Tag Archives: Tips

Networking Tips: How to Work a Room

Networking can serve as a valuable strategy for getting a lead on a job, gathering information, or catching the special attention of a company recruiter.

Most of us are not born minglers. Practice and preparation will help you develop the skills it takes to be effective at an Employer Info Session, a Career Fair, or other serendipitous opportunities. As difficult or awkward as it may feel at first, the ability to meet and make a positive, professional impression on people will become ever more important as your career advances and develops. Here are some tips to get you started.

Check your attitude

Many of us are shy or reluctant to approach strangers in new social situations, so understandably it’s not always easy to muster the energy to try and connect with people at networking events. That’s why it’s key to get mentally geared up before you even show up. Because your attitude often guides your behavior, you must overcome any negative self-talk that could hinder you from reaching out to others. Do these outlooks sound familiar?

  • “Why should I bother trying to impress this person? I’m only one of a hundred students this recruiter is going to see today.”
  • “I don’t think I know enough to engage the company reps in an intelligent conversation.”
  • “I’ve never really been good at meeting people. That’s just my personality.”

Such negative thoughts prevent you from pushing past any social roadblocks standing in your way. The truth is that many, if not most, people have similar thoughts in group situations and are just as hesitant to initiate conversations. But if you change your attitude from negative to positive, you can instead take the lead. Remember:

  • People enjoy talking about themselves. Ask them questions to get them started.
  • People feel flattered when you show an interest in them and their work/organization. And they will reciprocate your demonstrations of sincere interest.
  • You have more to offer others than you might think; just believe it.

Redefine what it means to interact with “strangers”

When you join a new student organization or club, you share certain interests with the members. When you go to a party, you run into people you’ve seen in class or around your dorm. A networking event is not really all that different if you view it as an occasion to find what you have in common with other people there. Commonalities help “strangers” connect more easily.

  • Take the initiative to approach others, introduce yourself, and share a piece of information that could reveal the common thread you share with them.
  • During conversations, listen carefully to discover shared interests or goals.
  • Use your shared background or interests as the basis for sustaining conversations.

Prepare and practice your self-introduction

To avoid being tongue-tied when you try to start a conversation with someone you don’t know, prepare a self-introduction that is clear, interesting, and well delivered. What you say about yourself will depend on the nature of the event, but in any case, it shouldn’t take longer than 8-10 seconds. Although practicing your introduction might at first seem silly and artificial, it will eventually help you make an introduction that sounds natural, confident, and smooth. Here are a few examples:

  • “Hi, my name is Catherine Lee. I’m glad to have this chance to meet you and learn how a psychology major can break into the pharmaceutical industry.” [Employer Information Session]
  • “Good morning, I’m Bryan Sampson, a former summer intern at your Los Angeles branch.” [Career Fair]
  • “Hello, my name is Jessica Garcia. I’m a junior rhetoric major looking to find out what it’s like working in public relations and marketing.” [Career Speed Dating Event]

Risk rejection – it’s not the end of the world

It happens. Some individuals may not respond to your introduction in the way you would like. If that takes place, don’t take it personally and just move on. As long as you maintain an outgoing and friendly attitude, you can plan for continued networking success by:

  • Identifying the goals you want to achieve at the networking event before you go (e.g., to learn more about a career, to develop internship leads, etc.)
  • Keeping a healthy sense of humor.
  • Treating everyone as you would want to be treated. Aside from being the courteous thing to do, you don’t know who might be helpful to you in the future.

And last, but not least, don’t forget how important it is for you to physically move around and about when you’re at a networking event. You can’t work a room when you’re sitting down! So get in there and show them what you’ve got.

Source: Career.berkeley.edu

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Top 5 Tips for Writing a Killer Business Plan | Niche Volumes

Starting a business plan is a detailed process that is both educational and revealing. with existing companies it is a chance to re-evaluate profit margins and focus on the prominent areas of the business while cutting out the departments that are losing money. For business plans for new companies it is an opportunity to really focus on, and understand the industry and evaluate whether your next big idea will be successful before you make a large investment.
Although up to 44% of new businesses survive 4 years or more the success of any new business is good planning, access to capital and good business management.
Here are the 5 best tips for creating a killer business plan that will undoubtedly impress:


1) consider your Audience
Business plans are developed for many different reasons. Is it for presenting to a panel for project approval? will it be to submit for funding? Is it simply to restructure the business for profitability? Each of these avenues will require adjustments to the plan format and style you will need to use throughout the document. If you are attempting to obtain funding then you will have to have very detailed cost and ROI projections that are measurable and realistic. If you are making a presentation to a non-profit or a board of directors it is likely that you will need to include a directive on community impact or involvement and impact (either positive or negative) to the existing business. Remember your audience as you creates your document to ensure you focus on the important topics and leave no questions unanswered.


