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The Main Runway for Fashion Industry – Social Media, The New Fashion Icon!

social media and fashion industry

social media and fashion industry

Fashion Week Ready-to-Wear Fall/Winter 2012/2013 Collection.

Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows, not only focusing on early-days streetstyles. They work closely with brands on the marketing side, but are also more and more involved in the creative process. Karl Lagerfeld regulary meets bloggers. Alexandre de Betak, one of the most famous Art Directors, is now contributing to Caroline Daily’s personal blog. A real revolution in the fashion world.

Because the microcosm was pretty reluctant to this “democratization  of fashion through digital, especially of high fashion“.But few trends changed the rules: Social Media is now the most important runway. An everlasting runway, that changes players, shareholders, reputation and creativity.

fashion and social media

fashion and social media

A professionalization of digital fashion influencers

Fashion bloggers aren’t just cool guys with cool cameras anymore. They not only shoot themselves in a mirror. They are designers, freelance consultants, copywriters, sometimes wannabe stars. Female AND male. Or so-called “slashers“:

“For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low boredom thresholds (typically all summed into the phrase ‘instant on’) makes slashing particularly appealing. (…) It is no surprise that greater quantities of people under 30 are choosing to have portfolio careers”.

Quality is enhanced: some bloggers now have their personal photographers. New skills are appearing in blog-posts: art direction, production, work with agencies. Talent managers are now targeting these people, booking them with the right brands.

social media in fashion for fashion

social media in fashion for fashion

When fashionistas meet entrepreneurs

On eBay France, fashion-related items are the most sought and sold. Some investors decided to dive into these new markets, trying to encourage young platforms to rise. Even if the gap can be huge between creatives and techies, it’s now melting:

“What we know unequivocally is that the momentum fashion startups are having–and this phenomenon of fashion, technology and finance coming together–won’t be slowing down in 2012.”

In France, Ben & Fakto has just conciliated fashion needs and post-crisis reality, focusing on “happy fashion” and social marketing, partnering with Babyloan.

What used to be 2 opposite worlds, is now merging. Because digital culture is now directly impacting the way fashion rejuvenates its ideas, finding new roots to some kinds of digital undergrounds. Main famous brands are now on TumblR, a way to propagate their vision of fashion but also to directly plug with new trendsetters. Trendsetters because they MAKE trends (photography etc.).

From inner circle to pervasive fashion

Communication used to be mastered. Authorized journalists were covering the runways. It was an inner-circle of happy fews. Where brands were only challenged by other brands. This time is over.

Traditional Haute Couture brands need to shape new paths. Because the inner-circle is becoming more and more pervasive. The agenda is challenged; there are now so many Fashion Weeks worldwide that there’s too much noise to only count on them. New media like Refinery 29 are dismantling Vogue or other traditional opinion leaders. Bloggers take the lead and do not hesitate anymore to claim when these editorial pipelines go wrong. The last example against ELLE France (accused of racism) has demonstrated that it’s no longer “fashion top journalists” against “the people”; and convinced us that “Eagles” can sometimes be cheap.

When classic catwalks aren’t enough to emerge

Since Louis Vuitton in 2009, the very first luxury brand to broadcast its fashion show live on Facebook, all the other brands have tried to follow the idea that a catwalk needed to be live. That this catwalk should be broadcast, commented, shared, by online communities of influencers. That the most important thing was to generated weak links, “hyphenated marketing“, that could be activated at the best time. We’ve seen in January that it’s not that easy to organize: during the last Gucci live stream catwalk (Men collection), we were only some dozens to live-chat on the related platform. Not much impact compared to Burberry.

Because it requires many skills (Social CRM, digital branding, Social Media Marketing) that cannot be improvized.

The last stats have shown how important fashion e-commerce is:

“Converting the sale online should be the very next focus for fashion sales online,” noted
Cohen, “Getting the consumer to go from browsing to purchasing takes new information beyond just product photos and price. It takes convincing the consumer to push the purchase button.”

A world in which Social Media is not an asset apart. But the core one.

