate as giving a testimonial about 1 person and their services to the entire group.  All of these acts allow you to focus on the “other” and grows your social capital in the room.
  • Leave your troubles behind. Put on a happy face at the door and remind yourself that it is “show time”.  This is your time to sparkle and shine.  People will look forward to seeing you and meeting you if you are energetic, positive, and outgoing.  Again, people enjoy doing business with people that they like.  BE a person that others will like.  Hopefully you’ve heard the zen expression “Be the ball” … well, whenever you have the chance, “Be the ball of the ball!”  Do not burden or bore people with your troubles or your problems.  Everyone has enough of their own, and, trust me on this, they do not need or want to hear about yours.
  • Listen with focus. When someone is speaking with you, give that person your entire focus.  LISTEN.  Really hear what the person is saying.  Keep your eyes and ears focused and keep your self talk and thoughts focused too.  The greatest gift that you can give to another person is to truly hear what that person is saying.  You’ve seen this before and it bears repeating: you have 1 mouth and 2 ears for a reason.  Listen twice as much and talk 1/2 as much and everyone you treat this way will think you are a genius!
  • Be Genuine. Everyone knows when someone is “schmoozing” on or at them.  And, no one likes being “primed” for the pump.  Be genuine in your interactions with others at an event.  Again, it comes back to building trust,  to building “brand YOU”.  There is a huge difference between being INTERESTED and in trying to be INTERESTING.   When you are interested in learning about someone and their business entirely for the sake of learning about the other person, you will leave a lasting impression as someone who genuinely cares.  On the other hand, when you are interested only so that you can take what you learn and then use it to make yourself or your products interesting to this person … well, my friend, you have slipped into the category of “scorched earth networking” and it is not a good place to be.
  • Do Teach/Don’t Sell. The Savvy Networker knows that the immediate sale of a product is not the goal in networking.  Networking is about building relationships with people who will be happy to tell others about who you are and what you do.  Word of mouth advertising is the most cost effective and powerful advertising.   At every opportunity, teach others about who you are, as a person, and what it is that you do.  Always present a clear emphasis on the type of client that you are looking for.  In doing this, you will be building a salesforce that can reach far wider than you can on your own.
  • Follow up. After the event, send a thank you card to each person that you had direct contact with.  Mention something from your discussion in the thank you card (it helps if you jot notes on the back of each person’s business card that you collect).  If there is a referral that you can supply to someone you’ve just met, include that in the follow up note.  Showing up and following up are the two most important parts of networking.  Showing up, in most cases, is the easy part.  The follow up is, sadly, the most neglected part of networking.  Since so many people fail to follow up, you can really stand out by just doing this simple act of reaching out to remind someone of who you are and what you do … and that you are interested in exploring a relationship.
  • Follow up some more! Depending on where you look, marketing statistics state that it takes 7 to 12 impressions for a consumer to make a buying decision.  It also take somewhere between 5 to 12 impressions to become “top of mind”.  AND those are the OLD numbers.  Because of the overload of information that we are all faced with every day, the number of impressions is actually quite higher.  It is more likely to take 15 – 20 impressions before you make the connections that you are looking to build! Meeting face to face is the 1st impression.  An email, a phone call, another card, a lunch date … don’t stop after 1 or 2 impressions.  Keep going.  Savvy Networkers know that to build strong relationships they must dig deeper and make the continued effort to build ongoing relationships!

Source: Top10networkingtips.com

Leave a comment

Filed under Branding, Business, Communications Manager, Consumer Psychology, Consumer Psychology, Fashion Industry, Fashion Marketeer, Fashion Marketing, Interactive Marketing, Management, Market Research, Marketing, Marketing Manager, Marketing Mix, Methodology, Networking, Niche Business, Niche Market, PR Manager, Presentation, Promotion, Publicity, Qualitative Research, Research, Sales Representative, Social Marketing, Social Media Marketing, Target Market

The Marketing Mix – The Official 5 P’s of Marketing

The major marketing management decisions can be classified in one of the following five categories:

The Marketing Mix – The 5 P’s

  • Product
  • Price
  • Place (distribution)
  • Promotion
  • People

The Marketing Mix


Product 
 
People

Place 
 

Target
Market
– The Consumer  

Price 
 

Promotion 
 

These variables are known as the marketing mix or the 5 P’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The firm attempts to generate a positive response in the target market by blending these five marketing mix variables in an optimal manner.