2) Quality Reference Material Is Key
It is important to integrate a diverse mix of reference material in your plan document. the web is great for the latest news but is not nearly as highly regarded as printed documents. be sure to use a good mix of reputable internet reference along with well-known facts and industry statistics most often found in printed literature. Industry specific publications and industry magazines are an excellent way to get the latest news and trends in a reliable place. Always include references from industry publications as well to raise the standard your business plan and build credibility in your due diligence. Always make sure to cite your research or any quotes you may use. this will also build credibility while ensuring you are not infringing on any protected or copyrighted content you use. To quickly and easily cite your sources there is a web-based tool that you can use to enter in your info and get back the properly formatted entry for the works cited page. it makes the process a breeze: easybib.com.


3) Do your Own Research
Creating a solid business plan is the singular first step in knowing your industry and understanding what it will take to be successful in your chosen field. Part of developing a plan should be to evaluate competitors, define your business strategy and start to understand if your value proposition meets a tangible need in the marketplace. Walking through the initial steps of creating a business plan is an invaluable process that will help to ensure that your business can survive the market trends. Don’t pay someone else to do your research for you or it may end up costing you more than you think.

4) using a Business plan Template
Now that you have various notes and articles, market information and loads of statistics it is time to put it all together in a layout that will highlight the data you have compiled. Finding  business plan examples can be a challenge as every business plan is different (see point #2 above), however you can develop your own based on a compilation of the different topics or areas you want to cover. If you want a business plan template that comes formatted with sample headings and the different categories already setup, try using the plan layout from online websites. this site has a real business plan in Word format for quickly changing out headings and information. In addition the plan comes with a break-even analysis template in Excel as well as a 1 year Pro-Forma template in Excel with the formulas already built for easily updating and projecting costs for your business. this is a big time saver and an easy way to quickly get the business plan document underway without having to start from scratch.


5) Seek Out Experts in the Industry
Finally, after you have organized your information reach out to some industry experts like local college professors, trade show organizers, or even your local Chamber of Commerce for some insight and feedback on your plan. it always helps to get a second opinion on the plan before making the final presentation. having one or more individuals look over the plan will shed light on areas that need to be revised or reinforce that the business plan is ready to present.
Don’t get distracted spending valuable time figuring out the Works Cited, Table of Contents or overall plan layout. use the templates or resources that are readily available to you and spend the time focusing where you should, on the reporting and presentation of your business idea.

Source: Onlinebusinessplans1.net

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Four Powerful Strategies For How Luxury Brands Should Use Social Media

Luxury brands have a specific challenge in using social media: the need to retain the aura of exclusivity around their brands even as they embrace the inclusive, accessible nature of social media.

Here’s the solution: luxury brands should use social media in a manner that awareness of the brand’s promise is accessible while achievement of the brand’s promise is exclusive.

Here are four powerful strategies for how luxury brands should use social media to become accessible to fans but still remain exclusive for customers –

Luxury Brands Social Media

 

The four strategies are positioned along the accessibility-exclusivity continuum

1. Create awards, magazines and communities to interpret luxury lifestyle, fashion and design with your brand’s unique lens. Examples include LMVH NownessThierre Mugler WomanityD&G SwideWyndham Resorts Women on Their WayBMW Mini Space and Rolex Awards.

2. Leverage your brand’s desirability to create sharable digital artifacts. Examples include the Godiva virtual gift shop on Facebook and Hermes ties posters on Facebook.

3. Bring together designers, artists and customers to share how they interpret your brand. Examples include Burberry Art of the TrenchMac Artist TweetsCoach Design a Tote Contest and Sheraton Resorts Better When Shared.

4. Create a private invite-only social network like A Small World to underline your brand’s exclusivity. Examples include the Generation Benz community.