Source: Socialmediatoday.com

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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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Five Fashion Apps & Sites to Watch in 2012

fashion apps

From online retail sites to mobile apps, last year was all about fashion websites/apps. ShoeMint (all the Mint properties, really), Moda Operandi, OpenSky. The list can go on and on. But 2012 will be even bigger and better. Fashion technology is rapidly growing thanks to new apps and sites that are shaking up the digital space, offering users a chance to dive into their closet and rediscover their style.

From selling your clothes back to booking discount beauty appointments, the new wave of apps and websites make being a gal so much easier.

Here is a list of the 5 Apps and Sites I’m keeping an eye on (and you should too):

Reqoop Mobile Fashion App

Reqoop Mobile Fashion App

1. ReQoop: Do you ever find something amazing at a store, snap a picture, then forget where you were when you found said amazingness? It happens to me all the time! However, enter ReQoop, the newest mobile app that allows you to take pictures of items at your favorite store, upload them to the site, then share them with other users. It’s like having a personalized catalog with items from all of your favorite stores!

Buyosphere Mobile Fashion App

Buyosphere Mobile Fashion App

2. Buyosphere: The best part about having a personal stylist is being able to ask them all sorts of questions. Where to purchase things, what kind of items you should stick with, etc. Instead of paying for a pricey stylist, try using Buyosphere, a website that tracks your purchases and gives you the chance to host your own Q/A with your fellow shoppers. Need to find a white maxi dress? Ask Buyosphere. Want to know what is trending in colors? Ask Buyosphere. It basically acts as your personal shopper! What could be greater than that?

Lifebooker Mobile Fashion and Beauty App

Lifebooker Mobile Fashion and Beauty App

3. Lifebooker: When it comes to beauty treatments, you need to book appointments fast. You don’t have time for chit-chat nor do you want to sit on the phone for an hour trying to find an open spot on your stylist’s calendar. You want something quick and relatively cheap that leaves you looking gorgeous. Thanks to LifeBooker, you can search  for salon, spa and beauty deals near you. Getting your eyebrows waxed now is almost painless.

Poshmark Mobile Fashion App

Poshmark Mobile Fashion App

4. Poshmark: Move over, eBay. Poshmark is here to make your clothes reselling experience 10x more enjoyable. With Poshmark, you can browse a fellow fashion girl’s closet, sell your (gently) worn designer clothes, and participate in virtual meetups and shopping parties. With its secure database and easy interface, it has never been easier to make money of off your wardrobe’s neglected pieces.

MADE Fashion Week Mobile Fashion App

MADE Fashion Week Mobile Fashion App

5. MADE Fashion Week: Thanks to Milk Made, fashion’s cutting edge resource and studio, runway collections can be delivered straight to your smartphone. Users get live access to collections, share favorite looks with social media followers and learn more about designers. For every blogger who attends fashion week and can’t be at every show, this is your best friend. Or, for the fashion lover who wants front-row access, this app gives you an up-close-and-personal view of Milk Studio’s hottest collections.

 

Source: heartifb.com

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Emerging Fashion Trends 2011 – New England’s Biggest Fashion Show, Boston Fashion Week on the Map for Innovative Fashion Shows and Fashion Designs

Boston Fashion Week

Boston Fashion Week

The 2011 Emerging Trends, a unique fashion event committed to advancing the fashion industry’s exceptional emerging designers, will be held in Boston, MA on September 24th, 2011. This event is a dedicated effort to aid the Boston fashion community in developing its reputation known for innovation and creativity.
Boston Fashion Week Sponsors 2010

Boston Fashion Week Sponsors 2010

The 2008, 2009, and 2010 Emerging Trends events demonstrated great success for participating designers and sponsors including former Project Runway contestants Jerry Tam, Maya Luz and Keith Lissner (The Fashion Show, Bravo TV). Expecting to generate 500+ attendees, we hope to further our achievements for the 2011 event. This event is an incredible opportunity for emerging designers from all over the world to showcase their designs to a variety of sponsors, buyers, press and media, as well as gain extensive exposure on the east coast.

Boston Fashion Week Show Bride

Boston Fashion Week Show Bride

The SYNERGY Events aims to provide a vehicle for promising designers to reveal their collections to an upscale audience. Attendees consist of community members interested in developing Boston Fashion Week on a larger scale, as seen in other cities such as New York and Los Angeles.

