Tag Archives: Viral Video

Complete’ On-Page Seo in 12 steps

Though many Search Engine Optimizers may disagree, On-page SEO is very much important. The need for extra on-page optimization is surely a debatable topic. Considering the search volume provided by the other search engines like Yahoo, Bing and ASK and their priority towards on-page factors, i’d say on-page optimization is a must. SEO For Google mainly consists of relevant off-page optimization mainly consisting of link-building but this is not the case with its competitors.

anatomy-of-result-seo

Relevancy according to Yahoo mainly includes Authority, trustrank and ofcourse on-page content.following are the tips and techniques to be considered while optimizing your pages so as to rank better for the respective keywords :

keyword-in-url

1) Keyword In URL :

Having your keyword in the URL can have the best influence for ranking for that particular keyword.

keyword-in-title

2) Keyword in Title :

The <title> tag within the section should be the first place your keyword is placed.

3) First Priority :

Search engines read a page from the top left to the bottom right, place the Keyword within a <H1> tag to the top left such that it will be the First words that the spider would read.

priority

4) Last Priority :

So also place the Keyword in the bottom right corner.e.g. in the copy right text,i.e.© All rights reserved ‘Keyword’.

html-tags1

5) Html Tags :

Search Engines also give priority to text with the <b>,<em></i>,<u> tags. You may place your keyword within these, but be very sure not to overdo it. Having it once in each is more than enough.

images-in-content

6) Inclusion Of Images :

You ’should’ include images in your content,though search engines are not too smart with them’ images can be used for your benefit. They are even included in the ‘Google Images’ index thus driving you traffic from another source. Make sure the name of the image file is your Keyword,e.g. ‘Keyword’jpg. Also include the ‘alt’ attribute within the <img> tag which will contain your Keyword i.e alt=”Keyword”.

keyword-density

7) Keyword Density :

Maintain a moderate level of keyword density, there is no prescribed amount that is deemed best but make sure you don’t overdo it. Many people say keyword density doesn’t matter but actually it does. Google Webmaster Tools itself gives significance to keywords based on their density.

Keyword-Proximiy

8′) Keyword Proximity :

Place your keywords intelligently. Don’t keep a keyword 5 times in the first 50 words and 2 times in the next 500 words, that would be really stupid, its best to evenly place them across the content.

internal-linking

9) Internal Linking :

Linking to other pages within your domain wrapped within relevant keywords is a good practice for healthy on-page Seo. These inner links are known as deep links and internal linking has many benefits, i.e. (a) Reduces the bounce rate (b) Directs search crawlers to your inner pages thus helping some pages get indexed. (c) Acts as a low priority backlink highlighting the keyword wrapped.

10) Titles For Links :

How the ‘alt’ attribute is used for images, similarly the ‘title’ attribute is used for links within the <a> tag. It provides some kind of hypothetical authority to these links and strengthens the keyword significance for the link if the keyword is placed within the ‘title’ attribute.

meta-description

11) Meta Description :

Who says this isn’t important? The meta description is the description of the page mentioned in the SERPs(Search Engine Results Page). Keep the word count below 160 characters and place the keyword not more than 3 times. As per Matt Cutt’s last notice, Meta Description has no influence on SEO whatsoever. Make this description look genuine and not spammy as this is what will convince the users to click on the link leading to your site from the search engines.

no-spamming

12) NO Spam :

The last and the most important point. Your content is made for humans and not bots, don’t make it look even a bit spammy. You can compromise Seo but never compromise quality.

The best on-page Seo is the one that would not at all be visible to th normal visitor but would easily grab the attention of the search crawler. These are all the points I can get as of now, if there are any you would like to share you are welcomed to place them in your comments.

Source: Techfrog.org

Leave a comment

Filed under Advertising, Business, Digital Creative, Digital Marketing, E-Commerce, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Market Research, Marketing, Marketing Mix, Marketing Strategy, Methodology, Networking, New Product Marketing, Niche Market, Online, Online Marketing, Online Product Marketing, Research, Social Marketing, Social Media Marketing, Target Market, Technology, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

Top 7 SEO (Search Engine Optimization) Tricks for 2011

A new year comes with brand new goals, targets and challenges for everyone including bloggers and Web administrators. It is therefore no surprise that many people will be looking for some of the best and most appropriate search engine techniques that will get their respective Websites on the first page of one, most or all of the top search engines. Thus, finding the best online strategies that will assist in driving targeted results could become the determining factor for thousands of businesses and blog owners trying to stand out and take their Websites to the next level in 2011.