_ _ _ _ _ _ _ _ _ _ _ _  _ _ _ _ _ _ _ _ _ _ _ _

Product

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Price

Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Promotion

Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

People

People decisions are those related to customer service.  How do you want your workers to appear to your customers?  There are a range of service profiles from service with a smile – McDonald’s, to classier Nordstroms, to plain rude – Ed Debevic’s.  The function of people to present an appearance,  an attitude, etc.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Place

Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

A Summary Table of the Marketing Mix

The following table summarizes the marketing mix decisions, including a list of some of the aspects of each of the 4Ps.

Summary of Marketing Mix Decisions

Product People Price Place Promotion
FunctionalityAppearance

Quality

Packaging

Brand

Warranty

Service/Support

Service

AppearanceUniforms

Attitude

List priceDiscounts

Allowances

Financing

Leasing options

Channel membersChannel motivation

Market coverage

Locations

Logistics

Service levels

AdvertisingPersonal selling

Public relations

Message

Media

Budget

Source: facweb.eths.k12.il.us

1 Comment

Filed under Business, Business Plan, Competitive Analysis, Consumer Psychology, Fashion Marketing, Management, Market Research, Marketing, Marketing Mix, Marketing Strategy, Methodology, Niche Market, Place, Price, Product, Promotion, Qualitative Research, Quantitative Research, Research, Target Market, Trends

Top Ten Job Opportunities In Marketing & PR

Marketing and PR go hand in hand when it comes to promoting business and making sure that the business develops and grows. With the vast amount of opportunities that are available in this field it is absolutely possible for people to start their careers in this field as entry level professionals.

Since the field is very popular, there is always a chance that the competition for jobs in the field would be at its maximum. This is precisely why people have to be completely prepared and be ready to face all sorts of challenges when they want to start as a professional in marketing PR jobs.

Marketing public relations combines both the challenging aspects of the different fields and makes it more lucrative for the companies so that they can promote their products and there status to increase the customer growth and the financers support. Of course, this means that the marketing and PR jobs become doubly challenging for the professionals who want to take it up as a career.

There are many aspects which increasingly create opportunities for people in marketing PR jobs. Advertising marketing jobs are very popular and this field requires people to be more creative with their talents.

There are also media marketing PR jobs which would require the professional to be conversant with all the aspects of media so that they can seamlessly construct a strong relation between the media and the companys promotional policies.

Opportunities in marketing PR jobs are also created by marketing PR firms which outsource marketing jobs to people who are interested in this field. Many such firms offer different kinds of opportunities to people to start training for better positions in other companies as marketing PR professionals.

In fact, marketing PR entry level jobs are probably the best possible way for people to start a career with some company in which they want to proceed to higher levels. It is a very good start to get to know about all the aspects of the company because as a PR professional they have to be conversant with almost all the departments of the company.

Many companies also offer the opportunity of marketing PR internships. This can help a lot of young people to train themselves in this field.

Fashion marketing career can also be a great opportunity for people who are passionate about fashion and also have the necessary skills to make it big in the marketing field.

There are many degrees and courses available for people nowadays to be conversant with the various aspects of marketing PR field. The basic criteria for the people to land a good position in the marketing PR field is to know about almost all the aspects of the company. Many people can also be a part of the academics who help the new talent to train in the ropes of marketing.

marketing and pr jobs

This makes it easier for them to prepare sales pitch for the target customer group and also promote the company and the companys policies to the financers. This field is extremely enriched with the opportunities that can help a person to be at the top of their career.