Boston Fashion Week Show Mandarin Orental

Boston Fashion Week Show Mandarin Oriental

Calling all fashion designers in the northeast: Boston Fashion Week is looking for a headlining designer for this year’s fourth annual Emerging Trends 2011 show. According to organizers, this event is a dedicated effort to help Boston’s fashion community develop a reputation for innovation and creativity.

Boston Fashion Week Innovative Design

Boston Fashion Week Innovative Design

Fashion bloggers have remarked that Boston’s show in the past has been particularly helpful for getting emerging designers off the ground, offering a place for them to network and present their work to fashion industry leaders. They expect well over 500 people this year.

Boston Fashion Week Show Lingerie La Perla

Boston Fashion Week Show Lingerie La Perla

Organizers of the event are looking for a headlining designer with a full line of 15 looks, and are also looking for accessory designers to collaborate with. According to their website, the starting runway package will cost you $1250 and booths are priced at $750. The runway package fee includes models, hair, makeup, video footage, and photography.

Boston Fashion Week Show

Boston Fashion Week Show

Interested in purchasing a ticket for the event, which is slated for 8pm on September 24th? Keep checking in on the Boston Fashion Week 2011 website, where ticket will be available for purchase.

You can check out some videos from previous Emerging Trends Shows below in 2010:

The Emerging Trends Fashion Show

Maria Hamilton’s and Crystal Noe (Collaborator/clothing Designer) at the Emerging Trends Fashion Show 2010 at the Park Plaza Castle in Boston, MA – created at http://animoto.com
Boston Fashion Week 2010 –  Shows & Interviews
 The Emerging Trends 2010 – Runway Show at Boston Fashion Week
The Emerging Trends 2010 – Runway Show
Falling Into Fashion: Boston Fashion Week 2010 (Part 1)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Falling Into Fashion: Boston Fashion Week 2010 (Part 2)
WEBN had the inside scoop at this year’s Boston Fashion Week. Executive Producer: Kayla Harrity
Rising Designs at Boston Fashion Week 2010
Boston Fashion Week 2010

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ETAM Spring / Summer 2011 by Natalia Vodianova


Jasnuary in Paris, supermodel Natalia Vodianova presented her second collection for French lingerie line Etam at the Grand Palais, with a VIP guest list including Kate Moss, Alexa Chung, Eva Herzigova, Micky GreenMario Testino, and performance by Beth Dito & The Kills. Here is the look book images (& video).

 

Natalia Vodianova signed a three-year deal back in 2009 to design the ‘Natalia pour Etam‘ lingerie, swimwear and clothing collections for the French brand, as well as fronting the campaigns

BONUS:
Behind the scene of Etam Lookbook

BONUS #2

A glimpse of last night Runway video

Source: Trendland.com By Cyril Style

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12 Must-Know Menswear Designers Behind Luxury Labels

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A round-up of 12 must-know designers behind luxury menswear, including Véronique Nichanian for Hermès, Italo Zucchelli for Calvin Klein & Martyn Bal for Versace.

With all the constant publicity surrounding designers of luxury womenswear, one could be forgiven for assuming Alber Elbaz, Marc Jacobs and John Galliano are the be-all and end-all of LanvinLouis Vuitton and Dior respectively. Whilst they give consumers a tangible face and voice to a brand, it is often the case that there is an alternate independent talent behind the men that grace the runways of Paris, Milan, London and New York.

Although some menswear designers do make the headlines, Thom Browne for Moncler Gamme Bleu, Kris Van Assche for Dior Homme and Raf Simons for Jil Sander, many other creators of influential and popular luxury menswear brands have yet to seep into the consumers’ consciousness. We investigated the menswear designers behind the recent Autumn Winter 2011 collections and present a roster of names you need to know.

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Lucas Ossendrijver, Lanvin

Netherlands native, Lucas Ossendrijver, has been the man behind Lanvin’s menswear collections since 2005. After graduating from Holland’s Fashion Institute Arnhem he went straight to work at Kenzo, then onto Kostas Murkudis. In 2001 he joined Dior Homme under the direction of Hedi Slimane, eventually being selected by Alber Ebaz four years later to head up Menswear at Lanvin.

