Tag Archives: Sponsor

Alternative Hair Show 2011

Preview of Lady Gaga in 2011)

In what could have been considered a 2011 Monster Ball Tour preview, the Alternative Hair Show showed off a number of Lady Gaga inspired looks during a runway show held at the Grand Temple, Freemason’s Hall in central London Sunday. In addition to the outrageous hair creations, the models also sported matching Gaga-esque flamboyantly bombastic outfits that featured lots of leotards and a wide array of crazily impractical accouterments:

Models display creations during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

For LG fashion addicts these last few weeks have been a bit uneventful, so in an effort to sill that void I offer up a collection of fantastically fun fashion photos from the Alternative Hair Show!

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION IMAGES OF THE DAY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: SOCIETY ENTERTAINMENT)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ODDLY SOCIETY)

A model displays a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: FASHION)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ODDLY SOCIETY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: SOCIETY ODDLY)

A model presents a creation during the Alternative Hair Show at the Grand Temple, Freemason's Hall in central London, October 17, 2010. REUTERS/Andrew Winning (BRITAIN - Tags: ENTERTAINMENT SOCIETY)

Photos: REUTERS/Andrew Winning

Source: Starcasm.net

 

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Affinage proudly sponsored The Alternative Hair Show 2010 

In its 28th year, the Alternative Hair Show is recognised as the worlds most prestigious annual hairdressing event, hosting leading show teams and inspirational hair artists from all over the globe.

Affinage is a proud sponsor of the 2010 event, which this year moves to the beautiful and mysterious Masonic Temple in the Freemasons’ Hall in London’s Covent Garden.

This years show brings a dazzling showcase of mystery and inspiration as the artistic show teams translate the theme: Masquerade.

The venue is the perfect facade for Masquerade and will create an exciting, intimate atmosphere as well as allowing the audience to see every detail of the hair, make up, costume and performance.

GALA DINNER CELEBRATING 50 YEARS OF LEUKAEMIA & LYMPHOMA RESEARCH

Guests attending the late show had the exclusive opportunity to book tickets for the 3-course Gala Dinner prior to the late show. This was held at 6pm in the beautiful Connaught Rooms, adjacent to the Freemasons Hall.

Gala dinner tickets for 2011 can be booked through www.alternativehair.org

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    Filed under Advertising, Business, Design, Fashion, Fashion Hair Stylist, Fashion Industry, Fashion Marketing, Fashion Show, Fashion Stylist, Hair, Hair Colour, Hairstyle, Marketing, Marketing Strategy, Niche Market, Photo Shoot, Presentation, Promotion, Publicity, Sponsor, Sponsorship, Trends

    Fashion Marketing Techniques

  • Fashion marketing techniques apply many of the same marketing strategies that large and small businesses use. Fashion marketing includes market research, advertising and promotion. Research gathers information about the market for a particular brand or product. Advertising helps generate sales, and promotion increases brand or product awareness. Some fashion marketing techniques include fashion events, print publications, press releases and media relations, digital media and product placement.
  • Events
  • Fashion marketers conduct promotional events. Product launch events invite the media and public or private guests to learn about new product offerings such as jewelry and other accessories. Runway events showcase fashion apparel that is worn by models. Spectators view the models to see how the clothing fits and evaluate the overall look. Other events involve hosting or sponsoring charity events and causes that help build brand awareness.
  • Print Publication
  • Fashion marketers use print publications to promote the brand or product offering. Print publications include the brand’s self-published magazines, trade and consumer magazine advertisement, mailings and newsletters that feature individual products, flyers and posters at store locations, point-of-purchase announcements that are placed at the checkout counter, product inserts that are included with product purchases and billboard ads along highways and city streets.
  • Press Releases
  • Fashion marketers create and distribute press releases. Fashion marketers use press releases to announce the brand’s activities. Releases may introduce a new fashion line or brand, or introduce the brand’s founders. Press releases often keep the public informed about the brand’s activities by announcing new and upcoming product launches, runway events, successes and newsworthy stories about the brand or individual products. Marketers distribute press releases to newspapers and other media outlets, and may use a public relations firm to help reach larger audiences.
  • Digital Media
  • Fashion marketers use digital media for research and promotion. Web technology provides an efficient platform for collecting survey data that reveals information about the brand’s market. For example, some brands that process orders online ask the customer to fill out a satisfaction survey after they complete the purchase. Other Web technology involves social media applications that accomplish outreach and promotional goals. Fashion marketers can keep target markets up-to-date with live status messages, and use profile queries to find new potential customers and distribute e-promos to relevant audiences.
  • Product Placement
  • Fashion marketers, publicists and other promoters use product placement marketing techniques. Product placement techniques involve featuring fashion items and apparel on television programs, movies and celebrities. Product placement displays the product without explicitly advertising it, because this marketing technique displays the product within the context of the primary entertainment. Sometimes, television commercials follow-up on television shows that feature product placement items to increase awareness or credibility.
  • Source: eHow.com By Miguel Cavazos, eHow Contributor