For more, do read (and share) our comprehensive guide to how luxury brands should use social media to become accessible to fans but still remain exclusive for customers.

Source: Thesocialcustomer.com

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Choosing the Best Internet Marketing Tactics

With so many new Internet marketing tactics appearing regularly, options in online marketing can seem endless. That can be problematic when running an Internet marketing campaign with limited resources, because there isn’t time to dabble in everything. Instead, the best Internet marketing tactics have to be chosen, which will provide the best return on investment (ROI).

Internet marketing is a very general term, which encompasses many types of niche marketing, all which can be used effectively online. The following are examples of types of Internet marketing:

1. Search Engine Optimization (SEO) – Natural Search Engine Rankings through link-building, keyword density, and more.
2. Search Engine Marketing (SEM) – A specialty form of online advertising, where ads are purchased on search engine results pages (SERPs) for certain keywords.

3. Email Marketing – Sending ezines, newsletters, or other email correspondence, with a marketing message, special offer, or inciting a certain action.
4. Online Advertising – Purchasing banner ads, text links, sponsorships, or other forms of paid advertising online.
5. Online PR – Using press releases, blogs, and other tools to convey company news and build an image online.
6. Affiliate Marketing – Bringing in third parties to sell for the company, for a share of each sale.
7. Viral Marketing – Using tools such as viral videos, file sharing, or tell-a-friend links to take advantage of word-of-mouth marketing on the Web.

To choose the most effective Internet marketing tactics for a website or online business, follow these five steps:

1. Choose an industry or niche that has a real demand or need to be satisfied.
2. Identify members of the target market, what their needs are, and how you’ll fill them.
3. Figure out what has the most influence over members of that target market.
4. Look at what the competition is doing, and see how you can do it better.
5. Decide on your Internet marketing budget, and build an Internet marketing plan around it.

While designing your Internet marketing plan, it can help to list every Internet marketing tactic within your budget that comes to mind, as long as it can reach the target market. That list can then be narrowed down by running each Internet marketing tactic through this checklist to find the best Internet marketing tactics for your needs:

__ The Internet marketing tactic has the potential to reach the target market.
__ The Internet marketing tactic has the potential to influence the target market.
__ This general tactic has been used successfully to reach this target market’s demographic group (in this industry or a complementary one) in the past.
__ The Internet marketing tactic will help to differentiate the business from competitors.
__ The Internet marketing tactic can be implemented effectively without exceeding the marketing budget.

Source: Marketingnova.com

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Using Footprints For Accurate, Efficient and Better Link Building

I’ve been into seo for a long while now. My specialty includes link building and the one very important factor which ‘most’ of the link builders don’t make use of is Google’s Advanced search alongwith ‘footprints’. Now there are two terms i need to explain here.

  1. Google’s Advanced/Customized Search
  2. Footprints

Google’s Advanced/Customized Search

This may not be the right word to indicate what i’m saying but its close to being accurate. You may have heard of ‘Google Codes’ that can be used within a search query. To mention some we have

  • intitle
  • inurl
  • inanchor
  • intext
  • site

Basically ‘inanchor’, ‘intitle’ are used while doing competition analysis.

’site’ which is used as site:http://techfrog.org/ will show all the indexed pages from within the particular website, in other words it will show all pages that precede with http://techfrog.org/.

‘intitle’ is used in the following manner, i.e. intitle:"dog food". What this basically does is that it will gather all the results that contain the words ‘dog food’ in their title.

‘inurl’ when used as inurl:"dogs and cats" will return results that contain ‘dogs-and-cats’ in the url(web address) of the page. Remember that the hyphen(’-‘) is the primary space separator for urls.

‘intext’ when used as intext:"dogs and cats" will get you all the pages that contain the terms ‘dogs and cats’ within the text of the page.

Footprints

Footprints are the unique identity of an entity that are existent anywhere at anytime. We as humans have fingerprints that are unique and stay the same wherever we may go unless ofcource if they have been manipulated manually. Similarly all the major website platforms like WordPress, Drupal & Joomla have their own unique footprints that can be identified on various websites that make use of these platforms.

These footprints can be used to search pages on the web which belong to only a particular platform. E.g. WordPress’ footprints can be used to search websites that are build only on wordpress. We can put this to use because WordPress and Drupal as platforms give the users the freedom to comment on various posts and articles. We can include our links within these comments so as to build backlinks for our website.