“When I was a student I once found a hand-stitched men’s jacket at a flea market. I unpicked the lining to look inside, and I was amazed to find a panoply of hidden trims, reinforcements and ribbons. I didn’t understand it, but that’s what drew me to men’s fashion. The construction of men’s clothing is concealed, but it is very precise. That’s what attracted me.”

Website: Lanvin
Quote: Portrait Lucas Ossendrijver

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Véronique Nichanian, Hermès

In a world of male designers dressing women, Véronique Nichanian is one of the few females designing for men. Whilst the famed French heritage brand might be more commonly associated with Martin Margiela, John Paul Gaultier or more recently, Christophe Lemaire, Nichanian has been with Hermès for over twenty years, joining in 1988. The designer graduated from the Ecole de la Chambre Syndicale de la Couture Parisienne, followed by a period working for Cerruti before joining Hermès. Her very first collection for Hermes won her the City of Paris Grand Prix of Creative Art prize.

“I am lucky to have been able to use the most exceptional materials for Hermes, it is essential for me to work with the know-how of traditional craftsmanship, combined with the latest technological advances.”

Website: Hermès
Quote: Pursuitist

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Alessandro Sartori, Z Zegna

Italian Alessandro Sartori originally studied textile engineering in his hometown Biella, Northern Italy, before going on to study Fashion in Milan. He has been with the Zegna group since 1993, originally as the design director of the Linea Soft line. When the Z Zegna brand was created in 2003, to target a younger, more modern consumer, Sartori was appointed creative director, where he remains today.

“Fashion changes while style remains; this is the backbone of how I live my professional and personal life. It’s important to always be modern, and stand out and to evolve but superficial and ephemeral trends should never be followed. It’s most important that a man always feels comfortable in what he is wearing; Clothes should be worn, and not the other way around”.

Website: Z Zegna
Quote: Fashion We Like

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Graeme Fidler and Michael Herz, Bally

The pair originally met in 2003 while working at Aquascutum where Herz was head of womenswear since and Fidler head of menswear. Previously Herz worked in New York for Ralph Lauren, helping establish the RLX line, Fidler worked with Marc Jacobs at Iceberg and eventually in Paris at Guy Laroche, working under the direction of Alber Elbaz. They moved across to Bally following the departure of Brian Atwood, to re-invigorate the ready-to-wear business started in the late 1970’s.

“We largely see ourselves as editors whose job is to challenge each other’s ideas and design concepts. Our aim is to create a different mood for Bally by unifying and evolving the brand with contemporary, relevant collections. What we love about fashion design is the opportunity to continually break rules, to create and reinvent, over and over.”

Website: Bally
Quote: Interview Magazine

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Kean Etro, Etro

Originally beginning as a textile house in 1968, the focus on Etro has always been superb fabrics in intricate prints. The family owned and run business is designed by sister and brother team Veronica and Kean Etro, where Kean heads up the menswear collection. After finishing his studies in 1990, Kean joined the family business, supervising the launch of the Etro perfume line and eventually becoming the manager of the men’s fashion collection, where he has remained since.

“It’s very important if you can relate to what you wear, to me, creativity is not just making a collection. You have to invent something every time.”

Website: Etro
Quote: Digital Journal

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Martyn Bal, Versace

Immediately after completing his MA at London’s Royal College of Art in 2000, Martyn Bal was instantly recruited to assist Hedi Slimane at Dior Homme. He followed his tenure at Dior with stints as creative director and design consultant at Verri Uomo and Versace respectively before being hired by Burberry as menswear design director of the Prorsum label. He has now returned to Versace, as head of Menswear and continues to manage his own line, Martyn Bal.

“I intend to have a graphic and constructivists approach to my design, but always want to inject enough energy through movement and fluidity to give it the softness and emotion it needs for it to become pure, poetic and believable.”

