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Digital Fashion Week – World’s First Live Streaming Only Fashion Week to be Hosted In Singapore October 2012

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Live streaming of fashion shows has become de rigueur but we’re taking it up a notch with Digital Fashion Week (DFW). As the world’s first live streaming only fashion week, DFW will unify fashion and technology innovation in this groundbreaking advancement.

 

Digital Fashion Week 2012

 

Gone is the era of front row guests at the traditional fashion weeks. This time, we’re going digital. For the first time in fashion history, a fashion week will be live streamed solely online, and consumers can shop their favorite looks off the runway in real time and have them delivered in a matter of weeks – way before they hit the stores.

A high-profile showcase of celebrated designers from every major city, DFW gives designers the ability to reach out to consumers worldwide and global audiences absolute access into the world of fashion.

Labeled by CNN Go as ‘The Next Big Names in Singapore Fashion’, DFW is organized by the creative minds of STORM Creative Events Agency. As the pioneer of fashion show live streaming in Singapore in May 2011, it garnered a record high of 500,000 viewers from 90 countries within a week.

This October will see DFW’s debut edition, Digital Fashion Week Singapore exclusively available for viewing at http://www.digitalfashionweek.com. The twice-yearly event boasts an exciting designer lineup of Singapore’s biggest names presenting their Spring/Summer 2013 collections, with a special appearance by an international guest designer marking the inaugural event in a debut runway show.

Digital Fashion Week

Quote startMr. Keyis Ng, co-founder of Digital Fashion Week states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide.”Quote end

Besides live coverage of DFW front row and backstage buzz, interviews with designers and artistes and fringe events, DFW incorporates new features such as live runway commentaries by key fashion figures, pre-show performances by internationally renowned artistes and a one-stop mobile application to provide users with instant fashion show live streaming, videos, runway photos, designers information and e-commerce shopping – giving the global audiences a dynamic fashion week experience like never before.

Digital Fashion Week consists of three main elements:

Front Row Access:
Live backstage action of hair and makeup.
Live interviews with models, designers, hair and makeup artists.
Live pre-show performances by renowned artistes.
Live runway shows with special appearances by top models . Live runway commentary by key fashion figures.
Live post-show party coverage.

Real-Time Shopping:
Consumers can buy their favorite designs off the runway instantly and have them delivered within a matter of weeks.

Power to Influence:
Consumers will have the unique opportunity to provide the designers with instant feedback. The pre-orders made for every collection will provide designers with insights into market trends.

Mr. Keyis Ng, co-founder of DFW states, “Until now, no digital platform as powerful as DFW has
existed for designers to reach out to people worldwide. We aim to harness technology and
creativity to promote home-grown designers in each city to the global audiences by capitalizing on the hype generated from the fashion shows. The buzz created will then be directly converted into sales and sync the fashion communication cycle with its retail cycle.”

In conjunction with Digital Fashion Week Singapore, a virtual B2B platform, DFW Digital Showroom will also be launched. Press, buyers and retailers from all over the world can enjoy
exclusive access to intimate collection presentations by the DFW designers through lookbook
images and pre-recorded videos made available immediately after every fashion show. DFW will be the ultimate digital fashion gateway in connecting designers to the world.

“Singapore has grown to be Asia’s most network-ready country with one of the highest mobile
penetrations in the world. The age of Digital Fashion is here; it is the perfect timing for the fashion
industry to embrace the future of technology, first-hand in Singapore.” co-founder of DFW, Ms.Charina Widjaja said.

Besides its official launch as a twice-yearly event in Singapore, DFW will also proceed to other major cities around the world.

Show schedule, designer and performance lineup, additional updates will be announced in August 2012.

Frontrow DFW Digital Fashion Week Singapore 2012

Frontrow DFW Digital Fashion Week Singapore 2012

About Digital Fashion Week Private Limited
Digital Fashion Week Pte Ltd was founded in 2012 by the creative minds behind STORM Creative Events Agency. STORM is widely recognized for pushing boundaries by combining technology with lifestyle and was named by ELLE Singapore as ‘The Name to Watch’ within the first year of its launch. STORM has also been featured several times in leading publications namely Marketing Magazine UK, CIO Asia, Springwise.com, TrendHunter.com, The Straits Times, The New Paper, Lian He Zao Bao and many more. The team at STORM has worked with many established fashion houses ranging from high-end designer labels to mass market brands.

DFW Digital Fashion Week Singapore 2012

DFW Digital Fashion Week Singapore 2012

Original Source: PRWeb.com

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Stripes for Summer: Women’s 2011 Fashion Trend

2010’s infatuation with military fashion was heavily influenced by army and air force styling, meaning naval influenced pieces hardy got a look in. As the military trend winds down for spring 2011, we turn to new influences – but that doesn’t mean the nautical shall be overlooked entirely. For those fashionisers who are nautically inclined, Spring 2011 still has something in store. Don’t think of it strictly as a nautical military trend, however. Rather, in 2011, it’s the classic navy and white colour palette, worn as dominant stripes.

navy stripe clothing
Striped summer dress at Jil Sander SS11

The Style

Note that I didn’t say bold stripes, but dominant stripes. While navy and white stripes are a must for the look (though black and white can also work in 2011), the real key to Summer’s take on nautical stripes is that they dominate the outfit. While they do so in the below look easily (though the plum Doc Martens still seem somewhat heavy), in other outfits it’s about drawing attention to the stripes above all else in the outfit.

navy stripe clothing
Striped summer dress snapped in Sydney by Vanessa Jacman.

As an illustration of the point be sure to look at the inspiration picture below; while most looks rely on bold stripes, you’ll see that the trend is just as effective when the stripes are thin. Hence for Summer 2010 look for dominant stripes, not necessarily bold ones.

The Pieces To Wear in 2011

Don’t think of this Summer stripes just as a clothing trend: you can work them into any part of an outfit (just not all at once, please). As you’ll see in the inspiration gallery stripes can dominate an outfit in everything from hats to killer mini-dresses.

striped hat
Striped summer hat snapped byJak and Jil.

2011’s return of bell bottoms – a style which originated with the sailor pants of the US navy – also presents the perfect opportunity for creating nautical ensembles. And of course a striped top with flares is a combination that also lends itself to a perfectly 70s inspired look.

stripes with flares
Striped top and flared jeans at Fidelity Denim SS11

To Nautical Or Not To Nautical?

While Summer’s navy and white striped fashion trend isn’t a true take on navy inspired fashion, it’s likely to appeal to those who are in to the nautical aesthetic. If that’s you and you’re after some inspiration look to Anja Rubik’s sailor inspiration from the June 2010 issue of Vogue Korea. The shoot utilises the season’s stripe trend in the form of a dominant blazer, but takes the nautical motifs to far less subtle proportions.

anja rubik navy

Layering

The natural inclination for layering nautical pieces in an outfit is to do so with complimentary colours (read ‘navy and white’). And I can’t fault that logic. It’s the easy option. But may I offer up one piece of inspiration that differs from the safe? Clashes of stripes with other patterns or prints, for example this shot of Nataliya Piro in Cosmopolitan magazine mixing (admittedly non-dominant) stripes with florals. The stripes don’t dominate, but in a crowded room the look certainly will.

stripes with florals
Nautical stripes with floral print.

Source: Fashionising.com by Daniel P Dykes

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