As a result, this article will take a look at some of the most important methods that will assist not only businesses but blogs, affiliate and individual Websites achieve their ultimate dream of getting to page one on search engine result pages (SERPs) as follows.

1. Article Marketing: Article marketing is one of the most successful search engine optimisation (SEO) action plan methods currently employed by a significant number of Internet marketers. Essentially, you will write articles with a single keyword focus and a link pointing back to your website. You then submit  those articles to article directories that post them for free. Once an article is published, it will provide a backlink to your Website that search engines can pick up. Overall, this process takes time, so patience is recommended.

anatomy-of-result-seo

2. On-Page Optimisation: This  is perhaps the oldest and most tested SEO method in the book. On-page optimisation is the first step  when it comes to optimising Web pages in order to gain necessary attention from search engines. The process consists of  using optimized keywords, title tags, alt tags on images and the use of good-natured Weblinks. Today, on-page optimization contributes a substantial amount to your page rank and if applied properly, it could significantly improve your chances of getting to the top of search engine result pages.

3. Social Media Marketing: Social-media marketing is a familiar tool today, although many Internet marketers seem to abuse it. The goal is to use social-networking Websites such as Facebook, Twitter, and LinkedIn to set yourself and your business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. However, you will need to provide constant, daily value that your readers can take away from it.

4. Viral Marketing: Viral marketing, like social media marketing, is focused on attracting people to you. As a search engine method, viral marketing could be said to be the least measurable, although it can also be the most effective. Examples of viral marketing consist of: sending out free e-books, creating squeeze pages, video distribution through YouTube, and supplying free software.

5. Link Baiting: Link baiting is a search engine optimisation action plan method whereby you produce high quality content that will attract attention on its own. For example, if you had a weight loss site, you could produce an article on the Top 10 ways to lose weight naturally. The article could be massive and take hours to write, but it would also be a powerful authority resource in your chosen niche thereby drawing plenty of attention from many other websites.

6. Word of Mouth: The importance of word of mouth techniques in search engine optimisation often gets overlooked. While it may not have a very direct impact, its consequences could be massive. This approach could take the form of simply telling a friend about your site, providing avenues for others to suggest to their friends and simply distributing a business card with a simple URL pointing to your Website. By so doing, your sites gets noticed, receives more attention, attracts more visitors which equates to better reputation and ultimately better ranking ranking by search engines.

7. Trusted Site Backlinking: Although article marketing can potentially generate numerous backlinks, if you want truly valuable backlinks, you need to find trustworthy sites i.e. those that search engines like Google hold in high stature. For example, top level directories such as DMOZ or Yahoo! and major forums or information resources.

Source: techsling.com

4 Comments

Filed under Ad Campaign, Advertising, Business, Competitive Analysis, Digital Creative, Digital Marketing, E-Commerce, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Market Research, Marketing, Marketing Mix, Marketing Strategy, Networking, New Product Marketing, Online Marketing, Online Product Marketing, Presentation, Product Advertising, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, SWOT, Target Market, Technology, Television, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website, Window Display