Website: Versace
Quote: Dazed Digital

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Milan Vukmirovic, Trussardi 1911

To say that Milan Vukmirovic is a man of many talents is an understatement. Not only is he the Creative Director of Trussardi 1911, but he is also the director of magazines L’Officiel Homme and L’Officiel Homme Italia. Further to these roles he is an accomplished photographer who has shot campaigns for Armani, Hugo Boss, Lacoste and Trussardi, he was a co-founder of Colette concept store in Paris and recently co-founded The Webster in Miami, a retail project focused on fusing fashion, photography and design.

“Everyone knows everything about a product right away, they know the marketing and they know how it works. So I think at the moment, the important thing is for something to have a soul—a real emotion. If you make something personal, that’s what makes the difference. You have to make people feel things. That’s what I do in my work.”

Website: Trussardi
Quote: Interview Magazine

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Paul Helbers, Louis Vuitton

Whilst creative director Marc Jacobs has become synonymous with Louis Vuitton’sready-to-wear collections, it is Paul Helbers who is the director and designer of the men’s studio. Helbers studied fashion at the Rietveld academy in Amsterdam before moving to London to do graduate work at the Royal College of Art. Upon returning to Holland he worked for mass-market chain Mac & Maggie, quickly branching off to start his own label Inch and consulting for men’s-wear companies. He eventually landed a post at Maison Martin Margiela, where he stayed for almost five years as the men’s studio director, before moving to Louis Vuitton in 2005.

“Men are not like women, who will buy a great-looking shoe even if it kills them, Men are extreme creatures of comfort, so quality and fit are absolutely essential. As soon as a man feels restricted in a jacket, you lose him as a client.”

Website: Louis Vuitton
Quote: The New York Times

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Italo Zucchelli, Calvin Klein

Italian designer, Italo Zucchelli, graduated from the Polimoda school of fashion design in Florence, eventually working at Jil Sander and as a designer for Romeo Gigli. In 2000 he moved to Calvin Klein, where he had originally planned to leave only one year in. Calvin Klein himself took him aside and asked him to stay: “He told me that he really liked what I was doing and that he wanted me to go on doing it.” In 2004 he was tapped to direct and design the menswear offering.

“The rules of the game in general are going to change for everything, not just menswear. People want to have fun with clothes. We sold out of the mirror suits in New York, and the black suits were still there. It tells me that men are looking for something that makes them feel good, makes them have fun, and makes them stand out. And it’s all different sorts of men.”

Website: Calvin Klein
Quote: Interview Magazine

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Massimiliano Giornetti, Salvatore Ferragamo

He began his career at Ferragamo as an assistant men’s knitwear designer, ten years later he is the creative director of all the Salvatore Ferragamo collections. He studied Foreign Languages and Literature at the University of Florence, before turning his hand to fashion at the Polimoda Institute of Fashion Design and Marketing.

‘‘I don’t believe in fashion as provocation. I’m not interested in the ‘wow’ effect, I’m more concerned with beauty and decoration. Fashion is not a primary necessity in life. The point of fashion is to make your daily life more special.’’

Website: Salvatore Ferragamo
Quote: The New York Times

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Tommaso Aquilano and Roberto Rimondi , Gianfranco Ferré

Roman Tommaso Aquilano and Bolognese Roberto Rimondi, originally met in 1988 whilst working as designers at Max Mara. In 2005 they won first prize at Italian Vogue’s Who’s On Next contest open to young talents and formed their 6267 label shortly after. In 2007 they became creative directors of Italian cashmere brand Malo, then owned by IT Holding SpA that also controlled Gianfranco Ferré. When Lars Nilsson’s resigned in early 2008, the duo were tapped to design in the womenswear, they are now responsible for the creative direction of the whole business.

“The fashion system is also a bit forced, it uses this idea of the “young designer” to look for something else. But you can have a designer who might be 80 years old but who does things that are different. It’s the search for what is different more than for what is “young.”

Website: Gianfranco Ferré
Quote: Interview Magazine

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Paolo Gerani, Iceberg

Originally his parents business, merely one year older than him, Gilmar S.p.A. was created to produce and distribute clothing under the Iceberg and Gerani brands. Paolo originally studied business marketing at Los Angeles University followed by an economics and commerce degree course at Urbino University. He joined the family business and was immediately drawn to the design side, particularly the study and research of trends, fabrics and colours. He devoted his time to advertising and corporate communication, before eventually becoming vice-chairman and creative director.