Source: Articlesnatch.com by Silas Reed

Leave a comment

Filed under Ad Campaign, Advertising, Agency, Business, Commercial, Communications Manager, Digital Creative, Fashion, Fashion Industry, Fashion Internship, Fashion Jobs, Fashion Marketing, Management, Marketing, Marketing Manager, Merchandising, PR Manager, Print, Publicity

DMD Lab Shares Fashion PR/Marketing Integration Tips

DMD Lab is a unique integrated fashion marketing agency working to establish up-and-coming fashion brands with a sustainable focus. DMD Lab is a pilot project of DMD Insight, an integrated marketing agency based in New York.

Agencies that offer services in integrated marketing have the capability to serve brands across various communication touch points. At it’s core, integrated marketing focuses on the consistent and strategic creation and delivery of marketing messages and materials, which may include media relations, events and other tactics in the PR realm.  The idea is that by taking an integrated approach to brand management and promotion, brands can develop more fully online as well as offline, so that over time, brands can enjoy greater sustainability and coverage.

Melanie Bender, DMD Insight associate and DMD Lab ‘Chief Scientist,’ sat down with her team and came up with 6 Tips on Integrated Marketing for Emerging Designers.

Enjoy!

First things first, get your positioning straight.

A great place to start is with mood boards. We recommend keeping it visual AND verbal, gathering images and words that reflect your label or its target customer(s). Begin broad and don’t be afraid to throw a lot out there, and then edit it back as you suss out exactly what the brand stands for.

Invest in your brand’s ‘look and feel’.

As you’re just starting out, logo and website design may not be on the top of your list. However, we urge new labels to really get behind it from the initial phase – we can’t tell you how often we see brands needing to do a logo or web redesign within their first 5 years, which is always a bit tricky as you must be careful not to confuse or alienate existing followers. To keep in mind: your logo, website ‘look and feel’, and hantags and collateral (1) should reflect your brand, but not be overtly tied to one collection such that it won’t make sense a few seasons down the road, and (2) should work together to create a cohesive brand identity.

Modular isn’t just for furniture.

When you’re just launching, you may have only limited funds for your website. Complex sites utilizing flash or extensive databases are pricey, so we recommend starting out simple and keeping it modular so it’s easy to add on as funds become available. Here’s a good place to start: Homepage, Collections, About, Contact, and Stockists, as well as a strong Content Management System (CMS). Keep in mind how you might implement e-commerce or other desired functionality in the future.

When it comes to PR, be strategic.

Do your homework, and make a list of outlets and sections you’d really like to see your brand get coverage in – think in print AND online. Keep in mind what’s on target and within reach for your label and clientele – you may well determine that Vogue is not right for your brand! Find out what editors are responsible for those sections, and send them a succinct but informative email introducing your label (PR Couture has some great resources on this) and don’t forget to include a few images. As you’re cultivating relationships with editors and bloggers, keep those big placements in mind.

Ready for your media launch?

Have your nuts and bolts in place. Prior to putting your brand out there and engaging media, you’ll want to have everything ready to quickly accommodate editorial requests that come in. That means loan sheets, an inventory tracker, a system for getting press hits up on your website or Facebook page, and someone to follow up on any outstanding sample loans. You may find that some of your best opportunities result from short-lead requests (lie ‘we need it tomorrow’), so it pays to have a good system in place from the get-go.

Get connected in online AND in person communities.

We’re seeing two distinct worlds emerging, and as an emerging brand you need to be active and engaging in both. You may find that you gravitate towards just one, but you know what – that’s also true for many of the people out there that you need to be connecting with. Choosing to explore only online OR in person networks could mean a host of missed connections and opportunities for your brand. If you’re really comfortable in only one of those realms, don’t be afraid to identify someone else on your team to take charge of the other.

Source: PRcouture.com by Crosby

Leave a comment

Filed under Ad Campaign, Agency, Business, Digital Creative, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, New Product Marketing, Online Marketing, Product Advertising, Product Placement, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website