Fashion Marketing Techniques

  • Fashion marketing techniques apply many of the same marketing strategies that large and small businesses use. Fashion marketing includes market research, advertising and promotion. Research gathers information about the market for a particular brand or product. Advertising helps generate sales, and promotion increases brand or product awareness. Some fashion marketing techniques include fashion events, print publications, press releases and media relations, digital media and product placement.
  • Events
  • Fashion marketers conduct promotional events. Product launch events invite the media and public or private guests to learn about new product offerings such as jewelry and other accessories. Runway events showcase fashion apparel that is worn by models. Spectators view the models to see how the clothing fits and evaluate the overall look. Other events involve hosting or sponsoring charity events and causes that help build brand awareness.
  • Print Publication
  • Fashion marketers use print publications to promote the brand or product offering. Print publications include the brand’s self-published magazines, trade and consumer magazine advertisement, mailings and newsletters that feature individual products, flyers and posters at store locations, point-of-purchase announcements that are placed at the checkout counter, product inserts that are included with product purchases and billboard ads along highways and city streets.
  • Press Releases
  • Fashion marketers create and distribute press releases. Fashion marketers use press releases to announce the brand’s activities. Releases may introduce a new fashion line or brand, or introduce the brand’s founders. Press releases often keep the public informed about the brand’s activities by announcing new and upcoming product launches, runway events, successes and newsworthy stories about the brand or individual products. Marketers distribute press releases to newspapers and other media outlets, and may use a public relations firm to help reach larger audiences.
  • Digital Media
  • Fashion marketers use digital media for research and promotion. Web technology provides an efficient platform for collecting survey data that reveals information about the brand’s market. For example, some brands that process orders online ask the customer to fill out a satisfaction survey after they complete the purchase. Other Web technology involves social media applications that accomplish outreach and promotional goals. Fashion marketers can keep target markets up-to-date with live status messages, and use profile queries to find new potential customers and distribute e-promos to relevant audiences.
  • Product Placement
  • Fashion marketers, publicists and other promoters use product placement marketing techniques. Product placement techniques involve featuring fashion items and apparel on television programs, movies and celebrities. Product placement displays the product without explicitly advertising it, because this marketing technique displays the product within the context of the primary entertainment. Sometimes, television commercials follow-up on television shows that feature product placement items to increase awareness or credibility.
  • Source: eHow.com By Miguel Cavazos, eHow Contributor

    1 Comment

    Filed under Ad Campaign, Advertising, Business, Commercial, Digital Creative, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Film, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Magazines, Management, Market Research, Marketing, Marketing Strategy, Media Outlet, Motionbook, Networking, New Product Marketing, Niche Market, Online Marketing, Presentation, Print, Product Advertising, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, Sponsor, Sponsorship, Target Market, Television, Trends, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website, Window Display

    DMD Lab Shares Fashion PR/Marketing Integration Tips

    DMD Lab is a unique integrated fashion marketing agency working to establish up-and-coming fashion brands with a sustainable focus. DMD Lab is a pilot project of DMD Insight, an integrated marketing agency based in New York.

    Agencies that offer services in integrated marketing have the capability to serve brands across various communication touch points. At it’s core, integrated marketing focuses on the consistent and strategic creation and delivery of marketing messages and materials, which may include media relations, events and other tactics in the PR realm.  The idea is that by taking an integrated approach to brand management and promotion, brands can develop more fully online as well as offline, so that over time, brands can enjoy greater sustainability and coverage.

    Melanie Bender, DMD Insight associate and DMD Lab ‘Chief Scientist,’ sat down with her team and came up with 6 Tips on Integrated Marketing for Emerging Designers.

    Enjoy!

    First things first, get your positioning straight.

    A great place to start is with mood boards. We recommend keeping it visual AND verbal, gathering images and words that reflect your label or its target customer(s). Begin broad and don’t be afraid to throw a lot out there, and then edit it back as you suss out exactly what the brand stands for.

    Invest in your brand’s ‘look and feel’.

    As you’re just starting out, logo and website design may not be on the top of your list. However, we urge new labels to really get behind it from the initial phase – we can’t tell you how often we see brands needing to do a logo or web redesign within their first 5 years, which is always a bit tricky as you must be careful not to confuse or alienate existing followers. To keep in mind: your logo, website ‘look and feel’, and hantags and collateral (1) should reflect your brand, but not be overtly tied to one collection such that it won’t make sense a few seasons down the road, and (2) should work together to create a cohesive brand identity.

    Modular isn’t just for furniture.

    When you’re just launching, you may have only limited funds for your website. Complex sites utilizing flash or extensive databases are pricey, so we recommend starting out simple and keeping it modular so it’s easy to add on as funds become available. Here’s a good place to start: Homepage, Collections, About, Contact, and Stockists, as well as a strong Content Management System (CMS). Keep in mind how you might implement e-commerce or other desired functionality in the future.

    When it comes to PR, be strategic.

    Do your homework, and make a list of outlets and sections you’d really like to see your brand get coverage in – think in print AND online. Keep in mind what’s on target and within reach for your label and clientele – you may well determine that Vogue is not right for your brand! Find out what editors are responsible for those sections, and send them a succinct but informative email introducing your label (PR Couture has some great resources on this) and don’t forget to include a few images. As you’re cultivating relationships with editors and bloggers, keep those big placements in mind.