WordPress

Wordpress CommentsWordPress Comments 

WordPress is the largest blogging platform on the web and has millions of webpages to its credit. The best thing about wordpress for us linkbuilders is that comments are enabled by default and are present on every post. The ‘Website’ field also lets us place our website URL which ultimately helps in linkbuilding. The standard comment system format is as in the image aside.

The following footprints can be used to find wordpress pages where comments are open.

  • ‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’
  • “Notify me of follow-up comments via email” “Mail (will not be published)”
  • “Leave a Comment” “Name” “Website”
  • “powered by wordpress”

The last footprint is more of a generalized one which will not necessarily give you refined results as it will also include the homepage and other pages of a wordpress blog on which there is no comment facility.

We can use these footprints with our customized Google search to get our desired pages. Now consider you have a primary keyword “quality dog food”. Let us search for pages on wordpress that can be commented upon that have the text ‘quality dog food’ either within the url, title or text. We enter the following query into google that gives us 3420, 121 results respectively

‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’ intext:”quality dog food”

‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’ intitle:”quality dog food”

‘Leave a Reply’ ‘Name (required)’ ‘Mail (will not be published) (required)’ ‘Website’ inurl:”quality dog food”

If we do the math, we have got 3421+121+107-(approx 50 common pages)=3599 targeted, keyword specific commentable pages based on wordpress in no time. If you happen to have the Ultimate WordPress Comment Spammer, you can do the job of posting on autopilot.

Drupal

Drupal CommentsDrupal Comments 

Drupal is a content management system which is also used widely. It also supports comments which are present in almost every page by default. Many Educational miniblogs on the .edu domain use Drupal, as an example you can consider psu.edu which has tons of dofollow High PR & commentable backlinks. Drupal has two major footprints that can help us find its pages anywhere on the web. It is as shown below :

  • “Login or register to comment”
  • “Login or register to post comments”

As you’ve learn’t in the wordpress section, you can use these footprints in the same way to find some keyword relevant pages for you to comment on. You may have heard that backlinks from .edu and .gov sites hold more weightage/importance. How true this is, we don’t know. Anyways, we can use the following query to find pages on Drupal on a .edu or .gov site specific to a given keyword.

site:.edu “Login or register to post comments” inurl:”my keyword”

site:.gov “Login or register to comment” inurl:”my keyword”

Note : Make sure you don’t copy-paste the search query’s above but type them yourselves as the text-formatting/encoding here is different from what your keyboard will produce on Google’s saerch bar.

I personally prefer Drupal for linkbuilding as it has an ace over wordpress. Here are some basic differences between WordPress and Drupal which you should know.

WordPress

  • Comment Links Are Nofollow By Default
  • Can Comment as a Guest
  • Link Can be placed Within Comment text or in the ‘Website’ field with the anchor text in the ‘name’ field.
  • Better Anti-spam Protection

Drupal

  • Comment Links are Dofollow by default
  • Need To Register To comment
  • Links need to be placed Within the Comment body in HTML
  • Comparatively Poorer Anti-spam protection

You can research and find your own footprints. These alongwith Google’s customized search is a Link Builder’s Best Tool.

 

Source: Techfrog.org

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Complete’ On-Page Seo in 12 steps

Though many Search Engine Optimizers may disagree, On-page SEO is very much important. The need for extra on-page optimization is surely a debatable topic. Considering the search volume provided by the other search engines like Yahoo, Bing and ASK and their priority towards on-page factors, i’d say on-page optimization is a must. SEO For Google mainly consists of relevant off-page optimization mainly consisting of link-building but this is not the case with its competitors.

anatomy-of-result-seo

Relevancy according to Yahoo mainly includes Authority, trustrank and ofcourse on-page content.following are the tips and techniques to be considered while optimizing your pages so as to rank better for the respective keywords :

keyword-in-url

1) Keyword In URL :

Having your keyword in the URL can have the best influence for ranking for that particular keyword.

keyword-in-title

2) Keyword in Title :

The <title> tag within the section should be the first place your keyword is placed.