“I want to respect the knitwear heritage of the brand, which is what we historically produce. Knitwear is our fabric.”

Website: Iceberg
Quote: Dazed Digital

Source: Luxurysociety.com by Sophie Doran

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Spring/Summer 2011 Updo Hair Trends

Spring/Summer 2011 Updo Trends

There is nothing sexier and more elegant than a simple updo that adds interest to your neckline and brings a glamorous, yet effortless vibe to any appearance. From different versions of the famous ballerina bun to extremely severe, slicked chignons and high top knots, updos will be one of the hottest hairstyles for spring/summer 2011.

Spring/summer 2011 comes with a wide palette of beautiful, feminine hairstyles. Among all these, there is one timeless trend exuding maximum femininity and sophistication: the updo. Seen in a myriad of different versions suitable for numerous occasions, an updo is universally flattering and works amazing on long and medium-lengthR hair.

Versatile and practical, an updo will always add a special vibe to your looks, whether you choose a simple bun, a messy, festival-chic one, a polished chignon, or, a sophisticated knot with a retro appeal.

Diane Von Furstenberg                                     Jil Sander
The ballerina bun was one of the hairstyles chosen by many designers for spring/summer 2011. Its elegance and simplicity makes it one of the best options when it comes to finding the perfect hairstyle for a casual, daytime outfit, or for a more special event that requires a more chic appearance.
Classic and tidy at Nina Ricci and Jil Sander or rather messy, yet attentively studied at Diane von Furstenberg, there are various versions where to choose from. It is very practical and it can be done in an instant. You just have to make a ponytail and wrap the hair around the elastic band, then secure the bun.
Hervé Léger by Max Azria                                Nina Ricci
Summer is all about flirty and playful, just-got-out-of-bed looks with breezy, romantic dresses and appropriate hairstyles. You can enjoy this amazing season to the fullest going for effortless, yet feminine, adorable hairstyles such as a romantic chignon as spotted at Proenza Schouler and Dsquared². Moreover, if you want to add a glamorous feeling, yet preserve a sweet look, you can draw your inspiration from the Dolce & Gabbana or Nina Ricci runway shows where the chignon reveals sophistication through a simple approach, perfect for a candid and luminous character. This is a simple and chic updo with minimal styling required. 


Dolce & Gabbana                                                        Proenza Schouler

Dsquared²                                                                      Nina Ricci
As we have seen, there are timeless hairstyles that never go out of fashion and keep reinventing themselves season after season. Well, this is the case of the elegant chignon that never seems to fail due to its numerous versions and ladylike luxurious aspect. This is why it can be said that this type of updo is among the most popular choices when it comes to chic hairstyles. 

For spring/summer 2011, a refined, office-appropriate approach of the chignon was spotted at Chloé, with hair worn at the nape of the neck, and Gucci, in a slicked way with a total wet effect. However, a more elegant and extremely polished updo that you can rock at a special event is the one seen at Oscar de la Renta and the French twist from Zac Posen.

Chloé                                                                                   Gucci

Oscar de la Renta                                                     Zac Posen
The newest hairstyle trends for spring/summer 2011 will feature adorable and unique shapes and styles. Creative knots oozing self-confidence and relaxation, yet glamour and style will be some of the hottest hairstyle trends for the warm season. Looking just like twisted sculptures, the updos seen at Gucci and Viktor & Rolf are effective without creating the illusion of trying too hard. 

There is nothing more comfortable and sweet than wearing your hair up during hot summer days when the heat might get quite unbearable. In this circumstances, a high top knot can easily do the trick without too much effort. This hairstyle screams spontaneity and laid-back style and it works great even on curly hair. Draw your inspiration from Z Spoke by Zac Posen and Moschino. Add a headband or a scarf for a unique look.


Gucci                                                                                   Viktor & Rolf

Z Spoke by Zac Posen                                                  Moschino
Photos via elle.com

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