    Ready for your media launch?

    Have your nuts and bolts in place. Prior to putting your brand out there and engaging media, you’ll want to have everything ready to quickly accommodate editorial requests that come in. That means loan sheets, an inventory tracker, a system for getting press hits up on your website or Facebook page, and someone to follow up on any outstanding sample loans. You may find that some of your best opportunities result from short-lead requests (lie ‘we need it tomorrow’), so it pays to have a good system in place from the get-go.

    Get connected in online AND in person communities.

    We’re seeing two distinct worlds emerging, and as an emerging brand you need to be active and engaging in both. You may find that you gravitate towards just one, but you know what – that’s also true for many of the people out there that you need to be connecting with. Choosing to explore only online OR in person networks could mean a host of missed connections and opportunities for your brand. If you’re really comfortable in only one of those realms, don’t be afraid to identify someone else on your team to take charge of the other.

    Source: PRcouture.com by Crosby

    Leave a comment

    Filed under Ad Campaign, Agency, Business, Digital Creative, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, New Product Marketing, Online Marketing, Product Advertising, Product Placement, Promotion, Publicity, Research, Social Marketing, Social Media Marketing, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

    Effective Video Marketing

    Effective Video Marketing

    Internet video Marketing, Secrets of Being Seen

    Leave a comment

    Filed under Business, Digital Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Marketing, Marketing Mix, Marketing Strategy, Networking, Online Marketing, Presentation, Promotion, Publicity, Social Marketing, Social Media Marketing, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website

    Eleven Paris presents ‘Making Of Ash Stymest & Lizzy Jagger Photoshoot in Paris 2010’

    PARIS, France Elizabeth Jagger (daughter of rock legend Mick Jagger) & ASH STYMEST (world renouned model) pose for photographs at an ELEVEN PARIS photoshoot. VIDEOAGENCY were invited to catch the event on film for an exclusive “making of” video. www.videoagency.com

    Leave a comment

    Filed under Advertising, Agency, Celebrity, Commercial, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Fashion Stylist, Luxury Brand, Marketing, Online Marketing, Online Product Marketing, Photo Shoot, Photographer, Product Advertising, Promotion, Social Marketing, Social Media Marketing, Video, Viral, Viral Campaign, Viral Video, Web Marketing

    Happy Hunting! Integrated Shopping Holiday Branding Marketing Campaign by Puma

    Integrated Shopping Holiday Brand Identity Marketing Campaign Puma Happy Hunting

    Puma has launched its regional integrated branding marketing campaign for 2010 shopping holiday themed “Happy Hunting”.

    Puma, one of the global athletic brand, has launched its regional branding marketing campaign “Happy Hunting” with Puma’s style for 2010 shopping holiday.

    Inspired by a person’s desire to hunt for the perfect item during the holiday season, the integrated marketing campaign is aimed to bring bizarre entertainment to young people, both in real world and online world. Therefore, the shopping holiday marketing campaign will run actively online through bloggers and social network platform like Facebook, YouTube and microblogs like Twitter to create viral buzz effect and build anticipation.

    As part of the integrated branding marketing strategy, deeper layers are added to Puma’s integrated branding marketing campaign through story that communicate Puma’s wider brand identity and the joy of always hunting for the new, the exciting and the fresh.

    Puma’s integrated branding marketing and advertising campaign for 2010 shopping holiday will run in print, online and outdoor across Asia in markets including Hong Kong, China, Singapore, Malaysia, Korea and Taiwan.

    Source: InvisiblePr.com

    Hunting Season has begun, watch how our models are hunted for their coats – PUMA style.

    Leave a comment

    Filed under Ad Campaign, Advertising, Business, Commercial, Digital Creative, Digital Marketing, Fashion, Fashion Industry, Fashion Marketing, Interactive Campaign, Interactive Marketing, Interactive Marketing Online, Internet Marketing, Marketing, Marketing Mix, Marketing Strategy, Media Outlet, Online, Online Marketing, Online Product Marketing, Print, Product Advertising, Promotion, Social Marketing, Social Media Marketing, Technology, Television, Video, Viral, Viral Campaign, Viral Video, Web Marketing, Website