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Top 7 SEO (Search Engine Optimization) Tricks for 2011

A new year comes with brand new goals, targets and challenges for everyone including bloggers and Web administrators. It is therefore no surprise that many people will be looking for some of the best and most appropriate search engine techniques that will get their respective Websites on the first page of one, most or all of the top search engines. Thus, finding the best online strategies that will assist in driving targeted results could become the determining factor for thousands of businesses and blog owners trying to stand out and take their Websites to the next level in 2011.

As a result, this article will take a look at some of the most important methods that will assist not only businesses but blogs, affiliate and individual Websites achieve their ultimate dream of getting to page one on search engine result pages (SERPs) as follows.

1. Article Marketing: Article marketing is one of the most successful search engine optimisation (SEO) action plan methods currently employed by a significant number of Internet marketers. Essentially, you will write articles with a single keyword focus and a link pointing back to your website. You then submit  those articles to article directories that post them for free. Once an article is published, it will provide a backlink to your Website that search engines can pick up. Overall, this process takes time, so patience is recommended.

anatomy-of-result-seo

2. On-Page Optimisation: This  is perhaps the oldest and most tested SEO method in the book. On-page optimisation is the first step  when it comes to optimising Web pages in order to gain necessary attention from search engines. The process consists of  using optimized keywords, title tags, alt tags on images and the use of good-natured Weblinks. Today, on-page optimization contributes a substantial amount to your page rank and if applied properly, it could significantly improve your chances of getting to the top of search engine result pages.

3. Social Media Marketing: Social-media marketing is a familiar tool today, although many Internet marketers seem to abuse it. The goal is to use social-networking Websites such as Facebook, Twitter, and LinkedIn to set yourself and your business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. However, you will need to provide constant, daily value that your readers can take away from it.

4. Viral Marketing: Viral marketing, like social media marketing, is focused on attracting people to you. As a search engine method, viral marketing could be said to be the least measurable, although it can also be the most effective. Examples of viral marketing consist of: sending out free e-books, creating squeeze pages, video distribution through YouTube, and supplying free software.

5. Link Baiting: Link baiting is a search engine optimisation action plan method whereby you produce high quality content that will attract attention on its own. For example, if you had a weight loss site, you could produce an article on the Top 10 ways to lose weight naturally. The article could be massive and take hours to write, but it would also be a powerful authority resource in your chosen niche thereby drawing plenty of attention from many other websites.

6. Word of Mouth: The importance of word of mouth techniques in search engine optimisation often gets overlooked. While it may not have a very direct impact, its consequences could be massive. This approach could take the form of simply telling a friend about your site, providing avenues for others to suggest to their friends and simply distributing a business card with a simple URL pointing to your Website. By so doing, your sites gets noticed, receives more attention, attracts more visitors which equates to better reputation and ultimately better ranking ranking by search engines.

7. Trusted Site Backlinking: Although article marketing can potentially generate numerous backlinks, if you want truly valuable backlinks, you need to find trustworthy sites i.e. those that search engines like Google hold in high stature. For example, top level directories such as DMOZ or Yahoo! and major forums or information resources.

Source: techsling.com

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Google Boutiques.com, a World of Fashion

Google unveils a new shopping portal, Boutiques.com. It showcases the power of search in the world of fashion. You can shop and choose from a variety of styles, designs and collections of famous designers and stylists. Shoppers can easily catch up with the trend because it allows users to save likes or dislikes in the site.

Shopping is the watchword today. Almost everyone around the globe is on a Shopping spree. Google understands this and thus, has launched a new shopping portal entitled Boutiques.com to add on to its almost full kitty of world class products and services. The portal, as they say, combines the goodness of both social and search. It allows for finding and discovering styles and fashions collections that have been put together by renowned celebrities, designers, stylists and fashion experts, to name a few.

Through this site, Google will be able to analyze the tastes of consumers by ways of a number of clicks, Google Trend data, computer vision and machine learning technology and ultimately, letting them know the entire world of fashion. As is the case with Youtube,  whenever a user logs into his/her account, the site would know the user’s taste for fashion and recommend those results that suit the taste.

Google got the technology from its acquisition of Like.com, along with which came the technology team behind it. They were already working hard on that and had also launched a site of their own called WhatToWear.com. The team at Google now consists of PhDs in Computer Science and Fashion Designers and Stylists. In fact, it is an amalgamation of computer nerds and fashion nerds. Altogether, the team is working on creating a new route to browse, find and buy world class fashion under one roof.

Source: Marketingconversation.com by ROBIN PANGILINAN

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Fashion Marketing Techniques

  • Fashion marketing techniques apply many of the same marketing strategies that large and small businesses use. Fashion marketing includes market research, advertising and promotion. Research gathers information about the market for a particular brand or product. Advertising helps generate sales, and promotion increases brand or product awareness. Some fashion marketing techniques include fashion events, print publications, press releases and media relations, digital media and product placement.
  • Events
  • Fashion marketers conduct promotional events. Product launch events invite the media and public or private guests to learn about new product offerings such as jewelry and other accessories. Runway events showcase fashion apparel that is worn by models. Spectators view the models to see how the clothing fits and evaluate the overall look. Other events involve hosting or sponsoring charity events and causes that help build brand awareness.
  • Print Publication
  • Fashion marketers use print publications to promote the brand or product offering. Print publications include the brand’s self-published magazines, trade and consumer magazine advertisement, mailings and newsletters that feature individual products, flyers and posters at store locations, point-of-purchase announcements that are placed at the checkout counter, product inserts that are included with product purchases and billboard ads along highways and city streets.
  • Press Releases
  • Fashion marketers create and distribute press releases. Fashion marketers use press releases to announce the brand’s activities. Releases may introduce a new fashion line or brand, or introduce the brand’s founders. Press releases often keep the public informed about the brand’s activities by announcing new and upcoming product launches, runway events, successes and newsworthy stories about the brand or individual products. Marketers distribute press releases to newspapers and other media outlets, and may use a public relations firm to help reach larger audiences.
  • Digital Media
  • Fashion marketers use digital media for research and promotion. Web technology provides an efficient platform for collecting survey data that reveals information about the brand’s market. For example, some brands that process orders online ask the customer to fill out a satisfaction survey after they complete the purchase. Other Web technology involves social media applications that accomplish outreach and promotional goals. Fashion marketers can keep target markets up-to-date with live status messages, and use profile queries to find new potential customers and distribute e-promos to relevant audiences.
  • Product Placement
  • Fashion marketers, publicists and other promoters use product placement marketing techniques. Product placement techniques involve featuring fashion items and apparel on television programs, movies and celebrities. Product placement displays the product without explicitly advertising it, because this marketing technique displays the product within the context of the primary entertainment. Sometimes, television commercials follow-up on television shows that feature product placement items to increase awareness or credibility.
  • Source: eHow.com By Miguel Cavazos, eHow Contributor

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    Neiman Marcus 2010 Christmas Book Reveal

    Come on ‘backstage’ and follow the organization of how Neiman Marcus built and unveiled its 2010 Christmas Book’s fantasy gifts.

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