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    Fashion Marketing: How to find a Sponsor for your Fashion Show

    Sponsors love fashion designers. They want to be associated with glamour. Just look at London Fashion Week, sponsored by  the likes of Blackberry, Coutts and British Airways. Or New York Fashion Week, sponsored by Mercedes Benz and others. Sponsorships are a great way to finance your brand’s fashion show.

    How do you get someone to pay you money to be associated with something as intangible as your brand?

    The first time doing this is always the most difficult, but below are some tricks that you can use to drastically increase your chances of being successful in the endeavor.

    Plan your fashion show

    The first step is having a plan that’s as concrete as possible. Know exactly how it will be, what your budgets will be, etc. It is unlikely that you’ll have every detail planned, but do a realistic budget which gives you an idea of how much sponsorship you need to raise.

    This is as much for your own sake as for the sponsor’s sake. It will give you the confidence to go out and know exactly how much you need to ask for.

    Research sponsors

    Now that you have a plan for how to proceed it’s time to find the sponsor. This is where many people give up. Where should you start? A great place to start is to look at who is sponsoring your competitors’ shows. In some cases one company will sponsor a number of shows and you can approach them. This is easiest because they already know how it works and realise the benefits since they already done sponsorships.

    This is not always possible. For a start, companies only have limited sponsorship budgets and they might well be tied up with your competitors already. A clever trick is to approach the competitors of whoever sponsors other fashion labels. For example, if Champagne house X sponsors shows, approach Champagne house Y with a proposal. Even if you have never worked with a sponsor before, you can point to the benefits enjoyed by X as proof that this really works.

    Negotiating with sponsors

    This is the point at which you really have to show that you know what you’re doing. Approach them with a clear proposal and make it as easy as possible for them to write you a cheque. Writing sponsorship proposals is an art in itself

    Figure out what they want and give it to them. What’s important to them? What type of prominence can you give to their brand? Be careful of giving them too much, you don’t want every single photo of your show to be plastered over with the sponsor’s logo. On the other hand the sponsor has to feel like they’re getting their money’s worth for the sponsorship.

    Corporate sponsors love getting free tickets to fashion shows so that their executives can take their partners along to a glamorous evening. They like when there’s going to be a lot of press around. They like it when there are lots of ‘influencers’ who might have a positive impact on their brand. All these things matter. Do a quick breakdown of who will be there.

    Getting the sponsor’s money

    After focusing on what you have to offer them, move on to what you need from them. If you have done a good job of selling the benefits in the above step, this will be much easier and the sponsor will actually want to give you the money.

    To avoid a deadlock it’s a good idea to have a few different scenarios planned. For example, if you pay us £10,000, you’ll get your logo on invitations, logo on a backdrop to the catwalk, etc.

    A great trick is to start with presenting a very expensive option. If this proves to be too much for the sponsor’s budget, you can move on to alternative scenarios for less money and less exposure.

    Following up with your sponsor

    This is a step that fashion labels often neglect after taking sponorship. After the show, you should put together a brief presentation pack with pictures, press coverage of the show and the like. This will allow the person dealing with the sponsorship to justify the expense to his superiors. The better this look the better your chances of getting repeat sponsorship from that sponsor and the easier it becomes to approach new sponsors in the future!

    Tell us about your experiences with sponsors and share your tips in the comments.

    Source: Worldonahanger.com by Emily

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