3) First Priority :

Search engines read a page from the top left to the bottom right, place the Keyword within a <H1> tag to the top left such that it will be the First words that the spider would read.

priority

4) Last Priority :

So also place the Keyword in the bottom right corner.e.g. in the copy right text,i.e.© All rights reserved ‘Keyword’.

html-tags1

5) Html Tags :

Search Engines also give priority to text with the <b>,<em></i>,<u> tags. You may place your keyword within these, but be very sure not to overdo it. Having it once in each is more than enough.

images-in-content

6) Inclusion Of Images :

You ’should’ include images in your content,though search engines are not too smart with them’ images can be used for your benefit. They are even included in the ‘Google Images’ index thus driving you traffic from another source. Make sure the name of the image file is your Keyword,e.g. ‘Keyword’jpg. Also include the ‘alt’ attribute within the <img> tag which will contain your Keyword i.e alt=”Keyword”.

keyword-density

7) Keyword Density :

Maintain a moderate level of keyword density, there is no prescribed amount that is deemed best but make sure you don’t overdo it. Many people say keyword density doesn’t matter but actually it does. Google Webmaster Tools itself gives significance to keywords based on their density.

Keyword-Proximiy

8′) Keyword Proximity :

Place your keywords intelligently. Don’t keep a keyword 5 times in the first 50 words and 2 times in the next 500 words, that would be really stupid, its best to evenly place them across the content.

internal-linking

9) Internal Linking :

Linking to other pages within your domain wrapped within relevant keywords is a good practice for healthy on-page Seo. These inner links are known as deep links and internal linking has many benefits, i.e. (a) Reduces the bounce rate (b) Directs search crawlers to your inner pages thus helping some pages get indexed. (c) Acts as a low priority backlink highlighting the keyword wrapped.

10) Titles For Links :

How the ‘alt’ attribute is used for images, similarly the ‘title’ attribute is used for links within the <a> tag. It provides some kind of hypothetical authority to these links and strengthens the keyword significance for the link if the keyword is placed within the ‘title’ attribute.

meta-description

11) Meta Description :

Who says this isn’t important? The meta description is the description of the page mentioned in the SERPs(Search Engine Results Page). Keep the word count below 160 characters and place the keyword not more than 3 times. As per Matt Cutt’s last notice, Meta Description has no influence on SEO whatsoever. Make this description look genuine and not spammy as this is what will convince the users to click on the link leading to your site from the search engines.

no-spamming

12) NO Spam :

The last and the most important point. Your content is made for humans and not bots, don’t make it look even a bit spammy. You can compromise Seo but never compromise quality.

The best on-page Seo is the one that would not at all be visible to th normal visitor but would easily grab the attention of the search crawler. These are all the points I can get as of now, if there are any you would like to share you are welcomed to place them in your comments.

Source: Techfrog.org

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Graffiti Nails, Coolest 2011 Trend

Create your own nail art!

Written by Susann Byman Ruud for Fashionmarketinglessons.

That the Swedes have always been on the fast lane of  creating and following trends is not news, however, for Christmas during my family Holidays, I discovered (in a gift from my sweet sister) a Swedish product by Isadora Cosmetics, that was both innovative as it was trendy and fashionable, but the best thing about it is that nobody will be able to recreate your look, not even you, as each time it is used it gives very different results!
What I am referencing to is Isadora’s Graffiti Nail Art line, an invention that can in matters of minutes transform your look into a unique, cool, fashionable and fabulously trendy and glam style, just by applying a bit of grafitti nail varnish on top of your already existing polish! And the best yet, it can cover up nail with chipping colour! Talk about express beauty treatment 🙂
Apply one of five differently coloured topcoats over your mani and then wait a few seconds – it begins to contract and crack, leaving you with a nail art-effect finish that doesn’t look like it was achieved by a mere swish of a polish brush. Six shades are available (black, white, blue, yellow, pink and green), giving you tons of possibilities for making fab contrasts.

 

Not convinced? Watch the video below using the black version over a blue base.

 

 

A tip though is to try it out with different under colours, as well as top graffiti colours and brush strokes, as the art / design differ quite much.

So go ahead and play around, and get ready to look like you just got out of Hollywood’s finest Nail Salon!!
Good Luck!

 

Graffiti pattern in just one stroke. Be trendy, have fun and express your nails – save time and money by doing it yourself with IsaDora Graffiti Nails!

GraffitiNails_HowTo

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